Market Insights Snapshot
In the Oregon market, the cannabis brand NW Kind has shown consistent performance in two categories: Concentrates and Vapor Pens. In the Concentrates category, the brand maintained its 7th rank in August and September 2023, then moved up one spot to 6th place in October and November. This upward trend signifies a positive shift in the brand's market position, even though specific sales numbers are not discussed here. However, it's worth noting that they were not among the top 20 brands in other categories, which indicates room for growth and expansion.
For Vapor Pens category in Oregon, NW Kind consistently held the 5th rank from August to November 2023. This is an impressive feat, indicating the brand's strong presence and consumer preference in this category. The consistent ranking also suggests a stable demand for their Vapor Pens. However, similar to the Concentrates category, NW Kind did not appear in the top 20 of other categories. While this might be seen as a limitation, it could also be seen as an opportunity for the brand to diversify and capture a larger market share.
In the Vapor Pens category in Oregon, NW Kind consistently held the 5th rank from August to November 2023, indicating a stable market position. However, it's worth noting that NW Kind's sales showed a slight decrease in November. Among its competitors, Select maintained a higher rank and sales, consistently holding the 3rd position. White Label Extracts also ranked higher and had more sales than NW Kind, securing the 4th position throughout the period. Hellavated was ranked just below NW Kind, fluctuating between the 6th and 7th positions, while Farmer's Friend Extracts showed a positive trend, moving up from the 10th to the 7th rank, indicating a potential future threat to NW Kind's position.
In November 2023, the top-performing product from NW Kind was the Blueberry Muffin Live Resin BHO Cartridge (1g) in the Vapor Pens category, which had a significant sales figure of 1963 units. This product had improved its ranking from third place in September 2023. The second, third, fourth, and fifth top-performing products were the Super Silver Haze Live Resin Cartridge (1g), Girl Scout Cookies Distillate Cartridge (1g), Cherry Punch Live Resin Cartridge (1g), and Ice Cream Man Live Resin BHO Cartridge (1g) respectively. Notably, these products did not have a ranking in the previous months, indicating a sudden surge in their popularity. This suggests a potential shift in consumer preference towards these particular Vapor Pens products from NW Kind.