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Feb-2026
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Overview
Market Insights Snapshot
Oregrown has demonstrated notable performance in the Oregon market, particularly in the Concentrates and Flower categories. In the Concentrates category, Oregrown maintained a steady position, ranking 3rd in November and December of 2025, and climbing to 2nd place by January 2026, a position it held through February. This upward movement is indicative of a strong market presence and increasing consumer preference. Similarly, in the Flower category, Oregrown made a significant leap from 13th place in November 2025 to 3rd place by January 2026, maintaining this rank in February. This improvement in ranking suggests a successful strategy in product offerings or marketing that has resonated well with consumers.
In other categories, Oregrown's performance has been more variable. In the Pre-Roll category, the brand improved its rank from 21st in November 2025 to 10th in January 2026, before a slight dip to 12th in February. This indicates a positive trend, although with some fluctuations. Meanwhile, in the Vapor Pens category, Oregrown consistently held a top 10 position, starting at 10th in November and December 2025, peaking at 5th in January 2026, before slightly dropping to 7th in February. Despite the decline, maintaining a top-tier ranking in such a competitive category underscores the brand's strong foothold in the Oregon market. These movements across different categories highlight both strengths and areas for potential growth, offering insights into consumer preferences and market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Oregrown has shown notable fluctuations in its market position over recent months. Starting from a stable 10th rank in November and December 2025, Oregrown made a significant leap to 5th place in January 2026, before settling at 7th in February. This upward movement in January was accompanied by a notable increase in sales, surpassing the $1 million mark, which indicates a successful marketing or product strategy during that period. In contrast, competitors like NW Kind and Mule Extracts maintained relatively stable ranks, with Mule Extracts consistently outperforming Oregrown in sales. Meanwhile, Farmer's Friend Extracts experienced a decline in rank and sales by February, potentially offering Oregrown an opportunity to capture more market share. The competitive dynamics in Oregon's vapor pen category suggest that while Oregrown has made strides, maintaining this momentum will be crucial amidst strong competition.
Notable Products
In February 2026, the top-performing product from Oregrown was Hash Burger Infused Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with notable sales of 3,563 units. It showed a significant climb from its previous position in January 2026, where it was ranked third. High Desert Sour Sage Pre-Roll (1g) maintained a consistent performance, staying steady at the second rank for both January and February 2026. Pineapple Cake Pre-Roll (1g), although ranked fourth in February, experienced a slight dip from its first position in December 2025. Lemon Berry (Bulk) appeared in the rankings for the first time in February 2026, taking the third spot in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
