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Apr-2025
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Overview
Market Insights Snapshot
In Oregon, Earl Baker has shown a commendable performance in the Flower category. Starting the year at the 27th position in January, the brand made a significant leap to the 19th spot by February and has maintained this rank through April. This consistent performance is noteworthy, especially considering the competitive nature of the Flower category. The sales figures reflect a robust upward trend, with a substantial increase from January to April. This indicates a growing consumer preference and market penetration for Earl Baker's Flower products in Oregon.
In contrast, Earl Baker's performance in the Pre-Roll category in Oregon presents a different story. While the brand did not rank within the top 30 initially, it made notable progress, moving from the 91st position in January to the 72nd position by April. This upward movement suggests an improving presence in the Pre-Roll market, although it still has a way to go to break into the top 30. The sales figures for Pre-Rolls also show an upward trend, particularly between March and April, which could indicate a positive reception to recent product offerings or marketing efforts. However, the brand's challenge remains to convert this momentum into a top-tier ranking.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Earl Baker has shown a promising upward trajectory in the first four months of 2025. Starting from a rank of 27 in January, Earl Baker climbed to 19th place by February and maintained this position through April. This steady rise is indicative of a positive trend in sales performance, as evidenced by a consistent increase in sales figures. In contrast, Oregon Roots experienced fluctuations, slipping out of the top 20 in February and April, which may suggest instability in their market presence. Meanwhile, Eugreen Farms and Cannabis Nation INC both saw declines in their rankings over the same period, with Cannabis Nation INC dropping significantly from 8th to 20th place by April. These shifts highlight Earl Baker's potential to capture a larger market share as competitors face challenges in maintaining their positions.
Notable Products
In April 2025, Earl Baker's top-performing product was Stankonya (Bulk) in the Flower category, which climbed to the number one position with impressive sales of 2550 units. Trophy Diesel (1g) also made a strong debut, securing the second spot in the rankings. Michigan Cherries (3.5g) followed closely in third place, showing a solid entry into the market. Super Silver Grapefruit (Bulk), which was fifth in January, reappeared in April at fourth place, indicating a resurgence in popularity. Code Red (Bulk) rounded out the top five, suggesting a stable demand for bulk Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
