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Apr-2025
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Overview
Market Insights Snapshot
BLKMKT's performance in the British Columbia market has shown varied results across different categories. In the Flower category, BLKMKT's ranking has seen a decline from 28th in January 2025 to being outside the top 30 by March and April, suggesting a downward trend in this segment. Conversely, in the Pre-Roll category, BLKMKT has demonstrated a notable improvement, climbing from 55th in January to 31st in March, before slightly dropping to 36th in April. This indicates a strengthening position in the Pre-Roll market, despite the overall sales decline in the Flower category. Such fluctuations highlight the dynamic nature of the cannabis market in British Columbia and the need for brands to adapt quickly to maintain their competitive edge.
In Ontario, BLKMKT's performance in the Flower category remained relatively stable, hovering around the 25th to 28th rankings from January to April 2025. This consistency suggests a steady demand for their Flower products in this province. In the Pre-Roll category, BLKMKT improved its position from 47th in January to 42nd in April, indicating a positive trend and potential growth opportunity in this segment. However, in the Vapor Pens category, BLKMKT did not make it to the top 30, suggesting either a lower market presence or competitive challenges in this product line. Meanwhile, in Saskatchewan, the brand entered the Pre-Roll market with a promising 33rd rank in February, though subsequent data is not available to assess ongoing performance. This entry suggests potential growth opportunities in new markets for BLKMKT.
Competitive Landscape
In the Ontario flower category, BLKMKT has experienced a slight decline in its ranking from January to April 2025, moving from 25th to 28th position. Despite this, BLKMKT's sales have shown a positive trend, with an increase from February to April, indicating a strong market presence. Competitors such as VOLO and Sixty Seven Sins have also seen fluctuations in their rankings, with VOLO dropping from 22nd to 27th, while Sixty Seven Sins improved significantly from 53rd to 26th. Tenzo and Dime Bag (Canada) have shown upward trends in sales, but their rankings remain lower than BLKMKT, indicating that while competition is increasing, BLKMKT maintains a competitive edge in sales performance. This dynamic landscape suggests that while BLKMKT faces challenges in maintaining its rank, its sales growth positions it well against competitors in the Ontario market.
Notable Products
In April 2025, the top-performing product for BLKMKT was Jealousy Pre-Roll (1g), maintaining its number one rank consistently from January through April, with sales reaching 7888. Rainbow P Pre-Roll (1g) also held steady in the second position across the same period, showing a notable increase in sales from January to April. Noir Diamant Blunt (1g) remained at the third spot since its introduction in March. Upside Down Cake Pre-Roll (1g) improved its rank from fifth in February to fourth by April, with sales gradually increasing each month. High Society Pre-Roll 5-Pack (2.5g) debuted in March at the fifth position and retained this rank in April, indicating a stable entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
