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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Common Citizen is stocked at 304 licensed dispensaries across Michigan, Ohio, and Pennsylvania, 264 of them in Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Kalamazoo, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Common Citizen’s mix in July 2026 was concentrated in Flower at 74.79% share with year-over-year sales down 5.04% and month-over-month down 11.08%, while Pre-Roll held 11.60% share with sales up 147.90% YoY but down 0.58% MoM. Vapor Pens accounted for 9.44% share with sales down 45.88% YoY yet up 9.86% MoM, and Concentrates at 4.17% share declined 33.88% YoY and 4.94% MoM; the brand’s overall sales fell 6.71% YoY as average price dropped 32.13% YoY to $11.32. With Flower ranked 10th in Michigan and showing double-digit MoM decline alongside a triple-digit Pre-Roll YoY surge, the pattern implies a pivot opportunity from a weakening core category toward formats showing faster unit velocity and promotional elasticity.
The combination of a 32.13% YoY price reduction and a 11.08% MoM Flower decline, contrasted with a 9.86% MoM gain in Vapor Pens and a 147.90% YoY jump in Pre-Roll, signals a shift toward price-sensitive, impulse-ready formats even as the flagship category softens. Holding a 74.79% Flower dependence while ranking 10th in Michigan suggests headroom to rebalance mix toward Pre-Roll and selective Vapor Pens, implying that margin recapture will rely on trading consumers into value-tier Flower and cross-selling into higher-velocity small formats to stabilize share against further Flower-led volatility.
Competitive Landscape
Common Citizen sits at rank #10 in Michigan Flower for July 2026, improving 1 position year over year from #11 and rising 5 spots versus April 2026 when it was #15; against its historical context, the brand remains 6 ranks below its peak of #4 last reached in December 2024. Competitive movement is mixed: Mischief surged from #10 to #4 alongside a 59.39% YoY sales increase, while Pro Gro slipped from #3 to #5 with a 12.04% YoY sales decline, indicating that Common Citizen’s incremental rank gain is happening amid both upward and downward competitor shifts. The pattern implies a recovery phase—moderate climb from #15 to #10 over three months but still well off the #4 ceiling—suggesting share stabilization rather than a return to prior peak unless the brand accelerates beyond single-rank YoY gains.
Notable Products
Diamond Bar (3.5g) set the tone in July 2026 with a -21% month-over-month drop while holding rank 1, and Dracoz (3.5g) rose +7.9% to rank 7, signaling mixed momentum at the top. Flower occupied 7 of the top 10 ranks, with additional gains from Permanent Marker (Bulk) at +12.8% in rank 9 and a modest +7.2% lift for Principle - Sunset Kush Pre-Roll (1g) at rank 10, pointing to a portfolio still anchored in Flower despite some stabilization in Pre-Rolls. This pattern implies Common Citizen is leaning into a Flower-led lineup where flagship volatility coexists with depth across mid-ranked SKUs, positioning the brand to balance headline swings with category breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
