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Dec-2025
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Overview
Market Insights Snapshot
In Connecticut, Earl Baker has demonstrated a consistent presence in the Flower category, maintaining a steady ranking within the top 10 throughout the last four months of 2025, with a notable improvement from 9th to 8th place in December. This upward movement is accompanied by a substantial increase in sales, suggesting a growing consumer preference for their products. In the Pre-Roll category, however, the brand's position slightly declined from 9th to 12th, which could indicate increased competition or shifting consumer tastes. Their Vapor Pens category showed some volatility, with rankings fluctuating between 12th and 15th, but a significant sales boost in December indicates potential for future growth.
Turning to Oregon, Earl Baker's performance in the Flower category has been less consistent. Initially ranked 46th in September, they briefly climbed to 31st in November before dropping to 73rd by December, reflecting a challenging market environment. The Pre-Roll category has seen more stability, although the brand has not broken into the top 30, maintaining a position in the mid-50s to high-50s range. This consistency, despite not reaching top-tier rankings, suggests a steady but niche consumer base. While Earl Baker is not yet dominant in Oregon, their ability to maintain sales levels amidst fluctuating rankings indicates potential areas for strategic growth and market penetration.
Competitive Landscape
In the competitive landscape of the Connecticut flower category, Earl Baker has demonstrated a notable upward trajectory in recent months. As of December 2025, Earl Baker climbed to the 8th position from a consistent 9th place ranking in the preceding months, reflecting a positive shift in market presence. This improvement is underscored by a significant increase in sales, particularly in December, where Earl Baker outpaced All:Hours, which dropped to 9th place. Despite this progress, Earl Baker still trails behind Affinity Grow and Brix Cannabis (CT), which maintain higher rankings and sales figures. The data suggests that while Earl Baker is gaining momentum, there is still room for growth to challenge the top-tier competitors like Affinity Grow, which consistently ranks higher in the market.
Notable Products
In December 2025, the top-performing product from Earl Baker was the Triple Threat Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 1754 units. Following closely in the Flower category, Suga T's (3.5g) secured second place, while Gouda Gas (3.5g) and Iccee Blizzard (3.5g) took the third and fourth spots, respectively. Midnight O (3.5g) rounded out the top five. Notably, this is the first month for which rankings are available, indicating a strong debut for these products. As the first appearance in the dataset, there is no prior month comparison to track changes in rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
