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Nov-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Alien Labs has shown a commendable upward trajectory in the Flower category, improving its ranking from 24th in August 2025 to 15th by November 2025. This positive movement is accompanied by a notable increase in sales, indicating a growing preference for their products among consumers. However, in the Pre-Roll category, Alien Labs experienced some inconsistency, as they were not ranked in September, though they managed to regain their position by October and November. The Vapor Pens category also saw a fluctuating performance, with Alien Labs dropping out of the top 30 in September but climbing back to 24th and 25th in the subsequent months, suggesting a recovery in consumer interest.
Meanwhile, in California, Alien Labs maintained a strong presence in the Flower category, consistently ranking within the top 10 until a slight drop to 10th position in November 2025. This indicates a stable yet competitive market positioning. In contrast, their performance in the Pre-Roll category remained outside the top 30, highlighting a potential area for growth or strategic reevaluation. The brand's ranking in Vapor Pens also showed variability, with a decline from August to October, before a slight improvement in November. Interestingly, Alien Labs did not appear in the top 30 for Concentrates in November, which could signal a shift in market dynamics or consumer preferences in this category.
Competitive Landscape
In the competitive landscape of the California flower category, Alien Labs has experienced notable fluctuations in its ranking over the past few months. In August 2025, Alien Labs was ranked 7th, maintaining this position in September, before climbing to 6th in October. However, by November, it had dropped to 10th place. This decline in rank coincided with a decrease in sales, suggesting that Alien Labs may be facing increased competition. Notably, Coastal Sun Cannabis, which started at 6th place in August, fell to 11th by November, indicating a sharper decline in sales. Meanwhile, Fig Farms maintained a relatively stable position, consistently ranking around 9th or 10th, with sales showing a slight upward trend in November. UpNorth Humboldt also showed resilience, improving its rank from 15th in October to 12th in November. Alien Labs' fluctuating rank and sales suggest that while it remains a strong player, it must strategize to counteract the competitive pressures from brands like Fig Farms and UpNorth Humboldt, which are showing signs of growth.
Notable Products
In November 2025, Kryptochronic (3.5g) from Alien Labs emerged as the top-performing product, reclaiming its number one position with sales reaching 7672 units. Bk Satellite (3.5g) followed closely, ranking second after previously securing the top spot in October. Platinum Plus - Baklava (3.5g) made a notable entry into the rankings, achieving third place in its first recorded month. Brain Wash (3.5g) maintained a consistent performance, securing the fourth position, similar to its standing in September. Gemini (3.5g) experienced a drop to fifth place, continuing its downward trend from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
