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Apr-2025
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Overview
Market Insights Snapshot
Olio's performance in the Colorado market showcases notable trends across different product categories. In the Concentrates category, Olio improved its ranking from 23rd in January 2025 to 14th in March before settling at 15th in April. This upward movement is significant, given the competitive nature of the market, and is reflected in the sales surge observed in March. However, in the Edible category, Olio's presence weakened, dropping from 22nd in January to 28th by April, indicating a potential area for improvement. The Vapor Pens category also saw a decline in ranking, from 13th in January to 19th in April, despite maintaining relatively stable sales figures early in the year.
In New York, Olio demonstrated a strong foothold in the Concentrates category, maintaining a top 10 position throughout the first four months of 2025. This consistency suggests a robust market presence and consumer preference for Olio's offerings in this category. Meanwhile, the Edible category saw Olio enter the rankings in March at 36th and improve to 26th by April, indicating positive momentum. However, Olio's performance in Michigan was less prominent, with no top 30 placements in January for Concentrates and Vapor Pens. The brand appeared in the rankings in February but did not maintain a strong presence through March and April, suggesting challenges in gaining traction within this market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio has experienced notable fluctuations in its market position from January to April 2025. Starting the year strong at rank 13, Olio maintained a consistent presence in the top 13 for the first three months, before dropping to rank 19 in April. This decline in rank corresponds with a decrease in sales from March to April, suggesting potential challenges in maintaining its market share. Meanwhile, Natty Rems showed a remarkable improvement, jumping from rank 26 in February to 12 in March, surpassing Olio during that month. Conversely, EvoLab and Dutch Botanicals remained outside the top 20 for most of the period, indicating a lesser threat to Olio's market position. However, The Colorado Cannabis Co. consistently ranked close to Olio, maintaining a steady presence between ranks 17 and 20, which could indicate a potential rival in terms of sales and market influence. These dynamics highlight the competitive pressures Olio faces in the Colorado vapor pen market, emphasizing the need for strategic adjustments to regain and sustain a higher rank.
Notable Products
In April 2025, Traditional Rosin Gummies 10-Pack (100mg) reclaimed its position as the top-performing product for Olio, with impressive sales reaching 2148 units. Sour Raspberry Rosin Gummies 10-Pack (100mg) followed closely in second place, maintaining its strong sales momentum from March. Sour Grape Live Rosin Gummies 10-Pack (100mg) rose from fourth to third place, indicating a growing popularity. Fresh Squeeze Live Resin Cartridge (1g) entered the rankings in April, securing the fourth spot. Sour Papaya Live Rosin Cartridge (0.5g) made its debut in fifth place, showcasing a new interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
