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Apr-2025
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Overview
Market Insights Snapshot
Oregrown has demonstrated varied performance across different product categories in Oregon. In the Concentrates category, the brand experienced a slight decline in its ranking, moving from 6th place in January 2025 to 8th place by April 2025. This downward trend is accompanied by a decrease in sales from $253,391 to $194,796 over the same period. Conversely, the Flower category shows a positive trajectory with Oregrown climbing from 9th to 4th place, reflecting a significant increase in sales. This suggests a growing consumer preference for their Flower products, even as other categories face challenges.
In the Pre-Roll category, Oregrown's position slipped out of the top 30 by March and April 2025, indicating a potential area for improvement or strategic reassessment. Meanwhile, their performance in the Vapor Pens category has been relatively stable, showing a slight improvement from 11th to 10th place by April. This category also witnessed an upward trend in sales, suggesting a strong consumer demand. The mixed performance across these categories reveals opportunities for Oregrown to leverage its strengths in Flower and Vapor Pens while addressing the challenges in Concentrates and Pre-Rolls to enhance its market position in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon vapor pens market, Oregrown has shown a dynamic performance from January to April 2025, with its rank fluctuating between 10th and 14th position. Despite these shifts, Oregrown's sales have demonstrated a positive trend, increasing from $521,593 in January to $639,854 in April. This upward trajectory in sales is noteworthy, especially when compared to competitors like Farmer's Friend Extracts, which consistently maintained a higher rank, ranging from 7th to 9th, yet experienced a less pronounced sales increase. Meanwhile, Gem Carts showed a strong recovery, moving from 13th in March to 9th in April, accompanied by a significant sales boost. Oregrown's ability to climb to 10th place in April, surpassing Echo Electuary and matching Rogue Gold, underscores its resilience and potential for growth amidst stiff competition in the Oregon market.
Notable Products
In April 2025, Garlic Cocktail (Bulk) emerged as the top-performing product for Oregrown, taking the number one rank with sales of 2137 units. Block Berry (Bulk) followed closely, moving down one spot to second place compared to its first-place position in March 2025. Peach Gasoline (Bulk) maintained its third-place ranking from the previous month, indicating steady demand. Amaretto Sour (Bulk) entered the rankings for the first time in April, securing the fourth position. Han Solo Burger (Bulk) experienced a decline, dropping from fourth place in March to fifth in April, reflecting a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
