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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Dro has shown a notable performance in the Flower category. Over the past few months, Dro has climbed from the 18th position in June 2025 to reach the 9th spot by August, before slightly dropping to 13th in September. This movement indicates a strong upward trend in the middle of the year, suggesting increased consumer interest and potentially effective strategic initiatives. The brand's sales figures corroborate this trend, with a peak in August, reflecting the highest sales during this period. The slight decline in September's ranking might suggest increased competition or market saturation, which could be areas for further exploration.
Notably, Dro's presence in the top 30 rankings in Colorado's Flower category throughout these months highlights its consistent market penetration. However, the absence of rankings in other states or provinces indicates that Dro might not be as competitive or present in those markets. This absence can be seen as a potential growth opportunity, or it might suggest a strategic focus primarily on Colorado. Understanding the dynamics of Dro's performance in other regions could provide deeper insights into its overall market strategy and potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Dro has experienced notable fluctuations in its market position from June to September 2025. Starting at rank 18 in June, Dro improved to rank 9 in August, demonstrating a significant upward trend in market performance. However, by September, Dro's rank slipped slightly to 13, indicating a competitive environment. During this period, Old Pal showed a consistent improvement, moving from rank 26 in June to 11 in September, surpassing Dro in the final month. Meanwhile, In The Flow maintained a strong presence, consistently ranking within the top 12, although it experienced a slight decline from 7 in July to 12 in September. Despite these fluctuations, Dro's sales peaked in August, suggesting a potential for recovery and growth in the coming months. The competitive dynamics highlight the importance for Dro to strategize effectively to regain and maintain a higher rank amidst strong contenders like Old Pal and In The Flow.
Notable Products
In September 2025, Blue Zushi (7g) emerged as the top-performing product for Dro, maintaining its number one rank from August with sales reaching 2,378 units. Honey Banana (7g) made a significant entry into the rankings at the second spot, indicating strong consumer interest. Zerbert (7g) shifted from second to third place, experiencing a decline in sales to 1,105 units. Red Velvet Gary Payton (Bulk) saw a notable drop from its first-place position in July to fourth in September, with sales dwindling to 687 units. Gas Fruit Popcorn (14g) entered the rankings at the fifth position, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
