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Jul-2025
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Overview
Market Insights Snapshot
Oregrown's performance in the state of Oregon presents a mixed picture across various categories. In the Concentrates category, Oregrown experienced fluctuations, starting strong at rank 3 in April 2025 but dropping to 17 by June, before regaining some ground to rank 8 in July. This indicates a volatile position within the top tiers, suggesting potential challenges in maintaining consistent market share. In contrast, the Flower category showed more stability, with Oregrown maintaining a top 10 position throughout the months, peaking at rank 4 in June. This consistency suggests a strong foothold in the Flower market, although the slight drop to rank 7 in July might warrant attention to ensure continued competitiveness.
In the Pre-Roll category, Oregrown's rankings remained relatively stable, hovering between ranks 24 and 28, which indicates a consistent, albeit lower, presence in this segment. This steady position outside the top 20 could be seen as an area for potential growth. Meanwhile, in the Vapor Pens category, Oregrown showed a commendable performance, consistently ranking within the top 11, with slight improvements over the months, such as moving from rank 11 in April to rank 8 in May and maintaining that position through July. This upward trend in the Vapor Pens category could point to successful strategies or product offerings that resonate well with consumers in this segment. Overall, while Oregrown shows strengths in certain categories, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Oregrown has shown a notable upward trend in rankings from April to July 2025, moving from 11th to 8th place. This improvement is indicative of a positive trajectory in sales performance, as reflected by a consistent increase in sales figures over the same period. In contrast, NW Kind experienced a decline in rank, dropping from 4th to 7th, which correlates with a decrease in sales. Meanwhile, White Label Extracts (OR) maintained a strong position, consistently ranking within the top 6, suggesting robust sales performance that remains a significant competitive pressure on Oregrown. Farmer's Friend Extracts and Echo Electuary have shown more stability in their rankings, but with Echo Electuary's recent rise to 9th place in July, it poses a potential threat to Oregrown's upward momentum. Overall, Oregrown's ability to climb the ranks amidst fluctuating performances from competitors highlights its growing market presence and potential for continued sales growth in the Oregon vapor pen category.
Notable Products
In July 2025, the top-performing product for Oregrown was Han Solo Burger (Bulk) in the Flower category, maintaining its consistent first-place ranking from previous months with sales reaching 3530 units. Peach Gasoline (Bulk) also showed a strong performance, climbing to the second spot in the Flower category, up from fourth place in June. Beach Grape x Oishii Diamond Infused Pre-Roll (1.5g) made a notable entry into the rankings, securing third place in the Pre-Roll category. Meanwhile, Garlic Cocktail x Mac Flurry Rosin Infused Pre-Roll (1.5g) followed closely, ranking fourth in the same category. Beach Grapes (Bulk) also emerged as a new contender, securing the fifth position in the Flower category for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
