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In October 2026, Emerald Hour concentrated 96.11% of sales in Beverage with a 2.78% month-over-month lift alongside a -36.78% year-over-year decline, while Edible held 3.89% share with a -77.67% month-over-month contraction against a 62.82% year-over-year gain. Average price fell -11.54% year over year to $7.39 as Beverage pricing sat near that level, pointing to mix-driven stability month over month but erosion versus last year. The pattern implies a reliance on Beverage that buffered short-term volume (MoM +2.78%) yet amplified exposure to the category’s annual downturn (YoY -36.78%), making the small but faster-growing Edible segment an underutilized offset despite its sharp monthly retrenchment.
With Beverage ranked 24 in Ontario and carrying 96.11% of mix, Emerald Hour’s positioning skews toward a single-category play where incremental MoM gains risk being overshadowed by double-digit YoY contraction. The 62.82% YoY rise in Edible amid a 3.89% share and a -77.67% MoM swing suggests episodic, promotion-sensitive demand that could diversify risk if stabilized, while the -11.54% YoY price drop indicates a value tilt that may sustain rank 24 but compresses revenue per unit. The implication is that maintaining Beverage scale while converting Edible’s volatile YoY growth into steadier contribution can rebalance exposure and improve resilience to category-level YoY declines.
Competitive Landscape
Emerald Hour sits at rank #24 in ON Beverage in October 2026, unchanged YoY from #24, but up 5 positions from #29 three months ago; against its historical ceiling of #21 from July 2025, the brand remains 3 ranks below its peak. In the same period, Versus climbed from #2 to #1 while growing sales by 27.2%, and XMG slipped from #1 to #2 with a 13.3% YoY sales decline, indicating the top tier is actively reshuffling; meanwhile, Mary Jones advanced from #8 to #4 with 74.3% YoY growth, outpacing Emerald Hour’s flat YoY rank. The pattern implies Emerald Hour’s stable YoY rank but recent 5-position quarter-on-quarter rise is a consolidation phase rather than a breakout, requiring gains of at least 3 rank positions to re-test its July 2025 peak in a market where leaders are separating via double-digit growth and share capture.
Notable Products
October 2026 sales are tightly concentrated in two carbonated beverages: Cranberry Citrus Live Rosin Soda holds 50.9% and Agave Lime Sea Salt Live Rosin Soda adds 37.4%. Carbonated beverages make up 96.1% of Emerald Hour’s sales, so most of its sales ride on two sodas.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
