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Nov-2025
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Overview
Market Insights Snapshot
Olio's performance in the Colorado market shows a stable presence in the Concentrates category, maintaining its position within the top 10, although there was a slight dip from 6th to 9th place in September before recovering to 8th place in October and November. In the Edibles category, Olio has shown a positive upward trajectory, moving from 29th in August to 22nd by November. However, in the Flower category, Olio was not ranked in the top 30 until October, when it entered at 85th place and slightly improved to 76th in November, indicating room for growth. The brand's Vapor Pens category saw a consistent ranking around the top 10, although it experienced a drop from 8th in August to 11th by November, suggesting a need for strategic adjustments to regain higher standings.
In Michigan, Olio's presence in the Concentrates category is less dominant, with rankings fluctuating between 66th and 92nd over the months, which points to a challenging competitive landscape. Meanwhile, in New York, Olio's performance in the Concentrates category remains relatively strong, though it slipped slightly from 10th in August to 14th in November. The Edibles and Vapor Pens categories in New York have not seen Olio break into the top 30, indicating significant competition and potential market share challenges. Despite these challenges, Olio's consistent ranking in the Concentrates category across multiple states highlights its strength in this segment, though there are opportunities for growth and improvement in other product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio has experienced notable shifts in its market position from August to November 2025. Despite a strong start in August, ranking 8th, Olio saw a decline to 11th place by October and maintained this position in November. This downward trend in rank coincides with a decrease in sales, contrasting with the performance of competitors like Seed & Strain Cannabis Co., which improved its rank from 13th in August to 9th in November, accompanied by a significant sales increase. Meanwhile, The Clear showed an impressive rank improvement from 19th to 12th, suggesting a potential threat to Olio's market share. Additionally, Packs (fka Packwoods) maintained a relatively stable rank around the 10th position, indicating consistent performance. These dynamics highlight the competitive pressures Olio faces and underscore the importance of strategic adjustments to regain its earlier market standing.
Notable Products
In November 2025, the top-performing product from Olio was the Traditional Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place ranking from October with sales reaching 1444. The Coolio B-bud (7g) in the Flower category climbed to the second spot, improving from fourth place in October. Sour Raspberry Rosin Gummies 10-Pack (100mg) saw a decline, dropping to third position from its previous second place. Sour Grape Live Rosin Gummies 10-Pack (100mg) entered the rankings in fourth place after being unranked in October. Sour Cranberry Live Rosin Gummies 10-Pack (100mg) made its debut in the rankings at fifth place, indicating a strong entrance into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
