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Mar-2026
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Overview
Market Insights Snapshot
In Colorado, Olio's performance in the concentrates category has seen a notable decline. Starting from a rank of 13 in December 2025, the brand slipped to 36 by March 2026, indicating a significant drop in consumer preference or competitive pressure. The sales figures mirror this trend with a decrease from $182,299 in December to $52,011 in March. In contrast, in the vapor pens category, Olio maintained a relatively stable position, fluctuating slightly but generally holding its ground, finishing March at rank 14. This suggests a more robust consumer base or effective strategies in this particular category. However, the absence of Olio in the top 30 edible brands by March might imply a critical challenge in capturing or maintaining market share in this segment.
Moving to New York, Olio's performance in the concentrates category has been relatively stable, with ranks hovering around the tenth position, though there was a dip to rank 13 in March 2026. This stability suggests a consistent consumer demand or effective marketing strategies that have helped Olio maintain its position despite competitive pressures. However, the brand's performance in the edibles category has been less promising, with a drop from rank 33 in December to outside the top 30 by March, indicating challenges in this segment. Similarly, in the vapor pens category, Olio has not broken into the top 30, suggesting a need for strategic adjustments to improve its standing and capture more market share in New York's competitive cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio experienced fluctuations in its market position from December 2025 to March 2026. Initially ranked 10th in December, Olio's rank slipped to 13th in January and further down to 15th in February, before slightly recovering to 14th in March. This downward trend in rank was mirrored by a decrease in sales, particularly noticeable in February. In contrast, O.penVape showed a more stable performance, maintaining a rank within the top 20 and even climbing to 11th in February. Meanwhile, Packs (fka Packwoods) consistently outperformed Olio, achieving a higher rank each month and demonstrating a robust sales performance. Seed and Smith (LBW Consulting) also showed resilience, improving its rank from outside the top 20 to 15th in January and maintaining a close competition with Olio in subsequent months. These dynamics suggest that while Olio remains a significant player, it faces stiff competition from brands like Packs and O.penVape, which could impact its market share if the current trends continue.
Notable Products
In March 2026, Coolio B-bud (7g) emerged as the top-performing product for Olio, climbing from third place in February to take the number one spot. The Gas Tanker Live Rosin Cartridge (0.5g) secured the second position, maintaining its presence in the top ranks despite not appearing in February. Froot Ninja Live Rosin Cartridge (0.5g) entered the rankings for the first time in March, achieving a solid third place with sales figures reaching 765 units. Sour Blue Raspberry Rosin Gummies 10-Pack (100mg) experienced a decline, dropping from the top position in previous months to fourth place in March. The Blue Gak Live Rosin Cartridge (0.5g) also made its debut in the rankings, securing fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
