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Jan-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Dutchie has shown consistent performance within the Pre-Roll category, maintaining a steady rank of 15th from November 2024 through January 2025. Despite this stability in ranking, there has been a noticeable decline in sales over the same period, with sales figures dropping from $176,291 in October 2024 to $116,262 by January 2025. This indicates a downward trend that may require strategic adjustments to regain momentum or market share in Arizona's competitive Pre-Roll market.
While Dutchie has managed to hold its ground in the Pre-Roll category in Arizona, the absence of rankings in other categories or states suggests potential challenges or missed opportunities. Not appearing in the top 30 across other segments or regions could point to areas where Dutchie might not have a significant presence or where competitors are outperforming them. This lack of visibility in other categories can be a double-edged sword, offering both a challenge and an opportunity for growth if addressed strategically.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Dutchie has maintained a consistent rank of 15th place from November 2024 through January 2025, despite a noticeable decline in sales over this period. This stability in ranking suggests that while Dutchie's sales have decreased, its competitors have not significantly outperformed it to shift its position. Notably, 22Red has consistently ranked higher than Dutchie, maintaining a 13th place position in January 2025, indicating a stronger market presence. Meanwhile, The Giving Tree has shown an upward trend, improving its rank from 21st in October 2024 to 14th by January 2025, potentially posing a future threat to Dutchie's position. Additionally, Connected Cannabis Co. has made a significant leap from being outside the top 20 in October 2024 to 16th place by January 2025, reflecting a strong growth trajectory. These shifts highlight the dynamic nature of the market, emphasizing the need for Dutchie to innovate and adapt to maintain or improve its standing amidst rising competition.
Notable Products
In January 2025, the top-performing product for Dutchie was the Blue Dream Pre-Roll 6-Pack (3g) in the Pre-Roll category, which regained its number one rank despite a dip in sales to 749 units. The Candycoast Pre-Roll 2-Pack (1g) moved down to second place after leading in December 2024, showing a decrease in sales from 777 to 699 units. GG4 Pre-Roll 6-Pack (3g) made a notable entry at the third position, indicating strong performance as it was not ranked in previous months. Sour Diesel Pre-Roll 2-Pack (1g) ranked fourth, slightly declining from its third position in December. Meanwhile, the Candycoast Pre-Roll 6-Pack (3g) slipped to fifth place, continuing its downward trend from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
