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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, NW Kind derived 82.13% of sales from Vapor Pens with a 6.38% year-over-year increase but a 5.69% month-over-month decline, while Concentrates held 15.50% share with a 0.51% YoY dip and a sharper 19.48% MoM drop; Pre-Roll accounted for 2.37% share with an 18.21% YoY decline and a 32.25% MoM decline. Despite brand-level sales up 4.51% YoY and average price down 4.75% YoY to $20.90, the MoM retrenchment across all three categories indicates short-term softness concentrated in smaller lines rather than the Vapor Pens core, implying June’s mix shift is a tactical contraction rather than a structural reset.
With Vapor Pens anchoring the portfolio at rank 6 in Oregon and holding more than four-fifths of mix, the 5.69% MoM dip alongside a 6.38% YoY gain suggests NW Kind is trading near its competitive set without ceding long-term position, while the 19.48% MoM fall in Concentrates and 32.25% MoM drop in Pre-Roll compress optionality. The combination of a 4.51% YoY brand sales lift and a 4.75% YoY price decrease implies volume-led momentum concentrated in Vapor Pens, so maintaining rank 6 in Vapor Pens while stabilizing the two subscale categories is the clearest path to preserving share and mitigating category concentration risk.
Competitive Landscape
NW Kind sits at rank #6 in OR Vapor Pens in June 2026, improving 1 position from #7 year over year and holding 1 position better than March 2026’s #7; however, it remains 3 spots below its peak at #3 from April 2025, indicating a partial recovery rather than a return to prior highs. In the same period, Buddies moved from #2 to #1 while growing sales 16.9% year over year, and FRESHY climbed from #5 to #2 with an 81.5% sales lift, whereas Entourage Cannabis / CBDiscovery slipped from #1 to #3 alongside a 38.9% sales decline; this mix of upward and downward moves among leaders implies NW Kind’s modest rank gain is occurring in a reshuffling top tier where acceleration, not stability, will determine whether NW Kind can translate a +1 YoY rank change into sustained top-5 reentry.
Notable Products
Chem Cookiez Distillate Cartridge (1g) posted the steepest movement in June 2026 with a -11.7% month-over-month decline at rank 7, while The White Diamonds & Sauce (1g) in Concentrates inched up +3.2% to hold rank 1, indicating pressure in mid-pack Vapor Pens even as a non-pen SKU anchors the leaderboard. Blueberry Muffin Live Resin Cartridge (1g) sits at rank 2 without a reported month-over-month rate and pairs with two more Live Resin pens in the top 4, making four of the top ten Vapor Pens and concentrating demand in that category despite one double-digit drop. The White Diamonds & Sauce (1g) generated $15,759 alongside mostly pen-driven ranks 2–10, suggesting the halo from a flagship concentrate coexists with a breadth play in pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
