Market Insights Snapshot
In the Beverage category, the cannabis brand ebb. has seen some fluctuation in its performance in Colorado over the past few months. In July 2023, ebb. ranked 9th among the top 20 brands in the state, but this ranking slightly dropped to 11th in August and September. By October, the brand fell further to the 14th spot. This downward movement in the rankings indicates a decrease in the brand's market competitiveness within the Beverage category in Colorado.
When it comes to sales, ebb. demonstrated a declining trend from July to October 2023. In July, the brand recorded sales of approximately 11,209 units. However, this figure dropped significantly in the following months. By October, the sales had dwindled to just around 2,203 units. While this could be a cause for concern, it's also important to consider other factors such as seasonal trends or market changes that might be impacting these numbers. Nonetheless, keeping an eye on this trend will be crucial for stakeholders interested in the performance of ebb. in the Colorado market.
In the Colorado cannabis beverage market, ebb. has seen a notable shift in its competitive landscape. In July 2023, ebb. held a strong position at rank 9 but by October 2023, it had slipped to rank 14. This downward trend in rank coincides with a decrease in sales, suggesting a potential loss of market share. In contrast, Canyon and The Myx have maintained relatively stable rankings and sales over the same period, with The Myx slightly outperforming Canyon in sales. Cannavis Syrup has also remained steady in rank, but with a slight decrease in sales. Interestingly, Green Treets, although not consistently in the top 20, has shown a promising upward trend, moving from rank 21 in July to rank 16 in October, accompanied by a significant increase in sales.
In October 2023, the top-performing product from ebb was the Wildberry Dissolvable THC Powder (100mg) with a sales figure of 65 units, regaining its position from July 2023 after a slight drop in the preceding months. The second highest was the Pink Lemonade Dissolvable THC Powder (100mg), which consistently held the third rank in the prior three months. The Orange Mango Dissolvable THC Powder (100mg), previously a strong performer, dropped to the third rank in October from its leading position in August and September. Interestingly, the Pure Drink Dissolvable THC Powder (100mg) also shared the third rank in October, climbing up from its consistent fourth place in the previous months. These shifts in rankings highlight the dynamic nature of consumer preferences in the ebb product range.