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Sep-2025
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Overview
Market Insights Snapshot
Olio has demonstrated a varied performance across different states and product categories. In Colorado, the brand has consistently maintained a strong presence in the Concentrates category, peaking at rank 4 in July 2025 before dropping to rank 10 by September. This indicates a potential shift in consumer preferences or increased competition. Their Vapor Pens also show a similar trend, maintaining a top 10 position throughout the months, though they slipped to rank 9 in September. Interestingly, Olio's presence in the Edible category in Colorado was stable in the top 30 for June and July but did not maintain its ranking in subsequent months, which may suggest a need for strategic adjustments in this category.
In New York, Olio's performance in the Concentrates category is noteworthy, consistently ranking within the top 10, although there was a slight dip to rank 9 in September. This consistent performance in New York contrasts with their absence from the top 30 in the Michigan Concentrates market, indicating a potential area for growth. Meanwhile, in the Vapor Pens category, Olio's ranking in New York was less stable, hovering around the lower end of the top 30, suggesting that while they have a presence, there is room for improvement. The Edible category in New York mirrors this trend, with Olio consistently ranking near the bottom of the top 30, even slipping out of the top 30 by September, highlighting a potential opportunity for increased market penetration or product innovation.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio has experienced fluctuations in its rank over the past few months, indicating a dynamic market presence. In June 2025, Olio held the 8th position, improved to 7th in July, but then slipped back to 8th in August and further to 9th in September. This movement suggests a competitive pressure from brands like Green Dot Labs, which consistently maintained a higher rank, and Eureka, which showed an upward trend from 14th in June to 11th by September. Notably, Packs (fka Packwoods) also demonstrated a competitive edge, ranking closely with Olio and even surpassing it in September. Despite these challenges, Olio's sales peaked in August, indicating strong consumer demand, although a subsequent decline in September highlights potential areas for strategic improvement. As the market evolves, Olio's ability to adapt and innovate will be crucial in maintaining and improving its market position against these formidable competitors.
Notable Products
In September 2025, Olio's top-performing product was Traditional Rosin Gummies 10-Pack (100mg), which climbed to the number one position from fifth place in August, with sales reaching 1008 units. Sour Raspberry Rosin Gummies 10-Pack (100mg), previously holding the top spot for three consecutive months, dropped to the second position. Black Amber Live Hash Rosin (1g) entered the rankings for the first time, securing the third spot. LeMoon Cake Live Rosin Cartridge (0.5g) also made its debut in the rankings at fourth place. Meanwhile, Sour Grape Live Rosin Gummies 10-Pack (100mg) saw a decline, moving from third in August to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
