Common Citizen

Data Snapshot: Apr 03, 2024
Common Citizen Cannabis Brand Logo
$1M+

Mar-2024

Sales

Neutral

Trend

6-Month

272

Product Count

SKUs

Common Citizen

Overview

Common Citizen is a vertically-integrated, Michigan-based cannabis company, cultivating over 60 unique strains in its greenhouse facility in Marshall. Noted for its commitment to changing societal stigma surrounding cannabis, it offers high-quality products for both recreational and medical use. The brand distinguishes itself through its human-centric ethos and efforts to foster a safe, inclusive space for its community.
Markets

Common Citizen Locations

Product Trends

Common Citizen Categories

Common Citizen Sales

Market Insights Snapshot

Common Citizen Historical Sales by Category

In Michigan, Common Citizen has shown a notable performance across several cannabis categories, with significant movements observed from December 2023 to March 2024. Specifically, in the Concentrates category, the brand improved its ranking from 10th to 6th position, indicating a strong upward trajectory in market preference and sales, which escalated from 384,279 to 564,810 over the period. Similarly, in the Pre-Roll category, Common Citizen made a remarkable leap from the 20th position in December to 12th by March, more than doubling its sales to 733,255, showcasing an impressive gain in consumer acceptance and market share. However, in the Vapor Pens category, the brand struggled to break into the top 30, fluctuating around the 40s, which suggests a potential area for growth or reevaluation.

While maintaining a steady presence in the Flower category at the 7th rank throughout the observed months, Common Citizen's sales in this category saw a significant increase from 2,284,368 in December to 3,017,657 by March, underscoring a solid and consistent demand for their Flower products in Michigan. This performance contrasts with their challenges in the Vapor Pens category, where their ranking did not show improvement, remaining outside the top 30. These insights into Common Citizen's performance across different cannabis categories in Michigan reveal a brand that is excelling in most areas but still has room to grow in others. The detailed sales and ranking movements highlight the brand's potential and areas where strategic adjustments could further enhance its market position.

Mar-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
6
7
12
46
Common Citizen

Competitive Landscape

In the competitive landscape of the Michigan cannabis flower market, Common Citizen has maintained a consistent position at rank 7 from December 2023 through March 2024, indicating a stable market presence amidst fluctuating dynamics among competitors. Notably, Play Cannabis has shown a remarkable ascent, moving from rank 15 in December 2023 to rank 5 by March 2024, surpassing Common Citizen in both rank and sales, with a significant sales increase in the same period. Conversely, NOBO experienced a decline, dropping from rank 6 in December 2023 to rank 11 in February 2024, before partially recovering to rank 9 in March 2024. Ozone and Goodlyfe Farms also demonstrated competitive movements, with Ozone fluctuating around the top ranks and Goodlyfe Farms making a significant leap from rank 27 in December 2023 to rank 8 by March 2024. These shifts highlight the dynamic nature of the Michigan cannabis flower market, where brands like Common Citizen face intense competition and the potential for rank and sales changes based on competitor strategies and market preferences.

Common Citizen market ranking for MI Flower

Common Citizen

Notable Products

In March 2024, Common Citizen saw the Monkey Bread Pre-Roll (1g) as its top-selling product, with remarkable sales of 21,310 units, marking its debut in the rankings. Following closely, the Red Velvet Gelato Pre-Roll (1g) maintained its position as the second-highest seller from February, with a significant sales increase. The Puffo Gelato Pre-Roll (1g) and The Don Mega Pre-Roll (1g) were new entries, securing the third and fourth spots respectively, indicating a strong preference for pre-rolled products among consumers. The Lemon Cherry Gelato Pre-Roll (1g) rounded out the top five, illustrating the diverse appeal of the Gelato strain variants in Common Citizen's product line. This month's rankings underscore a dynamic shift in consumer preferences, highlighting the popularity of pre-rolled options within the cannabis market.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Monkey Bread Pre-Roll (1g)
Pre-Roll
>5
>5
>5
1
Red Velvet Gelato Pre-Roll (1g)
Pre-Roll
>5
3
2
2
Puffo Gelato Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
The Don Mega Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Lemon Cherry Gelato Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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