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Sep-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, BLKMKT has shown some fluctuations in its performance across both the Flower and Pre-Roll categories. Notably, within the Flower category, the brand has consistently ranked outside the top 30, hovering around the 40s, but has managed to improve slightly from a rank of 43 in August 2025 to 37 in September 2025. This suggests a positive trend, even though they are still not within the top competitive tier. Similarly, in the Pre-Roll category, BLKMKT experienced a dip in August, falling to a rank of 44, before climbing back to 38 by September. This indicates some volatility in their rankings, with room for improvement to break into the top 30.
Meanwhile, in Ontario, BLKMKT has maintained a more stable presence, particularly in the Flower category, where it has consistently held a spot within the top 30, ranking 28th in both June and July, and slightly dropping to 29th in August and September. This stability suggests a strong foothold in the Ontario market, despite a minor drop. In the Pre-Roll category, BLKMKT has shown an upward trajectory, moving from 40th in June to 36th in August, before a slight decline to 37th in September. This indicates a competitive positioning in Ontario, with potential for growth if they can maintain and build upon their current momentum.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, BLKMKT has maintained a stable position, consistently ranking 28th or 29th from June to September 2025. This stability is notable when compared to competitors like Tweed, which experienced a significant drop from 18th in June to 27th in September, indicating a decline in sales momentum. Meanwhile, Woody Nelson showed a positive trajectory, improving from 32nd in June to 28th in September, surpassing BLKMKT briefly in August. BC Smalls also demonstrated an upward trend, moving from 35th to 30th over the same period. Despite these shifts, BLKMKT's sales have shown a slight increase from July to September, suggesting a steady consumer base. This analysis highlights the importance for BLKMKT to focus on strategies that can leverage its stable position to counteract the upward momentum of competitors like Woody Nelson and BC Smalls.
Notable Products
In September 2025, the top-performing product for BLKMKT was Jealousy Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with sales of 8,891 units. This product moved up from consistently holding the second position in previous months. Rainbow P Pre-Roll (1g), which had been the top product from June to August, slipped to the second rank. Noir x Jealousy Cannon Pre-Roll (1g) maintained its third position from August, indicating steady performance since its introduction. Upside Down Cake Pre-Roll (1g) remained in the fourth spot, while Noir Diamant Blunt (1g) re-entered the ranking at fifth place after a brief absence in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
