Market Insights Snapshot
In the competitive cannabis market of New York, Empire Cannabis / Empire Hemp Co. has shown a varied performance across different product categories. Notably, the brand's positioning in the Topical category stands out, maintaining a top 10 ranking from October 2023 through December 2023, peaking at rank 5 in October. This consistency in the Topical category indicates a strong consumer preference or a niche market that Empire Cannabis / Empire Hemp Co. has successfully captured. However, a lack of data for January 2024 suggests a potential drop-off or unavailability of data, which could signal a concern for the brand's visibility or sales performance in this category. On the other hand, the brand has struggled to maintain a strong presence in more crowded categories such as Flower and Vapor Pens, with rankings slipping further away from the top 20 over time, which could indicate competitive pressures or shifts in consumer preferences.
Empire Cannabis / Empire Hemp Co.'s performance in the Pre-Roll category also demonstrates significant challenges, with a downward trend from a rank of 32 in October 2023 to 54 by January 2024. This decline is noteworthy, especially considering the relatively high sales volume reported in October 2023 compared to January 2024, suggesting a loss in market share or possibly operational challenges impacting their standings. Despite these hurdles, the Edible category shows a somewhat volatile ranking movement but represents an area where the brand might still be trying to find its footing, with a notable sales spike in December 2023. This indicates that while Empire Cannabis / Empire Hemp Co. faces challenges in several categories, there are moments of opportunity that, if capitalized on, could help improve their market position in the highly competitive New York market.
In the competitive landscape of the Pre-Roll category in New York, Empire Cannabis / Empire Hemp Co. has shown a notable progression in its market position, moving from a rank of 32 in October 2023 to 54 in January 2024. This trajectory suggests a steady climb in the ranks, albeit with sales peaking in December before experiencing a slight dip in January. Competitors such as High Peaks and Harvest (NY) have also seen fluctuations in their rankings and sales, with High Peaks notably dropping from 28th to 55th place over the same period, despite a significant sales volume in October. Harvest (NY), on the other hand, has managed a more stable climb, ending up at 49th place in January 2024 from an initial 39th place in October 2023. Meanwhile, brands like Off Hours and Veterans Choice Creations (VCC) have entered the rankings later but shown rapid improvement in both rank and sales, indicating a highly competitive and dynamic market. Empire Cannabis / Empire Hemp Co.'s performance, in this context, reflects a brand navigating through a challenging market with resilience, managing to improve its standing amidst stiff competition.
In January 2024, Empire Cannabis / Empire Hemp Co. saw Wedding Cake (3.5g) from the Flower category maintain its top position from the previous months, with sales figures reaching 146.0 units. Following closely was Blueberry Muffin (3.5g), also from the Flower category, securing the second rank consistently since November 2023, with its sales dropping to 103.0 units in January. A new entry to the top ranks, GG Pre-Roll (1g) from the Pre-Roll category, made an impressive debut at the top of the list with significant sales. Mint Jelly Pre-Roll (1g) also made its first appearance in the rankings, landing in the third position during the same period. The Blueberry Muffin Pre-Roll (1g) experienced a slight decline, moving from the third position in December 2023 to the fourth in January 2024, illustrating the dynamic nature of consumer preferences within the Empire Cannabis / Empire Hemp Co. product lineup.