Market Insights Snapshot
Common Citizen has been showing a promising upward trend in the Concentrates category in Michigan. The brand climbed from the 14th rank in August 2023 to the 4th rank by November 2023. This movement indicates a significant increase in popularity and sales for their Concentrates, with their sales in November reaching a noteworthy number. However, it's worth noting that their performance in the Vapor Pens category has been somewhat inconsistent, fluctuating within the 30s range over the same period. Despite this, they managed to maintain their position within the top 40 brands.
In contrast, Common Citizen has consistently held a strong position in the Flower category in Michigan, maintaining a rank within the top 5 from August to November 2023. This shows a steady demand for their Flower products in the market. On the other hand, their Pre-Roll category has been struggling to break into the top 20, with their highest rank being 22 in November 2023. However, this doesn't necessarily indicate poor performance, as they have been gradually improving their rank over the months.
In the Michigan flower market, Common Citizen has maintained a steady position, ranking 5th in August and September 2023, and improving to 2nd place in October and November 2023. This consistency in rank indicates a strong brand presence and customer loyalty. However, the competition is fierce. High Supply / Supply soared from 12th place in August to 1st in September and October, but slipped to 3rd in November. Ozone made a remarkable leap from 27th in August to 4th in September, and then to 1st place in November. Society C also showed significant movement, ranking 8th in August, moving up to 2nd in September, and then settling at 4th in October and November. These shifts in rank indicate a dynamic market with customers frequently exploring different brands. Despite the competition, Common Citizen's stable rank and upward trend in sales suggest a solid performance and potential for growth.
In November 2023, the top-performing product for Common Citizen was 'Red Velvet Gelato (3.5g)' from the Flower category, with sales reaching approximately 13,094 units. The second best-seller was 'Fruitie Pebblez 99 Pre-Roll (1g)', which slipped from the top spot in October to the second position in November. The third place was occupied by 'Fruiti Pebblez Sugar and Sauce (1g)' from the Concentrates category. The fourth and fifth positions were taken by 'Diamond Dust (3.5g)' and 'Red Velvet Gelato Popcorn (Bulk)', both from the Flower category. This data highlights a shift in consumer preference towards Flower category products in November.