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Jan-2026
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Overview
Market Insights Snapshot
Alien Labs has demonstrated fluctuating performance across different categories and states. In Arizona, the brand's Flower category experienced a notable shift, climbing from 17th place in October 2025 to 12th in November, before descending back to 18th by January 2026. This indicates variability in consumer preference or competitive dynamics. Meanwhile, their performance in the Pre-Roll category saw a decline, dropping from 23rd in October to 32nd by January, which suggests a potential area for improvement or increased competition. The Vapor Pens category showed some stability, maintaining a position around the mid-20s throughout the observed months, though sales figures did fluctuate.
In California, Alien Labs maintained a strong presence in the Flower category, consistently ranking within the top 10, although there was a slight dip to 10th place in January 2026. This strong performance in Flower could be a result of brand loyalty or product quality. In contrast, their Pre-Roll products did not perform as well, failing to secure a spot in the top 30 during the observed period, which could be indicative of a challenging market environment or shifting consumer preferences. The Vapor Pens category showed a positive trend, improving from 36th place in October to 30th by January, suggesting growing consumer interest or effective marketing strategies. Despite these movements, the Concentrates category did not make it into the top 30, pointing to potential challenges or opportunities for growth in this segment.
Competitive Landscape
In the competitive landscape of California's flower category, Alien Labs has experienced notable fluctuations in its ranking and sales performance from October 2025 to January 2026. Initially holding a strong position at rank 6 in October 2025, Alien Labs saw a decline to rank 10 by November 2025, before recovering slightly to rank 7 in December 2025, only to drop back to rank 10 in January 2026. This volatility contrasts with competitors like UpNorth Humboldt, which consistently improved its rank from 15 to 8 over the same period, and Fig Farms, which maintained a stable position between ranks 8 and 10. Meanwhile, Coastal Sun Cannabis experienced a more erratic trajectory, dropping from rank 9 in October to 16 in November, before climbing back to 11 by January. These dynamics suggest that while Alien Labs remains a significant player, it faces stiff competition from brands that are either gaining momentum or maintaining stability, potentially impacting its market share and necessitating strategic adjustments to regain a more consistent top-tier position.
Notable Products
In January 2026, the top-performing product for Alien Labs was XJ-13 (3.5g) in the Flower category, achieving the number one rank with sales of $5,921. Kryptochronic (3.5g) followed closely in the second position, maintaining its consistent rank from the previous month. Permanent Shade (3.5g) made a notable entry into the rankings in third place. Gemini (3.5g) saw a slight improvement, moving up to fourth place compared to its absence in December 2025. Brain Wash (3.5g) dropped to fifth position, down from fourth in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
