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Oct-2025
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Overview
Market Insights Snapshot
In Connecticut, Earl Baker has demonstrated a strong and consistent presence across multiple categories. Notably, in the Flower category, the brand maintained its position at rank 9 from September to October 2025, despite a slight decrease in sales from $296,289 to $263,284. Meanwhile, in the Pre-Roll category, Earl Baker improved its ranking from 12 in July to 8 by October, highlighting a significant upward trend. The Vapor Pens category, however, showed stability in rankings, holding steady at position 14 from August to October, although sales experienced some fluctuation. These movements suggest a strategic focus on enhancing their Pre-Roll offerings, which seems to be paying off in terms of market positioning.
In contrast, the performance of Earl Baker in Oregon presents a different narrative. The brand's ranking in the Flower category saw a decline from 20 in July to 47 by October, indicating challenges in maintaining its competitive edge. This downward trend is mirrored in sales figures, which dropped from $274,436 in July to $133,826 in October. However, the Pre-Roll category in Oregon saw a more promising trajectory, with rankings improving from 88 in July to 56 by October, suggesting potential growth opportunities. The varying performance across these categories and states highlights the dynamic nature of the cannabis market and the importance of targeted strategies to capture market share effectively.
Competitive Landscape
In the competitive landscape of the Connecticut flower category, Earl Baker has shown a consistent performance, maintaining its rank at 11th place in July and August 2025, and improving to 9th place in September and October 2025. This upward movement in rank indicates a positive trend in Earl Baker's market presence, despite a slight decline in sales from September to October. Notably, All:Hours consistently outperformed Earl Baker, holding the 8th position throughout the observed months, suggesting a stable consumer preference for their products. Meanwhile, Find. closely trails Earl Baker, improving from 12th to 10th place by October, which could signify increasing competition. Brix Cannabis (CT) experienced a notable decline from 2nd to 7th place, yet still maintains a significant lead in sales, indicating a potential opportunity for Earl Baker to capture market share from a possibly vulnerable competitor. Additionally, Rodeo Cannabis Co. re-entered the top 20 in August and climbed to 11th place by October, highlighting the dynamic nature of the market and the need for Earl Baker to continue its strategic efforts to sustain and enhance its market position.
Notable Products
In October 2025, Earl Baker's top-performing product was Mac N Jack Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank consistently from July through October, with a notable sales figure of 2691 units. Super Buff Cherry Pre-Roll (1g) held its position at rank two, showing a strong performance after climbing from fourth place in August. Stankonya in the Flower category debuted at rank three, reflecting a significant entry into the market. Blackout Cherries (3.5g) and Chem XL (3.5g), both in the Flower category, secured the fourth and fifth ranks respectively, marking their first appearances in the top five. This lineup indicates a stable preference for pre-rolls, with emerging interest in flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
