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Nov-2025
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Overview
Market Insights Snapshot
Generic AF has shown varied performance across different categories and states, with some notable movements in rankings. In Illinois, the brand's Vapor Pens category experienced a fluctuation in rankings over the past months. Despite not making it to the top 30 in August and September, it achieved the 30th position in October, only to drop slightly to 35th in November. This indicates a volatile yet potential upward trajectory in this category. Meanwhile, in New York, Generic AF maintained consistent rankings in the Edible category, holding steady at 19th place in August and September, before slightly dropping to 21st in October and November. This stability suggests a strong foothold in the Edible market despite minor fluctuations in sales figures.
In the Flower category in New York, Generic AF did not make it into the top 30 in November, after experiencing significant ranking changes between August and October. This could be indicative of challenges in maintaining a competitive edge in this segment. The Pre-Roll category also presented challenges, as the brand did not appear in the top 30 in August but entered the rankings at 82nd in September, dropping to 90th by November. Such movements highlight the competitive nature of the Pre-Roll market in New York. Additionally, the Vapor Pens category in New York showed a downward trend, with rankings slipping from 64th in August to 82nd by November, which may suggest a need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of Vapor Pens in Illinois, Generic AF has demonstrated notable fluctuations in its market position from August to November 2025. Initially ranked 36th in August, Generic AF experienced a dip in September, falling to 42nd, before rebounding to 30th in October, and then slightly declining to 35th in November. This volatility in rank is mirrored in its sales performance, which saw a significant drop in September but recovered in the following months. The brand's resurgence in October, where it surpassed competitors like Tales & Travels and Timeless, indicates a potential strategic adjustment or market response that temporarily boosted its standing. However, it still trails behind brands such as Redbud Roots, which maintained a more consistent rank and sales performance. This dynamic suggests that while Generic AF has the capability to climb the ranks, sustaining such momentum will require addressing the factors contributing to its inconsistent performance.
Notable Products
In November 2025, the top-performing product for Generic AF was Grape Gummies 20-Pack (100mg), maintaining its leading position from October with sales of 2077 units. Alaskan Thunder Full Spectrum CO2 Cartridge (1g) secured the second rank, marking its debut in the rankings. Blue Dream Distillate Cartridge (1g) climbed to third, up from the fourth position in October, indicating a positive sales trend. Cherry Gummies 20-Pack (100mg) dropped to fourth place, despite previously holding the second spot in October. Blue Raspberry Gummies 20-Pack (100mg) remained consistent at fifth place, continuing its trend from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
