.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dro's performance in the Colorado cannabis market has shown notable fluctuations across the Flower category over the past few months. Starting in April 2025, Dro held the 20th position, which slightly improved to 19th place in May. However, by June, the brand slipped back to the 20th rank before making a significant leap to 13th place in July. This upward movement in July is particularly impressive, considering the competitive nature of the cannabis market in Colorado, which is known for its dynamic and crowded landscape. Despite the initial decline in sales from April to June, the substantial increase in July indicates a strong recovery and possibly successful strategic adjustments by the brand.
Interestingly, the absence of Dro from the top 30 rankings in other states or provinces suggests that their market presence is either nascent or not as strong outside of Colorado. This could be seen as a potential area of growth or a challenge depending on the company's strategic goals. The fact that Dro is not ranking in the top 30 in other regions might point to opportunities for expansion or the need for more targeted marketing efforts to boost their presence. Observing how Dro navigates these challenges and whether they can replicate their Colorado success in other markets will be crucial for understanding their future trajectory in the cannabis industry.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Dro has shown a notable improvement in its ranking from April to July 2025. Starting at the 20th position in April, Dro climbed to 13th by July, indicating a positive trend in its market presence. This upward movement is significant, especially when compared to competitors like 710 Labs, which saw a decline from 6th to 14th place during the same period. Meanwhile, Old Pal made a remarkable leap from 62nd in April to 12th in July, surpassing Dro by one rank. Despite this, Dro's consistent sales growth, particularly in July, suggests a strengthening position in the market. The fluctuations in rankings among competitors such as 14er Gardens and 14er Boulder further highlight the dynamic nature of the market, with Dro's steady improvement positioning it as a brand to watch in the coming months.
Notable Products
In July 2025, Blue Zushi (7g) emerged as the top-performing product for Dro, reclaiming its number one position with impressive sales of 1418 units, a significant jump from its fourth place in May. Zoy Sauce (7g) climbed to second place, demonstrating a strong increase in demand from its debut at fourth place in June. Z-Unit (7g) secured the third position, although its sales slightly decreased from June's peak performance. Sherbanger #22 (7g) and Purple Pidgeonz (7g) entered the top five for the first time, ranking fourth and fifth, respectively. This shift in rankings highlights a dynamic change in consumer preferences, with newer products gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
