Market Insights Snapshot
In the Oregon market, Oregrown has seen some significant movements across its product categories. In the Concentrates category, the brand has been consistently ranked within the top 20 from July to October 2023, with a slight dip in ranking from 12th in September to 16th in October. This could suggest a slight decrease in market dominance in this category. On the other hand, in the Vapor Pens category, Oregrown has maintained a strong presence, consistently ranking within the top 10. This indicates a steady demand for their Vapor Pens in Oregon.
Looking at the Flower and Pre-Roll categories, Oregrown's performance has been somewhat inconsistent. In the Flower category, the brand dropped out of the top 20 in August 2023, ranking at 36th, but managed to bounce back in September and October, ranking 25th and 21st respectively. This suggests a recovery in market share for Oregrown's Flower products. The Pre-Roll category, however, saw Oregrown outside the top 20 in the July and August, but the brand improved its ranking to 21st in September and maintained a similar position in October. This shows a positive upward trend in this category. However, it is crucial to keep an eye on these categories to see if Oregrown can sustain this momentum.
In the Vapor Pens category in Oregon, Oregrown has seen a slight decline in its rank from 7th in July 2023 to 10th in October 2023. This indicates a potential decrease in market share, as sales also trended downward during this period. Notably, Hush had a significant rank fluctuation, falling out of the top 20 in August but rebounding to 12th by October, suggesting a volatile market position. Farmer's Friend Extracts and Verdant Leaf Farms have maintained a relatively stable rank, with Farmer's Friend Extracts slightly outperforming Oregrown in October. Rogue Gold has consistently ranked higher than Oregrown, indicating a stronger market presence in the Vapor Pens category in Oregon.
In October 2023, the top-performing product from Oregrown was Rainbow Runtz (Bulk), a flower product, with a sales figure amounting to 3546 units. The second and third spots were occupied by the pre-roll products High Desert Sour Sage X Garlotti Rosin Infused Pre-Roll (1g) and Cherry Breeze x Slurricane Infused Pre-Roll (1g) respectively. The product Mac 1 x Mimosa Live Rosin Infused Pre-Roll (1g), which had been the top seller in September, dropped to the fourth position in October. Finally, the fifth position was held by Trop Cherry Cookies (Bulk), another flower product, which had not been in the top five since July.