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Nov-2025
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Overview
Market Insights Snapshot
In the Michigan market, Dubs & Dimes has shown a positive trajectory in the Flower category. Over a span of four months, the brand has improved its ranking from 25th in August to 15th in November, indicating a consistent upward trend. This movement is quite significant, reflecting a growing consumer preference for their products in this category. The sales figures support this trend, as there is a noticeable increase from August to November, with November sales reaching over $1.3 million. Such performance highlights the brand's strengthening foothold in the Flower category within Michigan.
Conversely, the Pre-Roll category paints a different picture for Dubs & Dimes in Michigan. The brand did not make it into the top 30 rankings for the months analyzed, with rankings hovering around the 70s and 90s. This suggests that while Dubs & Dimes is gaining ground in the Flower category, it faces challenges in the Pre-Roll segment. Despite this, there is a slight improvement in November where the brand moved up to the 72nd position, indicating potential for growth if strategic adjustments are made. This mixed performance across categories emphasizes the importance of targeted strategies to bolster their standing in less dominant areas.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has demonstrated a notable upward trajectory in rankings from August to November 2025. Starting at rank 25 in August, Dubs & Dimes climbed to rank 15 by November, showcasing a significant improvement in market presence. This positive trend is particularly impressive when compared to competitors like OG Farms, which saw a decline from rank 10 to 14 over the same period, and Zones, which dropped from rank 9 to 17. Meanwhile, Local Grove and Grip both experienced significant rank improvements, with Local Grove moving from 31 to 13 and Grip from 27 to 16. This competitive environment suggests that while Dubs & Dimes is gaining traction, it must continue to innovate and maintain quality to stay ahead of rapidly advancing competitors like Local Grove and Grip, which have shown remarkable sales growth and rank advancements.
Notable Products
In November 2025, the top-performing product for Dubs & Dimes was Classic - Hooch Pre-Roll (1g), which climbed to the number one spot with notable sales of 6,910 units. Following closely, MAC 1 (Bulk) secured the second position, maintaining a strong presence in the Flower category. Classic - Mountain Peaches Pre-Roll (1g) improved its ranking from fourth in October to third in November, indicating a positive sales trend. Meanwhile, Classic - Pineapple Express Pre-Roll (1g) slipped from third place in September to fourth in November, reflecting a slight decrease in sales. Classic - Sour Orange Zkittlez Pre-Roll (1g) rounded out the top five, holding steady in its ranking from previous months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
