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Sep-2025
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Overview
Market Insights Snapshot
Dubs & Dimes has shown a notable performance in the Michigan market, particularly within the Flower category. Over the span from June to September 2025, the brand experienced fluctuations in its ranking, moving from 18th to 16th position. This improvement in September suggests a positive reception and growing consumer preference, despite a dip in August when they ranked 24th. The brand's sales figures in this category also reflect a strong upward trend, with September sales peaking at over $1.3 million, indicating a solid recovery and potential for continued growth.
In contrast, Dubs & Dimes' performance in the Pre-Roll category in Michigan has been less consistent. The brand did not manage to break into the top 30 during this period, with rankings fluctuating between 56th and 70th. This inconsistency might point to challenges in market penetration or consumer retention in this category. Despite a promising rise in July, when sales peaked, the subsequent decline in both ranking and sales by September suggests areas for strategic improvement. Understanding these dynamics could be crucial for the brand to enhance its market presence in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has demonstrated notable resilience and adaptability over the past few months. While it faced a dip in rank from 17th in July 2025 to 24th in August 2025, it rebounded strongly to 16th place by September 2025, reflecting a strategic recovery in sales performance. This upward trend is significant, especially when compared to competitors like Pure Options, which experienced a sharp decline from 8th to 17th place in the same period. Meanwhile, Tru Smoke surged from 33rd to 14th place, indicating a dynamic shift in consumer preferences. Despite these fluctuations, Dubs & Dimes' ability to regain its position highlights its competitive edge and potential for sustained growth in the Michigan market.
Notable Products
In September 2025, Pineapple Express (3.5g) emerged as the top-performing product for Dubs & Dimes, climbing from the fourth position in August to the first, with sales reaching 7,650 units. Oreoz (Bulk) also showed significant improvement, moving from fifth to second place, indicating a strong demand in the Flower category. The Classic - Pineapple Express Pre-Roll (1g) debuted impressively in the rankings, securing the third position with 5,155 units sold. Motor Breath (3.5g) maintained a steady presence, holding the fourth spot as it did in July. Meanwhile, Classic - Legendary Fatso Pre-Roll (1g) entered the top five for the first time, rounding out the list in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
