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Oct-2025
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Overview
Market Insights Snapshot
Connected Cannabis Co. has shown varied performance across categories and states, with notable trends in both Arizona and California. In Arizona, their Flower category experienced a slight decline in rankings from 9th place in August 2025 to 13th by October 2025, despite a rebound in sales from September to October. The Pre-Roll category saw a positive shift, improving its position from 28th in September to 21st in October, indicating a potential growing interest in this category. Conversely, Vapor Pens, while still within the top 30, demonstrated an increase in rank from 30th in September to 24th in October, suggesting a renewed consumer interest or successful marketing strategies.
In California, Connected Cannabis Co. has maintained a relatively stable presence in the Flower category, holding steady around the 12th to 13th positions throughout the months. This stability is reflective of their consistent sales performance in this category. The Pre-Roll category, however, showed a significant improvement, climbing from 47th in August to 33rd in October, which could indicate effective brand strategies or a shift in consumer preferences. On the other hand, the Vapor Pens category did not make it into the top 30, highlighting a challenge for the brand in this particular segment within California. This disparity across categories and states provides insights into the brand's strategic positioning and areas for potential growth or reevaluation.
Competitive Landscape
In the competitive landscape of California's Flower category, Connected Cannabis Co. has demonstrated a resilient performance over the past few months. Despite fluctuations in sales, Connected Cannabis Co. maintained a consistent rank, moving from 13th in July 2025 to 12th in both August and October, with a slight dip back to 13th in September. This stability is noteworthy, especially when compared to competitors such as UpNorth Humboldt, which saw a decline from 11th to 14th place, and Quiet Kings, which experienced a gradual decline from 12th to 13th place. Meanwhile, Oakfruitland surged ahead, improving from 14th to 10th place, indicating a significant upward trend in their sales. Gramlin also maintained a strong position, consistently ranking around 10th to 11th place. The ability of Connected Cannabis Co. to hold its ground amidst these shifts highlights its competitive edge and potential for growth in the California market.
Notable Products
In October 2025, Connected Cannabis Co.'s top-performing product was Biscotti (3.5g) in the Flower category, maintaining its leading position from the previous month with notable sales of 6,921 units. Permanent Marker (3.5g) rose to second place, showing a significant improvement from its fourth-place ranking in September, with a substantial increase in sales. Jack of Diamonds (3.5g) slipped to third place, despite being the top product in August. Nightshade (3.5g) made a notable entry into the rankings, securing the fourth position with impressive sales growth. Silver Spoon (3.5g) re-entered the rankings in fifth place after being absent in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
