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Apr-2025
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Overview
Market Insights Snapshot
In the Michigan market, Dubs & Dimes has demonstrated varied performance across different product categories. In the Flower category, the brand has maintained a presence in the top 30, although it experienced a slight decline from 18th in January to 22nd by April 2025. This downward trend suggests a competitive market where maintaining a top position is challenging. In contrast, their Pre-Roll category has shown a remarkable upward trajectory, moving from 91st position in January to 59th by April. This significant improvement indicates a strengthening foothold in the Pre-Roll segment, which might be attributed to strategic marketing or product innovation efforts.
While the Flower category's rankings reflect a stable but slightly declining performance, the Pre-Roll category's rapid ascent in the rankings is noteworthy. The sales figures reveal that despite a minor decrease in Flower sales from January to April, the Pre-Roll category has seen a substantial increase, suggesting a shift in consumer preferences or successful product positioning. The absence of Dubs & Dimes in the top 30 brands in any other state or category could be seen as a limitation, indicating potential areas for expansion or improvement. These trends offer insights into the brand's strategic focus and market dynamics, providing a glimpse into their operational priorities and market challenges.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has experienced a fluctuating rank from January to April 2025, starting at 18th and ending at 22nd. Despite maintaining relatively stable sales figures, the brand has been outpaced by competitors such as Six Labs, which saw a notable rise in rank from 27th in January to 18th in February, although it later dropped to 23rd in April. Meanwhile, Common Citizen started strong at 5th place in January but declined to 20th by April, indicating a potential opportunity for Dubs & Dimes to capitalize on shifting consumer preferences. Additionally, Light Sky Farms demonstrated significant upward momentum, climbing from 69th in January to 24th in April, suggesting a growing competitive pressure. These dynamics highlight the importance for Dubs & Dimes to strategize effectively to improve its market position amidst these evolving trends.
Notable Products
In April 2025, the top-performing product for Dubs & Dimes was Classic - Biscotti Pippen Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 6553. Classic - Sour Garlic Cookies Pre-Roll (1g) secured the second position, marking its debut in the rankings. Classic - Molotov Cocktail Pre-Roll (1g) climbed to third place, improving from its fifth rank in March. Classic - Lilac Diesel Pre-Roll (1g) moved to the fourth position, showing a consistent presence after a previous third-place ranking in February. Classic - Glitter Bomb Pre-Roll (1g) rounded out the top five, dropping from its second-place position in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
