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Dec-2025
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Overview
Market Insights Snapshot
Empire Cannabis / Empire Hemp Co. has experienced varied performance across different categories and states over recent months. In the New York market, their presence in the Pre-Roll category has shown a decline, with rankings dropping from 91st in October 2025 to 96th in November 2025. This downward trend indicates a potential challenge in maintaining their market share in this category, especially considering they were not in the top 30 in September and December, highlighting a need for strategic adjustments to regain traction. Despite this, the brand's ability to maintain a presence in the rankings suggests there is still a demand for their products, albeit at a lower level than previously observed.
While the Pre-Roll category in New York presents some challenges, it's crucial to consider how Empire Cannabis / Empire Hemp Co. is performing across other categories and regions. Unfortunately, there is no data available for their ranking in other categories or states, which could imply either an absence from the top 30 rankings or a strategic focus on specific markets like New York. This lack of presence in other top rankings might be a strategic decision or an area for potential growth and expansion. Observing their sales trajectory, there is a notable decrease from October to November, which could be indicative of broader market conditions or internal brand dynamics. Understanding these patterns could provide valuable insights into their overall market strategy and future positioning.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Empire Cannabis / Empire Hemp Co. has experienced fluctuating rankings, indicating a challenging market position. In October 2025, Empire Cannabis / Empire Hemp Co. ranked 91st, but by December 2025, it had slipped to 96th, suggesting a decrease in market traction. This downward trend contrasts with competitors like High Falls Canna New York, which improved its rank from 99th in September to 86th by December, and Eaton Botanicals, which maintained a relatively stable position. Meanwhile, Platinum Reserve and Ithaca Organics Cannabis Co. were not ranked in November and December, indicating they fell out of the top 20, which could present an opportunity for Empire Cannabis / Empire Hemp Co. to reclaim market share. The sales figures for Empire Cannabis / Empire Hemp Co. also reflect this competitive pressure, with a notable decline from October to December, emphasizing the need for strategic adjustments to regain momentum in this dynamic market.
Notable Products
In December 2025, Empire Cannabis / Empire Hemp Co.'s top-performing product was Lemon Cherry Head Infused Pre-Roll, which maintained its position as the top-ranked product from October. This product recorded a notable sales figure of 557 units. Trap Queen Infused Pre-Roll, which was the top product in November, fell to the second position in December. Cherry Galaxy Infused Pre-Roll made its debut in the rankings at the third position. Stank Breath maintained a steady fourth place ranking for four consecutive months, while Cherry Gummies 10-Pack entered the rankings in December at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
