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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Echo Electuary concentrated 83.48% of May 2026 sales in Vapor Pens, up 22.96% year over year but down 7.15% month over month, while Concentrates held 16.52% share with 10.66% YoY growth and a 6.26% MoM decline; the average price fell 4.12% YoY to $36.69, with Vapor Pens averaging $36.53 and Concentrates at $37.52. In Oregon Vapor Pens, the brand sat at rank 11, and brand-level sales grew 20.41% YoY alongside a 37.73% 24‑month lift, implying the growth engine remains Vapor Pens but with near-term MoM softness that concentrates risk in one category.
The heavier Vapor Pens reliance at 83.48% share combined with a rank of 11 in Oregon suggests room to gain positions if MoM headwinds reverse and if pricing can stay 4.12% below last year without eroding mix. With Concentrates growing 10.66% YoY yet still just 16.52% of sales and also down 6.26% MoM, the parallel month-over-month declines across both categories point to a demand dip rather than cannibalization, implying that stabilizing MoM trends could lift both lines while diversification beyond Vapor Pens would reduce rank volatility tied to a single category.
Competitive Landscape
Echo Electuary sits at rank #11 in OR Vapor Pens in May 2026, a 1-place improvement from #12 year over year and flat versus February 2026 at #11, while its peak at #10 in April 2026 indicates a brief step into the top ten; meanwhile, Buddies moved from #2 to #1 with a 17.2% YoY sales increase and FRESHY climbed from #7 to #2 on 78.5% YoY growth, outpacing Echo Electuary’s single-rank YoY gain and pressuring the #10–#12 band. With Entourage Cannabis / CBDiscovery sliding from #1 to #3 on a 27.8% YoY decline and Hellavated easing from #3 to #4 despite a 7.3% YoY lift, the competitive reshuffle concentrates momentum above Echo Electuary’s position; the pattern implies that Echo Electuary’s marginal rank improvement amid faster-rising rivals narrows its window to re-enter and sustain a top-10 spot.
Notable Products
Purple Death Star Live Nectar XL Cartridge (1g) leads May 2026 at rank 1, while Peach Delish Live Nectar XL Cartridge (1g) and Berry Cinex Live Nectar XL Cartridge (1g) sit at ranks 2 and 3, but with no month-over-month percentages available, the notable movement is the consolidation of positions rather than a spike or drop. Eight of the top ten are Vapor Pens with Live Nectar XL Cartridges, and two SKUs tie inside the top 8, indicating category saturation at ranks 1 and 2 and a dense cluster from ranks 4 to 9. With rank 8 occupied by two SKUs and nine of ten positions inside the top 9 held by the same format, Echo Electuary is concentrating velocity in a single product architecture, implying a strategy that prioritizes depth in Live Nectar XL over breadth across categories and could constrain experimentation despite a top-ranked anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
