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Aug-2024
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Overview
Market Insights Snapshot
Common Citizen's performance in the Michigan market has shown notable fluctuations across different product categories. In the Concentrates category, they maintained a strong presence, ranking consistently within the top 10 from May to August 2024, with a notable increase in sales from $465,531 in May to $643,428 in August. This indicates a positive trend and growing market share in this segment. Conversely, their Flower category ranking experienced significant volatility, dropping out of the top 30 in July but rebounding to the 23rd position in August. This suggests potential challenges in maintaining a steady market position in the highly competitive Flower category.
In the Pre-Roll category, Common Citizen saw a downward trend, falling from the 27th rank in May to 78th by August, indicating a substantial decline in their market presence. The Vapor Pens category showed a similar pattern, with the brand dropping from the 49th rank in May to 80th by August, reflecting a significant decrease in sales and market penetration. These declines in the Pre-Roll and Vapor Pens categories highlight areas where the brand may need to focus on improving product offerings or marketing strategies to regain consumer interest and market share.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Common Citizen has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 11 in May 2024, Common Citizen dropped to rank 20 in June, further declined to rank 37 in July, but managed a recovery to rank 23 in August. This volatility contrasts with the more consistent performance of competitors like Play Cannabis, which maintained a top 10 position until a slight dip to rank 22 in August. Meanwhile, North Cannabis demonstrated a steady climb from rank 47 in May to rank 24 in August, indicating a strong upward trend. Glorious Cannabis Co. also showed relative stability, hovering around the mid-teens before a slight drop to rank 21 in August. The competitive dynamics suggest that while Common Citizen has faced challenges, there is potential for recovery and growth, especially when compared to the consistent or improving performance of its rivals.
Notable Products
In August 2024, Puffo Gelato Pre-Roll (1g) secured the top position among Common Citizen products with sales reaching 7231 units. Sunset Kush Live Resin Sugar & Sauce (1g) climbed to the second spot, showing a significant increase from its fourth place in July 2024, with sales figures of 6984 units. Watermelon Mimosa Live Resin Sugar & Sauce (1g) was ranked third, maintaining a strong performance. Lil Diamond Live Resin Badder (1g) and Fried Ice Cream Live Resin Sugar & Sauce (1g) took the fourth and fifth positions respectively. The rankings indicate a notable rise for Sunset Kush Live Resin Sugar & Sauce (1g), while the other products remained stable in their performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
