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Sep-2025
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Overview
Market Insights Snapshot
Earl Baker has shown a consistent performance in the Connecticut market across multiple categories. In the Flower category, the brand maintained a steady 11th rank from June to September 2025, despite fluctuations in sales figures, peaking in August. The Pre-Roll category saw a slight dip in July but quickly rebounded to reclaim the 9th position by September, showcasing resilience and strong market presence. However, in the Vapor Pens category, Earl Baker experienced more volatility, with ranks varying from 12th to 14th place, indicating potential challenges in maintaining a steady foothold in this segment within Connecticut.
In Oregon, Earl Baker's performance was more varied, particularly in the Flower category where the brand started strong at 28th in June but slipped to 42nd by September, hinting at a need for strategic adjustments. The Pre-Roll category paints a different picture; Earl Baker was initially absent from the top 30 in June, which could be seen as a setback, but they made significant progress, climbing to 55th place by August and stabilizing around 57th in September. This improvement suggests growing consumer interest and potential for further growth, provided the brand continues to focus on enhancing its market strategies in Oregon.
Competitive Landscape
In the Connecticut Flower category, Earl Baker consistently maintained its 11th rank from June to September 2025, indicating stable performance amidst a dynamic competitive landscape. Notably, Find. experienced fluctuations, dropping from 9th in June to 12th in July and August, before climbing back to 10th in September, suggesting potential volatility in their sales strategy. Meanwhile, AGL / Advanced Grow Labs showed a downward trend, slipping from 6th in June to 9th by September, which could indicate a shift in consumer preferences or market share erosion. Interestingly, Awssom improved its rank to 9th in August but fell to 13th in September, reflecting possible challenges in sustaining growth. Despite these shifts, Earl Baker's steady rank suggests resilience, though the brand may need to innovate or adjust strategies to break into the top 10, especially as competitors like Lil' Budz (CT) remain close behind, consistently ranking just below Earl Baker.
Notable Products
In September 2025, Earl Baker's top-performing product was Mac N Jack Pre-Roll (1g) in the Pre-Roll category, maintaining its number one position from the previous two months with sales reaching 2488 units. Super Buff Cherry Pre-Roll (1g) climbed back to the second spot in September, having previously dropped to fourth in August. The Flower category saw Stankonya (3.5g) ranking third, a slight decline from its second position in August. Purple Punch 2.0 (Bulk) made its debut in the rankings at fourth place, indicating a strong entry. Code Red (3.5g) also appeared in the rankings for the first time, securing the fifth position.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
