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Aug-2025
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Overview
Market Insights Snapshot
Olio's performance in the Colorado market reflects a strong presence in the Concentrates and Vapor Pens categories. Notably, Olio climbed from seventh to fourth in the Concentrates category by July 2025, before settling at fifth in August. This upward trajectory is mirrored in their Vapor Pens performance, where they have consistently improved their ranking from ninth in May to sixth by August, accompanied by a steady increase in sales figures. However, the Edible category presents a different story, as Olio's ranking remained at 28th in May and June, only rising to 25th by July, before dropping out of the top 30 in August. This suggests that while Olio is gaining traction in some areas, there are opportunities for growth in others.
In New York, Olio's performance is more varied across categories. The brand maintained a strong presence in the Concentrates category, ranking consistently between seventh and ninth over the months from May to August 2025. However, their Vapor Pens category performance has been less stable, with a decline from 25th in May to 32nd by August. This indicates potential challenges in maintaining market share in this segment. In the Edible category, Olio's upward movement from 38th in May to 30th in July, before slipping to 31st in August, highlights a fluctuating but improving presence. The data suggests that while Olio is solidifying its position in some categories, there are areas where they are not yet fully capitalizing on market opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio has demonstrated a notable upward trajectory in brand ranking, moving from 9th place in May 2025 to 6th place by August 2025. This improvement in rank is indicative of a positive trend in sales performance, with Olio's sales figures showing a consistent increase over the months. In contrast, Green Dot Labs experienced a decline in rank from 6th to 8th place during the same period, accompanied by a downward sales trend. Meanwhile, Craft / Craft 710 maintained a stable 5th place rank, suggesting steady sales performance, while Batch Extracts consistently held the 4th position, indicating robust sales. Spectra also showed an upward movement, improving from 14th to 7th place, closely trailing Olio. These dynamics highlight Olio's competitive edge and potential for further growth in the Colorado vapor pen market.
Notable Products
In August 2025, Olio's top-performing product was Sour Raspberry Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place position consistently from previous months, despite a decrease in sales to 1124 units. Sour Papaya Live Rosin Cartridge (0.5g) emerged as the second-best seller, marking its debut in the rankings. Strawberry Sweets Micron Premium Cold Cure Live Rosin (1g) took the third spot, also appearing for the first time. The Traditional Rosin Gummies 10-Pack (100mg) slipped to fourth place from its previous third position in July. Lastly, Sour Grape Live Rosin Gummies 10-Pack (100mg) ranked fifth, dropping from second place in July, indicating a decline in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
