Market Insights Snapshot
Artsy Cannabis Co has shown a mixed performance in the Colorado market. In the Flower category, the brand was not in the top 20 in July 2023, but managed to climb up to the 19th position in August 2023. However, it slipped back to 21st in September and further down to 27th in October, indicating a need for improvement in this category. Despite this, the brand showed a significant increase in sales from July to August, before experiencing a decline in the following months.
On the other hand, Artsy Cannabis Co showed a promising upward trend in the Pre-Roll category in Colorado. Starting at a low rank of 59 in July, the brand made a significant leap to 14th place by October 2023. This impressive rise in ranking is mirrored in the sales figures, with a notable surge in sales in October. This upward trajectory in the Pre-Roll category suggests that Artsy Cannabis Co has been successful in capturing a growing share of this market segment.
In the competitive landscape of the Flower category in Colorado, Artsy Cannabis Co has seen a fluctuating performance. In comparison to The Colorado Cannabis Co., Artsy Cannabis Co improved its rank from July to August 2023, but fell behind in September and October. Similarly, Bloom County outranked Artsy Cannabis Co in July, but saw a decline in rank and sales in the following months. Kayak Cannabis maintained a consistent rank and sales, generally outperforming Artsy Cannabis Co. Interestingly, Natty Rems, despite a significant drop in rank and sales in August, surpassed Artsy Cannabis Co in September, but fell again in October. These shifts suggest a highly competitive and dynamic market, with Artsy Cannabis Co needing to strategize effectively to improve its position.
In October 2023, the top-performing products from Artsy Cannabis Co. were predominantly from the Pre-Roll category. The 'LA Kush Cake Pre-Roll 5-Pack (2.5g)' took the lead with an impressive 1235 units sold. Following closely, the 'Peach Runtz #1 Pre-Roll (1g)' and 'Peach Runtz #1 (3.5g)' secured the second and third positions, respectively. The 'Mandarin Cookies Pre-Roll (1g)' and 'Mandarin Space Cookies Pre-Roll (1g)' rounded out the top 5. It's important to note that these rankings represent a significant shift from previous months, indicating a growing preference for Pre-Roll products among consumers.