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Apr-2025
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Overview
Market Insights Snapshot
Common Citizen has demonstrated varied performance across different product categories in Michigan. In the Concentrates category, the brand showed a notable improvement early in the year, climbing from the 7th position in January to 4th in March, although it experienced a slight decline back to 7th in April. This fluctuation suggests a competitive market environment where maintaining a top position requires consistent effort. Meanwhile, the Flower category saw a downward trend for Common Citizen, dropping from 5th place in January to 20th by April. This decline may indicate increased competition or changing consumer preferences within the state.
The Pre-Roll and Vapor Pens categories present a mixed picture for Common Citizen in Michigan. In the Pre-Roll segment, the brand did not manage to break into the top 30, peaking at 42nd in March before falling to 54th in April. This suggests challenges in gaining market traction in this category. Conversely, the Vapor Pens category showed some resilience, with the brand moving from 47th position in February to 38th in April, indicating a positive trend despite not reaching the top 30. This performance across categories highlights the varying levels of competition and consumer interest, underscoring the importance of strategic positioning in the cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Common Citizen has experienced notable fluctuations in its market position from January to April 2025. Starting the year strong at rank 5, Common Citizen saw a decline, dropping to rank 20 by April. This downward trend in ranking is mirrored by a decrease in sales, which fell from a high in January to a lower figure by April. In contrast, Grown Rogue showed an upward trend, climbing from outside the top 20 to rank 21 by April, indicating a potential threat to Common Citizen's market share. Similarly, High Supply / Supply maintained a relatively stable presence, fluctuating between ranks 14 and 22, while Grip closely followed Common Citizen's trajectory, ending at rank 19. Dubs & Dimes remained consistently lower in the rankings, suggesting less immediate competition. These shifts highlight the dynamic nature of the Michigan flower market and suggest that Common Citizen may need to reassess its strategies to regain its earlier stronghold.
Notable Products
In April 2025, Z Lato (3.5g) from the Flower category emerged as the top-performing product for Common Citizen, securing the first rank with a notable sales figure of 5510. The Fruitie Pebblez #99 Cured Resin Badder (1g) climbed to the second position in the Concentrates category, improving from its previous fourth place in February 2025. Mac N Cheese Cured Resin Badder (1g) maintained a strong presence, debuting at third place in April. Orange Kush Mints (Bulk) entered the top five, landing in the fourth spot, while La Pop Rockz Cured Resin Badder (1g) followed closely in fifth place. This month witnessed a reshuffling in the rankings, with new entries and shifts in positions highlighting dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
