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Nov-2025
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Overview
Market Insights Snapshot
In Connecticut, Earl Baker has demonstrated consistent performance across multiple categories. In the Flower category, the brand maintained a steady position at rank 9 from September to November 2025, indicating a stable market presence despite fluctuations in sales figures. Meanwhile, in the Pre-Roll category, Earl Baker experienced a slight dip in November, moving from rank 8 in October to rank 10. This shift suggests potential challenges in maintaining momentum, possibly due to a significant drop in sales during the same period. The Vapor Pens category, however, showed an upward trend, with the brand climbing from rank 14 in October to rank 11 in November, accompanied by a notable increase in sales. This indicates a growing consumer interest in Earl Baker’s vapor pen offerings.
Conversely, in Oregon, Earl Baker's performance has been less robust. In the Flower category, the brand did not make it into the top 30 until November 2025, where it reached rank 39, suggesting a challenging environment in this state. The Pre-Roll category also reflects a similar pattern, with Earl Baker not breaking into the top 30, as the brand ranked 51 in November. These rankings highlight potential competitive pressures or market dynamics that may not be as favorable for Earl Baker in Oregon. The data suggests that while Earl Baker is making strides in some categories in Connecticut, there may be room for strategic adjustments to improve their standing in Oregon.
Competitive Landscape
In the Connecticut flower category, Earl Baker has maintained a consistent rank of 9th place from September to November 2025, showing a slight improvement from its 11th place position in August. This steady ranking suggests a stable market presence despite fluctuations in sales, which saw a notable increase in November after a decline in the preceding months. Meanwhile, All:Hours consistently held the 8th position, outperforming Earl Baker in terms of sales, particularly in September and November. On the other hand, AGL / Advanced Grow Labs experienced a drop in rank from 10th to 12th, indicating a potential opportunity for Earl Baker to capitalize on AGL's declining sales. Brix Cannabis (CT) maintained a higher rank, ranging from 4th to 7th, suggesting a strong competitive edge in the market. Additionally, Rodeo Cannabis Co. showed volatility, with ranks fluctuating between 11th and 16th, which could provide further opportunities for Earl Baker to strengthen its position in the Connecticut flower market.
Notable Products
In November 2025, Baby Cake (3.5g) emerged as the top-performing product for Earl Baker, securing the first rank with sales of 1508 units. This was a notable rise as it was not ranked in the previous months. Stankonya Pre-Roll 2-Pack (1g) followed closely in second place with 1280 units sold, also making a debut in the rankings. RS 1000 (3.5g) took the third spot, showing a strong entry with 1243 units sold. Meanwhile, Mac N Jack Pre-Roll (1g), which had consistently held the top rank from August to October, fell to fifth place, indicating a significant shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
