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Aug-2025
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Overview
Market Insights Snapshot
Earl Baker's performance in the Connecticut market shows a consistent presence in the top rankings across multiple categories. In the Flower category, Earl Baker maintained a steady ranking of 11th place from May to July 2025, before improving to 10th place in August. This upward movement is indicative of a positive trend, especially considering the increase in sales from $180,229 in May to $320,235 in August. In the Pre-Roll category, the brand also showed resilience, holding onto the 11th position in May and July, while climbing to 9th place in June and August. The Vapor Pens category, however, displayed some fluctuations with a drop from 11th in May to 14th in July, although it rebounded to 12th place by August. This variability suggests potential challenges or opportunities within this segment that could be explored further.
In Oregon, Earl Baker's performance was more volatile. The Flower category saw the brand slip from the 24th spot in May to 35th in August, despite a notable sales peak in July. This decline in ranking could be a cause for concern, suggesting increased competition or shifting consumer preferences. In the Pre-Roll category, Earl Baker's rankings were outside the top 30 for June, which might indicate a need for strategic adjustments to regain market position. However, the brand did manage to improve its position from 85th in July to 58th in August, demonstrating potential for recovery. These movements highlight the dynamic nature of the Oregon market and suggest areas where Earl Baker could focus its efforts to enhance its competitive edge.
Competitive Landscape
In the competitive landscape of the Connecticut flower category, Earl Baker has demonstrated a steady improvement in its market position, moving from rank 11 in May through July 2025 to rank 10 in August 2025. This upward trend is indicative of a positive reception among consumers, as evidenced by its increasing sales figures. Notably, Earl Baker's sales growth contrasts with the performance of Find., which saw a decline in rank from 9 to 12 over the same period, highlighting a potential shift in consumer preference. Meanwhile, All:Hours maintained a relatively stable position, fluctuating between ranks 6 and 8, suggesting consistent consumer loyalty. Additionally, AGL / Advanced Grow Labs experienced a notable drop from rank 4 in May to 9 in August, which could indicate a competitive opportunity for Earl Baker to capture more market share. Overall, these dynamics suggest that Earl Baker is on a positive trajectory, potentially poised to capitalize on the shifting preferences within the Connecticut flower market.
Notable Products
In August 2025, the top-performing product for Earl Baker was Mac N Jack Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from July with sales reaching 2397 units. Stankonya (3.5g) in the Flower category emerged as the second-best seller, marking its debut in the rankings. Lemon Meringue (Bulk) also in the Flower category held the third position, consistent with its July ranking. Super Buff Cherry Pre-Roll (1g) ranked fourth, showing a return to the rankings after being absent in July, with sales of 1630 units. Blackout Cherries (Bulk) entered the rankings at fifth, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
