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Jul-2025
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Overview
Market Insights Snapshot
Olio's performance in the Colorado market has shown notable trends, particularly in the Concentrates and Vapor Pens categories. In the Concentrates category, Olio maintained a steady 8th rank from April to June 2025, before climbing to 5th in July, indicating a positive momentum. This upward movement is complemented by a consistent increase in sales, culminating in a significant rise in July. Similarly, in the Vapor Pens category, Olio improved its ranking from 10th in April to 6th in July, reflecting a strong performance in this segment. However, the Edible category tells a different story, with Olio only managing to improve slightly from 29th to 25th over the same period, suggesting potential challenges in gaining a stronger foothold within this category in Colorado.
In New York, Olio's performance across categories presents a mixed picture. The brand maintained a consistent presence in the top 10 for Concentrates, although it slipped from 7th to 9th by July 2025. This slight drop contrasts with the general sales growth observed in this category, suggesting competitive pressures. The Edible category saw Olio fluctuating in rankings, initially dropping out of the top 30 in May but recovering to 30th by July, indicating volatility and perhaps opportunities for strategic adjustments. The Vapor Pens category reveals a struggle, with Olio falling out of the top 30 in April and only briefly re-entering in May and June, before again ranking 30th in July. This indicates a challenging market environment for Olio in this category within New York, where maintaining a competitive edge appears to be more difficult compared to their performance in Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio has shown a notable upward trend in rankings from April to July 2025, moving from 10th to 6th place. This improvement indicates a positive shift in market perception and sales performance, as Olio's sales figures have increased steadily over this period. In contrast, Green Dot Labs maintained a stable position, hovering around the 6th and 7th ranks, but experienced a decline in sales by July. Meanwhile, Craft / Craft 710 consistently held the 5th position, suggesting strong brand loyalty or market presence, despite some fluctuations in sales. Batch Extracts remained a formidable competitor, consistently ranking 4th with robust sales figures, while Spectra made significant strides, climbing from 13th to 8th place. Olio's upward trajectory in both rank and sales highlights its growing influence in the Colorado vapor pen market, positioning it as a brand to watch among its competitors.
Notable Products
In July 2025, Olio's top-performing product was the Sour Raspberry Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its consistent first-place ranking since April. The Sour Grape Live Rosin Gummies 10-Pack (100mg) climbed to second place with notable sales of 1029 units, marking an improvement from its fourth-place position in June. Traditional Rosin Gummies 10-Pack (100mg) held steady in third place, showing a gradual decline in sales over the months. New to the rankings, Fortissimo Live Rosin Cartridge (0.5g) emerged in fourth place, indicating a strong entry into the Vapor Pens category. Albarino Live Rosin Cartridge (0.5g) followed closely in fifth place, suggesting a growing interest in Olio's vapor pen offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
