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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, High Falls Canna New York concentrated 62.63% of sales in Flower with a year-over-year decline of 22.77% and a month-over-month drop of 9.86%, while Pre-Roll held 17.73% share with a 15.44% year-over-year gain but a 15.05% month-over-month decline. Tincture & Sublingual accounted for 10.85% share with a 42.20% year-over-year contraction and a 10.47% month-over-month dip, contrasted by Concentrates at 7.61% share, up 193.81% year-over-year and 8.39% month-over-month. Ultra-minor categories swung sharply: Edible at 0.66% share rose 95.63% month-over-month after a 93.77% year-over-year drop, and Topical at 0.51% share fell 57.95% year-over-year and 6.29% month-over-month. With overall brand sales down 22.88% year-over-year and average price up 5.27%, the mix signals reliance on a declining flagship (Flower) while growth engines (Concentrates, selective Pre-Roll SKUs) are too small to offset core-category pressure.
The mix shifts imply a positioning pivot opportunity inside New York: Concentrates’ 193.81% year-over-year and 8.39% month-over-month growth, despite just 7.61% share, points to a niche where price points around $34.29 can scale without eroding the $36.62 Flower price architecture, while Pre-Roll’s 15.44% year-over-year uptick but 15.05% month-over-month pullback indicates volatility tied to assortment or store coverage. With Flower at 62.63% share and a category-specific rank of 56, the current stance over-indexes a weakening segment and under-indexes the category where momentum exists; reallocating even a mid-single-digit share from Flower to Concentrates and stabilizing Pre-Roll velocity would counter the 22.88% brand-level year-over-year decline and reduce exposure to repeated double-digit month-over-month drops in two of the top three categories.
Competitive Landscape
High Falls Canna New York sits at rank #56 in NY Flower in May 2026, down 15 positions year over year from #41, and 11 spots below its February 2026 position of #45, while still well off its peak of #28 last reached in July 2024; in contrast, Leal advanced from #11 to #1 year over year and RYTHM moved from #10 to #4, indicating share consolidation at the top. With Dank. By Definition slipping from #1 to #2 despite a 38.1% sales decline and Rolling Green Cannabis edging up from #2 to #3 alongside a 13.0% sales dip, High Falls Canna New York’s double-digit rank decline and distance from its July 2024 peak imply erosion in relative velocity that, if unaddressed, points toward continued mid-pack drift as leaders widen the gap.
Notable Products
OG Kush Pre-Roll 2-Pack (1g) posted the largest movement in May 2026 with an 80.4% month-over-month gain and a climb to rank 2, while Sativa Blend Pre-Roll 2-Pack (1g) fell 27.4% and held at rank 4. Girl Scout Cookies X (3.5g) grew 7.1% and remained at rank 1, and Wedding Cake Pre-Roll 2-Pack (1g) declined 31.6% at rank 5. Four of the top ten are Pre-Roll SKUs concentrated between ranks 2–6 alongside two Flower items in the top 10, indicating a portfolio leaning into pre-roll momentum even as select SKUs face volatility; the mix implies a tactical push to scale pre-rolls while maintaining flagship Flower at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
