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Jul-2025
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Overview
Market Insights Snapshot
Echo Electuary has demonstrated a dynamic performance in the cannabis market, particularly within the state of Oregon. In the Concentrates category, the brand showed a promising upward trend from April to June 2025, improving its rank from 12th to 9th before slightly declining to 13th in July. This fluctuation indicates a competitive landscape where Echo Electuary is maintaining a strong presence, though not consistently in the top 10. Such movements suggest that while the brand is gaining traction, there are opportunities for further growth and stabilization in its market position.
In the Vapor Pens category, Echo Electuary has maintained a more consistent and positive trajectory. From April to July 2025, the brand improved its rank from 12th to 9th, indicating a steady climb in consumer preference or market penetration. This upward movement is particularly noteworthy as it reflects a strengthening foothold in a competitive category. The brand's ability to break into the top 10 in July suggests effective strategies in product differentiation or consumer engagement. However, the absence of Echo Electuary in the top 30 in other states or categories could be seen as an area for potential expansion or a focus on solidifying its current market stronghold in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Echo Electuary has shown a promising upward trajectory in recent months. Starting from a rank of 12th in April 2025, Echo Electuary climbed to 9th place by July 2025, indicating a positive shift in market presence. This improvement is particularly notable when compared to competitors like Oregrown, which maintained a relatively stable position, fluctuating between 8th and 11th place during the same period. Meanwhile, NW Kind experienced a decline from 4th to 7th place, suggesting a potential opportunity for Echo Electuary to capture more market share. Additionally, Higher Cultures saw a drop in rank from 8th to 11th, further highlighting Echo Electuary's competitive edge. As Echo Electuary continues to strengthen its position, it stands as a formidable contender in the Oregon vapor pen market, poised to capitalize on the shifting dynamics among its competitors.
Notable Products
In July 2025, Echo Electuary's top-performing product was Baby Back Live Nectar Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 1195 units. Following closely, Jack Herer Live Nectar Cartridge (1g) and Donny Burger Live Resin Cartridge (1g) took the second and third spots, respectively. Redneck Wedding Live Nectar Cartridge (1g) and Banana Smoothie Live Nectar XL Cartridge (1g) rounded out the top five. This ranking marks a notable debut for these products in July, as they were not ranked in the previous months. The consistent performance of Vapor Pens indicates a strong consumer preference for this category from Echo Electuary.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
