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Dec-2025
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Overview
Market Insights Snapshot
In the Oregon market, NW Kind has shown a consistent presence in the Concentrates category, with a notable upward trend in rankings from September to December 2025. Starting at rank 11 in September, the brand improved its standing to rank 9 by December, indicating a positive reception and possibly an effective strategy in product offerings or marketing. In the Vapor Pens category, NW Kind maintained a steady position at rank 6 throughout the same period, suggesting a strong foothold and consistent consumer demand. However, the absence of NW Kind in the top 30 rankings for Pre-Rolls since September might indicate challenges or lower performance in that category, which could be an area for potential growth or strategic focus.
Despite the absence of NW Kind in the top 30 rankings for Pre-Rolls in Oregon, the brand's sales figures in the Concentrates category reflect a positive trajectory, with a significant increase in sales from September to December. This upward movement in sales aligns with their improved ranking, highlighting the brand's capability to capture consumer interest and increase market share in this category. The consistency in the Vapor Pens category, both in ranking and sales, underscores NW Kind's stable performance and potential as a reliable player in this segment. However, the brand's overall market position could benefit from addressing the gap in the Pre-Roll category to enhance its market presence and diversify its product success.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, NW Kind consistently maintained its 6th place rank from September to December 2025, indicating a stable market position. Despite a slight dip in sales in October, NW Kind rebounded in November, showcasing resilience in a fluctuating market. Competitors like Mule Extracts and FRESHY have shown more dynamic rank changes, with Mule Extracts peaking at 3rd place in October and FRESHY climbing to 4th by December. Meanwhile, Oregrown and White Label Extracts have experienced more volatility, with White Label Extracts notably improving from 10th in September to 7th by December. This competitive environment suggests that while NW Kind holds a steady rank, there is significant movement among competitors, which could impact future sales dynamics and market strategies.
Notable Products
In December 2025, the top-performing product for NW Kind was the Blue Dream Distillate BHO Cartridge (1g) in the Vapor Pens category, maintaining its rank as number one from November. The Tang Breath Live Resin Cartridge (1g) secured the second position with notable sales of 1653 units. The Blueberry Muffin Live Resin Cartridge (1g) ranked third, dropping from its top position in September. Chem Cookiez Distillate Cartridge (1g) and Pineapple Express Live Resin Cartridge (1g) followed in fourth and fifth positions, respectively. These rankings illustrate a dynamic shift in consumer preferences, with Blue Dream Distillate showing consistent popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
