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Aug-2024
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Overview
Market Insights Snapshot
High Falls Canna New York has shown a notable improvement in the New York market, particularly in the Concentrates and Flower categories. In the Concentrates category, the brand moved up from being unranked in May 2024 to 20th place by August 2024, indicating a steady rise in consumer preference. Similarly, in the Flower category, High Falls Canna New York climbed from 29th place in May to 21st place by August, showcasing a significant upward trend. However, the brand did not make it into the top 30 for Pre-Rolls in July and August, which could be an area for potential improvement.
In the Edible category, High Falls Canna New York was not ranked in the top 30 until July 2024, when it entered at 46th place and subsequently moved to 45th place in August. This suggests a slow but positive progression in this segment. The Pre-Roll category, however, saw the brand drop out of the top 30 after June, which might be a concern for their market strategy in this category. Overall, the brand's performance in New York has been mixed, with strong gains in Flower and Concentrates, but weaknesses in Pre-Rolls and a slow start in Edibles.
Competitive Landscape
In the competitive landscape of the Flower category in New York, High Falls Canna New York has shown a notable upward trend in rankings and sales over the past few months. Starting at rank 29 in May 2024, High Falls Canna New York has climbed to rank 21 by August 2024, indicating a steady improvement in market position. This positive trajectory is underscored by a significant increase in sales, rising from $158,531 in May to $241,194 in August. In contrast, Hepworth, which started strong at rank 5 in May, has seen a decline, dropping to rank 19 by August, with a corresponding decrease in sales. Similarly, Cheech & Chong's and Ready 2 Roll have shown fluctuating ranks, with Cheech & Chong's not even making it to the top 20 in May and August, and Ready 2 Roll moving from rank 56 in May to 22 in August. Meanwhile, Gage Farms has made a remarkable leap from rank 46 in May to rank 20 in August, surpassing High Falls Canna New York in the most recent month. These dynamics suggest that while High Falls Canna New York is on an upward trajectory, the competitive environment remains highly fluid, with significant shifts in rank and sales among top players.
Notable Products
In August 2024, G13 Genius (3.5g) from High Falls Canna New York maintained its top position in the Flower category, with sales reaching 2748 units. Killer Queen HV (3.5g) also held steady at the second spot in the Flower category, showing a significant sales increase to 2234 units. Rosetta Stone (3.5g) remained consistent at the third rank in the Flower category, with sales rising to 1103 units. A new entry, Watermelon Dream Gummies 20-Pack (100mg), debuted at the fourth position in the Edible category. Gelato (3.5g) saw a slight drop from its previous fourth rank to the fifth position in the Flower category, with sales of 351 units in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
