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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Connected Cannabis Co. has demonstrated varying performance across different states and product categories. In Arizona, the brand's flower category experienced a decline in rankings from April to June 2025, sliding from 7th to 12th position, before slightly recovering to 10th in July. This movement suggests a fluctuating market presence, although the brand managed to maintain a position within the top 15. In contrast, their pre-rolls in Arizona consistently ranked lower, never breaking into the top 20, which could indicate stronger competition or less consumer preference in this category. The vapor pen category, however, showed a positive trend as Connected Cannabis Co. improved its ranking from 34th in April to 28th in July, indicating a potential growth area for the brand.
In California, the performance of Connected Cannabis Co. paints a different picture. The flower category has been relatively stable, with rankings improving from 17th in April to 14th in both May and July, suggesting a solid foothold in this segment. However, pre-rolls did not make it into the top 30 until July, when they reached the 43rd position, indicating a need for strategic adjustments to enhance market penetration. Vapor pens in California have seen consistent rankings around the mid-30s, with a slight dip in July. This consistency, alongside the significant sales figures, highlights a steady consumer base, though there is room for improvement to climb higher in the rankings. Overall, the brand's performance across these states underscores areas of strength and opportunities for growth in specific product lines.
Competitive Landscape
In the highly competitive California Flower category, Connected Cannabis Co. has shown a noteworthy improvement in its market position over the past few months. Starting from a rank of 17 in April 2025, Connected Cannabis Co. climbed to 14th place by May and maintained a similar position through July. This upward trend in rank is indicative of a positive trajectory in sales performance, particularly when compared to competitors like Glass House Farms (CA), which remained relatively stable around the 12th and 13th positions. Meanwhile, Pacific Stone experienced a decline from 10th to 15th place, and Oakfruitland also saw a drop from 7th to 12th place, suggesting a potential opportunity for Connected Cannabis Co. to capture more market share. Interestingly, Gramlin exhibited significant volatility, dropping from 6th to 32nd before recovering to 16th, which may reflect fluctuating consumer preferences or supply chain challenges. Overall, Connected Cannabis Co.'s consistent improvement in rank amid these shifts highlights its growing appeal and competitive edge in the California market.
Notable Products
In July 2025, Ghost OG (3.5g) maintained its top position in Connected Cannabis Co.'s product lineup with sales of $6,220. Silver Spoon (3.5g) climbed to the second spot, showing a notable increase from its third position in June. Permanent Marker (3.5g) dropped one rank to third place, continuing its descent from the top rank it held in April. Biscotti (3.5g) improved its standing by one spot, securing fourth place, while Nightshade (3.5g) re-entered the rankings at fifth after being absent in May and June. Overall, the rankings in July reflect a dynamic shift in consumer preferences, with Ghost OG consistently leading the sales chart.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
