Market Insights Snapshot
Connected Cannabis Co. has shown a strong performance in the Flower category in both Arizona and California. In Arizona, the brand climbed from the 14th position in July 2023 to the 5th spot in August, maintaining a top 10 position through October. In California, Connected Cannabis Co. consistently ranked within the top 12 from July to October. However, it's worth noting a slight downward trend in the brand's ranking in California over this period. As for sales, without revealing too much, the brand experienced a significant sales increase in the Arizona market in August 2023.
In the Pre-Roll category, Connected Cannabis Co.'s performance was not as strong. In Arizona, the brand did not break into the top 20 in any of the months observed. In California, the brand's ranking fell from 43rd in July to 58th in October. The Vapor Pens category also showed mixed results. In Arizona, the brand did not rank in the top 20 in July or October, but did show up at 44th in August. In California, the brand maintained a position in the top 32 from July through October. The brand's performance in the Concentrates category in California is less clear, with the brand only appearing in the top 100 in September and October.
Connected Cannabis Co., a prominent player in the Flower category in California, has experienced a slight decline in its rank from July to October 2023, moving from 8th to 12th place. This shift in position is indicative of a challenging competitive landscape. Glass House Farms (CA) has maintained a relatively stable position, fluctuating between 9th and 12th place, indicating a consistent performance. Dime Bag, on the other hand, has shown an upward trend, improving its rank from 12th to 10th. Two emerging competitors, Eighth Brother, Inc. and Allswell, have shown significant improvement in their ranks, moving from 18th to 13th and 27th to 14th respectively. This upward mobility suggests that these brands are gaining traction in the market, which could pose a threat to Connected Cannabis Co. in the future. The sales trends reflect these changes in rank, with Connected Cannabis Co. experiencing a decrease, while its competitors, especially Dime Bag, Eighth Brother, Inc., and Allswell, have seen increases.
In October 2023, Connected Cannabis Co.'s top-performing product was Nightshade (3.5g) in the Flower category, maintaining its consistent number one ranking from previous months. It recorded sales of 9083 units. The second highest performer was B Sides - Biscotti (3.5g), also in the Flower category, which held its spot from the previous months. Bad Apple (3.5g) moved up to the third spot from fourth in August, while Gelonade (3.5g) dropped to fourth from third. Lastly, Hitchhiker (3.5g) reappeared in the top five after not being ranked in the two previous months.