Olio

In May 2026, Olio concentrated 71.50% of sales in Vapor Pens, where category sales were down 28.06% year over year but up 5.50% month over month, while Concentrates held 21.34% share with a 45.70% YoY decline and a 21.88% MoM lift. Edible contributed 4.16% with a 52.82% YoY drop and a 6.72% MoM uptick, and Flower, though only 3.00% share, surged 691.40% YoY with a 16.88% MoM increase. Against a brand-level YoY sales contraction of 32.38% and a 3.57% YoY decrease in average price to $33.13, the mix suggests a rebound is being pulled by month-over-month gains in Concentrates and Flower while Vapor Pens’ dominance moderates overall recovery.

With Vapor Pens at 71.50% share and ranked 14th in Colorado Vapor Pens, the 5.50% MoM lift there is too small to offset category exposure when its YoY is down 28.06%, whereas the 21.88% MoM rise in Concentrates and 16.88% MoM rise in Flower indicate newer or revitalized product lanes can diversify risk. The 691.40% YoY jump in Flower alongside a 52.82% YoY decline in Edible implies demand is rotating toward inhalables, and the 3.57% YoY price decrease alongside a 5.50% MoM Vapor Pens gain points to price elasticity supporting unit movement; the positioning implication is to lean into high-velocity inhalable formats to reduce dependence on a single category while using price architecture to stabilize share.