Market Insights Snapshot
In Arizona, Alien Labs has been maintaining a steady presence in the Flower category, ranking consistently within the top 10 from August to November 2023. However, the brand's performance in other categories shows some fluctuation, with the Pre-Roll category seeing a slight increase from 32nd to 30th place over the same period. The Edible category shows no ranking for the months of September to November, indicating that Alien Labs did not make it to the top 20 brands in this category during these months. The Vapor Pens category also saw a significant jump in November, moving up from 77th to 31st place.
On the other hand, in California, Alien Labs has a strong hold in the Flower category, maintaining its position within the top 10. The Vapor Pens category also shows a solid performance, staying within the top 25. However, the brand's performance in the Edibles and Concentrates categories shows a downward trend, with the Edibles category dropping from 49th to 84th place from August to November. The Pre-Roll category, while not in the top 20, shows a slight improvement moving from 68th to 59th place during the same period.
In the California Flower category, Alien Labs has been experiencing some fluctuations in its ranking and sales from August to November 2023. The brand maintained the 8th position in August and September, rose to 7th in October, but fell back to 9th in November. This indicates a slightly volatile market position. In comparison, UpNorth Humboldt and Dime Bag have shown more stability in their rankings, but with a slight downward trend. Fig Farms, another competitor, has seen a consistent drop in rank, indicating a potential loss of market share. Interestingly, Cam Premium Quality Cannabis has shown a significant upward trend, moving from the 15th position in August to 8th in November, surpassing Alien Labs. This suggests that Cam Premium Quality Cannabis could be a growing threat to Alien Labs in the California Flower market.
In November 2023, the top-performing product from Alien Labs was Biskante (3.5g), which maintained its number one ranking from the previous month, with sales peaking at 8,419 units. Gemini (3.5g) was the second highest selling product, despite dropping from its first place position in August 2023. Interestingly, Misfits - Atomic Apples (3.5g) which was the top seller in September 2023, slipped to the third position in November. Agent X (3.5g) and Planet Red (3.5g) rounded out the top five products, securing the fourth and fifth positions respectively. These ranking changes reflect the dynamic nature of consumer preferences in the cannabis market.