Market Insights Snapshot
In Alberta, Highgrade Brands has seen a significant drop in their Concentrates category ranking. From July to October 2023, their ranking fell from 12th to 43rd, indicating a substantial decrease in their market position. This decline is reflected in their sales which dropped from 59,431 in July to 5,473 in October. The brand also appeared in the Vapor Pens category in October, ranking 93rd, but no previous rankings are available for comparison. This suggests that Highgrade Brands might be diversifying their offerings, although their initial rank in this category is relatively low.
Contrastingly, in Colorado, Highgrade Brands has maintained a steady position in the Beverage category. Their ranking remained constant at 10th from July to October 2023, demonstrating consistent performance in this market. Sales have shown a slight fluctuation, with a peak in August at 8,231, but overall, they have remained relatively stable. This indicates that Highgrade Brands has a solid foothold in the Beverage category in Colorado, which could be a promising area for further growth and development.
In the Beverage category for Colorado, Highgrade Brands has shown a consistent performance, maintaining its rank within the top 10 brands from July to October 2023. Notably, it has outperformed The Myx consistently over these months, while showing a competitive edge over Sano Gardens in August and September. However, Highgrade Brands has been slightly outperformed by Bosky Labs and marQaha, which have generally held higher ranks and sales. It's worth noting that while marQaha's rank dropped significantly in September, it rebounded in October, indicating a potential for volatility in the market. Overall, Highgrade Brands has shown a steady presence in the top 10, indicating a strong foothold in the Colorado Beverage market.
In October 2023, the top-performing product from Highgrade Brands was the Grape Syrup (100mg) from the Beverage category, with a notable sales figure of 458 units. It climbed from the 2nd place it held in the previous two months. The second-best performing product was the Hawaiian Snow HCFSE Caviar (1g) from the Concentrates category, which had been the top seller until it dropped to the second place in October. The third and fourth spots were taken by Watermelon Rosin Syrup (100mg) and Sour Z Delta-8 THC Co2 Cartridge (1g), respectively, both making their first appearances in the top five. The Blueberry THC Syrup (100mg), another Beverage, rounded out the top five.