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Jul-2025
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Overview
Market Insights Snapshot
Dubs & Dimes has demonstrated notable performance in the Michigan market, particularly in the Flower category. Over the course of several months, the brand has shown a positive trajectory, moving from the 20th position in April 2025 to the 12th position by July 2025. This upward movement is accompanied by a steady increase in sales, with a notable rise in July. The Flower category seems to be a strong suit for Dubs & Dimes, as it continues to climb the ranks, indicating effective market strategies and consumer appeal in this segment.
In contrast, the performance of Dubs & Dimes in the Pre-Roll category in Michigan has been more challenging, with the brand not breaking into the top 30 until recently. However, there is a positive trend, as the brand has moved from the 67th position in April to the 45th position by July 2025. This improvement suggests a growing presence and potential in the Pre-Roll segment, although it still lags behind its performance in the Flower category. The brand's efforts to enhance its standing in this category are evident, yet it remains a work in progress compared to its Flower category success.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has shown a notable upward trajectory in rankings over the past few months. Starting from the 20th position in April 2025, Dubs & Dimes climbed to the 12th spot by July 2025, indicating a positive shift in market presence. This ascent is particularly impressive when compared to competitors like NOBO, which experienced a drop from 9th to 14th place over the same period, and Dog House, which improved slightly from 15th to 13th. Meanwhile, Glorious Cannabis Co. made a significant leap from 30th to 11th, showcasing robust growth. Despite these shifts, Everyday Cannabis (MI) maintained a stable position in the top 10, consistently ranking 10th in July. The competitive dynamics suggest that while Dubs & Dimes is gaining ground, it faces strong competition from both established and rapidly growing brands, emphasizing the need for strategic marketing and product differentiation to sustain and enhance its market position.
Notable Products
In July 2025, the top-performing product for Dubs & Dimes was Classic - Legendary Fatso (3.5g) in the Flower category, securing the first rank with impressive sales of 10,680 units. Following closely, Connoisseur - Sour Garlic Cookies (3.5g) and Pinnacle (Bulk), both also in the Flower category, achieved the second and third ranks, respectively. Motor Breath (3.5g) held the fourth position, while Classic - Gastro Pop Pre-Roll (1g) was the top performer in the Pre-Roll category, ranking fifth. Notably, all these products saw a consistent upward trajectory in their rankings from previous months, indicating strong market demand and customer preference. The consistent rise in rankings highlights the growing popularity and sales momentum for Dubs & Dimes products through the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
