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Nov-2025
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Overview
Market Insights Snapshot
Empire Cannabis / Empire Hemp Co. has experienced some fluctuations in its performance across different categories and states. In the Pre-Roll category within New York, the brand did not secure a position within the top 30 rankings for the months of August and September 2025, indicating a challenging period for their products in this category. However, by October and November, they managed to climb to 92nd and 95th positions, respectively. While these rankings are still outside the top 30, the appearance in the rankings suggests a positive trajectory, potentially indicating efforts to improve their market presence or product offerings. This upward movement could be a sign of strategic adjustments that are starting to yield some results.
Despite the lack of top 30 rankings in New York's Pre-Roll category, the sales figures provide additional context to their performance. For instance, the sales in November 2025 were recorded at $43,723, which, while not detailed here for prior months, may suggest a pattern of either stabilization or incremental growth. The absence from the top rankings in earlier months points to competitive challenges within the state's market, yet the recent entries into the rankings could indicate a slow but steady improvement. Observers might find it interesting to watch how Empire Cannabis / Empire Hemp Co. continues to navigate these challenges and what strategies they employ to enhance their market position further.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Empire Cannabis / Empire Hemp Co. has shown a fluctuating presence, ranking 92nd in October 2025 and slipping slightly to 95th in November 2025. This indicates a challenging market environment, especially when compared to competitors like Generic AF, which maintained a higher rank, moving from 89th in October to 90th in November, despite a decline in sales. Meanwhile, Kingsroad re-entered the top 100 in November at 98th after not ranking in October, suggesting a resurgence that could pose additional competition. The absence of Rove and High Falls Canna New York from the top 100 in recent months highlights the volatility and competitive pressure within this segment. These dynamics underscore the need for Empire Cannabis / Empire Hemp Co. to innovate and strategize effectively to improve their market position and capture a larger share of the pre-roll market in New York.
Notable Products
In November 2025, Empire Cannabis / Empire Hemp Co. saw Trap Queen Infused Pre-Roll (2g) rise to the top as the highest-selling product, moving from second place in October to first, with sales reaching 1056 units. Lemon Cherry Head Infused Pre-Roll (2g) experienced a slight decline, dropping to second place despite leading in October, with sales falling to 688 units. Animal Face (3.5g) maintained steady performance, securing the third position with a slight increase in sales compared to October. Stank Breath (3.5g) held its ground in fourth place, though its sales figures saw a significant decrease. Wilma's Cookies Infused Pre-Roll (2g) dropped to fifth place, experiencing a notable decline in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
