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Jun-2024
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Overview
Market Insights Snapshot
In Arizona, Dutchie has shown a steady presence in the Pre-Roll category, although there has been a noticeable decline in their ranking over recent months. Starting at rank 16 in March 2024, they improved slightly to rank 14 in April before falling back to rank 16 in May and dropping further to rank 20 in June. This downward trend is mirrored in their sales figures, which have decreased from $253,306 in March to $150,718 in June. This suggests that while Dutchie maintains a foothold in the Arizona market, they are facing increasing competition or other market challenges that are impacting their performance.
The performance of Dutchie in Nevada paints a different picture. The brand was not in the top 30 for Pre-Rolls in March, indicating a weaker initial presence. However, they appeared at rank 67 in April and rank 73 in May, before dropping out of the top 30 again in June. This inconsistent presence highlights significant volatility and suggests that Dutchie is struggling to establish a stable market share in Nevada. The sales figures, although not detailed for each month, show a lower overall performance compared to Arizona, further underscoring the challenges Dutchie faces in this state.
Competitive Landscape
In the competitive landscape of the Arizona Pre-Roll category, Dutchie has experienced notable fluctuations in its rank and sales over recent months. Dutchie held the 16th position in March 2024, improved to 14th in April, but then dropped back to 16th in May and further down to 20th in June. This downward trend contrasts with competitors like Caviar Gold and Roaring 20s, both of which saw improvements in their rankings, with Caviar Gold moving from 24th to 21st and Roaring 20s climbing from 25th to 19th over the same period. Additionally, FENO showed a consistent upward trend, reaching the 22nd position in June from 28th in March. Despite Dutchie's higher sales figures compared to these brands, the declining rank suggests that competitors are gaining market share, potentially impacting Dutchie's long-term positioning in the Arizona Pre-Roll market. Notably, Simply Twisted also experienced a rank drop but maintained higher sales, indicating a volatile but competitive market environment.
Notable Products
In June 2024, the top-performing product for Dutchie was Blue Dream Pre-Roll 6-Pack (3g), maintaining its number one ranking from March and April, and recovering from a dip to second place in May with sales reaching 1134 units. Blue Dream Pre-Roll 2-Pack (1g) climbed to the second position, showing a significant increase from fourth place in May. Candycoast Pre-Roll 2-Pack (1g) also saw a rise, moving from fifth in May to third in June. Conversely, Candycoast Pre-Roll 6-Pack (3g) dropped to fourth place after leading the sales in May. Grand Daddy Purple Pre-Roll 6-Pack (3g) entered the rankings for the first time in June, securing the fifth position.
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