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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, BLKMKT’s mix tilted further toward Flower, rising to 62.54% share as Flower sales grew 33.57% year over year and 25.00% month over month, while Pre-Roll held 37.46% share with 10.71% YoY and 10.82% MoM growth. Average price moved up 19.56% YoY to $33.09, with category pricing dispersion evident as Flower averaged $81.76 and Pre-Roll $16.59; the combined effect suggests volume gains are not solely price-led given brand sales up 23.56% YoY. With Flower ranked 21 in Ontario and outpacing Pre-Roll by 22.86 percentage points in YoY growth, the category skew indicates the brand’s near-term momentum is anchored in higher-ticket SKUs, implying sensitivity to mix shifts more than to broad market inflation.
The acceleration in Flower (25.00% MoM versus 10.82% MoM for Pre-Roll) alongside a larger share base (62.54% versus 37.46%) implies that incremental gains are disproportionately driven by Flower, which can move the overall rank in Ontario more quickly than smaller Pre-Roll lifts. Given Flower’s 33.57% YoY versus Pre-Roll’s 10.71% YoY, sustaining brand growth likely depends on preserving premium positioning in Flower while preventing over-reliance on a single category; the mix suggests headroom to trade up within Flower or to redeploy price-pack architecture in Pre-Roll to stabilize contribution if Flower growth normalizes.
Competitive Landscape
BLKMKT sits at rank #21 in ON Flower for May 2026, improving 7 positions from #28 year over year and edging 5 spots ahead of its February 2026 mark at #26, while still trailing its peak at #17 from June 2024; in contrast, Shred climbed to #1 from #2 year over year with a 9.7% sales gain and Back Forty / Back 40 Cannabis slipped to #2 from #1 alongside an 8.4% decline, indicating that BLKMKT’s mid-pack ascent is occurring as leadership reshuffles at the top and implying a trajectory of gradual share recovery rather than rapid breakout.
Notable Products
Red Dragon Pre-Roll (1g) delivered the standout move in May 2026 with a 71.3% month-over-month increase, rising into rank 3 while High Society Pre-Roll 5-Pack (2.5g) fell 19.8% to rank 4. Jealousy Pre-Roll (1g) held rank 1 with a 20.9% gain, and Rainbow P Pre-Roll (1g) sat at rank 2 with a 12.8% lift, indicating that singles are gaining momentum even as multi-pack formats contracted by 21.4% for Red Velvet Blunt (1g). With six of the top ten SKUs in Pre-Roll, and Flower entries like Britscotti (7g) up 52.0% at rank 5 alongside Exclusives (7g) at rank 8 generating $92,670, the mix points to a tilt toward high-velocity Pre-Roll singles complemented by selective 7g upsizing to capture basket trade-ups.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
