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Jun-2024
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Overview
Market Insights Snapshot
NW Kind has shown consistent performance in the Oregon market, particularly in the Concentrates category where they have maintained a steady 10th place ranking from March through June 2024. Despite this stability, their sales figures have seen some fluctuations, with a peak in May 2024 at $185,351 and a slight dip in June 2024 to $171,143. This indicates that while NW Kind has a solid foothold in the Concentrates category, there is room for growth in terms of sales volume. Additionally, the brand's ability to remain in the top 10 suggests a loyal customer base and consistent demand for their products.
In the Vapor Pens category, NW Kind has experienced more noticeable shifts in their rankings within Oregon. Starting in March 2024 at 5th place, they improved to 4th place in May but then dropped to 6th place by June 2024. This movement indicates a competitive landscape in the Vapor Pens category, where NW Kind's position is more volatile compared to their performance in Concentrates. Despite the ranking fluctuations, NW Kind's sales in this category have remained relatively high, though there was a notable drop from $854,707 in May to $743,050 in June 2024. This suggests that while NW Kind is a strong player in the Vapor Pens market, they may need to strategize to maintain and improve their ranking amidst stiff competition.
Competitive Landscape
In the Oregon Vapor Pens category, NW Kind has experienced notable fluctuations in its rank and sales over the past few months. Starting strong with a consistent 5th place in March and April 2024, NW Kind climbed to 4th place in May before dropping to 6th in June. This decline in rank coincides with a decrease in sales from $854,707 in May to $743,050 in June. Comparatively, FRESHY has shown a significant upward trend, moving from 9th place in March to 4th in June, with sales peaking at $1,001,460. Meanwhile, Hellavated also saw a rise in rank, finishing June in 5th place with a notable sales increase to $904,573. On the other hand, Farmer's Friend Extracts experienced a drop from 4th place in April to 8th in June, with sales declining to $691,319. The competitive landscape shows that while NW Kind remains a strong contender, the brand faces stiff competition from rapidly ascending brands like FRESHY and Hellavated, necessitating strategic adjustments to regain and maintain a higher rank.
Notable Products
In June 2024, NW Kind's top-performing product was the Blueberry Muffin Live Resin BHO Cartridge (1g), which reclaimed the number one spot with sales reaching $1917. The Golden Pineapple Live Resin Cartridge (1g) jumped to second place, showing significant growth from its fourth place in May. The Ghost Train Haze Live Resin BHO Cartridge (1g) secured the third position, marking its debut in the rankings. Blue Dream Distillate Cartridge (1g) entered the list at fourth place, while the Cheetah Piss Cured Resin Cartridge (1g) dropped to fifth from its previous fourth position in April. These changes highlight dynamic shifts in consumer preferences within NW Kind's product lineup.
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