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Nov-2025
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Overview
Market Insights Snapshot
NW Kind has demonstrated a steady presence in the Oregon market, particularly in the Vapor Pens category, where it consistently held the 6th rank from September to November 2025. This stability in ranking is complemented by a positive sales trajectory, culminating in a notable increase in November. In the Concentrates category, NW Kind experienced fluctuating rankings, dropping from 8th in August to 13th by November, despite a brief recovery in October. This suggests a competitive landscape in Concentrates, where NW Kind's performance has not been as consistent as in Vapor Pens.
In the Pre-Roll category, NW Kind did not maintain a top 30 ranking in October and November, indicating a decline from its 52nd and 63rd positions in August and September, respectively. This absence from the top 30 highlights a potential area for improvement or a shift in focus for the brand. The contrasting performance across categories underscores NW Kind's strengths and challenges within the Oregon market, with Vapor Pens emerging as a robust segment for the brand, while Pre-Rolls may require strategic reassessment to regain competitive standing.
Competitive Landscape
In the competitive landscape of the Oregon vapor pens category, NW Kind has demonstrated a consistent performance, maintaining its rank at 6th place from September to November 2025. This stability in ranking is notable, especially when compared to competitors like Oregrown, which saw a drop from 7th to 8th place in November, and White Label Extracts (OR), which fluctuated between 6th and 9th place. Despite not surpassing the top competitors like Mule Extracts and FRESHY, NW Kind's sales have shown a positive trend, with a noticeable increase in November 2025, suggesting a strengthening market position. This upward trajectory in sales, coupled with a stable rank, positions NW Kind as a resilient player in the Oregon vapor pens market, potentially appealing to consumers looking for consistent quality and reliability.
Notable Products
In November 2025, the top-performing product for NW Kind was the Blue Dream Distillate BHO Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from August 2025 with sales of 1278 units. The Maui True Blood BHO Live Resin Cartridge (1g) secured the second position, showing a strong debut in the rankings. Obamacare Distillate Cartridge (1g) came in third, followed closely by Diesel Cake Distillate Cartridge (1g) in fourth place. The Ghost Vapor Distillate Cartridge (1g) rounded out the top five, marking its entry into the rankings. Notably, the Blue Dream Distillate BHO Cartridge (1g) has consistently held its top spot, while the other products are newly ranked this month, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
