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Jun-2024
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Overview
Market Insights Snapshot
Earl Baker has shown a notable performance in the Oregon market, particularly in the Flower category. Over the months from March to June 2024, the brand has fluctuated in its rankings but maintained a presence within the top 20 brands. Starting at rank 13 in March, Earl Baker saw a dip to 19 in April but recovered to rank 14 by June. This indicates a resilient position in the market, with sales increasing from $361,409 in March to $404,323 in June. Such movements suggest that despite occasional declines, Earl Baker has managed to sustain and even grow its market share in the Flower category.
In contrast, the Pre-Roll category has been more challenging for Earl Baker in Oregon. The brand did not make it into the top 30 in March or April, reflecting a struggle to capture significant market attention. However, by May, Earl Baker climbed to rank 70 and further improved to rank 59 in June, indicating a positive trend. The sales figures support this upward trajectory, with a significant increase from $18,020 in April to $39,283 in June. This growth in the Pre-Roll category, although starting from a lower base, shows potential for future improvement if the brand continues to focus on this segment.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Earl Baker has experienced fluctuating ranks over the past few months, with a notable improvement from 19th place in April 2024 to 14th place in June 2024. This upward trend in rank is accompanied by a steady increase in sales, indicating a positive market reception. However, Earl Baker faces stiff competition from brands like Gnome Grown Organics, which has shown a significant rise from 45th place in March 2024 to 16th place in June 2024, and Otis Garden, which consistently ranks higher, peaking at 7th place in May 2024. Additionally, Kaprikorn maintains a strong presence, fluctuating between 9th and 12th place. The absence of Mountain Sun Botanicals from the top 20 in recent months suggests a decline in their market position, which could be an opportunity for Earl Baker to capture more market share. Overall, while Earl Baker is making positive strides, it must continue to innovate and differentiate itself to compete effectively with these rising and established brands.
Notable Products
In June 2024, the top-performing product for Earl Baker was Lemon Meringue Pre-Roll (1g) in the Pre-Roll category, which jumped to the first rank with notable sales of $2,898. Lemon Meringue (1g) in the Flower category secured the second rank, up from its previous position in March. Boof Scotti (Bulk) and Tropicana Cherry (Bulk), both in the Flower category, held the third and fourth ranks respectively. Peach Flambe (Bulk) maintained its fifth rank from May to June, showing consistent performance. The rankings indicate a strong preference for Lemon Meringue products, with significant improvements in their positions over the months.
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