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Apr-2025
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Overview
Market Insights Snapshot
El Blunto has shown varied performance across different states and provinces, particularly in the Pre-Roll category. In Alberta, El Blunto demonstrated a commendable upward trajectory, moving from a rank of 50 in January 2025 to 23 by April 2025. This improvement is underscored by a significant increase in sales, highlighting a growing consumer preference in this region. Conversely, in Arizona, the brand's performance was less consistent, hovering around the 40s ranking with a slight dip in March 2025. This suggests potential challenges in maintaining a strong market presence in Arizona, possibly due to competitive pressures or shifting consumer tastes.
In Ontario, El Blunto has maintained a steady presence, showing a slight improvement from a rank of 41 in January to 39 in April 2025. This stability indicates a solid consumer base in Ontario, supported by a notable increase in sales during this period. However, the situation in Massachusetts is less favorable, with El Blunto not appearing in the top 30 brands after January 2025. This absence points to a potential need for strategic adjustments to capture market share in Massachusetts. Meanwhile, in California, the brand experienced fluctuations, ending at a rank of 43 in April 2025, suggesting potential volatility in consumer demand or competitive dynamics in this key state.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, El Blunto has shown a commendable upward trajectory in rankings, moving from 41st in January 2025 to 39th by April 2025. This improvement is notable considering the competitive pressure from brands like The Loud Plug and The Original Fraser Valley Weed Co., which consistently ranked higher. Despite these challenges, El Blunto's sales have demonstrated a positive trend, culminating in a significant increase by April. Meanwhile, BLKMKT and GREAZY have experienced fluctuating sales, with BLKMKT showing a notable recovery in April. El Blunto's ability to climb the ranks amidst such competition suggests a strengthening market position, potentially driven by strategic marketing or product differentiation efforts.
Notable Products
In April 2025, El Blunto's top-performing product was the Cullinan Diamond Infused Blunt (2g), which maintained its number one rank from previous months with a notable sales figure of 14,118 units. The El Bluntito - Viva Blunt (0.75g) continued to hold the second position consistently over the months, showing steady performance. The Pink Legacy Diamond Infused Blunt (2g) also retained its third place, indicating stable consumer preference. New entries in the rankings for April include the Especial Silver - Azul Diamond Infused Blunt (1.65g) and the Especial Silver - Blanco Blunt (1.5g), securing fourth and fifth positions respectively. These new products suggest a diversification in El Blunto's top offerings, potentially attracting a broader customer base.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
