Alien Labs

Data Snapshot: Jun 11, 2024
Alien Labs Cannabis Brand Logo
$1M+

May-2024

Sales

Growth

Trend

6-Month

199

Product Count

SKUs

Alien Labs

Overview

Established in 2014, Alien Labs is a pioneering California-based cannabis brand, widely recognized for its bespoke small-batch production of unique, high-quality marijuana flower and concentrate strains. Founded by Ted Lidie, a space enthusiast with extensive cultivation and marketing experience, the brand is noted for its distinctive "out-of-this-world" genetics, rich terpenes, and passionate commitment to medical applications of cannabis. Alien Labs has not only transformed the game but also barnstormed a path into the heart of the cannabis consumer community with its striking blend of boutique appeal and medical zeal.
Markets

Alien Labs Locations

Product Trends

Alien Labs Categories

Alien Labs Sales

Market Insights Snapshot

Alien Labs Historical Sales by Category

Alien Labs has shown significant performance in the Flower category across multiple states. In Arizona, the brand has seen a steady climb in rankings from 19th in February 2024 to peaking at 8th in April 2024 before slightly dropping to 10th in May 2024. This upward trend is indicative of increasing consumer preference and market penetration. In California, Alien Labs has maintained a strong presence, consistently ranking in the top 3 from February to May 2024. This stability in a competitive market like California underscores the brand's strong foothold and consumer loyalty within the Flower category.

However, Alien Labs' performance in other categories such as Vapor Pens and Pre-Rolls has been more varied. In Arizona, the brand ranked 29th in Vapor Pens in February 2024 but fell out of the top 30 by March 2024, indicating a potential area for improvement. Conversely, in California, Alien Labs has maintained a relatively stable position in the Vapor Pens category, fluctuating between 18th and 23rd place from February to May 2024. The brand's Pre-Roll category performance in California has not been as strong, consistently ranking outside the top 50, suggesting this could be a less prioritized or less successful product line for Alien Labs in this state.

May-2024 Rank
Flower
Vapor Pens
Pre-Roll
10
3
19
62
Alien Labs

Competitive Landscape

In the competitive landscape of the California flower category, Alien Labs has shown notable fluctuations in rank and sales over the past few months. While Alien Labs held the 6th position in February 2024, it climbed to the 2nd spot in both March and April, before slightly dropping to 3rd in May. This indicates a strong competitive presence, although not without challenges. For instance, CannaBiotix (CBX) consistently maintained the top rank throughout this period, suggesting a dominant market position. Meanwhile, West Coast Cure experienced more volatility, moving from 2nd in February to 8th in April, and then recovering to 5th in May. Blem and Oakfruitland also showed competitive stability, with Blem even surpassing Alien Labs in May by securing the 2nd rank. These dynamics highlight the competitive pressures Alien Labs faces, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position.

Alien Labs market ranking for CA Flower

Alien Labs

Notable Products

In May 2024, the top-performing product from Alien Labs was Dark Web (14g) in the Flower category, maintaining its top position from March after a brief drop in April. Krypto Chronic (3.5g) secured the second spot consistently for two months, with sales reaching 6830 units. Planet Red (3.5g) climbed to third place, showing a steady performance improvement over the months. Biskante (3.5g) re-entered the rankings in fourth place after missing out in April. Bk Satellite (3.5g) dropped significantly to fifth place from its previous top positions, indicating a notable decline in sales momentum.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Dark Web (14g)
Flower
5
1
4
1
Krypto Chronic (3.5g)
Flower
>5
3
2
2
Planet Red (3.5g)
Flower
4
4
5
3
Biskante (3.5g)
Flower
2
5
>5
4
Bk Satellite (3.5g)
Flower
1
2
1
5
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