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Oct-2025
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Overview
Market Insights Snapshot
Empire Cannabis / Empire Hemp Co. has demonstrated varied performance across different states and product categories. In the New York pre-roll category, the brand has shown some fluctuations in its rankings over the past few months. Initially ranked 94th in July 2025, the brand experienced a slight dip to 98th in August, before disappearing from the top 30 rankings in September, only to make a comeback at 87th in October. This movement indicates a volatile performance in the New York pre-roll market, suggesting potential challenges in maintaining consistent sales or possibly the impact of competitive market dynamics.
Sales data for Empire Cannabis / Empire Hemp Co. in New York also reflect these fluctuations, with a noticeable decline from July to October. The brand's sales dropped from $73,891 in July to $62,966 in October, marking a downward trend that might be concerning if the pattern continues. The absence of a ranking in September could be telling of a significant dip in sales or market presence during that month. These shifts highlight the competitive nature of the cannabis market in New York and underscore the importance for Empire Cannabis / Empire Hemp Co. to strategize effectively to enhance their market position and stabilize their performance.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Empire Cannabis / Empire Hemp Co. has experienced fluctuating rankings, indicating a dynamic market presence. Notably, the brand was absent from the top 20 rankings in September 2025, but made a comeback in October 2025, securing the 87th position. This resurgence suggests a positive trend in sales performance, despite the challenges faced in previous months. In contrast, competitors such as Rove maintained a steady 11th position in both July and August 2025, highlighting a more stable market presence. Meanwhile, Ithaca Organics Cannabis Co. and Generic AF have shown upward mobility, with rankings of 86th and 84th in October 2025, respectively. These shifts underscore the competitive pressures Empire Cannabis / Empire Hemp Co. faces, as it strives to enhance its market share and sales performance amidst a field of agile competitors.
Notable Products
In October 2025, Empire Cannabis / Empire Hemp Co. saw Lemon Cherry Head Infused Pre-Roll (2g) leading the sales chart, securing the top rank with a notable sales figure of 1000 units. Trap Queen Infused Pre-Roll (2g) followed closely in second place, maintaining a strong presence in the pre-roll category. Stank Breath (3.5g) improved its position from fourth in September to third, indicating a rising interest in this flower product. Wilma's Cookies Infused Pre-Roll (2g) experienced a slight drop from second to fourth place, reflecting a competitive pre-roll market. Animal Face (3.5g) slipped from third to fifth, showcasing a slight decline in its popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
