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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Common Citizen has shown varied performance across different cannabis categories. In the Flower category, the brand has demonstrated a strong upward trajectory, moving from 11th place in July to 7th in October, despite a slight dip in sales from September to October. This indicates a strengthening market presence in this category. Conversely, their performance in the Concentrates category showed some volatility, with a ranking that improved from 20th in July to 16th in September, only to fall back to 20th in October. This suggests that while there has been some growth, sustaining a top position remains a challenge. The Pre-Roll category saw a notable improvement from 82nd in July to 51st in September, but then slipped to 71st in October, highlighting potential difficulties in maintaining consistency in this segment.
In Ohio, Common Citizen's presence is less pronounced, with Flower being the only category where they entered the top 30, achieving 30th place in September before dropping slightly to 33rd in October. This marks a significant entrance as they were not ranked in the top 30 in July, indicating a potential growth opportunity in this state. In the Vapor Pens category, their ranking remained relatively stable around the mid-30s, though sales have seen a downward trend over the months. The absence of Common Citizen from the top 30 in other categories in Ohio suggests that while there are areas of improvement, there is still much ground to cover for the brand to establish a more robust foothold in this market.
Competitive Landscape
In the competitive Michigan flower market, Common Citizen has shown a notable upward trajectory in rankings from July to October 2025, moving from 11th to 7th place. This improvement is significant when compared to competitors like Redemption, which saw a decline from 6th to 9th place, and NOBO, which made a dramatic leap from being outside the top 20 in July to 8th place by October. While Pro Gro maintained a strong position consistently within the top 5, Common Citizen's rise is particularly noteworthy given its sales increase in September, which surpassed its August figures, indicating a positive sales momentum. This trend suggests that Common Citizen is effectively capturing market share, potentially due to strategic marketing efforts or product differentiation, positioning itself as a formidable player in the Michigan flower category.
Notable Products
In October 2025, Buddha Tahoe OG (3.5g) from Common Citizen emerged as the top-performing product in the Flower category, achieving the highest sales figures with 5,450 units sold. Blue Dream (3.5g) secured the second position, closely trailing behind. Lemon Bar (3.5g), which held the top rank in August, settled at the third position in October, indicating a slight decline in its performance over the months. King Wilson (3.5g) and Sugar Breath (3.5g) ranked fourth and fifth, respectively, maintaining consistent positions with no significant changes from previous months. Overall, the Flower category continues to dominate the sales landscape for Common Citizen.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
