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Market Insights Snapshot
In June 2026, Emerald Hour concentrated 95.70% of sales in Beverage with a 1.74% month-over-month uptick, while Beverage sales fell 53.37% year over year; Edible held 4.30% share with a 12.30% month-over-month decline and no year-over-year comp. Average price fell 9.54% year over year to $7.18, while Beverage pricing sat at $7.21 versus Edible at $6.59, indicating a narrower price ladder alongside a category dependence that magnifies volume swings. The pattern implies a reliance on Beverage that lifted short-term mix stability month over month but left the brand exposed to deeper year-over-year contraction concentrated in one category.
With Beverage at 95.70% share and rank 28 in Ontario Beverage, the mix skews toward a crowded mid-tier position where a 53.37% year-over-year decline in the flagship category outweighs the 1.74% month-over-month gain. The 12.30% month-over-month decline in Edible, paired with a smaller $6.59 price point relative to Beverage’s $7.21, reduces diversification benefits and blunts margin flexibility; in this construct, the 9.54% year-over-year price reduction signals a need to trade for velocity within Beverage rather than to broaden mix, implying that near-term positioning hinges on defending Beverage ranks while treating Edible as a test channel rather than a hedge.
Competitive Landscape
Emerald Hour is currently ranked #28 in ON Beverage in June 2026, down 4 places year over year from #24, and up 7 positions since March 2026 when it stood at #35, while its peak of #21 in July 2025 remains 7 spots higher than today; in contrast, TeaPot advanced from #10 to #5 alongside 129.5% year-over-year sales growth and Mollo edged from #4 to #3 despite a 0.9% sales decline. The combination of a 4-rank annual drop and a 7-rank three-month climb indicates Emerald Hour is stabilizing off a mid-2025 peak, implying near-term share recovery is possible if the recent quarterly momentum persists despite elevated top-five pressure.
Notable Products
Lime Mint Soda (10mg THC , 222ml, 7.5oz) posted the steepest decline at -59.8% MoM and sits at rank 5, while Ginger Lime Soda (10mg THC, 222ml) fell -19.6% MoM at rank 4. In contrast, Agave Lime Sea Salt Live Rosin Soda (10mg THC, 222ml) surged +743.8% MoM to rank 2, and Cranberry Citrus Live Rosin Soda (10mg THC, 222ml) rose +141.6% MoM to hold rank 1 with $10,458 in June 2026 sales. Four of the top five SKUs are Beverage products, concentrating performance in drinks even as one Edible at rank 3 slipped -12.3% MoM, which implies Emerald Hour is consolidating share around a beverage-led lineup with sharp winners offsetting flavor-specific pullbacks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
