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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
El Blunto is stocked at 318 licensed dispensaries across California, Missouri, and 3 other states, 270 of them in California, with the deepest coverage in Los Angeles, San Jose, Sacramento, San Diego, and San Francisco. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
El Blunto remained a single-category brand in July 2026, with Pre-Roll accounting for 100.0% of sales and posting a 9.44% month-over-month lift alongside a -29.71% year-over-year decline; the category’s average price fell -14.15% YoY while unit velocity rose accordingly. Despite the month’s uptick, the 24‑month sales change of -27.89% paired with a current category rank of 43 in California indicates momentum remains below prior-year levels, implying that recent unit gains are price-led rather than distribution-led.
The mix concentration at 100.0% Pre-Roll combined with a -14.15% YoY price contraction and a -29.71% YoY sales drop suggests El Blunto is trading down in price to defend share, which can elevate unit counts short term but compresses revenue per unit; the July 2026 MoM rise of 9.44% without diversification into other form factors points to sensitivity to promotional cadence rather than portfolio breadth. Holding the 43 rank in California while Ontario is the top province signals positioning that is stronger in Ontario than in California, implying the path to recovery hinges on sustaining unit growth at lower price points or reintroducing premium tiers that can lift average price without eroding the 9.44% MoM momentum.
Competitive Landscape
El Blunto ranks #65 in ON Pre-Roll in July 2026, sliding 24 positions year over year from #41, and falling 11 places since April 2026 from #54, while still sitting 32 spots below its peak of #33 from December 2024; in contrast, Back Forty / Back 40 Cannabis moved from #2 to #1 with 67.4% YoY sales growth and General Admission dipped from #1 to #2 with a 23.2% YoY sales decline, indicating leadership churn at the top. With Spinach climbing from #14 to #5 alongside 65.3% YoY growth and Thumbs Up Brand jumping from #9 to #4 on 52.7% YoY growth, El Blunto’s downward rank trajectory suggests it is losing relative velocity to faster-rising value and flavor-forward players, implying a need to reassess pack sizes or price tiers to arrest share erosion.
Notable Products
Cullinan Diamond Infused Blunt (2g) posted the standout move in July 2026 with a +52.6% month-over-month surge while holding rank 1, and Yacht Master Punch Hash Diamond Infused Pre-Roll (2g) fell -18.4% at rank 7, signaling a split between diamond-infused blunt momentum and hash-infused pre-roll softness. Especial Gold - Lila Blunt (1.5g) slipped -10.4% at rank 4 as Especial Silver - Amarilla Blunt (1.5g) rose +28.2% at rank 6, and five of the top ten are Especial-series or Cullinan/Pink Legacy family SKUs concentrated in Pre-Roll, indicating consumers are trading toward premium 2g diamond-infused formats over mid-tier 1.5g variants. Pink Legacy Diamond Infused Blunt (2g) added +14.1% at rank 3 while Cullinan Diamond Infused Pre-Roll (1g) dipped -8.3% at rank 2 on $174,539 for the leading 2g blunt, implying pack size and infusion intensity are shaping share more than brand name alone.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
