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Sep-2024
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Overview
Market Insights Snapshot
NW Kind has shown a dynamic performance in the Oregon market, particularly in the Concentrates category. Over the summer months, the brand climbed from 9th place in June to an impressive 5th place by August, before experiencing a slight drop to 8th place in September. This movement suggests a competitive edge and adaptability in the Concentrates market, despite the fluctuations. The brand's ability to maintain a presence within the top 10 signifies a strong foothold in the category, although the September dip might indicate increasing competition or seasonal demand changes.
In the Vapor Pens category, NW Kind consistently held a top 10 position, albeit with slight downward movement from 5th in June to 7th by September. This stability within the top ranks highlights their sustained popularity and consumer loyalty in Oregon. The sales figures reflect a peak in July, followed by a gradual decline, which could be attributed to market saturation or shifting consumer preferences. Notably, NW Kind's absence from the top 30 in any other state or category indicates a focused but geographically limited market presence. This localized success in Oregon, however, provides a strategic advantage and potential for expansion if leveraged correctly.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, NW Kind has experienced a slight decline in its ranking, moving from 5th in June 2024 to 7th by September 2024. Despite this drop, NW Kind remains a strong contender, with sales figures consistently higher than those of brands like Gem Carts and Boujee Blendz, which have ranked lower throughout the same period. However, Select has shown an upward trend, surpassing NW Kind by September, indicating a potential shift in consumer preference. Meanwhile, Hellavated has maintained a consistently higher position, suggesting a stable market presence. These dynamics highlight the competitive pressures NW Kind faces, necessitating strategic adjustments to regain its higher rank and capitalize on sales opportunities in the Oregon vapor pen market.
Notable Products
In September 2024, NW Kind's top-performing product was the Pineapple Express Live Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with a figure of 2196. Hawaiian Haze Distillate Cartridge (1g) followed closely in second place, also in the Vapor Pens category. The Apples & Bananas Live Resin BHO Cartridge (1g) secured the third spot, continuing the dominance of Vapor Pens. Notably, Pink Runtz Shatter (1g) in the Concentrates category ranked fourth, showing a strong presence outside the Vapor Pens category. Compared to previous months, these products have consistently maintained their top positions, with no significant changes in their rankings from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
