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Aug-2025
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Overview
Market Insights Snapshot
In the province of British Columbia, BLKMKT's performance in the Flower category shows a downward trend, as it failed to secure a spot in the top 30 rankings from May through August 2025. This indicates a decline in market presence, with sales decreasing from May to August. Conversely, in the Pre-Roll category, BLKMKT experienced a fluctuating performance, with rankings moving from 43rd in May to 44th in August, highlighting a struggle to make a significant impact in this segment as well. This suggests that while they are maintaining a presence, their influence is not as strong as it could be in British Columbia.
In Ontario, BLKMKT's performance in the Flower category remained relatively stable, maintaining a rank of 28th for three consecutive months before slightly dropping to 29th in August. This stability in rankings, coupled with sales figures that show a rebound in August, indicates a consistent consumer base in the province. In the Pre-Roll category, BLKMKT's performance improved, moving from 38th in May to 36th in August, showcasing a positive trend in consumer preference for their pre-roll products. This upward movement in Ontario's Pre-Roll category could suggest a growing recognition and acceptance of BLKMKT's offerings in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, BLKMKT has maintained a consistent rank of 28th from May to July 2025, before slightly dropping to 29th in August 2025. This stability in ranking suggests a steady performance, yet it highlights the need for strategic initiatives to climb higher in the rankings. Notably, EastCann has shown a positive trajectory, improving from 31st in May to 27th by August, surpassing BLKMKT. This upward trend in EastCann's ranking, coupled with its increasing sales figures, indicates a growing consumer preference that BLKMKT must address to regain competitive ground. Meanwhile, Woody Nelson experienced fluctuations, ranking 27th in May, dropping to 32nd in June and July, and then recovering to 28th in August, closely aligning with BLKMKT's position. Additionally, BC Smalls and Dime Bag (Canada) have remained outside the top 30 for most of the period, indicating less immediate threat but potential for future competition. As these dynamics unfold, BLKMKT's strategic focus should be on differentiating its offerings and enhancing brand loyalty to improve its ranking and sales performance in the Ontario Flower market.
Notable Products
In August 2025, the top-performing product for BLKMKT was Rainbow P Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for the third consecutive month with sales of 10,851 units. Jealousy Pre-Roll (1g) held steady at the second position, showing a notable increase in sales compared to July. Noir x Jealousy Cannon Pre-Roll (1g) entered the rankings at the third position, indicating strong market entry. Upside Down Cake Pre-Roll (1g) slipped to fourth place from its consistent third position in previous months. Red Velvet Blunt (1g) maintained its fifth-place rank, showing a slight increase in sales from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
