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Jun-2024
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Overview
Market Insights Snapshot
Common Citizen has shown notable performance in the Michigan market, particularly in the Concentrates category. Over the past four months, the brand has consistently held a strong position, maintaining a rank of 6 from April through June 2024. This stability indicates a robust presence in the Concentrates segment, supported by a steady increase in sales, peaking at $535,542 in June. However, in the Flower category, Common Citizen experienced a significant decline, dropping from a rank of 7 in March to 22 in June. This downward trend suggests challenges in maintaining market share within the highly competitive Flower segment.
In the Pre-Roll category, Common Citizen's performance also saw fluctuations. The brand started at rank 14 in March but fell to 35 by June, indicating a struggle to retain its position among the top brands. This decline is mirrored in their sales figures, which dropped considerably from $603,565 in April to $238,943 in June. On the other hand, the Vapor Pens category has been particularly challenging for Common Citizen, as they were not ranked in the top 30 for any of the months analyzed. Their rank fell from 48 in March to 61 in June, reflecting a significant decrease in sales and market presence. This suggests that while Common Citizen has strong areas, there are categories where they face substantial competition and market share erosion.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, Common Citizen has experienced notable fluctuations in rank and sales over recent months. Starting from a strong position at rank 7 in March 2024, Common Citizen saw a decline to rank 22 by June 2024. This downward trend in rank is mirrored by a decrease in sales, from $2,938,851 in March to $1,469,309 in June. In comparison, Skymint and Goldkine also faced challenges, with both brands falling out of the top 20 in multiple months. However, Hello showed a significant improvement, moving from rank 40 in March to rank 21 in June, with a corresponding increase in sales. These shifts indicate a highly competitive market where consumer preferences are rapidly changing, affecting the stability of established brands like Common Citizen. For a deeper understanding of these trends and more detailed data, consider exploring advanced analytics.
Notable Products
In June 2024, Common Citizen's top-performing product was Principle - Doap Pre-Roll (1g), which secured the number one rank with sales of $9,568. Watermelon Mimosa Cured Resin Sugar & Sauce (1g) followed closely in second place. Orange Wedding Cake Pre-Roll (1g) moved up to third place from its previous fourth position in April 2024. Space Age Cake (3.5g) saw a slight improvement, rising to fourth place from fifth in May 2024. Platinum Cake Pre-Roll (1g) completed the top five rankings in June 2024.
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