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Jun-2024
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Overview
Market Insights Snapshot
Connected Cannabis Co. has demonstrated varying performance across different categories and states. In Arizona, the brand showed a notable presence in the Flower category, although its ranking slipped from 15th in March 2024 to 20th by June 2024. This decline in ranking was accompanied by a decrease in sales, highlighting a potential challenge in maintaining market share. In the Pre-Roll category, Connected Cannabis Co. was not in the top 30 brands after March, suggesting a struggle to compete in this segment. However, in the Vapor Pens category, it managed to break into the top 30 by May 2024, showing a positive movement from 39th to 35th by June 2024, indicating a growing acceptance in this product line.
In California, Connected Cannabis Co. maintained a relatively stronger position. The Flower category saw the brand fluctuating between 9th and 15th place from March to June 2024, reflecting a stable yet slightly volatile performance. The Pre-Roll category, however, was less favorable, with the brand consistently ranking outside the top 30, indicating a need for strategic adjustments. For Vapor Pens, the brand remained within the top 30 throughout the period, although it experienced a slight decline from 27th in April to 30th in June. This consistency in the Vapor Pens category suggests a steady consumer base despite minor fluctuations in ranking and sales.
Competitive Landscape
In the competitive landscape of the California flower category, Connected Cannabis Co. has experienced notable fluctuations in rank and sales over the past few months. In March 2024, Connected Cannabis Co. held the 14th position, improving to 9th in April, but then dropping to 15th in both May and June. This indicates a volatile performance, contrasting with more consistent competitors like UpNorth Humboldt, which steadily climbed from 16th to 13th, and Glass House Farms (CA), which also showed an upward trend, moving from 15th to 14th. Meanwhile, Fig Farms and Delighted maintained more stable positions, with minor rank changes. The sales data reflects these trends, as Connected Cannabis Co.'s sales peaked in April but declined in the subsequent months, whereas competitors like UpNorth Humboldt and Glass House Farms (CA) saw a more consistent increase in sales. This analysis suggests that while Connected Cannabis Co. has the potential for high sales, its market position is less stable compared to its competitors, which could impact long-term customer loyalty and market share.
Notable Products
In June 2024, the top-performing product for Connected Cannabis Co. was Permanent Marker (3.5g), maintaining its first-place ranking from previous months despite a sales figure of 7451.0, which is lower than previous months. Biscotti (3.5g) also held steady in the second position, showing a notable increase in sales from May. Nightshade (3.5g) remained consistent in the third spot, although its sales continued to decline. Dosi & Banana (3.5g) climbed to fourth place, a significant improvement from its fifth-place ranking in May. Cherry Fade (3.5g) dropped to fifth place, continuing its downward trend from April and May.
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