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Aug-2024
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Overview
Market Insights Snapshot
Echo Electuary has shown notable performance in the Concentrates category in Oregon. The brand climbed from the 8th position in May 2024 to an impressive 3rd place by July 2024, before slightly dipping back to 5th in August 2024. This upward trajectory indicates strong consumer demand and effective market strategies. The brand's sales in this category also reflect a positive trend, peaking in July before experiencing a minor decline in August. However, the consistent presence within the top 5 brands demonstrates Echo Electuary's strong foothold in the Oregon Concentrates market.
In contrast, Echo Electuary's performance in the Vapor Pens category in Oregon has been less stable. The brand started at the 15th position in May 2024 and experienced a downward trend, dropping to 24th place by July 2024. Although there was a slight recovery to the 22nd position in August, the brand's sales figures reveal a significant decline over these months. This inconsistent ranking and sales performance highlight potential challenges in maintaining a competitive edge in the Vapor Pens market. The absence from the top 30 in some months could be seen as a negative indicator of the brand's struggle in this category.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Echo Electuary has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a relatively strong position at 15th place in May 2024, Echo Electuary saw a decline to 19th in June and further to 24th in July, before slightly recovering to 22nd in August. This downward trend in rank correlates with a significant drop in sales from $425,077 in May to $255,147 in August. In contrast, competitors such as Orchid Essentials have shown a consistent upward trajectory, moving from 26th place in May to 20th in August, with sales increasing from $202,629 to $318,191. Similarly, High Tech has maintained a more stable performance, with a slight dip but recovering to 21st place in August. These shifts highlight the competitive pressure on Echo Electuary and underscore the importance of strategic adjustments to regain market share in Oregon's Vapor Pens category.
Notable Products
In August 2024, the top-performing product for Echo Electuary was Modified Grapes Live Nectar Cartridge (1g) in the Vapor Pens category, achieving the highest sales figure of 1324 units. Back 2 Banana Live Nectar Cartridge (1g) also performed strongly, ranking second. Durban Poison Live Nectar Cartridge (1g) maintained its third-place position from July 2024, showing consistent sales performance. The Soap Live Budder (1g) in the Concentrates category entered the rankings at fourth place. Gorilla Glue #4 Live Nectar Cartridge (1g) dropped from third place in July to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
