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Mar-2025
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Overview
Market Insights Snapshot
Oregrown has demonstrated a varied performance across different product categories in Oregon. In the Concentrates category, their ranking has remained relatively stable, hovering between 6th and 7th place from December 2024 through March 2025. This consistency suggests a steady demand for their concentrate products, although there was a notable increase in sales from December to January, followed by a slight decline. In the Flower category, Oregrown showed significant improvement, climbing from 10th to 5th place over the same period. This upward trajectory indicates a growing preference for their flower products among consumers, culminating in a strong sales performance in March 2025.
Conversely, the Pre-Roll category has been challenging for Oregrown, as they have struggled to break into the top 30 consistently. Although they improved their ranking from 35th to 26th by February, they dropped back to 33rd in March, highlighting an area that may require strategic focus. Meanwhile, in the Vapor Pens category, Oregrown maintained a solid presence, with rankings fluctuating slightly but remaining within the top 15. Despite a dip in sales during February, there was a substantial rebound in March, indicating resilience and potential growth opportunities in this segment. Overall, while Oregrown shows strong potential in certain categories, there are clear areas for improvement to enhance their market position in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Oregrown has experienced fluctuating rankings from December 2024 to March 2025. Despite a dip in February 2025, where it fell to 14th place, Oregrown managed to regain its position to 12th in March, indicating resilience in a competitive market. Notably, Echo Electuary consistently hovered around Oregrown's rank, surpassing it in March by climbing to 10th place. Meanwhile, Gem Carts maintained a stronger position, only dropping to 13th in March, suggesting a more stable performance. Rogue Gold also showed a significant recovery, jumping from 18th in February to 11th in March, potentially posing a threat to Oregrown's market share. These dynamics highlight the intense competition and the need for Oregrown to innovate and strategize to maintain and improve its market position in Oregon's vapor pen category.
Notable Products
In March 2025, Block Berry (Bulk) from Oregrown emerged as the top-performing product, climbing from fourth place in February to take the number one spot with sales of 3,630 units. Hash Burger (Bulk) slipped to second place after leading in February, experiencing a decrease in sales to 2,646 units. Peach Gasoline (Bulk) improved its ranking from fifth to third, with sales reaching 2,590 units. Han Solo Burger (Bulk) saw a slight drop in its position, moving from third to fourth, while The Fly (Bulk) fell from second to fifth, with sales declining to 2,121 units. Overall, March saw significant shifts in rankings, with Block Berry (Bulk) making a notable leap to the forefront of Oregrown's product lineup.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
