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Jul-2025
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Overview
Market Insights Snapshot
El Blunto's performance in the Pre-Roll category has shown varied trends across different states and provinces. In Alberta, the brand maintained a presence within the top 30, although it experienced fluctuations, ranking 24th in April and dropping to 29th by July. This indicates a slight recovery after hitting a low in June. Conversely, in Arizona, El Blunto struggled to secure a consistent top 30 position, with rankings oscillating from 46th to 43rd, highlighting challenges in maintaining a strong foothold in this market. Meanwhile, California showed a positive trajectory, with El Blunto climbing from 45th in April to 38th by July, suggesting growing popularity and market penetration in the state.
In Ontario, El Blunto demonstrated a stable presence, consistently ranking around the 40th position, indicating a steady demand for their products. The brand's performance in British Columbia was less consistent, with rankings fluctuating between 38th and 44th, reflecting a volatile market presence. Notably, El Blunto did not secure a top 30 position in Missouri in July, suggesting potential challenges in brand recognition or market competition. These variations in rankings across different regions highlight the diverse market dynamics El Blunto faces, with some areas showing promising growth while others present hurdles that need strategic attention.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, El Blunto has experienced fluctuating rankings from April to July 2025, indicating a dynamic market presence. Starting at rank 39 in April, El Blunto dropped to 48 in May, but managed to climb back to 41 by July. This volatility contrasts with competitors such as BLKMKT, which maintained a relatively stable position, improving from rank 42 in April to 38 in July. Meanwhile, 3Saints showed significant improvement, jumping from rank 54 in April to 40 in July, suggesting a growing market share that could pose a challenge to El Blunto. Sheeesh! also displayed a downward trend, falling from 32 in April to 43 in July, potentially opening opportunities for El Blunto to capture some of its market share. These shifts highlight the competitive pressures El Blunto faces and underscore the importance of strategic positioning to improve its rank and sales in this vibrant market.
Notable Products
In July 2025, El Blunto's top-performing product was the Cullinan Diamond Infused Blunt (2g) in the Pre-Roll category, maintaining its position as the number one ranked product for four consecutive months, despite a slight decrease in sales to 11,277 units. The Pink Legacy Diamond Infused Blunt (2g) also held steady at the second rank, with a notable increase in sales figures compared to the previous month. The Yacht Master Punch Hash Diamond Infused Pre-Roll (2g) climbed to the third position, showing an upward trend from its debut at fourth rank in June. El Bluntito - Viva Blunt (0.75g) experienced a slight drop to fourth place, continuing its downward trend from earlier in the year. The new entry, Yacht-Master Punch Hash Infused Blunt (2g), entered the rankings at fifth place, indicating growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
