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Oct-2025
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Overview
Market Insights Snapshot
NW Kind's performance in the Oregon market shows intriguing dynamics across different product categories. In the Concentrates category, NW Kind experienced a decline in its ranking from 7th in July to 13th in October 2025, accompanied by a decrease in sales from $209,557 to $133,010. This trend suggests a potential challenge in maintaining market share or possibly increased competition. On the other hand, the Vapor Pens category tells a more stable story, with NW Kind consistently holding a top position, improving slightly from 7th in July to 6th by September and maintaining that rank into October. This stability indicates a strong foothold in the Vapor Pens market, suggesting consumer loyalty or effective product differentiation.
However, the Pre-Roll category presents a different narrative. NW Kind did not make it into the top 30 brands in October, following a drop from 56th in July to 62nd in September. This absence in the rankings could signal a need for strategic adjustments or innovation in this category to regain competitive positioning. The movement across these categories highlights the brand's varied performance and underscores the importance of closely monitoring market trends and consumer preferences. For those interested in a deeper dive into NW Kind's strategies and performance metrics, further data analysis would be required.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, NW Kind has shown a stable performance, maintaining its rank at 6th place from September to October 2025, after an improvement from 7th place in July and August. This consistent ranking reflects a solid market presence, although it faces strong competition from brands like Hellavated, which has consistently ranked higher, holding the 5th position in October 2025. Meanwhile, Oregrown and White Label Extracts (OR) have fluctuated around NW Kind's ranking, with Oregrown dropping to 8th place in October. Despite these challenges, NW Kind's sales have shown resilience, peaking in September before a slight dip in October, indicating a potential for growth if they can capitalize on market trends and consumer preferences. The leading brand, FRESHY, remains a distant target, consistently holding top positions, suggesting that NW Kind needs strategic initiatives to close the gap with top-tier competitors.
Notable Products
In October 2025, NW Kind's top-performing product was the Watermelon Jolly Ranch Distillate Cartridge (1g) in the Vapor Pens category, which climbed from rank 5 in September to secure the number 1 position, achieving sales of $1,698. The Blueberry Muffin Distillate Cartridge (1g) also showed a strong performance, moving up from rank 5 to rank 2. Chocolate Hashberry Distillate Cartridge (1g) made its debut in the rankings at position 3, while Blackberry Kush Distillate Cartridge (1g) followed closely behind at rank 4. Tangie Distillate Cartridge (1g) maintained its position at rank 5. This upward trend for these products indicates a growing consumer preference for NW Kind's Vapor Pens in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
