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Aug-2024
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Overview
Market Insights Snapshot
Olio has shown a mixed performance across different states and product categories. In Colorado, Olio's ranking in the Concentrates category has seen a notable improvement, moving from 15th place in May 2024 to 10th place by August 2024. This positive trend is contrasted by their performance in the Vapor Pens category, where the brand dropped from 15th to 21st place over the same period. The Edible category also saw some fluctuations, with Olio entering the top 30 in June 2024 but maintaining a stable 31st position in July and August 2024. These movements suggest that while Olio is gaining traction in certain categories, it faces challenges in others within the Colorado market.
In New York, Olio's performance has been more volatile. The brand's ranking in the Concentrates category saw a decline from 10th place in May 2024 to being unranked in July 2024, before recovering to 13th place in August 2024. This indicates some inconsistency in their market presence. Similarly, in the Vapor Pens category, Olio's ranking dropped steadily from 20th in May to 30th in August 2024. The absence from the top 30 in July 2024 for Concentrates could be a point of concern, highlighting areas where the brand may need to refocus its efforts. Overall, while Olio has shown strength in certain months, maintaining a consistent presence across categories remains a challenge in New York.
Competitive Landscape
In the Colorado Vapor Pens category, Olio has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 15 in May 2024, Olio maintained its position in June but dropped to 18 in July and further to 21 in August, indicating a downward trend. This decline is significant when compared to competitors like Tastebudz, which improved its rank from 23 in May to 19 in August, and Natty Rems, which consistently stayed within the top 22, even improving to rank 20 in August. Additionally, Dabble Extracts showed a positive trajectory, climbing from rank 35 in May to 22 in August. These shifts suggest that while Olio's sales have been relatively stable, competitors are gaining ground, which could impact Olio's market share if the trend continues. For a deeper understanding of these dynamics and to strategize effectively, advanced data analysis is recommended.
Notable Products
In August 2024, Olio's top-performing product was Traditional Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its rank as number 1 with notable sales of 1595 units. Strawberry Leches Live Rosin Disposable (0.5g) in the Vapor Pens category debuted at rank 2. Granny's Apple Live Resin Cartridge (1g), also in Vapor Pens, improved to rank 3 from its previous rank of 5 in July. Fresh Squeeze Live Resin Cartridge (1g) held steady at rank 4. Pomegranate Limeade Rosin Gummies 10-Pack (100mg) dropped to rank 5 from its previous rank of 3 in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
