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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Oregrown is stocked at 164 licensed dispensaries across Oregon and California, 163 of them in Oregon, with the deepest coverage in Portland, Eugene, Salem, Beaverton, and Medford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Oregrown’s July 2026 mix is anchored by Vapor Pens at 45.32% share with year-over-year growth of 57.13% but a month-over-month dip of 1.25%, while Concentrates hold 22.51% share with 108.49% YoY growth and 11.06% MoM growth. Flower accounts for 20.77% share with 15.58% YoY growth and a 23.04% MoM jump, and Pre-Roll sits at 11.40% share with 149.57% YoY growth and 2.74% MoM growth. Despite brand-level sales up 60.83% YoY alongside an 11.60% drop in average price, the category mix indicates volume-led expansion concentrated in Concentrates and Pre-Roll, implying the portfolio is tilting toward higher-velocity formats even as the Vapor Pens lead shows short-term softness.
The mix shift suggests Oregrown is diversifying away from reliance on Vapor Pens while protecting its price-to-volume tradeoff, with Concentrates’ 11.06% MoM increase and Flower’s 23.04% MoM surge offsetting the 1.25% MoM decline in Vapor Pens. Given a rank of 6 in Vapor Pens within Oregon and a 57.13% YoY gain in that category, the near-term position is stable but not dominant, and the 149.57% YoY growth in Pre-Roll paired with a 20.77% share in Flower signals headroom in value-oriented formats; net effect, Oregrown’s positioning is migrating toward a balanced, multi-format footprint that can absorb category-specific volatility.
Competitive Landscape
Oregrown is currently ranked #6 in Oregon Vapor Pens, a 4-place climb from #10 in July 2025, after peaking at #4 in June 2026 and easing 2 positions month over month to July 2026. In contrast, Buddies moved from #2 to #1 with 17.3% YoY sales growth while Entourage Cannabis / CBDiscovery slid from #1 to #2 amid a 33.4% YoY decline, and Mule Extracts dropped from #3 to #5 despite essentially flat YoY sales at 0.0%. Oregrown’s 1-rank improvement since April 2026 (from #7 to #6) alongside peers like Hellavated rising from #4 to #3 with 18.6% YoY growth and FRESHY advancing from #5 to #4 with 16.5% YoY growth indicates Oregrown is stabilizing just outside the top five, implying that sustained share gains—rather than brief spikes—will be necessary to convert the June 2026 peak into a durable top‑5 position.
Notable Products
Emerald Apricot (Bulk) posted the steepest decline in July 2026, dropping 47.6% month over month to rank 8, while Swiss Watch Pre-Roll (1g) slid 5.7% to rank 2. In contrast, Pineapple Cake Pre-Roll (1g) rose 26.3% to hold rank 1, and The Fly Pre-Roll (1g) dipped 6.4% yet stayed at rank 3. Three of the top ten are Pre-Roll SKUs, with one infused 5-pack also in the top ten, indicating consumer pull toward ready-to-use formats even as at least one bulk Flower SKU lost momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
