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In October 2026, Dubs & Dimes remained heavily concentrated in Flower at 97.74% share while Pre-Roll accounted for 2.26%, a mix that tightened as Flower fell 15.99% month over month and 5.27% year over year while Pre-Roll contracted 60.72% MoM and 73.96% YoY. Despite overall brand sales down 10.61% YoY, average price rose 30.67% YoY to $17.90, indicating volume pressure even as pricing lifted. Within Flower specifically, the brand sat at rank 24 in Michigan, pairing a category-weighted stance with a mid-pack position; the pattern implies overexposure to a weakening Flower base where price mix is rising faster than demand.
The combination of a 97.74% Flower reliance and a 73.96% YoY collapse in the smaller Pre-Roll line signals narrowing trial routes, while a 15.99% MoM Flower decline alongside a 30.67% YoY price increase suggests elasticity limits at current tiers. Holding rank 24 in Flower in Michigan while total brand sales are down 10.61% YoY implies the brand’s positioning is anchored to a single category where upward pricing has not offset share or volume losses; the strategic takeaway is to rebalance mix and price architecture to regain velocity rather than leaning further into price-led gains.
Competitive Landscape
Dubs & Dimes sits at rank #24 in MI Flower for October 2026, improving 10 positions from #34 year over year while slipping 1 spot from #25 in July 2026; against its history, the brand remains 7 positions below its peak at #17 from November 2024 and 23 positions behind current category leader High Minded at #1, which held #1 year over year with a 23.4% sales increase as Journey climbed from #7 to #2 with an 85.1% YoY lift. Relative to peers, Dubs & Dimes’ YoY rank gain of 10 trails the six-position ascent of Pro Gro to #3 and the five-position rise of Play Cannabis to #4, yet its stability contrasts with Society C holding near the top 5 despite a -22.5% YoY sales change; the pattern implies Dubs & Dimes is re-entering the competitive mid-tier but must convert rank recovery into sustained share gains to close the gap to the top five.
Notable Products
Dubs & Dimes is concentrated in Flower, with Hybrid alone at 79.3% of October 2026 sales and Flower totaling 97.7% across Hybrid, Indica, and Sativa. With the top 10 items contributing 44.9% and bulk Flower like Biscotti Pippen (Bulk) among the biggest pieces, most of its sales come from a tight set of Flower SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
