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Nov-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Dro has shown a consistent presence in the flower category, maintaining its position within the top 15 brands over the past few months. Starting at rank 12 in August 2025, Dro experienced a slight dip to 14 in September and further to 15 in October, before rebounding back to 12 in November. This fluctuation suggests a resilient brand performance amidst competitive pressures, particularly in a mature market like Colorado's. The sales figures indicate a recovery in November, aligning with the upward movement in rankings.
Dro's journey in other states or categories remains less clear due to a lack of top 30 rankings, which could imply either a strategic focus on specific markets or challenges in expanding its footprint. The absence from the top 30 in these regions might be seen as a disadvantage, potentially highlighting untapped opportunities or areas requiring strategic adjustments. While detailed sales numbers are not fully disclosed, the trend in Colorado suggests potential for growth if similar strategies are applied elsewhere. This performance could serve as a benchmark for Dro's future market strategies and expansion plans.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Dro has experienced a dynamic shift in its market position from August to November 2025. Dro's rank fluctuated slightly, moving from 12th in August to 14th in September, then to 15th in October, before climbing back to 12th in November. This movement indicates a resilient performance amidst a competitive environment. Notably, Classix saw a significant drop from 5th to 13th between August and October, before recovering to 10th in November, suggesting potential volatility in their sales strategy. Meanwhile, Summit demonstrated a strong upward trajectory, moving from 42nd in August to 13th by November, indicating a successful growth strategy that could pose a future challenge to Dro. Additionally, Artsy Cannabis Co maintained a stable position around the 11th rank, reflecting consistent performance. These shifts highlight the competitive pressures Dro faces, emphasizing the need for strategic adjustments to maintain and improve its market standing.
Notable Products
In November 2025, Banana Man (7g) emerged as the top-performing product for Dro, climbing from its second-place rank in October to first, with sales totaling 748 units. Gas Fruit (7g) made its debut in the rankings, securing the second spot. Oishii (7g) followed closely, ranking third, while Blanco (7g) took fourth place. Blue Zushi (7g), previously a consistent top performer, dropped from third in October to fifth place in November, experiencing a significant decrease in sales from 886 to 611 units. The shift in rankings highlights a dynamic change in consumer preferences towards newer products like Gas Fruit and Oishii.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
