.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
NW Kind concentrated 77.62% of May 2026 sales in Vapor Pens, where category sales declined -3.18% year over year and -6.79% month over month, while Concentrates rose to 19.40% share with +25.62% YoY and +16.64% MoM growth. Pre-Roll remained a minor 2.98% share with +36.29% YoY but a -34.96% MoM drop, and average price across the brand fell -7.16% YoY even as total brand sales in May 2026 were up +2.25% YoY. In Oregon Vapor Pens, NW Kind sat at rank 5, indicating a top-tier but not category-leading foothold while its 24-month sales trajectory of +23.47% suggests mix shifts matter more than aggregate expansion; the pattern implies a portfolio leaning on a softening core (rank 5, -6.79% MoM) while newer pockets like Concentrates expand double-digits (+16.64% MoM, +25.62% YoY).
The mix shift—Concentrates gaining share to 19.40% alongside Vapor Pens contraction (-6.79% MoM and -3.18% YoY)—implies NW Kind can buffer volatility in its core by reallocating attention to faster-moving formats. With Pre-Roll’s +36.29% YoY but -34.96% MoM swing, and an overall -7.16% YoY price decline against +2.25% YoY sales, the brand appears to be trading price for volume while leaning into categories where velocity is outpacing price compression; the implication is to defend rank 5 in Oregon Vapor Pens through targeted SKU pruning while funding Concentrates where double-digit MoM acceleration (+16.64%) can lift total share despite core softness.
Competitive Landscape
NW Kind sits at rank #5 in OR Vapor Pens for May 2026, unchanged from #5 year over year, with a prior peak at #3 in April 2025 indicating a two-position slide from that high; stability over the last three months at #5 contrasts with Buddies holding #1 after improving from #2 year over year and FRESHY jumping from #7 to #2 on 78.5% YoY growth while Entourage Cannabis / CBDiscovery fell from #1 to #3 with a 27.8% YoY decline. Relative positioning shows NW Kind neither capturing the upward mobility of FRESHY’s five-rank climb nor the slippage of Entourage’s two-rank drop, implying a mid-pack equilibrium where recapturing share likely requires targeted moves against adjacent ranks (#4 and #3) rather than chasing the #1 position in the near term.
Notable Products
The White Diamonds & Sauce (1g) delivered the largest move with a 151% month-over-month increase, jumping to rank 1 and signaling a pivot toward higher-margin Concentrates, while Jack Herer Live Resin Cartridge (1g) fell 27% to rank 2. Within Vapor Pens, Purple Platinum Garlic Live Resin BHO Cartridge (1g) declined 19% and Chem Cookiez Distillate Cartridge (1g) rose 40% while holding rank 4, and five of the top ten are Vapor Pens, indicating portfolio breadth remains pen-heavy even as a breakout Concentrates SKU now leads. The pattern implies NW Kind is tilting toward terpene-forward extracts to drive headline wins while maintaining volume relevance in Vapor Pens for stability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
