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Aug-2025
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Overview
Market Insights Snapshot
Dro has shown a noteworthy upward trend in the Flower category within Colorado. Starting from a rank of 19 in May 2025, Dro improved its position to 21 in June, then made a significant leap to rank 15 in July, and further ascended to rank 7 by August. This progression indicates a strong performance and growing consumer preference for Dro's Flower products in Colorado. The increase in sales from $351,470 in June to $565,270 in August underscores this positive trajectory. However, it's important to note that Dro did not make it to the top 30 in other states or categories during this period, which might suggest regional strengths or focus areas that could be explored further.
The absence of Dro in the top 30 rankings in other states or categories raises intriguing questions about their strategic focus and market penetration. While their success in the Flower category in Colorado is evident, the lack of presence in other markets might indicate either a concentrated effort in a specific region or potential gaps in their market strategy. This could be an opportunity for Dro to evaluate its market approach and consider expansion or diversification strategies. However, the data also suggests that their current strategy in Colorado is yielding positive results, which could be leveraged as a model for growth in other regions.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Dro has demonstrated a notable upward trajectory in recent months. Starting from a rank of 19th in May 2025, Dro experienced a dip to 21st in June, before making a significant leap to 15th in July and further climbing to 7th in August. This improvement in rank is indicative of a strong sales performance, particularly in August, where Dro's sales surged, contrasting with the fluctuating fortunes of competitors. For instance, Billo showed a remarkable rise from 21st in May to 6th in August, while Bonsai Cultivation maintained a relatively stable position, peaking at 6th in June but dropping to 8th by August. Meanwhile, Classix consistently held the 5th position, and LIT (CO) experienced a decline from 6th in May to 9th in August. Dro's ascent in rank and sales, particularly in August, suggests a growing market presence and potential for continued success in the competitive Colorado Flower market.
Notable Products
In August 2025, Blue Zushi (7g) from Dro maintained its top position in the sales ranking, with a notable increase in sales to 2068 units. Zerbert (7g) climbed to the second position, showing a strong performance with 1548 units sold. Sherbanger #22 (7g) improved from fourth to third place, indicating a steady rise in popularity with sales reaching 1515 units. Flavor Flav (7g) entered the rankings at fourth place, while Bernscotti (7g) secured the fifth spot, both new entries compared to previous months. The rankings reveal a dynamic shift in consumer preferences, with Blue Zushi consistently leading the sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
