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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, NW Kind has shown a notable presence in the cannabis market, particularly within the Concentrates and Vapor Pens categories. For Concentrates, the brand maintained a top position in the early months of 2024, ranking 5th in January and 6th in February, before experiencing a slight decline to 11th place in March and April. This downward trend in rankings could indicate increased competition or shifts in consumer preferences within the state's Concentrates category. Despite the drop in rank, NW Kind's ability to stay within the top 15 suggests a resilient brand presence. On the other hand, their performance in the Vapor Pens category has been more stable and impressive, consistently ranking within the top 5 from January to April 2024. This consistency, especially in a competitive category like Vapor Pens, highlights NW Kind's strong market positioning and consumer loyalty in Oregon.
When analyzing sales figures, NW Kind's performance offers insightful trends. In the Concentrates category, sales have shown a decreasing trend from January 2024, with a notable figure of $242,173, to April 2024. This decline in sales mirrors the brand's slipping rankings, suggesting a potential area for strategic review and action. Conversely, the Vapor Pens category tells a story of growth and stability. Starting with robust sales in January 2024, NW Kind managed to increase its sales through March before seeing a slight dip in April. This sales trajectory not only underscores the brand's strength in the Vapor Pens market but also suggests a well-received product offering among Oregon's cannabis consumers. The ability to maintain top rankings and strong sales in a competitive category like Vapor Pens is commendable and indicative of NW Kind's market savvy and consumer appeal in Oregon.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Oregon, NW Kind has maintained a consistent position within the top 5 brands, showcasing a stable market presence. Notably, NW Kind has held onto the 4th rank from February through April 2024, indicating a solid performance amidst fierce competition. Its closest competitors include Select, which experienced a slight rank fluctuation, moving from 3rd to 5th place, and White Label Extracts, which has shown remarkable sales growth, moving up to the 3rd position by April 2024. The market leader, Buddies, despite a slight rank drop in April, remains the top contender with significant sales figures. Farmer's Friend Extracts trails behind NW Kind, indicating a potential area for NW Kind to capitalize on and widen the gap. This competitive analysis underscores the importance of NW Kind's sustained rank and the need to monitor shifts in competitor sales and rankings to strategize for market share growth in Oregon's Vapor Pens category.
Notable Products
In April 2024, NW Kind saw Apples & Bananas Live Resin BHO Cartridge (1g) leading the sales chart among their vapor pen offerings, securing the top spot with a notable sales figure of 1595 units. Following closely behind was the Cherry Punch Live Resin Cartridge (1g) at second place, marking its debut in the rankings for the year. The Blueberry Muffin Live Resin BHO Cartridge (1g), previously a top performer, slipped to third place despite its strong sales performance in earlier months. Cheetah Piss Cured Resin Cartridge (1g) and Cereal Milk Live Resin BHO Cartridge (1g) rounded out the top five, making their first appearances in the rankings at fourth and fifth positions, respectively. This shift in rankings indicates a dynamic consumer preference within NW Kind's vapor pen category, with new entrants significantly impacting the competitive landscape.
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