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Aug-2025
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Overview
Market Insights Snapshot
NW Kind has demonstrated a consistent performance across various product categories in Oregon. In the Concentrates category, NW Kind maintained a steady presence, with rankings fluctuating slightly between 7th and 9th place from May to August 2025. This stability is noteworthy, although a slight dip to 9th place in August may suggest increasing competition or market shifts. Meanwhile, the Vapor Pens category showcases a remarkable consistency with NW Kind holding firmly at the 7th position throughout the same period, indicating a strong foothold in this segment. The sales figures, while not fully disclosed, suggest a resilient performance despite minor fluctuations, especially in the Concentrates category.
In contrast, NW Kind's performance in the Pre-Roll category in Oregon reveals a more dynamic trajectory. Starting from a 66th place in May, the brand improved its ranking to 52nd by August, reflecting a positive upward trend. This movement suggests a growing consumer interest or strategic shifts by NW Kind that are beginning to pay off in this segment. However, it's important to note that NW Kind was not within the top 30 brands in the Pre-Roll category, indicating room for growth and potential opportunities for further market penetration. The sales increase in this category aligns with the upward rank trend, hinting at a strategic focus on expanding their presence in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, NW Kind has maintained a consistent rank of 7th from May to August 2025, indicating a stable position amidst fluctuating market dynamics. Despite a slight dip in sales in June, NW Kind's sales figures have shown resilience with a rebound in August, suggesting effective strategies to maintain customer loyalty. In contrast, Oregrown experienced a fluctuating rank, dropping to 9th in June and July before climbing back to 8th in August, highlighting potential volatility in their market approach. Meanwhile, Echo Electuary demonstrated notable improvement, moving from 12th in May to 8th in July, although they slightly declined to 9th in August. White Label Extracts (OR) consistently outperformed NW Kind, maintaining a rank of 6th, while Mule Extracts showed a strong performance with ranks ranging from 4th to 6th, indicating a competitive edge in sales volume. These dynamics suggest that while NW Kind holds a steady position, there is significant competition from brands like Mule Extracts and White Label Extracts, which could influence future strategic decisions for NW Kind to enhance its market share.
Notable Products
In August 2025, NW Kind's top-performing product was the Blue Dream Distillate BHO Cartridge (1g) in the Vapor Pens category, which achieved the highest rank for the month. The Blueberry Muffin Live Resin Cartridge (1g) followed closely, moving up from fourth place in July to secure the second position with notable sales of 1653 units. The Cotton Candy Kush Distillate Cartridge (1g) debuted in the third spot, while the Jelly Breath and Purple Push Pop Distillate Cartridges (both 1g) rounded out the top five at fourth and fifth places, respectively. This marks a significant rise for the Jelly Breath and Purple Push Pop products, as they were not ranked in the previous months. Overall, the Vapor Pens category has shown dynamic shifts, with several products making notable gains in their rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
