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Jun-2024
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Overview
Market Insights Snapshot
Echo Electuary has shown notable performance in the Concentrates category in Oregon. Over the past four months, the brand has consistently improved its ranking, moving from 7th place in March 2024 to 5th place in June 2024. This upward trend is further evidenced by the steady increase in sales, culminating in a significant jump to $245,058 in June. Such progress indicates a growing market presence and consumer preference for Echo Electuary’s concentrate products in Oregon.
Conversely, in the Vapor Pens category, Echo Electuary has experienced a decline in rankings within Oregon. Starting at 12th place in March 2024, the brand has fallen to 21st place by June 2024. This downward trend is mirrored by a consistent decrease in sales, dropping to $337,531 in June. The brand's absence from the top 30 in Vapor Pens in the most recent month highlights a significant challenge in maintaining market share in this competitive category.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Echo Electuary has experienced notable fluctuations in its rank and sales over the past few months. Starting from a strong position at rank 12 in March 2024, Echo Electuary saw a gradual decline to rank 21 by June 2024. This downward trend in ranking is mirrored by a decrease in sales from $464,840 in March to $337,531 in June. In contrast, competitors such as Dr. Jolly's have shown a more stable performance, maintaining their presence within the top 20 and even improving their rank from 20 to 19 over the same period. Similarly, Piff Stixs has also demonstrated resilience, climbing from rank 22 in March to 20 in June. Meanwhile, High Tech and Private Stash have struggled to maintain a consistent top 20 presence, with High Tech falling out of the top 20 in May and June, and Private Stash consistently ranking below 20. These dynamics suggest that while Echo Electuary remains a significant player, it faces stiff competition and must strategize to regain its earlier momentum and improve its market position.
Notable Products
In June 2024, the top-performing product for Echo Electuary was Grape Pie Live Nectar Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 739 units. Tokyo Snow Live Nectar Cartridge (1g) followed closely in second place, while Banana Cream Jealousy Live Nectar Cartridge (1g) secured the third position. Garlic Breath Live Nectar Cartridge (1g) ranked fourth, and Pink Certs Live Nectar Cartridge (1g) moved down to fifth place from its previous top rank in April 2024. Notably, the rankings for these products show a dynamic shift, with Pink Certs experiencing a significant drop from first in April to fifth in June, highlighting changing consumer preferences.
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