.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of Oregon, Oregrown has shown notable performance across various categories, with a particularly strong presence in the Concentrates and Vapor Pens segments. For Concentrates, Oregrown experienced a slight fluctuation in rankings over the first four months of 2024, starting strong at 7th in January, dropping to 9th in February, peaking at 5th in March, and then settling at 8th in April. This trajectory indicates a robust demand for their concentrates, with March witnessing their highest rank, suggesting a peak in consumer preference or possibly a successful marketing initiative. On the other hand, their Vapor Pens category has demonstrated consistent top-tier performance, maintaining positions within the top 15 consistently from January to April. The slight variance in rankings, from 13th to 15th and back up to 12th, before stabilizing at 14th, underscores a steady market presence and consumer loyalty in a highly competitive category.
However, Oregrown's journey in the Flower and Pre-Roll categories tells a different story, highlighting areas for potential growth or reevaluation. Within the Flower category, Oregrown did not make it into the top 30 brands in Oregon for the first four months of 2024, with rankings slipping from 33rd in January to 45th in April. This downward trend could reflect challenges in visibility, consumer preference shifts, or competitive pressures. Similarly, their Pre-Roll category rankings hovered around the low 30s, showing slight improvements from 32nd in January to 29th in April. While this category has shown some positive movement, the rankings outside the top 30 for the Flower category particularly underscore a need for strategic adjustments to enhance market share and consumer engagement in these segments. Despite these challenges, the consistent sales growth in the Pre-Roll segment, from January's 76,259 to April's 109,100, suggests a growing consumer base that could be leveraged with targeted marketing and product development efforts.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Oregon, Oregrown has shown a consistent presence within the top 15 brands over the recent months, indicating a stable demand for their products. Despite slight fluctuations in their ranking from 13th in January to 14th in April 2024, Oregrown has managed to maintain its position against formidable competitors. Notably, Verdant Leaf Farms and Rogue Gold have demonstrated stronger sales and higher rankings, with Verdant Leaf Farms consistently staying in the top 12 and Rogue Gold moving closely with Oregrown but with slightly higher sales figures. Echo Electuary trails closely behind Oregrown, showing a potential challenge as they vie for similar rankings but with Echo Electuary slightly increasing their sales in February and March. Sauce Essentials, while experiencing a dip to 18th place in March, rebounded in April, indicating a volatile yet competitive stance within the market. This dynamic competition underscores the importance of Oregrown's need to innovate and possibly expand their market strategies to maintain and improve their market position amidst these closely ranked competitors.
Notable Products
In April 2024, Oregrown's top-selling product was the Trop Cherry Cookies x White Truffle Rosin Infused Pre-Roll (1g) in the Pre-Roll category, with sales reaching 1349 units. Following closely, the Fruit Punch Pre-Roll (1g) and Poison Fruit Pre-Roll (1g) secured the second and third spots, respectively. Notably, the Poison Fruit (1g) Flower, which was previously ranked first in February, dropped to the fourth position in April. The Hash Burger Infused Pre-Roll (1g) rounded out the top five products for the month. This shift in rankings indicates a changing consumer preference within Oregrown's product lineup, emphasizing a growing interest in their Pre-Roll offerings.
Top Selling Cannabis Brands
