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Dec-2025
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Overview
Market Insights Snapshot
In Michigan, Common Citizen has shown a steady performance in the Flower category, maintaining a consistent rank of 8th from September to December 2025. This stability suggests a strong foothold in the market, although sales figures fluctuated slightly over the months. In the Concentrates category, Common Citizen experienced some volatility, with rankings dropping to 23rd in October but recovering to 16th by December. This bounce back, coupled with an increase in sales, indicates a positive trend. However, the Pre-Roll category tells a different story, where the brand did not rank in the top 30 in November, highlighting a challenge in maintaining a competitive edge in this segment.
Meanwhile, in Ohio, Common Citizen's performance in the Flower category saw some ups and downs, with a notable improvement in November, reaching a rank of 24th before falling back to 36th in December. This suggests potential market penetration challenges or shifting consumer preferences. In the Vapor Pens category, the brand's rank consistently declined from 36th in September to 50th in December, which could indicate increasing competition or a need for strategic adjustments. The absence from the top 30 in other categories underlines areas where Common Citizen might explore growth opportunities or refine their offerings to better capture the Ohio market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Common Citizen has maintained a consistent rank of 8th place from September to December 2025. This stability contrasts with the dynamic movements of its competitors. For instance, Grown Rogue made significant strides, climbing from 31st to 10th place, indicating a strong upward trend in their market presence. Similarly, NOBO improved its position from 15th to 9th, reflecting a positive trajectory in sales. Meanwhile, Redemption maintained a steady top-tier position, fluctuating slightly between 6th and 7th place, suggesting a robust brand loyalty or market strategy. On the other hand, Everyday Cannabis (MI) showed a fluctuating pattern, ultimately rising to 7th place by December. These shifts highlight the competitive pressure on Common Citizen to innovate and adapt to maintain or improve its market standing amidst the evolving strategies of its rivals.
Notable Products
In December 2025, Z Lato (3.5g) maintained its position as the top-selling product for Common Citizen, showcasing strong and consistent sales figures, with a notable $9,133 in sales. King Wilson (3.5g) rose to the second spot, demonstrating an improvement from its third-place rank in November. Buddha Tahoe OG (3.5g) followed closely, moving up one position to third place from its previous fourth-place ranking. LA Pop Rockz (3.5g) entered the top five for the first time, securing fourth place. Lemon Bar (3.5g) rounded out the top five, climbing from fourth place in October to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
