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Feb-2026
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Overview
Market Insights Snapshot
In Oregon, NW Kind has shown a robust performance in the Concentrates category, climbing from a 12th place ranking in November 2025 to 5th place by February 2026. This upward trajectory is indicative of a strong market presence and growing consumer preference. The brand's sales in this category have consistently increased, which suggests successful product offerings and marketing strategies. In contrast, their performance in the Pre-Roll category has been less impressive, with NW Kind not making it into the top 30 in November 2025 and only reaching 38th place by February 2026. This indicates a potential area for improvement or strategic reevaluation.
For Vapor Pens, NW Kind has maintained a relatively stable position in Oregon, holding onto a top 10 ranking across the months, though there was a slight dip from 6th to 7th place in December 2025. Despite this minor fluctuation, the brand's consistent ranking suggests a steady demand for their vapor pen products. However, it's important to note that their sales in this category have seen a downward trend, which could be a point of concern if it continues. This mixed performance across categories highlights both strengths and potential areas for growth within the Oregon market.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, NW Kind has maintained a consistent presence, ranking 6th in November 2025, dropping slightly to 7th in December 2025, and then regaining its 6th position in January and February 2026. This stability in ranking is notable given the fluctuations experienced by competitors like Oregrown, which jumped from 10th to 5th in January 2026 before slipping to 7th in February. Despite a downward trend in sales from November 2025 to February 2026, NW Kind's ability to hold its rank suggests a strong brand loyalty or market strategy that buffers against sales volatility. Meanwhile, Hellavated consistently outperformed NW Kind, maintaining a solid 3rd or 4th position, indicating a potential area for NW Kind to strategize against. The data highlights NW Kind's resilience in a competitive market, but also underscores the need for strategic initiatives to boost sales and potentially climb higher in the rankings.
Notable Products
In February 2026, NW Kind's top-performing product was the Bruce Banner Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 1247 units. Following closely was the Deer Slayer Live Resin BHO Cartridge (1g) at the second position, showing a strong performance with 1097 units sold. The Strawberry Watermelon Liquid Live Resin Cartridge (1g) secured the third spot with 920 units sold. Notably, the Grape Pie Live Resin BHO Cartridge (1g) experienced a drop from the first position in January 2026 to fourth in February, with sales of 881 units. Lastly, the Purple Apricot Live Resin Cartridge (1g) maintained a steady presence, ranking fifth with 829 units sold, indicating a consistent demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
