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Dec-2024
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Overview
Market Insights Snapshot
Echo Electuary's performance in the Oregon market has shown noticeable shifts in the concentrates and vapor pens categories. In the concentrates category, Echo Electuary maintained a relatively stable presence, ranking 8th in both September and October 2024. However, there was a slight decline as they moved down to 9th in November and further to 11th in December. This downward trend is mirrored by a decrease in sales figures, highlighting potential challenges the brand might be facing in maintaining its competitive edge in this category. The consistent presence in the top 10 for the initial months suggests a solid market position, but the drop out of the top 10 by December could be cause for concern.
In the vapor pens category, Echo Electuary demonstrated a bit more volatility in its rankings. Starting at 11th place in September, the brand improved its position slightly to 10th in October, only to return to 11th in November and then drop to 15th by December. This fluctuation suggests that while there was a brief period of improvement, the brand struggled to maintain momentum, ultimately falling out of the top 10 by the end of the year. Despite these changes in ranking, it's notable that sales in this category were relatively robust, albeit with a slight dip in December. This indicates that while the brand may be facing stiff competition, there remains a solid consumer base for their vapor pen products in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Echo Electuary has experienced notable fluctuations in its market position over the last few months. Starting from a rank of 11th in September 2024, Echo Electuary climbed to 10th in October, maintaining a strong presence. However, by December, the brand slipped to 15th, indicating a potential challenge in sustaining its earlier momentum. This decline in rank coincides with a decrease in sales, suggesting that Echo Electuary may need to reassess its strategies to regain its competitive edge. In contrast, Gem Carts showed a strong performance, peaking at 8th in November before dropping to 14th in December, while Verdant Leaf Farms improved its rank from 14th in September to 13th by December, demonstrating a steady upward trend. Meanwhile, Oregrown and Sauce Essentials faced their own challenges, with both brands experiencing a decline in rank and sales over the same period. These dynamics highlight the competitive pressures in the Oregon vapor pen market, emphasizing the need for Echo Electuary to innovate and adapt to maintain its market share.
Notable Products
In December 2024, Echo Electuary's top-performing product was the Sour Diesel Live Nectar Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1024 units. Following closely was the Dirty Buntz Live Nectar Cartridge (1g), which ranked second. The Scooby Snacks Live Nectar Cartridge (1g) came in third, maintaining a strong presence in the market. Notably, Durban Poison Live Nectar Cartridge (1g) experienced a drop from second place in November to fourth in December. Meanwhile, Apples & Bananas Live Nectar Cartridge (1g) held steady in the fifth position, rounding out the top five products for the month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
