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Market Insights Snapshot
Emerald Hour’s category mix in September 2026 tilted heavily to Beverage at 81.85% share while Edible held 18.15% share, and Beverage posted a -51.31% year-over-year change against a 16.51% month-over-month lift, indicating contraction on an annual base despite a recent uptick. Edible lacked a year-over-year benchmark but advanced 44.80% month-over-month, and the brand’s average price fell -10.58% year-over-year to $7.39, suggesting pricing pressure alongside the double-digit Beverage rebound. With Beverage ranked 25 in Ontario and Edible gaining mix quickly, the pattern implies short-term momentum is coming from a smaller Edible base while the core Beverage line still carries most of the volume but drags the brand’s year-over-year trajectory.
The shift toward a still-dominant but shrinking Beverage base (-51.31% YoY) paired with a fast-rising Edible contribution (+44.80% MoM) implies Emerald Hour is leaning into accessible price points (average price -10.58% YoY) to arrest declines and reallocate demand. Holding 81.85% of sales in Beverage while improving month-over-month (+16.51%) points to tactical recovery potential, but the widening mix for Edible at 18.15% suggests a diversification path that could hedge Beverage volatility and gradually reposition the brand from a single-category anchor toward a two-pillar portfolio; the thesis is that maintaining rank 25 in Ontario Beverage will require continuing MoM Beverage gains while nurturing Edible growth to stabilize overall performance.
Competitive Landscape
Emerald Hour sits at rank #25 in ON Beverage in September 2026, a 1-position improvement from #26 year over year and a 3-position gain from #28 three months ago; however, it remains 4 positions below its peak of #21 from July 2025, indicating partial recovery rather than a full return to prior placement. Competitive dynamics are mixed: Versus advanced from #2 to #1 with 9.73% YoY sales growth while XMG slipped from #1 to #2 with a 20.48% YoY decline, and Mary Jones climbed from #8 to #5 on 53.62% YoY growth, suggesting the top tier is reshuffling faster than mid-pack ranks like #25. The pattern implies Emerald Hour’s modest upward rank change of 4% relative position (from #26 to #25) and 10.7% improvement versus three months ago (from #28 to #25) may be driven more by volatility among leaders than by category-breaking momentum, so sustaining gains likely requires outpacing rivals that are moving multiple ranks within a year.
Notable Products
Ginger Lime Soda (10mg THC, 222ml) posted the sharpest movement in September 2026 with an 86.0% month-over-month increase, climbing to rank 4 while Cranberry Citrus Live Rosin Soda (10mg THC, 222ml) held rank 1 on a 19.3% gain. Agave Lime Sea Salt Live Rosin Soda (10mg THC, 222ml) advanced at 18.1% MoM at rank 2, and three of the top four SKUs are Beverages, concentrating category momentum around carbonated formats. Peach White Grape Live Rosin Gummies 2-Pack (10mg) rose 44.8% MoM at rank 3, but its scale remains below the lead Beverage, which posted $7,190, signaling a mix where fast-rising niche items sit beneath a Beverage-led core. The pattern implies Emerald Hour is consolidating around sodas that add incremental growth at both the top ranks and emerging positions, steering the portfolio toward Beverage-led velocity rather than broad category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
