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Feb-2026
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Overview
Market Insights Snapshot
Olio's performance in the Colorado market showcases a mixed trajectory across different categories. In the Concentrates category, Olio experienced a downward trend, slipping from the 11th position in November 2025 to 32nd by February 2026, accompanied by a notable decrease in sales from $210,097 to $49,050. This slide out of the top 30 by February indicates a challenging period for the brand in this category. Conversely, the Edible category showed more stability, with Olio maintaining a consistent presence in the rankings, hovering around the low 20s, which suggests a steady consumer base. However, in the Vapor Pens category, while Olio started strong at the 10th position, it gradually declined to 14th, though it remained within the top 15, indicating some retention of market strength.
In New York, Olio's performance paints a different picture. The brand showed resilience in the Concentrates category, improving its rank from 15th in December 2025 to 10th in January 2026, before settling at 11th by February. This upward movement in rankings is complemented by a surge in sales during January, suggesting a successful strategy or product appeal during that period. On the other hand, in the Edible category, Olio remained outside the top 30 throughout the months, indicating potential areas for growth. Additionally, in the Vapor Pens category, Olio consistently ranked 38th, with a slight improvement to 37th in February, which hints at a stable but limited market presence in this segment.
Competitive Landscape
In the competitive landscape of the Colorado vapor pens category, Olio has experienced notable fluctuations in its rank and sales over recent months. As of February 2026, Olio's rank slipped to 14th, a decline from its consistent 10th place in November and December 2025. This downward trend in rank coincides with a decrease in sales from December 2025 to February 2026. Meanwhile, Packs (fka Packwoods) maintained a relatively stable position, ranking 12th in February 2026, slightly improving from 14th in December 2025. Eureka also showed resilience, holding the 16th spot in February 2026, despite a dip in sales. Interestingly, Next1 Labs LLC made a significant leap from being outside the top 20 to securing the 15th rank in February 2026, suggesting a potential rising competitor. Olio's competitors are either maintaining or improving their positions, indicating a challenging market environment that may require strategic adjustments to regain its previous standing.
Notable Products
In February 2026, the top-performing product for Olio was the Sour Blue Raspberry Rosin Gummies 10-Pack (100mg), which maintained its leading position with sales of 1055 units. The Traditional Rosin Gummies 10-Pack (100mg) followed closely in second place, consistent with its January ranking. Notably, the Coolio B-bud (7g) reappeared in the rankings at third place after not being ranked in January. The Jelly Diesel Live Rosin Cartridge (0.5g) entered the top rankings for the first time, securing the fourth spot. Sour Cranberry Live Rosin Gummies 10-Pack (100mg) held steady in fifth place, mirroring its performance from November and December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
