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Jun-2024
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Overview
Market Insights Snapshot
In Michigan, Dubs & Dimes has shown consistent presence in the Flower category, maintaining a ranking within the top 30 brands over the past four months. Despite a slight dip in April, where they ranked 26th, the brand rebounded to 22nd in May before settling back to 25th in June. This fluctuation indicates a resilient performance, especially considering the competitive nature of the Flower category. However, it's worth noting that they did not break into the top 20, suggesting room for improvement. The sales figures reflect a similar trend, with a notable increase in May but a slight decline in June, indicating a need for strategic adjustments to sustain upward momentum.
The Pre-Roll category presents a more dynamic picture for Dubs & Dimes in Michigan. Starting from a lower rank of 61 in March, the brand experienced a significant improvement, climbing to 42nd by June. This upward trajectory is a promising sign, especially with the substantial sales growth observed in May and June. The brand's ability to move from outside the top 50 to a more competitive position within a few months highlights effective market penetration strategies. However, the initial low rankings in March and April suggest that there were challenges in gaining foothold, which the brand appears to be overcoming gradually.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has shown a fluctuating performance in recent months. Despite a slight dip in rank from 22nd in May 2024 to 25th in June 2024, Dubs & Dimes has maintained relatively stable sales figures, indicating a resilient customer base. In contrast, competitors like Goldkine experienced more significant rank volatility, dropping from 11th in March 2024 to 26th in May 2024 before stabilizing at 23rd in June 2024. Another notable competitor, Mooon Juice, also saw a decline in rank from 16th in April 2024 to 24th in June 2024, despite higher sales figures compared to Dubs & Dimes. Meanwhile, Distro 10 showcased a dramatic rise to 8th place in April 2024 but fell back to 26th by June 2024, reflecting significant sales fluctuations. These insights suggest that while Dubs & Dimes faces stiff competition, its consistent sales performance positions it well for potential growth and stability in the Michigan market.
Notable Products
In June 2024, the top-performing product for Dubs & Dimes was Classic - California Roll Pre-Roll (1g), which climbed to the number one spot with notable sales of $18,719. Classic - Rocky Mountain Fire Pre-Roll (1g) followed closely in second place, showing a significant rise from the third position in May 2024. Lemon Skunk Infused Pre-Roll (1g) held steady at the third position, although its sales figures saw a dip compared to the previous month. Frosted Cake (3.5g) entered the rankings at the fourth position, indicating a strong performance in its category. Classic - Mandarin Cookies (3.5g) rounded out the top five, also making its first appearance in the rankings in June 2024.
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