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Sep-2025
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Overview
Market Insights Snapshot
In Michigan, Common Citizen has shown notable performance across various categories. In the Flower category, the brand improved its ranking from 15th in June to 9th by September, indicating a significant upward trend. Similarly, in the Concentrates category, Common Citizen regained its 11th position in September after a dip to 17th in July and August, suggesting a recovery in consumer preference or market strategy. On the other hand, the Pre-Roll category saw a positive movement from a rank of 63 in June to 46 in September, although it still remains outside the top 30, which may indicate a need for further strategic adjustments in this segment.
In Ohio, Common Citizen's presence is less pronounced but shows potential for growth. The Flower category saw the brand enter the rankings at 46th in August and improve to 29th by September, marking a promising entry into the market. However, in the Vapor Pens category, the brand maintained a relatively stable position, fluctuating slightly but remaining outside the top 30. This suggests that while there is some consistency in sales, there is room for improvement to capture a larger market share. The absence of rankings in earlier months for certain categories could imply limited presence or market entry, highlighting areas for potential expansion or increased marketing efforts.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Common Citizen has shown a dynamic shift in rankings over recent months. Starting from June 2025, Common Citizen was ranked 15th, but by September 2025, it had improved to 9th place. This upward trajectory is notable, especially when compared to competitors like OG Farms, which also climbed from 16th to 8th place, and Everyday Cannabis (MI), which moved from 14th to 10th place. Despite these improvements, Common Citizen faces stiff competition from Mischief, which consistently maintained a top 10 position, ranking 7th in both August and September 2025. Meanwhile, Zones experienced a decline, dropping from 9th in June to 11th in September. These shifts suggest that while Common Citizen is gaining ground, the competitive environment remains challenging, with several brands vying for top positions, indicating a need for strategic marketing efforts to sustain and enhance its market presence.
Notable Products
In September 2025, the top-performing product for Common Citizen was Diamond Bar (3.5g) in the Flower category, which ascended to the number one spot with sales reaching 15,038 units. Following closely, Garlic Breath (3.5g) secured the second position, marking its debut in the rankings this month. Biker Kush (3.5g) entered the rankings at third place, showing strong performance. Glue Cheese (3.5g) dropped slightly to fourth place from its third-place ranking in August 2025, indicating a minor decline in sales momentum. Lastly, J1 (3.5g) rounded out the top five, making its first appearance in the rankings with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
