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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Earl Baker is stocked at 139 licensed dispensaries across Oregon and Connecticut, 96 of them in Oregon, with the deepest coverage in Portland, Eugene, Bend, Salem, and Coos Bay. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Earl Baker’s category mix in September 2026 concentrated 67.28% of sales in Flower, where sales fell 16.44% year over year and 29.01% month over month, while Pre-Roll held 17.15% share with a 48.27% YoY decline and a 2.28% MoM dip; Vapor Pens captured 11.89% share with a 14.25% YoY increase but a 31.70% MoM drop, and Concentrates remained 3.68% share with an 81.57% MoM surge. Against a brand-level YoY sales change of -19.40% and a 24-month lift of 122.78%, the heavy reliance on Flower combined with price deflation of 24.09% YoY to an average price of $21.06 suggests mix pressure outweighing gains in smaller, faster-moving segments; in Connecticut Flower specifically, the brand sits at rank 17, implying its primary engine underperformed relative to category momentum.
The shifts imply Earl Baker is over-indexed in a contracting core and underweight where velocity is improving: Flower’s 67.28% share and -29.01% MoM drop point to exposure risk, while Vapor Pens’ 14.25% YoY growth on 11.89% share and Concentrates’ 81.57% MoM spike on 3.68% share indicate scalable niches if sustained; Pre-Roll’s 48.27% YoY decline on 17.15% share signals a drag that dilutes any rebound. With rank 17 in Connecticut Flower and category price points at $22.60 in Flower versus $51.85 in Vapor Pens, the pattern implies a positioning opportunity to trade mix toward higher-price segments to mitigate price compression and close the rank gap driven by the Flower-heavy footprint.
Competitive Landscape
Earl Baker is ranked #17 in September 2026, down 7 positions year over year from #10, and 3 spots lower than June 2026 when it stood at #14; this drop contrasts with Find. rising 9 positions year over year from #12 to #3 alongside 124.1% sales growth, while Savvy sits at #2 with a 2-position year-over-year decline and a 26.8% sales contraction; the gap from Earl Baker’s peak at #7 in November 2024 to #17 now, combined with leaders like Let's Burn holding #1 and RYTHM advancing to #5 with 25.2% sales growth, implies that Earl Baker’s rank trajectory points to share erosion amid faster-moving rivals and requires actions aligned to regain mid‑tier positioning.
Notable Products
Blackberry Maple (1g) posted the steepest decline in September 2026 at -77.8% MoM while sliding to rank 4, and Dead Unicorn (Bulk) fell even harder at -88.6% MoM down to rank 5; together these drops, alongside Peach Flambe (Bulk) at -9.0% MoM and rank 3, signal a sharp retrenchment in legacy Flower variants. Headspace (1g) held rank 1 with no reported MoM rate and Strawberry Fizz (1g) sat at rank 10 with no rate disclosed, while Lemon Meringue (1g) inched up +4.8% MoM at rank 8; four of the top ten are Flower SKUs, indicating the category still anchors the lineup despite volatility. Michigan Cherry Pre-Roll (1g) rose +35.7% MoM at rank 2, while Blackout Cherries Pre-Roll (1g) sank -72.3% MoM to rank 7 and XL Lemon Brulee Pre-Roll 5-Pack (2g) entered at rank 9 with $21,901 in sales, pointing to a split Pre-Roll trajectory where single sticks gain while multi-pack performance is unproven. Net effect: Earl Baker’s mix is tilting toward a few high-velocity flagship Flower and selective Pre-Rolls, implying SKU rationalization around winners and pruning of underperforming strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
