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Jul-2025
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Overview
Market Insights Snapshot
In Connecticut, Earl Baker has shown notable progress in the Flower and Pre-Roll categories. By July 2025, Earl Baker achieved a rank of 7 in the Flower category, a significant improvement considering they were not in the top 30 in April and May. This upward trend is mirrored in the Pre-Roll category, where they climbed to a rank of 5 by July 2025, starting from outside the top 30 in April. The sales figures in Connecticut reflect this positive trajectory, with Pre-Roll sales reaching over $236,000 in July, indicating strong consumer demand and effective market penetration.
In contrast, the performance of Earl Baker in Oregon presents a mixed picture. While they managed to improve their ranking in the Flower category from 29 in June to 18 in July 2025, their presence in the Pre-Roll category was less consistent, as they did not feature in the top 30 after May. This fluctuation highlights the competitive nature of the Oregon market and suggests potential challenges in maintaining a steady position across different product categories. Despite these challenges, the Flower category saw a notable increase in sales from June to July, suggesting a potential area for Earl Baker to focus their efforts moving forward.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Earl Baker has experienced notable fluctuations in its ranking and sales performance from April to July 2025. While Earl Baker's rank improved from 29th in June to 18th in July, indicating a positive trajectory, it remains behind competitors such as Gud Gardens, which, despite a drop from 3rd in May to 17th in July, still maintains a higher market presence. Self Made Farm also shows a resurgence, climbing from 26th in June to 16th in July, surpassing Earl Baker. Meanwhile, Milmar Farms exhibited a decline from 13th in June to 19th in July, offering Earl Baker a competitive edge to capitalize on. Despite these challenges, Earl Baker's sales rebounded in July, indicating potential for further growth and market penetration if it continues to leverage its upward momentum.
Notable Products
In July 2025, the top-performing product for Earl Baker was Mac N Jack Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from June with impressive sales of 18,509 units. Peach Destiny (Bulk) in the Flower category climbed to the second position, up from fourth in June, indicating a significant increase in popularity. Icee Blizzard (Bulk) entered the rankings at third place, showcasing a strong debut. Lemon Meringue (1g) and Specimen X (Bulk), both in the Flower category, followed closely in fourth and fifth positions, respectively. Notably, Mac N Jack Pre-Roll (1g) had no ranking in April or May, marking a remarkable rise to the top in a short period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
