Market Insights Snapshot
In the Flower category, Earl Baker has shown a notable upward trend in the state of Oregon over the last few months. Starting from a ranking of 29 in August 2023, the brand has managed to climb up the list to reach the 16th position in October. However, there was a slight dip in November with the brand falling back to the 18th spot. Despite this, the sales figures for the brand have consistently improved from August to October, reflecting a positive correlation between the sales and the rankings. However, November witnessed a minor decrease in sales.
On the other hand, in the Pre-Roll category, Earl Baker's performance in Oregon seems to be less impressive. The brand did not make it to the top 20 in August, September, and October 2023. It only managed to secure a spot in the rankings in November, coming in at 94th place. While this may not seem like a strong performance, it is a significant improvement from being unranked in the previous months. The sales data for November shows a modest figure, which indicates room for growth and improvement in this category.
In the Flower category of Oregon's cannabis market, Earl Baker has been steadily improving its rank over the past few months, moving from 29th in August 2023 to 18th in November 2023. However, it's worth noting that Earl Baker's competitors have also been making significant strides. Frontier Farms has consistently held a higher rank, although it dropped from 8th to 19th between October and November. Cosmic Treehouse has maintained a relatively stable rank, fluctuating between 12th and 16th, while Boring Glory has shown a remarkable improvement, jumping from 26th to 17th. Lastly, Kaprikorn has seen a slight decline in rank, falling from 16th to 20th. These shifts in rank are indicative of the dynamic nature of the market and the intense competition between brands. Despite the upward trend in Earl Baker's rank, it's clear that the brand will need to continue innovating and differentiating itself to maintain its competitive edge.
In November 2023, the top-performing product from Earl Baker was 'Lemon Meringue (Bulk)' in the Flower category, maintaining its leading position from previous months with a notable sales figure of 1697 units. The second spot was taken by a new entry, 'Lemon Meringue Pre-Roll (1g)' in the Pre-Roll category, selling 936 units. 'Icee Blizzard (Bulk)', also in the Flower category, secured the third position, returning to the top rankings after an absence in October. Two other Flower category products, 'Bad Decisions (14g)' and 'Tropicana Cherry (Bulk)', jointly held the fourth spot, both being new entries to the top rankings. The rankings for November show a diversification in the top products, with the entry of new products and categories.