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Apr-2024
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Overview
Market Insights Snapshot
In Michigan, Common Citizen has shown a notable performance across several cannabis categories, with its presence being most prominent in the concentrates, flower, and pre-roll sectors. For concentrates, the brand has seen a consistent upward movement in rankings from January to April 2024, moving from 9th to 5th place, which suggests a growing consumer preference for their products in this category. This is underscored by a significant increase in sales from January's $380,088 to April's $628,249. However, in the flower category, despite starting strong at 5th place in January, there has been a gradual decline to 12th by April, indicating potential challenges in maintaining market position amidst competition or changing consumer tastes. The pre-roll category shows a remarkable recovery, improving from a lower ranking of 23rd in the early months to 12th by April, highlighting a successful turnaround strategy or possibly a surge in consumer interest.
However, not all categories have fared well for Common Citizen in Michigan, with vapor pens showing a concerning trend. The brand was not within the top 30 brands for vapor pens from January to April 2024, with rankings slipping even further beyond the 50th position as of April. This indicates a significant struggle in capturing a substantial market share within this category, contrasting sharply with its performance in other sectors. Such a discrepancy underscores the importance of brand diversification and adaptation to consumer preferences across different cannabis product categories. While Common Citizen has demonstrated strength and growth in concentrates and pre-rolls, the vapor pens category presents an area requiring strategic reassessment and potential innovation to improve market standing.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Common Citizen has shown a notable performance amidst its competitors, despite facing fluctuations in its rankings from January to April 2024. Starting strong at 5th rank in January, it slightly dipped to 7th in February, then to 9th in March, before settling at 12th in April. This trajectory indicates a challenging environment, especially with competitors like LivWell and Goodlyfe Farms making significant moves. LivWell, for instance, experienced a decline from 6th to 14th place, suggesting a volatile market. Conversely, Goodlyfe Farms showed an impressive climb, from 50th in January to 11th by April, highlighting a remarkable improvement in market position and possibly indicating shifts in consumer preferences or successful marketing strategies. Galactic (fka Galactic Meds) and Mooon Juice also displayed significant rank changes, with Galactic jumping from being outside the top 20 in January and February to 10th by April, and Mooon Juice moving closer to the top 10. These dynamics suggest a highly competitive market where brand positions can shift rapidly, affecting Common Citizen's sales and market share. The brand will need to navigate these challenges carefully to maintain or improve its standing in the Michigan flower category.
Notable Products
In April 2024, Common Citizen saw The Don Mega Pre-Roll (1g) as its top-selling product, with sales reaching 13,072 units, marking its rise to the number one spot from the fourth position in March. Following closely behind was the Monkey Bread Pre-Roll (1g), which was the previous month's leader but slipped to the second position with a marginal difference in sales figures. The Principle - Triangle Larry Pre-Roll (1g) secured the third rank, showing its strong market presence without a prior ranking in the earlier months. Orange Wedding Cake Pre-Roll (1g) and Sugar Leaf - Fruitie Pebblez 99 Pre-Roll (1g) rounded out the top five, both making their debut on the list in April. These shifts highlight a dynamic competitive landscape within Common Citizen's product lineup, with notable month-to-month changes in consumer preferences.
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