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Market Insights Snapshot
In May 2026, Dubs & Dimes concentrated 92.58% of sales in Flower, up 23.09% year over year and 6.48% month over month, while Pre-Roll held 7.42% share with a 9.97% year-over-year decline and a 12.03% month-over-month drop. Brand sales rose 19.83% year over year alongside a 16.11% average price increase, and within Flower the average price sat at one dollar figure while Pre-Roll’s average price was another single dollar figure, aligning with a category tilt toward higher-value units; coupled with a 19th rank in Flower in Michigan, this mix indicates the brand’s growth is being pulled by Flower gains while Pre-Roll contraction acts as a drag.
The widening gap—Flower share at 92.58% versus Pre-Roll at 7.42%, with Flower up 6.48% month over month as Pre-Roll fell 12.03%—implies deliberate prioritization of Flower where the brand sits at rank 19, and reduced competitive footing in value-driven Pre-Rolls. With brand sales up 19.83% year over year despite a 5.44% two-year decline and a 16.11% lift in average price, the pattern suggests pricing power and assortment depth in Flower are offsetting unit softness elsewhere; maintaining May 2026 momentum will likely depend on defending Flower velocity while deciding whether to stabilize Pre-Rolls or accept a narrower two-category focus.
Competitive Landscape
Dubs & Dimes sits at rank 19 in MI Flower in May 2026, up 6 positions from rank 25 year over year, and 8 positions better than rank 27 from February 2026, while still trailing its peak rank of 12 from September 2024. Competitively, High Minded held rank 1 year over year but with a -14.45% sales change, whereas Grown Rogue surged from rank 29 year over year to rank 5 on 245.91% sales growth, indicating that Dubs & Dimes’ 6-rank YoY gain is improvement but not the market’s fastest lane. The pattern implies Dubs & Dimes is moving from the lower twenties toward mid-tier relevance, but with leaders either holding top spots or accelerating faster, sustaining rank gains will require outpacing both the -14.45% contraction at the top and the 245.91% growth bursts from risers.
Notable Products
Classic - Pineapple Express Pre-Roll (1g) posted a -7.0% month-over-month change at rank 3 while Classic - Honolulu Blue (3.5g) slid -8.1% at rank 6, and together these declines contrast with Connoisseur - Kush Mints (3.5g) gaining 1.8% at rank 5. Flower SKUs occupy at least six of the top eight ranks while Pre-Rolls hold ranks 3 and 4, and Lemon Cherry Gelato (Bulk) led at rank 1 with $105,553 as Apple Fritter (Bulk) followed at rank 2. The pattern implies Dubs & Dimes is consolidating around higher-volume Flower leadership even as flagship Pre-Rolls soften, nudging assortment decisions toward bulk and 3.5g Flower where rank stability is higher.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
