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Apr-2025
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Overview
Market Insights Snapshot
Connected Cannabis Co. has demonstrated notable performance in the Arizona market, particularly in the Flower category. The brand has seen a consistent upward trend, improving its ranking from 15th in January 2025 to 7th by April 2025, accompanied by a significant increase in sales from $645,725 to $1,008,501. This upward trajectory highlights a strengthening presence and growing consumer preference in this category. Meanwhile, in the Pre-Roll category, Connected Cannabis Co. has shown improvement as well, moving from 20th to 17th over the same period. However, the brand's performance in the Vapor Pens category has been less competitive, as it did not make it to the top 30 rankings, indicating potential areas for growth or strategic realignment.
In California, Connected Cannabis Co. has maintained a steady presence in the Flower category, though its ranking has fluctuated slightly, moving from 16th in January to 18th by April 2025. Despite the minor shifts in ranking, sales have remained robust, suggesting a stable consumer base. On the other hand, the brand's performance in the Pre-Roll category has seen a positive shift, climbing from 65th to 51st, indicating a growing acceptance and market penetration. However, the Vapor Pens category remains challenging, as Connected Cannabis Co. did not secure a spot in the top 30 rankings, highlighting a potential area for strategic focus to improve market share in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in California, Connected Cannabis Co. has experienced fluctuations in its market position over the first four months of 2025. Starting at rank 16 in January, the brand saw a dip to rank 20 in February and March, before slightly recovering to rank 18 in April. This indicates a struggle to maintain a stable position within the top 20, despite a consistent sales performance. Competitor Eighth Brother, Inc. maintained a higher rank than Connected Cannabis Co. in January and February, but dropped to rank 20 by April, suggesting potential volatility in their market presence. Meanwhile, Coastal Sun Cannabis and West Coast Treez have shown resilience, with Coastal Sun Cannabis climbing to rank 17 in April and West Coast Treez maintaining a competitive edge by ranking higher than Connected Cannabis Co. in February and March. Notably, Delighted made a significant leap from rank 27 in January to rank 16 in April, surpassing Connected Cannabis Co. and indicating a strong upward trajectory. These dynamics highlight the competitive pressures and the need for strategic adjustments by Connected Cannabis Co. to enhance its market standing.
Notable Products
In April 2025, Connected Cannabis Co.'s top-performing product was Permanent Marker (3.5g) in the Flower category, maintaining its consistent first-place rank from previous months, with sales reaching 8650 units. Nightshade (3.5g) rose significantly to second place, up from fifth place in March, with notable sales figures. Tropical Z (3.5g) also improved its standing, moving from fourth to third place. Silver Spoon (3.5g) experienced a slight decline, dropping from second to fourth place. Biscotti (3.5g) remained steady in the rankings, holding the fifth position, despite some fluctuations earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
