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Oct-2025
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Overview
Market Insights Snapshot
In the Michigan market, Dubs & Dimes has shown consistent performance in the Flower category, maintaining its position at rank 19 from July through October 2025, except for a brief dip to rank 25 in August. This stability suggests a strong foothold in the competitive Flower category, despite fluctuations in monthly sales figures. For instance, sales peaked in September at $1,241,967, indicating a potential seasonal or promotional influence. However, in the Pre-Roll category, Dubs & Dimes did not make it into the top 30 brands, with rankings slipping further from 62 in July to 85 by October. This downward trend might suggest challenges in market penetration or consumer preference in this category, which could be an area for strategic focus.
While the Flower category's steady performance is promising, the absence of a top 30 ranking in the Pre-Roll category across all months highlights a significant gap in Dubs & Dimes' market presence in Michigan. This lack of visibility in the Pre-Roll segment may be indicative of either a highly competitive landscape or a potential misalignment with consumer demand. Addressing this disparity could be crucial for Dubs & Dimes to enhance its overall market share and brand recognition. The data suggests that while the brand has a solid foundation in one category, there is room for growth and improvement in others, particularly in expanding its product appeal and optimizing its marketing strategies.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has maintained a relatively stable position, consistently ranking 19th in July, September, and October 2025, despite a dip to 25th in August. This steadiness is notable given the fluctuations experienced by competitors such as Grown Rogue, which saw its rank drop out of the top 20 in September before rebounding to 18th in October. Meanwhile, Local Grove and Hytek have shown upward momentum, climbing to 21st and 20th respectively by October. Despite these shifts, Dubs & Dimes' sales figures have remained robust, indicating a strong customer base and brand loyalty. However, the brand faces pressure from top performers like Pure Options, which consistently ranks higher, though its sales dipped significantly in September. This competitive environment suggests that while Dubs & Dimes has a solid foothold, there is a need for strategic initiatives to enhance its market position and capitalize on the fluctuating ranks of its competitors.
Notable Products
In October 2025, the top-performing product for Dubs & Dimes was the Classic - Legendary Fatso Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one rank with impressive sales of 7600 units. The Classic - Bob Hope Pre-Roll (1g) also had a noteworthy performance, securing the second position in the same category. Oreoz (Bulk), a Flower category product, maintained a strong presence, ranking third after dropping from second place in September. The Classic - Mountain Peaches Pre-Roll (1g) debuted at fourth place, while the Classic - San Fernando Valley OG Pre-Roll (1g) rounded out the top five. These rankings indicate a significant rise in popularity for pre-roll products, with the Legendary Fatso Pre-Roll making the most notable leap from fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
