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Aug-2024
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Overview
Market Insights Snapshot
Oregrown has demonstrated a strong performance in the Oregon market, particularly in the Concentrates and Flower categories. In Concentrates, the brand has maintained a top 10 ranking consistently, peaking at 5th place in July 2024 before slightly dropping to 7th in August 2024. This steady performance is indicative of Oregrown's robust presence and consumer preference in this category. The Flower category also saw significant improvement, with a remarkable jump from 68th place in May 2024 to 24th in July 2024, although it experienced a minor decline to 26th place in August 2024. This upward trend in the Flower category suggests that Oregrown's products are gaining traction and popularity among consumers in Oregon.
On the other hand, Oregrown's performance in the Pre-Roll category has been less impressive, with a downward trend from 39th place in May 2024 to 68th place in August 2024. This decline indicates potential challenges in maintaining market share in this segment. In contrast, the Vapor Pens category shows a stable performance, with the brand consistently ranking within the top 20, peaking at 14th place in both June and July 2024 before returning to 16th in August 2024. This consistency highlights Oregrown's strong foothold in the Vapor Pens market, even though it did not achieve a top 10 ranking. Overall, while Oregrown shows strong performance in certain categories, there are areas like Pre-Rolls where the brand might need to strategize for better market penetration and growth.
Competitive Landscape
In the Oregon vapor pens category, Oregrown has experienced fluctuating ranks over the past few months, moving from 16th in May 2024 to 14th in June and July, before slipping back to 16th in August. This indicates a relatively stable but slightly volatile position in the market. In contrast, Farmer's Friend Extracts has seen a significant decline, dropping from 5th in May to 15th in August, which could suggest a potential opportunity for Oregrown to capture some of their market share. Meanwhile, Elysium Fields has shown a positive trend, climbing from 32nd in May to 18th in August, indicating growing competition. Mule Extracts has also seen a decline, moving from 10th in May to 14th in August, which may present another opportunity for Oregrown. Lastly, Piff Stixs has shown slight improvement, moving from 20th in May to 17th in August. Overall, while Oregrown's position remains relatively stable, the dynamic shifts among competitors highlight potential areas for strategic focus to improve rank and sales.
Notable Products
In August 2024, the top-performing product from Oregrown was MAC Flurry (Bulk) in the Flower category, which saw a significant sales increase to $1,905, propelling it to the number one spot from third place in July. Hash Burger (Bulk), another Flower product, debuted strongly at the second position with notable sales. Garlic Cocktail (Bulk), also in the Flower category, dropped to third place from the top spot in July, indicating a slight decline in its sales momentum. The High Desert Sour Sage Cured Resin Caviar Cartridge (1g) in the Vapor Pens category secured the fourth rank with impressive sales, while Cereal A La Mode (Bulk) in the Flower category rounded out the top five. Compared to previous months, MAC Flurry's rise and Garlic Cocktail's decline are particularly noteworthy shifts in ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
