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Oct-2025
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Overview
Market Insights Snapshot
Oregrown has shown a consistent performance in the Oregon market, particularly in the Concentrates category where it has maintained a steady third-place ranking from July to October 2025. This stability in ranking suggests a strong foothold in the concentrates sector, with sales figures demonstrating a healthy uptick from July to August, although slightly fluctuating in the subsequent months. In contrast, the Flower category has seen more dramatic shifts, with Oregrown climbing from a low of 22nd place in August to a commendable 6th place by October. This rebound indicates a potential strategic realignment or market response that enhanced their position significantly in just a few months.
In the Pre-Roll category, Oregrown has shown a gradual improvement, moving from 23rd place in July to 15th by September, and maintaining this rank into October. This progression highlights a growing acceptance or popularity of their pre-roll products within the state. Meanwhile, their performance in the Vapor Pens category has been relatively strong, holding a consistent top-10 position, with a minor dip in September. The robust sales figures in this category suggest that vapor pens are a significant contributor to Oregrown's overall market presence in Oregon. However, the absence of Oregrown in the top 30 rankings in other states or provinces may indicate a limited geographical reach or a focus on consolidating their presence within Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Oregrown has shown resilience, maintaining a steady presence within the top 10 brands. From July to October 2025, Oregrown's rank fluctuated slightly, peaking at 7th place in September before settling back to 8th in October. This stability is noteworthy, especially considering the dynamic shifts among competitors. NW Kind consistently held the 6th position, indicating a higher sales performance compared to Oregrown, while White Label Extracts (OR) experienced a rank drop from 6th to 8th in September, before recovering to 7th in October, suggesting a volatile sales pattern. Meanwhile, Farmer's Friend Extracts showed a positive trajectory, climbing from 12th to 9th, which could pose a future threat to Oregrown's market share. Despite these competitive pressures, Oregrown's ability to maintain its rank amidst these fluctuations highlights its strong brand presence and customer loyalty in the Oregon vapor pen market.
Notable Products
In October 2025, Oregrown's top-performing product was Garlic Cocktail Bulk in the Flower category, securing the number one rank with notable sales of 1968 units. Old Dirty Zastard Bulk, also in the Flower category, followed closely in second place. Watermelon Milkshake Pre-Roll 1g in the Pre-Roll category ranked third, showing a strong presence in the pre-roll market. Hash Burger Live Rosin 1g in the Concentrates category took the fourth position, illustrating a diverse product appeal across categories. Notably, Garlic Cocktail Bulk and Old Dirty Zastard Bulk made significant jumps in rankings compared to previous months, highlighting a surge in consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
