Olio

In September 2026, Olio concentrated 72.18% of sales in Vapor Pens with a year-over-year decline of 40.35% and a month-over-month slip of 0.45%, while Concentrates held 22.56% share with a 53.85% YoY drop but a 7.53% MoM lift. Edible fell to 2.83% share with a 77.18% YoY contraction and an 11.65% MoM decrease, whereas Flower rose to 2.42% share on a 64.71% YoY increase and a 13.83% MoM gain; Pre-Roll nearly exited the mix at 0.01% share with a 96.91% MoM decline. With Vapor Pens ranked 18 in Colorado and the brand’s average price up 6.77% YoY to $34.82, the mix shows dependency on a contracting core and small but faster-growing adjacency in Flower, implying the portfolio is tilting toward fewer high-velocity SKUs while legacy long-tail items are being pruned.

The shift—Vapor Pens losing 0.45% MoM alongside Concentrates gaining 7.53% MoM and Flower gaining 13.83% MoM—suggests repositioning toward potency-forward formats that can sustain price even as overall brand sales fell 45.58% YoY. Because Vapor Pens still command 72.18% share but trail the Flower growth rate by 78.55 percentage points YoY and the Concentrates MoM pace by 7.98 percentage points, Olio’s near-term positioning benefits from reallocating merchandising and innovation toward SKUs that echo Flower’s momentum while protecting Vapor Pens’ rank 18 slot; this pattern implies margin defense through premium price points and a tighter hero lineup rather than broad-category expansion.