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Dec-2025
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Overview
Market Insights Snapshot
In Colorado, Olio's performance across different cannabis categories presents a mixed picture. In the Concentrates category, the brand has seen a downward trend, slipping from 9th place in September 2025 to 18th by December 2025. This decline in ranking is concerning, especially given the notable drop in sales from October to December. Conversely, the Edible category shows a more positive trajectory, with Olio climbing from 27th to 23rd place over the same period, indicating a growing presence in this segment. Interestingly, Olio's Vapor Pens category has maintained a relatively stable position, hovering around the 10th rank, which suggests a consistent consumer base. However, the Flower category remains a challenge for Olio, as it failed to rank in the top 30 in September and December, reflecting a need for strategic adjustments in this area.
In New York, Olio's performance in the Concentrates category is commendable, where it consistently ranks within the top 15, despite a slight fluctuation between the 11th and 14th positions from October to December 2025. This stability indicates a strong foothold in the market. Meanwhile, the Edible category shows a similar trend to Colorado, with Olio moving up from 37th to 33rd place by December, possibly indicating a successful strategy to capture more market share. However, in the Vapor Pens category, Olio has struggled to break into the top 30, maintaining a position in the high 30s, which suggests potential for growth but also highlights the competitive nature of this segment. In Michigan, Olio's presence is less pronounced, with rankings in the Concentrates category fluctuating and failing to secure a spot in the top 30 in December, pointing to challenges in gaining traction in this state.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio has experienced a relatively stable performance in the rankings from September to December 2025, maintaining a position around the 10th spot. This consistency is notable given the fluctuations observed in competitors such as Eureka, which saw a significant drop from 8th to 16th place before recovering slightly to 11th in December. Meanwhile, Green Dot Labs consistently ranked higher than Olio, although it slipped from 6th to 8th place by December. Interestingly, Seed & Strain Cannabis Co. showed a positive trajectory, climbing from 15th to 9th place, surpassing Olio in November and December. This suggests that while Olio maintains a steady presence, there is increasing competition from brands like Seed & Strain Cannabis Co., which could impact Olio's market share if the trend continues. These dynamics highlight the importance for Olio to innovate and differentiate itself to maintain or improve its position in the competitive Colorado vapor pen market.
Notable Products
In December 2025, Sour Raspberry Rosin Gummies 10-Pack (100mg) emerged as the top-performing product for Olio, reclaiming its number one rank from September and October, with sales reaching 1436 units. Traditional Rosin Gummies 10-Pack (100mg) closely followed, maintaining a strong second place, although it had previously held the top spot in November. Sour Grape Live Rosin Gummies 10-Pack (100mg) improved its position to third, showing consistent growth from its fifth rank in October. Coolio B-bud (7g) experienced a drop to fourth place after peaking at second in November. Sour Cranberry Live Rosin Gummies 10-Pack (100mg) remained steady at fifth, indicating stable performance since its entry into the rankings in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
