.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Common Citizen has shown varied performance across different product categories in Michigan. In the Concentrates category, the brand has seen a significant decline in rankings from April to July 2025, dropping from 8th to 18th place. This indicates a possible challenge in maintaining its market share or facing increased competition. On the other hand, the Flower category saw an improvement in July, moving up to 17th place after hitting 22nd in June. This rebound suggests a potential recovery or strategic adjustment that benefited their sales. Meanwhile, in the Pre-Roll category, Common Citizen did not make it into the top 30, indicating a weaker presence in this segment. The Vapor Pens category also saw a downward trend in Michigan, with the brand falling from 28th place in May to 54th in July, highlighting a potential area for improvement.
In Ohio, Common Citizen's performance in the Vapor Pens category shows a positive trajectory. The brand improved its ranking from 49th in April to 35th in July 2025, suggesting a strengthening presence in this market. This upward movement contrasts with their performance in Michigan, indicating that the brand might be adopting different strategies or facing different competitive dynamics in Ohio. Despite not being a top player in other categories within Ohio, the consistent improvement in Vapor Pens could signal a focused effort to capture market share in this specific product line. The increase in sales from April to July further supports this positive trend, suggesting that Common Citizen is gaining traction and potentially expanding its customer base in the state.
Competitive Landscape
In the competitive Michigan flower market, Common Citizen has experienced notable fluctuations in its ranking and sales performance from April to July 2025. Initially ranked 11th in April, Common Citizen saw a decline to 16th in May and further slipped to 22nd in June, before slightly recovering to 17th in July. This trend indicates a challenging competitive environment, particularly with brands like High Supply and Goldkine showing resilience and improvement in their rankings. High Supply, for instance, improved from 22nd in April to 16th in July, while Goldkine moved from 16th to 15th in the same period. Meanwhile, Zones maintained a strong presence, although it fell from 7th in April to 18th in July, aligning closely with Common Citizen's trajectory. The sales data reflects these competitive pressures, with Common Citizen's sales peaking in April and then experiencing a downward trend, which only slightly rebounded in July. This dynamic landscape suggests that Common Citizen needs to strategize effectively to regain its footing and counter the upward momentum of its competitors.
Notable Products
In July 2025, the top-performing product for Common Citizen was Grease Bucket (Bulk) in the Flower category, securing the first rank with sales of 7895 units. Diamond Bar (3.5g), also in the Flower category, followed closely in second place. Scoops Pre-Roll (1g) held the third position in the Pre-Roll category, while J1 Pre-Roll (1g) occupied the fourth rank. Orange Kush Mints (3.5g) rounded out the top five in the Flower category. Compared to previous months, these products maintained consistent rankings, indicating strong and stable demand for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
