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Aug-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Dutchie has demonstrated a consistent presence in the Pre-Roll category. Starting from a rank of 16 in May 2024, the brand saw a slight dip to rank 21 in June but rebounded to rank 14 in July before settling back to 16 in August. This fluctuation suggests a dynamic market where Dutchie is maintaining a competitive edge despite some variability. The sales figures also reflect this trend, with a notable drop from May to June but a recovery in July, although not reaching the initial May sales levels. This movement indicates that while Dutchie faces competition, it remains a strong contender in the Arizona Pre-Roll market.
Conversely, in Nevada, Dutchie's performance in the Pre-Roll category is less prominent. The brand ranked 76 in May but did not appear in the top 30 rankings for the subsequent months of June, July, and August. This absence from the top rankings highlights a significant challenge for Dutchie in maintaining visibility and market share in Nevada. The initial sales in May were relatively low, and the lack of subsequent ranking data suggests that Dutchie may need to reassess its strategy to improve its standing in this competitive market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Dutchie has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 16 in May 2024, Dutchie dropped to 21 in June but rebounded to 14 in July before slightly falling to 16 in August. This volatility indicates a competitive market where brands like Caviar Gold, which improved from rank 26 in May to 17 by August, and The Giving Tree, which climbed from 21 to 14 in the same period, are gaining traction. Additionally, Birdies and Roaring 20s have shown upward trends, with Roaring 20s making a significant leap from 24 to 15. These shifts suggest that while Dutchie remains a strong contender, it faces increasing pressure from competitors who are rapidly improving their market positions and sales figures.
Notable Products
In August 2024, the top-performing product for Dutchie was Candycoast Pre-Roll 2-Pack (1g), which maintained its number one ranking from the previous month with sales of 709 units. GG4 Pre-Roll 6-Pack (3g) emerged as the second-best seller, marking its debut in the rankings. Gorilla Glue #4 Pre-Roll 2-Pack (1g) secured the third position, also appearing for the first time. Grand Daddy Purple Pre-Roll 6-Pack (3g) moved up to fourth place from its previous fifth position in June. Pink Gorilla Pre-Roll 2-Pack (1g) completed the top five, making its entry into the rankings at fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
