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Sep-2025
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Overview
Market Insights Snapshot
NW Kind's performance in Oregon shows varied trends across different product categories. In the Concentrates category, NW Kind experienced a decline in ranking from 8th in July to 16th in September, indicating a significant drop in market presence despite a strong start in the summer months. This downward trend is reflected in sales, which also saw a notable decrease from July to September. In contrast, their Vapor Pens category has shown consistent strength, maintaining a top 7 position throughout the summer and even improving to 6th place by September. This suggests a steady demand and possibly an expanding consumer base for their vapor pen products.
On the other hand, NW Kind's performance in the Pre-Roll category in Oregon has not been as robust. The brand struggled to break into the top 50, with rankings fluctuating between 53rd and 64th from June to September. This inconsistency might point to challenges in capturing market share or possibly intense competition in the pre-roll segment. The rankings highlight areas where NW Kind could potentially focus on improving their market strategy or product offerings to gain a stronger foothold. Overall, while NW Kind shows promise in certain categories, there are clear opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, NW Kind has demonstrated a consistent upward trajectory in its market position, moving from a stable rank of 7th place in June through August 2025 to an improved 6th place by September 2025. This improvement in rank is indicative of NW Kind's growing market presence and sales performance, which saw a steady increase over these months. In contrast, Oregrown also showed positive movement, climbing from 9th place in June to 7th place by September, though its sales dipped slightly in September. Meanwhile, Farmer's Friend Extracts maintained a lower rank, only improving to 8th place by September, highlighting a slower growth trajectory. Hellavated and Mule Extracts have maintained stronger positions, with Hellavated consistently ranking in the top 5, though both experienced fluctuations in sales. NW Kind's ability to improve its rank amidst such competition underscores its strategic advancements in the Oregon market.
Notable Products
In September 2025, Blueberry Muffin Live Resin Cartridge (1g) reclaimed its top position among NW Kind's products in the Vapor Pens category, with impressive sales totaling 1553 units. Island Cookies Live Resin Cartridge (1g) made a strong debut, securing the second spot. Cotton Candy Kush Distillate Cartridge (1g) maintained its third-place ranking from August. Purple Push Pop Distillate Cartridge (1g) improved its position, moving up to fourth from fifth in August. Super Silver Haze Distillate Cartridge (1g) entered the rankings in fifth place, showcasing a dynamic shift in consumer preferences from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
