Data Snapshot: Sep 06, 2026
$500K+

Aug-2026

Sales

Strong Growth

Trend

6-Month

92

Product Count

SKUs

$21.81

Avg Price

-4.7%

YoY Sales Change

-16.9%

YoY Price Change

Earl Baker

Where to Buy

Earl Baker is stocked at 138 licensed dispensaries across Oregon and Connecticut, 96 of them in Oregon, with the deepest coverage in Portland, Eugene, Bend, Salem, and Coos Bay. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/6027.json?v=20260905
Earl Baker Sales

Market Insights Snapshot

Earl Baker Historical Sales by Category

In August 2026, Earl Baker concentrated 69.42% of sales in Flower with a month-over-month gain of 6.64% but a year-over-year decline of 1.62%, while Vapor Pens held 14.09% share with a 17.85% month-over-month drop despite a 29.71% year-over-year increase. Pre-Roll contracted to 16.00% share with a steep 56.48% month-over-month decline and a 31.96% year-over-year decline, whereas Concentrates remained just 0.49% share but surged 190.41% month-over-month from a small base. With overall brand sales down 4.71% year over year and average price down 16.91%, this mix indicates reliance on Flower for stability and a pivot toward higher-priced Vapor Pens for growth, implying margin pressure offset by premium subcategory momentum.

Earl Baker’s Flower rank at 15 in Connecticut suggests mid-pack visibility in a core category, while the 29.71% year-over-year lift in Vapor Pens against a 17.85% month-over-month decline points to inconsistent velocity that may be sensitive to price moves after a 16.91% brand-wide price reduction. The 56.48% month-over-month drop in Pre-Roll alongside a 6.64% month-over-month gain in Flower signals a shift from value-led to core-flower baskets, and the 190.41% month-over-month spike in Concentrates at 0.49% share indicates experimentation rather than a scale path. The pattern implies Earl Baker’s positioning is migrating toward core Flower defensibility with selective premiumization in Vapor Pens, using price to retain volume while trimming exposure to lower-margin Pre-Rolls.

Aug-2026 Rank
Flower
Pre-Roll
Vapor Pens
15
16
17
20
46
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
69.4%
$27.62
-1.6%
+6.6%
Pre-Roll
16.0%
$8.74
-32.0%
-56.5%
Vapor Pens
14.1%
$61.33
+29.7%
-17.8%
Concentrates
0.5%
$45.76
+190.4%
Earl Baker

Competitive Landscape

Earl Baker sits at rank #20 in OR Flower in August 2026, a 21-place climb from #41 year over year and a 39-place rise from #59 three months ago, while remaining one spot below its historical peak of #19 last reached in February 2025; meanwhile, Grown Rogue advanced from #3 to #1 with 49.1% YoY sales growth and Oregrown leapt from #23 to #3 on 182.4% YoY, indicating Earl Baker’s trajectory is upward but lagging the pace of top movers that are consolidating share at the very top.

Earl Baker market ranking for OR Flower

Earl Baker

Notable Products

Frozen Bag Pre-Roll 2-Pack (1g) posted the steepest decline at -48.1% MoM while sliding to rank 8, and Chem XL (3.5g) fell -45.9% MoM at rank 9, signaling a sharp reset in both value pre-rolls and mid-tier 3.5g flower; in contrast, Michigan Cherry Pre-Roll (1g) rose +16.0% MoM at rank 5 and Periwinkle Pez Pre-Roll (1g) rose +16.3% MoM at rank 6. Four of the top ten are Flower SKUs and three are Pre-Roll SKUs, with Blackout Cherries Pre-Roll (1g) holding rank 1 despite a -1.3% MoM dip and $10,463 in August 2026 sales, implying Earl Baker’s mix is consolidating around a few leading formats while secondary items are being deprioritized.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Blackout Cherries Pre-Roll (1g)
Pre-Roll
>10
>10
>10
1
1
-1.3%
Dead Unicorn (Bulk)
Flower
>10
>10
>10
>10
2
Oregon Silver Lemons (Bulk)
Flower
>10
>10
>10
>10
3
Peach Flambe (Bulk)
Flower
>10
>10
>10
>10
4
Michigan Cherry Pre-Roll (1g)
Pre-Roll
>10
>10
2
5
5
+16.0%
Periwinkle Pez Pre-Roll (1g)
Pre-Roll
>10
1
1
8
6
+16.3%
Lemon Meringue (1g)
Flower
>10
>10
>10
>10
7
Frozen Bag Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
9
4
8
-48.1%
Chem XL (3.5g)
Flower
>10
>10
>10
2
9
-45.9%
Strawberry Lights (3.5g)
Flower
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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