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Dec-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Dro has experienced some notable fluctuations in its performance within the Flower category over the last few months of 2025. After starting at the 14th position in September, Dro saw a slight decline in its ranking to 17th place in both October and November. However, December marked a significant recovery as Dro climbed back up to 11th place. This upward movement in December is particularly interesting as it coincides with a notable increase in sales, suggesting a strong end-of-year performance. This pattern indicates that while Dro faced challenges maintaining its position during the fall, it managed to regain momentum as the year closed.
It's worth noting that Dro's presence in other states or categories is not highlighted, which suggests that the brand may not be as prominent outside of Colorado or within other product categories. The absence of rankings in the top 30 for those areas could be seen as a potential area for improvement or expansion. The focus on the Flower category in Colorado implies that Dro's strategy or market strength may be concentrated there, which could either be a strategic choice or a limitation. Understanding the reasons behind these ranking shifts and the absence in other markets could provide valuable insights into Dro's overall market strategy and performance dynamics.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Dro has demonstrated a notable upward trajectory in rank and sales, particularly evident in December 2025 when it climbed to 11th place, up from 17th in November. This improvement positions Dro closer to brands like Equinox Gardens, which consistently maintained a top 10 rank, ending December at 9th. Meanwhile, Old Pal experienced fluctuations, dropping out of the top 20 in November but rebounding to 12th in December, just behind Dro. Classix remained stable at 13th from October through December, while Green Farms showed a remarkable rise from 67th in September to 10th in December, surpassing Dro in the final month. These shifts highlight Dro's competitive position, with its sales showing consistent growth, particularly in December, which could be indicative of effective marketing strategies or product offerings resonating with consumers in the Colorado market.
Notable Products
In December 2025, Oishii (7g) emerged as the top-performing product for Dro, climbing from the third position in November to first place, with sales reaching 1460 units. Gas Fruit (7g) maintained its strong performance, holding steady in the second position from the previous month. Honey Banana (7g) experienced a resurgence, moving up to third place after not being ranked in November. Rambutan (7g) entered the rankings for the first time in December, securing the fourth position. Flavor Flav (7g) rounded out the top five, making its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
