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Jul-2025
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Overview
Market Insights Snapshot
In the Oregon market, NW Kind has shown a steady presence in the Concentrates category, where it ranked 6th in April 2025 and gradually moved to 9th by July 2025. This indicates a slight decline in their market position within this category. Meanwhile, their Vapor Pens have maintained a consistent rank of 7th from May to July 2025, despite a decrease in sales from April to May. This consistency in ranking suggests a stable demand for their Vapor Pens, even as other categories see fluctuations. It's worth noting that NW Kind did not make it to the top 30 in Pre-Rolls in July, which could be seen as a point of concern for their market strategy in that category.
Focusing on sales trends, NW Kind experienced a notable decline in sales for Concentrates from April to June 2025, followed by a recovery in July, hinting at potential seasonal or market-driven factors affecting consumer preferences. In contrast, their Vapor Pens, while experiencing a drop in sales from April to May, saw a stabilization in subsequent months, maintaining their rank. The absence from the top 30 in the Pre-Roll category in July could suggest increased competition or a shift in consumer interest, which might require strategic adjustments. The dynamics in Oregon highlight the challenges NW Kind faces in maintaining its competitive edge across different product categories.
Competitive Landscape
In the Oregon vapor pens market, NW Kind experienced a notable decline in its ranking from April to May 2025, moving from 4th to 7th place, where it remained steady through July. This shift coincided with a decrease in sales, suggesting a potential loss of market share. In contrast, Hellavated saw a significant rise, climbing from 7th in April to 3rd in June, before settling at 5th in July, indicating a robust upward trend in sales. White Label Extracts (OR) also demonstrated resilience, maintaining a top 6 position throughout the period, with sales peaking in May. Meanwhile, Oregrown and Echo Electuary showed moderate improvements in rank, reflecting stable sales growth. These dynamics highlight the competitive pressures NW Kind faces, emphasizing the need for strategic adjustments to regain its former standing in the market.
Notable Products
In July 2025, the top-performing product for NW Kind was the Bruce Banner Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from June with sales of 1476 units. The Blueberry Muffin Live Resin Cartridge (1g) also held steady in second place, despite a slight decrease in sales to 1136 units. The All Gas Distillate Cartridge (1g) showed improvement, climbing to third place from its previous fourth position in June, indicating a positive sales trend. Dutchberry Live Resin Cartridge (1g) entered the rankings at fourth place, closely followed by Caribbean Breeze Live Resin Cartridge (1g) in fifth. This shift in rankings highlights a growing consumer preference for live resin products within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
