Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Strong Growth

Trend

6-Month

55

Product Count

SKUs

$39.93

Avg Price

254.8%

YoY Sales Change

4.6%

YoY Price Change

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Dro

Where to Buy

Dro is stocked at 52 licensed dispensaries across Colorado, with the deepest coverage in Denver, Boulder, Colorado Springs, Aspen, and Aurora. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/13306.json?v=20261102
Dro Sales

Market Insights Snapshot

Dro Historical Sales by Category

In October 2026, Dro operated as a single-category brand with Flower at 100.0% of sales, posting a 260.48% year-over-year increase and a 45.23% month-over-month gain, while the overall brand sales YoY rose 254.79% and the average price rose 4.56%. With average item price at $39.93, the concentration in Flower coincided with a rank of 4 in Flower in Colorado, implying that the current mix amplifies visibility in one aisle rather than diversifying into adjacent formats.

The shift toward deeper Flower exposure (100.0% share alongside 260.48% YoY and 45.23% MoM growth) suggests Dro is competing on velocity within a narrow lane, consistent with a rank position of 4 that can gain or lose ground quickly with price moves of 4.56% and category-level demand swings of 45.23% MoM. The pattern implies that sustaining rank 4 in Colorado Flower depends more on maintaining Flower throughput than on cross-category insulation, so the brand’s positioning leans toward scale and price-pack architecture within Flower rather than portfolio hedging.

Oct-2026 Rank
Flower
#4
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
100.0%
$39.93
+260.5%
+45.2%
Dro

Competitive Landscape

Dro ranks #4 in CO Flower in October 2026, a climb of 18 positions from #22 year over year, and a 6-position rise from #10 in July 2026; this new peak rank of #4 in October 2026 places Dro just behind Good Chemistry Nurseries, which moved up from #3 to #1, and Green Dot Labs, which advanced from #5 to #3 alongside a 38.3% YoY sales increase, while Green Label Cannabis held near the top at #2 from #2 with a 15.7% YoY lift; with In The Flow rising from #9 to #5 on a 59.5% YoY growth rate, the competitive set is tightening above Dro, implying that Dro’s rapid rank ascent needs continued share capture to avoid being bracketed between faster-climbing rivals and entrenched leaders.

Dro category ranking vs. nearest competitors
Dro

Notable Products

October 2026 sales lean heavily on fresh releases, with new products contributing 37.8% of Dro’s revenue and three of them, including Mango Monster (7g) and Cadillac Rainbows (7g), already in the top sellers. That weight from recent launches means a large slice of Dro’s sales comes from items introduced in the last six months.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Mango Monster (7g)New
Indica
7.5%
$44.32
-4.4%
+112.0%
Wedding Cake (7g)
Hybrid
6.7%
$36.14
+5.0%
+2187.6%
Yellow Zushi (7g)
Hybrid
6.0%
$44.06
+28.1%
+35.6%
Blue Sherb Runtz (7g)
Hybrid
4.4%
$45.22
+31.4%
+2.0%
Lemonade Bacio (7g)
Hybrid
4.3%
$43.18
+25.5%
-5.4%
Blanco (7g)
Hybrid
4.2%
$35.02
+1.8%
+3795.4%
Cadillac Rainbows (7g)New
Hybrid
3.9%
$42.73
+24.2%
+309.8%
Apple Lobster #3 (7g)
Hybrid
3.7%
$42.64
+23.9%
-2.7%
PurpZ (7g)
Hybrid
3.5%
$43.80
+27.3%
-25.5%
Gas GPT (7g)New
Indica
3.0%
$44.57
-3.9%
+186.8%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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