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Aug-2025
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Overview
Market Insights Snapshot
El Blunto's performance in the Alberta pre-roll category showed a consistent presence in the top 30, with rankings fluctuating slightly but maintaining a spot between 27th and 29th from May to August 2025. This stability is indicative of a steady market demand, with sales experiencing an upward trend, culminating in a notable increase to over 319,000 in August. In contrast, their standing in Arizona has been more volatile, with the brand failing to break into the top 30, and their ranking slipping significantly to 52nd in both June and August. This suggests challenges in capturing market share or competition from other brands in Arizona.
In Ontario, El Blunto's pre-roll category performance has been more promising, with a steady climb from 48th in May to 43rd in August, reflecting a positive trajectory in consumer acceptance and sales volume, which reached 448,000 in August. Meanwhile, in California, the brand improved its ranking from 46th in May to a consistent 38th by July and August, indicating a stronger foothold in this competitive market. However, the brand did not rank in the top 30 in Missouri post-June, which could imply a need for strategic adjustments or increased marketing efforts to elevate their presence in that state.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, El Blunto has demonstrated a notable upward trajectory in its rankings over the summer of 2025, moving from 48th place in May to 41st in July, before slightly declining to 43rd in August. This improvement in rank is mirrored by a consistent increase in sales, peaking in July and maintaining a strong position in August. Despite this positive trend, El Blunto faces stiff competition from brands like Color Cannabis, which, although not in the top 20, has maintained a relatively stable sales performance with a slight uptick in August. Another competitor, Pistol and Paris, has shown a similar upward trend in sales, surpassing El Blunto in July and August. Meanwhile, Shatterizer and Sheeesh! have experienced fluctuations in their rankings, with Shatterizer dropping significantly from May to August, which could indicate potential opportunities for El Blunto to capture more market share. Overall, while El Blunto is on a positive trajectory, the competitive dynamics suggest a need for strategic initiatives to sustain and enhance its market position against these formidable competitors.
Notable Products
In August 2025, the top-performing product for El Blunto was the Cullinan Diamond Infused Blunt (2g) in the Pre-Roll category, maintaining its first-place ranking consistently from May through August, with sales reaching 10,955 units. The Pink Legacy Diamond Infused Blunt (2g) held its position at second place for the third consecutive month, showing strong performance. The Yacht Master Punch Hash Diamond Infused Pre-Roll (2g) demonstrated notable growth, climbing from fourth place in June to third place by August. El Bluntito - Viva Blunt (0.75g) experienced a slight decline, dropping from second place in May to fourth in August. Lastly, the Yacht-Master Punch Hash Infused Blunt (2g) entered the rankings in July and maintained its fifth place standing through August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
