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Dec-2025
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Overview
Market Insights Snapshot
Dubs & Dimes has shown a notable upward trajectory in the Michigan market, particularly within the Flower category. Starting from a rank of 19 in September 2025, the brand experienced a slight dip to 23 in October but quickly rebounded to 19 in November, ultimately achieving a rank of 13 by December. This positive movement suggests a strengthening presence and growing consumer preference, especially as their sales increased significantly, peaking in December. The brand's ability to climb the rankings within just a few months highlights its potential for continued success and dominance in the Michigan Flower market.
In contrast, Dubs & Dimes' performance in the Pre-Roll category in Michigan presents a different narrative. The brand did not rank within the top 30 in September or October, with ranks of 82 and 98, respectively. However, a shift occurred in November, where the brand improved to rank 79, followed by further progress to 74 by December. Despite not breaking into the top 30, the upward trend in rankings indicates a gradual enhancement in market position, which could be attributed to strategic adjustments or increased market penetration efforts. This subtle yet positive movement hints at potential areas for growth that could be explored further.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has shown a promising upward trajectory, particularly in the latter months of 2025. Despite starting at rank 19 in September, the brand improved to rank 13 by December, indicating a positive trend in market positioning. This rise is notable when compared to competitors such as OG Farms, which saw a decline from rank 9 to 14 over the same period, and Glorious Cannabis Co., which fluctuated but ultimately fell to rank 15. Meanwhile, Goldkine experienced a significant jump from rank 38 in November to 11 in December, showcasing a competitive threat. However, Dubs & Dimes' consistent sales growth, culminating in a strong December, positions it well against these competitors, suggesting a robust brand strategy and consumer appeal in Michigan's dynamic flower market.
Notable Products
In December 2025, the top-performing product from Dubs & Dimes was Classic - Hooch Pre-Roll (1g) in the Pre-Roll category, maintaining its rank at number one from the previous month with notable sales of 7,370 units. Classic - Mountain Peaches Pre-Roll (1g) climbed to the second position from third in November, showing a significant increase in sales performance. Sundae Driver (Bulk) in the Flower category made its debut in the rankings at third place, while Triangle OG (Bulk) and Lilac Diesel (Bulk) followed closely in fourth and fifth places, respectively. These rankings highlight a strong preference for Pre-Roll products, with notable shifts in the Flower category as new entries emerged. Overall, December saw a dynamic shift in product popularity, particularly within the Pre-Roll segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
