Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, NW Kind has shown a consistent performance in the Concentrates category, maintaining a stable ranking of 7th place from January through April 2025, with a slight dip to 8th place in February. This stability is accompanied by a notable fluctuation in sales figures, which dipped in February but rebounded by April. In the Vapor Pens category, NW Kind has consistently ranked in the top five, though it experienced a slight drop from 4th to 5th place in March and April. Despite this small decline in ranking, the brand's sales in this category have shown a strong recovery by April, indicating a positive trajectory.
However, NW Kind's presence in the Pre-Roll category in Oregon is less prominent, with the brand appearing in the rankings only in March and April at 64th and 65th place, respectively. This indicates a potential area for growth, as the brand was not in the top 30 for the earlier months. The sales figures for Pre-Rolls show an upward trend from March to April, suggesting that while NW Kind is not yet a leading player in this category, there is potential for expansion and increased market share. This diverse performance across categories highlights both the strengths and opportunities for NW Kind as it continues to navigate the competitive cannabis market in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, NW Kind has demonstrated resilience, maintaining a consistent rank of 4th in January and February 2025, before slightly dropping to 5th place in March and April. This slight decline in rank coincides with a downward trend in sales from January to March, although there was a notable recovery in April. Meanwhile, White Label Extracts (OR) and Mule Extracts have shown competitive dynamics, with both brands frequently swapping positions in the top ranks. Notably, Mule Extracts climbed to 3rd place in April, indicating a potential challenge to NW Kind's market position. Hellavated and FRESHY have also been making strides, with Hellavated improving its rank from 8th in January to 7th in April, and FRESHY showing a similar upward trajectory. These shifts highlight a competitive market environment where NW Kind must strategize to maintain its position amidst the dynamic movements of its competitors.
Notable Products
In April 2025, the top-performing product from NW Kind was Blueberry Muffin Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank with impressive sales of $2,460. Pineapple Express Live Resin Cartridge (1g) also performed well, holding the second position, showing a slight drop from its previous top rank in February. Mint Chocolate Chip Distillate Cartridge (1g) entered the rankings in third place, indicating a strong debut. Tangie Distillate Cartridge (1g) and Sour Power Platinum Shatter (1g) rounded out the top five, with Tangie Distillate making a notable first appearance on the list. Overall, the Vapor Pens category dominated the top spots, showcasing a shift in consumer preference towards this product type.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.