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Oct-2025
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Overview
Market Insights Snapshot
Alien Labs has shown a varied performance across different states and categories, with notable trends in both Arizona and California. In Arizona, the brand's flower category has demonstrated a resurgence, climbing from rank 24 in September 2025 to 19 by October 2025, accompanied by a significant increase in sales. However, the Pre-Roll category saw a dip in September, where Alien Labs was not among the top 30 brands, but it rebounded to rank 23 in October. The Vapor Pens category also saw a positive trajectory, moving from rank 32 in September to 23 in October, indicating a strengthening position in the market.
In California, Alien Labs has maintained a strong presence in the flower category, consistently ranking in the top 10, with a slight improvement to rank 6 in October 2025. This category remains a stronghold for the brand, showcasing its sustained consumer appeal. Conversely, the Vapor Pens category has experienced a decline, dropping from rank 28 in July to 39 by October. The Pre-Roll category, while starting at a lower position, has shown an upward trend, moving from rank 57 in July to 36 in October, reflecting growing consumer interest. These movements across categories highlight the dynamic nature of Alien Labs' market presence and the varying consumer preferences in different regions.
Competitive Landscape
In the competitive California flower market, Alien Labs has demonstrated resilience and adaptability, maintaining a steady rank of 7th place from July to September 2025, before climbing to 6th place in October 2025. This upward trend in rank suggests an improvement in market positioning, even as sales experienced fluctuations. Notably, Claybourne Co. consistently outperformed Alien Labs, holding the 5th position from August to October 2025, indicating a strong market presence. Meanwhile, Coastal Sun Cannabis and Blem showed some volatility, with Coastal Sun Cannabis dropping from 6th to 8th place and Blem fluctuating between 6th and 8th place during the same period. Allswell maintained a solid 4th place ranking, showcasing consistent performance. These dynamics highlight the competitive pressures Alien Labs faces, yet their ability to improve rank amidst these challenges is a positive indicator of their strategic market maneuvers.
Notable Products
In October 2025, Alien Labs saw Bk Satellite (3.5g) rise to the top spot in their product lineup with sales reaching $7,314, a notable increase from previous months. Kryptochronic (3.5g) slipped to second place, maintaining strong sales close to Bk Satellite. Gemini (3.5g) made a comeback to third place after a dip in September. Biskante (3.5g) experienced a drop to fourth place, continuing a downward trend from its peak earlier in the year. Atomic Apple (3.5g) rounded out the top five, showing a consistent performance despite missing data in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
