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Dec-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Earl Baker has shown a notable upward trajectory in the Flower category. After maintaining a consistent ranking of 28th in October and November 2024, Earl Baker made a significant leap to 15th place by December 2024. This improvement is underscored by a substantial increase in sales, which surged from approximately $241,000 in November to nearly $358,000 in December. Such a dramatic rise in ranking and sales indicates a strengthening presence in the Oregon Flower market, suggesting that Earl Baker's strategies or product offerings resonated well with consumers during the holiday season.
Conversely, Earl Baker's performance in the Pre-Roll category in Oregon presents a mixed picture. The brand was not ranked in the top 30 for October and November 2024, highlighting a challenge in maintaining visibility in this competitive category. However, Earl Baker re-entered the rankings in December 2024, securing the 85th position. Although the sales figures for December were lower than those for the Flower category, the reappearance in the rankings could suggest initial efforts to regain market share in the Pre-Roll segment. This movement may hint at potential strategies being implemented to boost performance in this category, though further analysis would be necessary to understand the underlying factors driving these changes.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Earl Baker has demonstrated a notable shift in its market positioning from September to December 2024. Initially ranked at 25th in September, Earl Baker experienced a slight decline to 28th in both October and November, before making a significant leap to 15th place in December. This upward trajectory in December aligns with a substantial increase in sales, suggesting a positive reception to potential strategic changes or product offerings. In contrast, Oregrown showed a consistent climb from 35th to 16th, indicating robust growth and increased market presence. Meanwhile, Emerald Fields Cannabis and Urban Canna maintained relatively stable positions, though Emerald Fields saw a decline from 7th to 14th, reflecting a potential decrease in consumer preference or competitive pressure. Meraki Gardens also experienced fluctuations, peaking at 7th in November before dropping to 17th in December. These dynamics highlight the competitive pressure and opportunities for Earl Baker to further capitalize on its recent gains and continue its upward momentum in the Oregon flower market.
Notable Products
In December 2024, Lemon Meringue (1g) emerged as the top-performing product for Earl Baker, climbing to the number one rank with sales of 2188 units. Super Silver Grapefruit (Bulk) made a strong entry, securing the second position with notable sales figures. Peach Flambe (Bulk) maintained a consistent presence, ranking third, although its sales dipped slightly compared to November. Ice Cream Man (1g) and Blackout Cherries (Bulk) rounded out the top five, with Ice Cream Man debuting at fourth place. This month saw Lemon Meringue (1g) ascend from third in November to the top spot, while Peach Flambe (Bulk) dropped from second to third.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
