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Aug-2024
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Overview
Market Insights Snapshot
In Oregon, Earl Baker has shown notable fluctuations in the Flower category over the past few months. Starting at rank 17 in both May and June, the brand experienced a dip to rank 34 in July before making a significant comeback to rank 11 in August. This upward trajectory in August is particularly impressive, indicating a strong market presence and consumer preference resurgence. On the other hand, the Pre-Roll category has been less consistent, with Earl Baker not making it to the top 30 rankings. Despite this, a slight improvement was seen from rank 71 in May to rank 60 in July, before falling back to rank 70 in August. This inconsistency in Pre-Roll performance suggests a need for strategic adjustments to capture a larger market share.
Analyzing the sales data further, Earl Baker's Flower category in Oregon saw a substantial sales increase from $207,123 in July to $452,548 in August. This sharp increase correlates with their improved ranking, reflecting strong consumer demand and effective market strategies. Conversely, the Pre-Roll category's sales exhibited a less stable pattern, with fluctuations that did not correspond to significant ranking improvements. For instance, despite an increase in sales from $26,056 in May to $43,099 in July, the brand did not break into the top 30, indicating that higher sales alone may not be sufficient to secure a better market position. This data underscores the importance of not only boosting sales but also enhancing brand visibility and consumer loyalty in competitive categories.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Earl Baker has experienced notable fluctuations in rank and sales over the past few months. Earl Baker's rank dropped significantly from 17th in June 2024 to 34th in July 2024, before recovering to 11th in August 2024. This recovery is particularly impressive given the competitive pressure from brands like Oregon Roots, which climbed from 18th in May 2024 to a peak of 8th in July 2024, and Evan's Creek Farms, which showed a remarkable rise from 57th in May 2024 to 13th in August 2024. Meanwhile, Emerald Fields Cannabis maintained a strong presence, although it fell from 3rd in June 2024 to 10th in August 2024. The volatility in rankings suggests a highly competitive market, where Earl Baker's ability to rebound in August indicates resilience and potential for further growth. Brands like Otis Garden, which saw a dip to 19th in June before stabilizing around 12th in August, also highlight the dynamic nature of this market. For Earl Baker, maintaining and improving its position will be crucial in navigating this competitive environment.
Notable Products
In August 2024, the top-performing product for Earl Baker was Lemon Meringue (1g) in the Flower category, which climbed to the number 1 rank with sales of 3794 units. Next Level (Bulk), also in the Flower category, secured the second position, while Icee Blizzard (Bulk) took the third spot. Boof Scotti (Bulk) dropped to fourth place from its previous second position in June. Baby Cakes Pre-Roll (1g) in the Pre-Roll category maintained a steady performance, ranking fifth in August, up from fourth in July. Overall, Lemon Meringue (1g) showed the most significant improvement, jumping from third in June to first in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
