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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Oregrown’s May 2026 category mix tilts toward Vapor Pens at 45.45% share with year-over-year growth of 35.53% but a month-over-month dip of 8.00%, while Flower holds 24.23% share with a 11.08% YoY decline and a 3.07% MoM decline. Concentrates contribute 18.92% share with 20.21% YoY growth but a 13.97% MoM pullback, and Pre-Roll sits at 11.40% share with 88.66% YoY growth alongside a 4.69% MoM decline. This mix, paired with a 21.12% brand-level YoY sales increase and a 13.99% YoY decrease in average price, implies volume-driven gains concentrated in Vapor Pens and Pre-Roll despite broad MoM softness across all four categories.
Positioning-wise, reliance on Vapor Pens at 45.45% share and rank 6 in Oregon indicates a scale anchor that can absorb MoM volatility of 8.00%, while Pre-Roll’s 88.66% YoY surge at an $8.06 average price signals a value-entry funnel complementing premium-priced Concentrates at $32.05 with 20.21% YoY growth. The simultaneous 11.08% YoY decline in Flower and 13.99% YoY price compression brand-wide suggest trading down and mix-shift toward lower-priced formats, implying Oregrown’s competitive posture is migrating toward high-frequency Vapor Pens and accessible Pre-Rolls to defend share while using Concentrates as a higher-ticket upsell.
Competitive Landscape
Oregrown sits at rank #6 in OR Vapor Pens in May 2026, a 4-place climb from #10 year over year, while holding flat versus February 2026 at #6 and coming off a peak of #5 in March 2026; by comparison, Buddies improved from #2 to #1 as its sales grew 17.2% year over year, and FRESHY jumped from #7 to #2 with a 78.5% YoY sales increase. Mid-pack pressure is evident as NW Kind held at #5 despite a 3.2% YoY sales decline and Hellavated rose from #3 to #4 with 7.3% YoY sales growth, indicating Oregrown’s advance from #10 to #6 is real but may be capped near the #5–#6 band unless momentum surpasses peers’ gains.
Notable Products
The Fly Pre-Roll (1g) posted the sharpest move in May 2026 with a 59.5% month-over-month gain, while Pineapple Cake Pre-Roll (1g) slipped 6.5% yet held rank 1 against The Fly at rank 2. Sherb Cocktail Pre-Roll (1g) fell 28.2% and sits tied at rank 8, creating a split within the pre-roll lineup where three of the top ten are Pre-Roll SKUs. The divergence between a nearly 60% surge and a 28% decline inside the same format implies volatility concentrated in pre-rolls, suggesting Oregrown can lean into winners while pruning underperforming SKUs.
High Desert Sour Sage (28g) declined 25.3% and occupies rank 8 among Flowers where bulk formats like Peach Gasoline (Bulk) and El Chivo (Bulk) cluster at ranks 6 and 9, respectively. Despite mixed movement, Flowers account for four of the top ten and carry larger absolute receipts, with High Desert Sour Sage (28g) at $45,798, indicating volume-heavy bulk strains anchor revenue even as pre-rolls swing on demand. The pattern implies a barbell mix: bulk Flower stabilizes the base while selective pre-roll bets drive incremental share through rapid rank and percentage shifts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
