Olio

Olio's performance in the Colorado market demonstrates varied results across different product categories. In the Concentrates category, Olio experienced a downward trend, moving from a rank of 10th in October 2025 to 26th by January 2026, with a corresponding decrease in sales. This indicates a potential challenge in maintaining its market position in Concentrates within the state. Conversely, the Vapor Pens category shows a more stable performance, maintaining a strong presence with rankings consistently around the top 10, although there was a slight drop to 12th place in January 2026. The Edible category also reflects a steady performance, hovering around the low 20s in ranking, which suggests a stable consumer base for their edible products. However, in the Flower category, Olio did not maintain a top 30 position after October 2025, which could indicate a need for strategic adjustments or a shift in market focus.

In New York, Olio's presence in the Concentrates category shows a positive trajectory, with the brand improving its rank from 14th in November 2025 to 10th by January 2026, alongside an increase in sales. This suggests a strengthening market position and possibly growing consumer preference for Olio's concentrates in New York. However, in the Edible category, Olio did not break into the top 30 rankings, indicating a potential area for growth or a need for increased market penetration strategies. The Vapor Pens category in New York also shows a consistent performance, with rankings remaining in the high 30s, which may reflect a stable but less dominant market presence compared to other categories. Meanwhile, in Michigan, Olio made a brief appearance in the Concentrates category rankings in November 2025, but did not maintain a top 30 position in subsequent months, highlighting an opportunity for growth in this market.