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Jun-2024
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Overview
Market Insights Snapshot
Oregrown's performance across various categories in Oregon shows a mix of stability and fluctuation. In the Concentrates category, Oregrown maintained a strong presence, starting at rank 5 in March 2024, dipping slightly to rank 8 in May, and recovering to rank 6 by June. This indicates a resilient position in a competitive market. Conversely, their Flower category performance has been less consistent, with rankings slipping from 35 in March to 70 in May, before improving to 56 in June. Such volatility suggests challenges in maintaining a foothold in the Flower segment.
The Pre-Roll category saw Oregrown hovering around the top 30 mark, with a slight decline from rank 30 in March to 43 by June, indicating room for improvement. In the Vapor Pens category, Oregrown displayed more consistency, maintaining ranks between 13 and 15 over the four-month period, which highlights steady consumer demand for their vapor products. Notably, Oregrown's absence from the top 30 in some categories during specific months, such as the Flower category in May, could signal potential areas for strategic focus and market penetration. Overall, while Oregrown shows strength in certain categories, there are clear opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Oregrown has experienced a slight decline in rank from March to June 2024, moving from 13th to 15th position. This downward trend in rank is accompanied by a decrease in sales, which could be attributed to the rising competition from brands like Verdant Leaf Farms and Gem Carts. Notably, Gem Carts saw a significant jump from 17th to 7th place in April, maintaining a strong presence through May before slightly dropping to 13th in June. Meanwhile, Verdant Leaf Farms has shown fluctuations but generally maintained a higher rank than Oregrown, peaking at 10th in March and ending at 14th in June. Additionally, Feel Goods demonstrated a notable rise from being outside the top 20 in March to securing the 17th spot in June, indicating a growing market presence. These shifts suggest that Oregrown faces increasing competition, necessitating strategic adjustments to regain its market position.
Notable Products
In June 2024, the top-performing product for Oregrown was Fruit Punch Pre-Roll (1g) in the Pre-Roll category, maintaining its top position from May with sales of 1,310 units. Candied Lemon Live Resin Caviar Cartridge (1g) in the Vapor Pens category secured the second spot, making its first appearance in the rankings. High Desert Sour Sage (28g) and MAC 1 (1g), both in the Flower category, took third and fourth places, respectively. Garlic Cocktail (Bulk) in the Flower category dropped to fifth place from its previous third position in May. This ranking shift indicates a dynamic market with notable changes in consumer preferences month over month.
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