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Aug-2024
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Overview
Market Insights Snapshot
Connected Cannabis Co. has demonstrated notable performance across different categories and states, particularly in Arizona and California. In Arizona, the brand's Flower category saw a significant upward trend, moving from 17th place in May 2024 to 8th place by August 2024. This positive movement indicates growing consumer interest and market penetration. Conversely, their Vapor Pens category in Arizona showed a more modest improvement, moving from 40th place in May to 27th place in August. The fact that they were not in the top 30 in May and June suggests initial struggles, but the later rankings show promising recovery and growth.
In California, Connected Cannabis Co.'s performance in the Flower category remained relatively stable, with a slight improvement from 15th place in May to 14th place in July and August. This stability in a competitive market like California is noteworthy. However, their Vapor Pens category experienced a slight decline, dropping from 29th place in May to 30th place in August, indicating potential challenges in maintaining market share. The Pre-Roll category showed a more dynamic movement, improving from 90th place in May to 72nd place in August, which could be seen as a positive development despite not being in the top 30. This mixed performance across categories highlights areas of strength and potential growth opportunities for Connected Cannabis Co. in different segments of the market.
Competitive Landscape
In the competitive landscape of the California Flower category, Connected Cannabis Co. has shown a relatively stable performance with rank fluctuations between 14th and 16th place from May to August 2024. Despite this stability, competitors such as Glass House Farms (CA) and Traditional Co. have demonstrated significant upward mobility, with Glass House Farms improving from 16th to 12th place and Traditional Co. maintaining a higher rank overall. Meanwhile, Cam Premium Quality Cannabis has seen a decline from 8th to 15th place, indicating potential market volatility. Notably, Astronauts (CA) has made a remarkable leap from 27th to 16th place, suggesting a rising threat. These shifts in rank and sales trends highlight the competitive pressures on Connected Cannabis Co., emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for Connected Cannabis Co. was Permanent Marker (3.5g) in the Flower category, reclaiming its top spot with sales of 9634 units. Biscotti (3.5g) followed closely in second place, maintaining its ranking from the previous month with notable sales. Cherry Fade (3.5g) held steady in third place, showing a significant increase in sales compared to earlier months. Nightshade (3.5g) re-entered the rankings at fourth place, marking its first appearance since June 2024. Bad Apple (3.5g) made its debut at fifth place, adding a new contender to the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
