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Oct-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Dro has shown a consistent presence in the Colorado market. Focusing on the Flower category, Dro maintained a steady ranking, oscillating between 12th and 15th place from July to October 2025. This stability indicates a solid foothold in the market, even though the brand did not break into the top 10 during this period. The slight dip from 12th in August to 15th in October might suggest increased competition or seasonal fluctuations in consumer preferences. However, the ability to remain within the top 15 consistently is a positive sign of brand resilience and consumer loyalty in a highly competitive category.
Notably, Dro's performance in other states or categories is absent from the top 30 rankings, which could be seen as a drawback in terms of geographical or categorical expansion. This absence suggests potential areas for growth and diversification, as the brand could benefit from exploring untapped markets or expanding its product range. Despite this, the sales figures in Colorado indicate a healthy demand, with a notable increase in sales from July to August, followed by a slight decline in September before rebounding in October. This trend underscores the importance of strategic marketing and product innovation to maintain and enhance market position.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Dro has experienced fluctuations in its ranking and sales, indicative of a dynamic market environment. Over the period from July to October 2025, Dro's rank has seen some variability, moving from 15th in July to 12th in August, then back to 14th in September, and finally settling at 15th in October. This suggests a competitive pressure from brands like Old Pal, which improved its rank from 14th in July to 10th in August, before dropping to 16th in October. Meanwhile, Artsy Cannabis Co has shown a steady upward trend, maintaining a strong position at 13th in both September and October, with sales consistently increasing. Dro's sales have shown resilience, with a notable increase in August, but the brand faces stiff competition from rising contenders like The Original Jack Herer, which climbed from 24th in July to 14th in October, showcasing a significant sales surge. These dynamics highlight the importance for Dro to strategize effectively to maintain and improve its market position amidst such competitive shifts.
Notable Products
In October 2025, Zerbert (7g) emerged as the top-performing product for Dro, climbing from third place in September to secure the first position with sales of 1054 units. Banana Man (7g) made a significant debut, landing in second place with notable sales figures. Blue Zushi (7g), which held the top rank in previous months, dropped to the third position, experiencing a decline in sales to 911 units. Sweet Retreat (7g) entered the rankings at fourth place, while Honey Banana (7g) fell from second to fifth, indicating a decrease in popularity. These shifts highlight dynamic changes in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
