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Apr-2025
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Overview
Market Insights Snapshot
Alien Labs has demonstrated notable performance in the Arizona market, particularly in the Flower category. Over the first four months of 2025, the brand has consistently maintained a top 10 position, showing a positive trend with its rank improving from 10th in January to 8th in both February and April. This upward movement is supported by a significant increase in sales, with April witnessing a notable jump to $967,299. In contrast, the Pre-Roll and Vapor Pens categories have shown mixed results. While Pre-Rolls improved their ranking from 35th in January to 24th by March and April, Vapor Pens struggled to maintain a stable position, barely making it into the top 30 in February and slipping to 37th by April.
In California, Alien Labs' performance has been more varied across categories. In the Flower segment, the brand experienced fluctuations, initially ranking 10th in January, dropping to 16th by March, and then recovering slightly to 12th in April. This movement reflects a dynamic market environment despite a noticeable boost in sales in April. The Pre-Roll category presented a different challenge, with Alien Labs not breaking into the top 30 in January, but improving to 55th by February and maintaining that position in April. Meanwhile, Vapor Pens have shown relative stability, consistently staying within the top 30, though with slight fluctuations in ranking. This suggests that while Alien Labs is a strong contender in the Flower category, there are opportunities for growth and stabilization in other product areas within California.
Competitive Landscape
In the competitive landscape of the California flower category, Alien Labs has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially ranked 10th in January, Alien Labs saw a decline to 14th and 16th in February and March, respectively, before rebounding to 12th in April. This volatility suggests a competitive pressure from brands like UpNorth Humboldt, which maintained a relatively stable ranking around the 10th and 11th positions. Meanwhile, Fig Farms demonstrated a positive trajectory, improving from 12th to 10th, indicating a potential shift in consumer preference or effective marketing strategies. Glass House Farms (CA) and Dime Bag (CA) remained consistently ranked in the lower teens, suggesting a steady presence in the market. Alien Labs' sales mirrored its ranking fluctuations, with a dip in February and March but a recovery in April, highlighting the brand's resilience and potential for regaining market share amidst fierce competition.
Notable Products
In April 2025, Bk Satellite (3.5g) maintained its top position as the leading product for Alien Labs, achieving a notable sales figure of 10,064 units. Dark Web (3.5g) followed closely in second place, consistently holding this rank from the previous month. Atomic Apple (3.5g) saw a significant rise to third place from fifth in March, indicating a positive shift in consumer preference. Gemini (3.5g) stabilized at fourth place, recovering from an unranked status in March. Biskante (3.5g) dropped to fifth place, showing a slight decline from its third-place rank in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
