Apr-2026
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Overview
Market Insights Snapshot
Empire Cannabis / Empire Hemp Co. has shown varied performance across different categories and states. Notably, in the New York market, their presence in the Pre-Roll category has seen some movement. While they were not ranked in the top 30 brands in January 2026, they entered the rankings in February and March, securing the 98th and 96th positions, respectively. This gradual climb, although outside the top 30, indicates a positive trend in visibility and sales within this category. The absence of a ranking in April suggests they might have slipped back out of the top 100, which could be a point of concern if the trend continues.
Despite the lack of a top 30 ranking in the New York Pre-Roll category, Empire Cannabis / Empire Hemp Co. has experienced a noticeable increase in sales from January to March 2026, with a jump from $41,004 to $49,597. This upward trajectory in sales, even though they are not in the top 30, hints at a growing customer base or improved distribution strategies. However, the absence of April sales data leaves a gap in understanding whether this growth sustained or reversed. The brand's ability to maintain or improve its market position in the coming months will be crucial for its long-term success in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Empire Cannabis / Empire Hemp Co. has shown a promising upward trajectory in rank from February to March 2026, moving from 98th to 96th position. This improvement suggests a positive reception and growing market presence, despite not being in the top 20 in January. In contrast, brands like Packs (fka Packwoods) and Generic AF have experienced a decline in sales over the same period, with Packs dropping from 78th to not being ranked in March, and Generic AF slipping from 81st to 99th. Meanwhile, Kingsroad also saw a decline in rank from 63rd in January to 92nd in March. These shifts indicate a potential opportunity for Empire Cannabis / Empire Hemp Co. to capitalize on the declining momentum of competitors and continue its upward trend in sales and market rank.

Notable Products
In April 2026, Empire Cannabis / Empire Hemp Co. maintained a consistent performance with Mount'N Dew Haze Infused Pre-Roll (2g) leading the sales rankings, holding the top position for the fourth consecutive month with sales of 722 units. Cherry Galaxy Infused Pre-Roll (2g) also showed remarkable stability, retaining its second-place rank for the same duration. Big Bush Kush Infused Pre-Roll (2g) secured the third spot, maintaining its position from the previous two months. Dream Diamond Infused Flower (3.5g) rose to fourth place, a consistent ranking since its appearance in March 2026. Trap Queen Infused Pre-Roll (2g) re-entered the rankings in April, achieving the fifth position, after being unranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







