Data Snapshot: Aug 04, 2026
$1M+

Jul-2026

Sales

Neutral

Trend

6-Month

252

Product Count

SKUs

$28.44

Avg Price

-13.7%

YoY Sales Change

1%

YoY Price Change

Established in 2014, Alien Labs is a pioneering California-based cannabis brand, widely recognized for its bespoke small-batch production of unique, high-quality marijuana flower and concentrate strains. Founded by Ted Lidie, a space enthusiast with extensive cultivation and marketing experience, the brand is noted for its distinctive "out-of-this-world" genetics, rich terpenes, and passionate commitment to medical applications of cannabis. Alien Labs has not only transformed the game but also barnstormed a path into the heart of the cannabis consumer community with its striking blend of boutique appeal and medical zeal.
Alien Labs

Where to Buy

Alien Labs is stocked at 746 licensed dispensaries across California, Arizona, and 2 other states, 534 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Diego, San Francisco, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/3724.json?v=20260804
Alien Labs Sales

Market Insights Snapshot

Alien Labs Historical Sales by Category

Alien Labs concentrated 70.36% of July 2026 sales in Flower with year-over-year decline of 13.88% and month-over-month slip of 0.17%, while Vapor Pens held 18.18% share with a 19.48% YoY drop but a 1.49% MoM uptick. Pre-Roll expanded to 10.73% share on 27.03% YoY growth and 11.68% MoM growth, whereas Concentrates fell to 0.73% share with a 76.66% YoY drop despite a 14.69% MoM lift. With overall brand sales down 13.68% YoY and average price up 0.98% YoY to $28.44, the mix signals a pivot toward Pre-Roll momentum offsetting Flower and Vapor Pens contraction, implying near-term volume stabilization hinges on sustaining Pre-Roll gains while limiting further erosion in Flower.

In California Flower, Alien Labs sits at rank 11, and the 0.17% MoM decline in the 70.36% core category versus an 11.68% MoM rise in Pre-Roll suggests incremental share capture is more attainable through Pre-Roll activation than through Flower recovery at this rank position. The 1.49% MoM improvement in Vapor Pens coupled with a 19.48% YoY decline indicates price-pack or portfolio calibration can add modest uplift, but July 2026 growth leverage mainly resides in Pre-Roll’s 27.03% YoY expansion and Concentrates’ 14.69% MoM bounce from a 0.73% base; this pattern implies Alien Labs’ positioning benefits from reallocating attention toward faster-turn Pre-Roll while defending rank in Flower to avoid outsized mix risk.

Jul-2026 Rank
Flower
Pre-Roll
Vapor Pens
13
28
36
11
48
37
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
70.4%
$41.63
-13.9%
-0.2%
Vapor Pens
18.2%
$21.99
-19.5%
+1.5%
Pre-Roll
10.7%
$10.99
+27.0%
+11.7%
Concentrates
0.7%
$31.35
-76.7%
+14.7%
Alien Labs

Competitive Landscape

Alien Labs sits at rank #11 in CA Flower for July 2026, down 4 positions year over year from #7, and 3 spots below its April 2026 mark of #8, while also trending far from its peak of #3 in September 2024; in contrast, STIIIZY holds #1 after rising from #2 with 59.7% year-over-year sales growth, and CannaBiotix (CBX) slipped from #1 to #2 with 7.0% growth as CAM climbed from #4 to #3 on 52.2% growth; the gap is further framed by Claybourne Co. easing from #3 to #5 despite a 1.4% sales decline, indicating that Alien Labs’ 4-rank YoY drop alongside competitors’ upward mobility points to share being displaced by faster-rising leaders rather than a category-wide contraction.

Alien Labs market ranking for CA Flower

Alien Labs

Notable Products

XJ-13 (3.5g) set the pace with a 27.9% month-over-month rise to $242,919 and held rank 1, while Planetary OG (3.5g) slipped 0.8% at rank 2 and Bk Satellite (3.5g) fell 7.9% at rank 5. Permanent Shade (3.5g) declined 5.7% at rank 3 as Atomic Apple (3.5g) gained 5.9% at rank 4, and Brain Wash (3.5g) climbed 24.0% while staying at rank 8. Eight of the top ten are Flower SKUs, and the entry of two Pre-Roll SKUs at ranks 9 and 10 without reported MoM signals a nascent extension beyond core Flower dominance. The pattern implies Alien Labs is leaning into a flagship Flower-led lineup while cautiously testing Pre-Rolls to diversify formats without diluting top-tier Flower positions.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
XJ-13 (3.5g)
Flower
1
4
2
3
1
+27.9%
Planetary OG (3.5g)
Flower
2
5
5
1
2
-0.8%
Permanent Shade (3.5g)
Flower
3
2
3
4
3
-5.7%
Atomic Apple (3.5g)
Flower
5
6
6
6
4
+5.9%
Bk Satellite (3.5g)
Flower
6
1
4
2
5
-7.9%
Biskante (3.5g)
Flower
>10
8
10
7
6
+4.5%
Gemini (3.5g)
Flower
8
10
9
5
7
-5.5%
Brain Wash (3.5g)
Flower
7
7
1
8
8
+24.0%
Brain Wash Pre-Roll (1g)
Pre-Roll
>10
9
>10
>10
9
Atomic Apple Pre-Roll (1g)
Pre-Roll
>10
>10
7
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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