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Apr-2024
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Overview
Market Insights Snapshot
In Michigan, Dubs & Dimes has shown a consistent presence in the Flower category, maintaining its position within the top 30 brands from January to April 2024. Starting the year at rank 16 in January, there was a slight fluctuation in their standings, peaking at rank 18 in February, before slipping to rank 20 in March, and slightly recovering to rank 19 in April. This trajectory indicates a stable demand for their Flower products within the state, despite a modest downward trend in their ranking. Notably, their sales in January 2024 were reported at $1,405,920, showcasing a significant market presence, although specific sales figures for the subsequent months were not disclosed, it's inferred from the ranking movement that sales remained robust, albeit with slight variations.
Conversely, the performance of Dubs & Dimes in the Pre-Roll category in Michigan has been more volatile, with rankings fluctuating outside the top 30 brands for several months, indicating a challenge in maintaining a strong market position. Specifically, their rankings saw a notable improvement from January to February, moving from 57th to 45th, suggesting a temporary surge in popularity or possibly effective marketing strategies during this period. However, the subsequent months saw a decline, slipping back to 54th in March and further down to 63rd in April. This pattern highlights the brand's struggles in the Pre-Roll category, facing difficulties in capturing and sustaining consumer interest compared to their Flower category performance.
Competitive Landscape
In the competitive landscape of the Michigan flower cannabis market, Dubs & Dimes has experienced fluctuating ranks over the recent months, indicating a fiercely competitive environment. Starting at rank 16 in January, it slightly dipped to 18 in February, fell further to 20 in March, and then slightly recovered to rank 19 in April. This trajectory suggests a struggle to maintain or improve its position amidst strong competitors. Notably, Grown Rogue and Skymint have shown more stability in their rankings, with Grown Rogue experiencing a slight decline from rank 13 in January to 17 in April, and Skymint moving from rank 15 in January to 20 in April, indicating a potential vulnerability in their market positions. Conversely, Goldkine showcased a significant improvement, jumping from rank 21 in January to 12 in March, before dropping back to 21 in April, highlighting a volatile but potentially growing market presence. Dog House, despite starting at rank 20 in January and not being in the top 20 in February and March, made a notable recovery to rank 18 in April, suggesting a resilience that Dubs & Dimes might draw lessons from. The dynamic shifts in rankings and sales among these brands underscore the competitive intensity within the Michigan flower cannabis market, posing both challenges and opportunities for Dubs & Dimes to strategize for market share growth and stability.
Notable Products
In April 2024, Dubs & Dimes saw Cherimoya (3.5g) from the Flower category take the top spot with impressive sales of 9955 units, marking a significant rise from its third-place position in March. Following closely, Connoisseur - Rocky Mountain Fire (3.5g), also in the Flower category, secured the second rank, showcasing its popularity despite not being ranked in the previous months. The Lemon Skunk Infused Pre-Roll (1g) from the Pre-Roll category climbed two spots to third, highlighting a growing interest in infused products. The Classic - Sour Garlic Cookies Pre-Roll (1g), which has been consistently popular, slightly dropped from second in March to fourth in April, indicating a shift in consumer preferences. Lastly, the Classic - California Roll Pre-Roll (1g) made its debut in the rankings at fifth, suggesting a diversifying market within the Pre-Roll category.
Top Selling Cannabis Brands
