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Aug-2024
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Overview
Market Insights Snapshot
Alien Labs has shown notable performance across various categories and states, with significant movements in the Arizona market. In the Flower category, Alien Labs improved its ranking from 10th in May 2024 to 7th in August 2024, indicating a steady climb. This positive trend is supported by a consistent increase in sales, reaching $867,600 in August 2024. However, in the Vapor Pens category, Alien Labs only appeared in the top 30 starting from June 2024, peaking at 25th in August 2024. This late entry into the rankings suggests an area with potential for growth but also highlights current limitations in market penetration compared to their success in the Flower category.
In California, Alien Labs has maintained a strong presence in the Flower category, consistently ranking within the top four brands from May to August 2024. Despite a slight drop from 2nd to 4th in August, the brand's sales in this category have shown robust growth, culminating in $3,927,856 in August 2024. Conversely, their performance in the Pre-Roll category, while improving, has not breached the top 30, indicating a weaker position in this segment. In the Vapor Pens category, Alien Labs has seen a slight decline, moving from 19th in May and June to 22nd in August 2024. This suggests a need for strategic adjustments to regain and enhance their standing in this competitive category.
Competitive Landscape
In the highly competitive California Flower category, Alien Labs has demonstrated notable fluctuations in its rank and sales over the past few months. Alien Labs started strong in May 2024, holding the 3rd position, and even climbed to 2nd place in June and July. However, by August, it slipped to 4th place. This decline can be attributed to the impressive performance of brands like Blem, which surged from 7th place in June to 2nd place in August, and Oakfruitland, which moved up from 5th place in June to 3rd place in August. Despite these shifts, Alien Labs has maintained robust sales growth, indicating strong brand loyalty and market presence. However, the competition from STIIIZY and Pacific Stone, which have also shown upward trends, suggests that Alien Labs needs to innovate and strategize to reclaim and sustain its higher rankings.
Notable Products
In August 2024, the top-performing product for Alien Labs was Dark Web (3.5g) in the Flower category, maintaining its first-place ranking consistently since May 2024 with sales reaching 13,717 units. Exclusive Biskante (3.5g), also in the Flower category, climbed to the second position from third in July, showing significant growth with 12,470 units sold. Bk Satellite (3.5g) remained strong, holding the third position, while Planet Red (3.5g) maintained its fourth-place ranking from July. Notably, Gemini (3.5g) entered the rankings in August at fifth place, indicating a new contender in the top products list. These shifts highlight dynamic changes in consumer preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
