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Jul-2025
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Overview
Market Insights Snapshot
BLKMKT has demonstrated varied performance across different categories and provinces. In British Columbia, the brand's Flower category has not managed to break into the top 30, with rankings fluctuating between 33 and 41 from April to July 2025. This could be seen as a challenge for the brand to strengthen its presence in this category. In contrast, the Pre-Roll category in British Columbia shows more promising trends, with a notable improvement from a rank of 43 in May to 37 by July. This upward movement indicates a potential area of strength and growth for BLKMKT in the Pre-Roll category.
In Ontario, BLKMKT's performance in the Flower category has been relatively stable, consistently holding the 28th position from April to July 2025. This stability suggests a solid foothold in the Ontario Flower market. Meanwhile, the Pre-Roll category in Ontario has shown a slight improvement, moving up from the 42nd rank in April to 38th by July. While this is an improvement, it still indicates room for growth to enter the top 30. The sales figures in Ontario for the Pre-Roll category have been on an upward trajectory, reflecting increased consumer interest and potential for further market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, BLKMKT has maintained a consistent rank of 28th from April to July 2025. Despite this stability, the brand faces significant competition from brands like Sixty Seven Sins, which has shown a strong upward trajectory, moving from 27th to 26th place while also experiencing substantial sales growth. Meanwhile, EastCann has climbed from 32nd to 27th place, indicating a positive trend in both rank and sales. On the other hand, Divvy and Dime Bag (Canada) have experienced fluctuations in their rankings, with Divvy dropping from 25th to 29th and Dime Bag (Canada) maintaining a relatively stable position around 30th. These dynamics suggest that while BLKMKT's position has been stable, the brand may need to strategize to improve its rank and sales amidst the rising competition from brands like Sixty Seven Sins and EastCann.
Notable Products
In July 2025, Rainbow P Pre-Roll 1g maintained its top position as the leading product for BLKMKT with a sales figure of 10,867. Jealousy Pre-Roll 1g held steady in second place, although its sales saw a slight decrease from the previous month. Upside Down Cake Pre-Roll 1g remained consistently in third place, showing a modest increase in sales. Noir Diamant Blunt 1g continued its streak at fourth place, reflecting a downward trend in sales over the months. High Society Pre-Roll 5-Pack 2.5g re-entered the rankings in fifth place, marking its return since its absence in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
