.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Generic AF is stocked at 106 licensed dispensaries across New York, with the deepest coverage in New York, Queens, Syracuse, Albany, and Rochester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Generic AF concentrated 47.9% of September 2026 sales in Vapor Pens with a year-over-year decline of 13.7% and a month-over-month dip of 0.5%, while Edible accounted for 43.1% with a 2.4% YoY increase but a 14.1% MoM drop; Pre-Roll held 9.1% with a 50.1% YoY contraction yet a 64.5% MoM rebound. The brand’s average price fell 15.9% YoY to $21.01 as Vapor Pens averaged $23.70 and Edible $18.32, indicating price compression alongside a mix shift where Edible gained YoY but ceded MoM share to Pre-Roll’s surge. With Vapor Pens ranked 38 in Illinois, the mix implies reliance on a declining anchor category and volatile recovery in Pre-Roll, pointing to margin pressure and near-term volume being driven more by tactical pricing than sustained category momentum.
The juxtaposition of a 2.4% YoY lift in Edible against a 13.7% YoY drop in Vapor Pens and a 50.1% YoY contraction in Pre-Roll, combined with a 64.5% MoM spike in Pre-Roll and a 14.1% MoM pullback in Edible, implies a shift toward promotion-responsive tiers and episodic demand rather than stable repeat behavior. Given a 36.0% YoY brand sales decline and a 15.9% YoY price reduction, the category dynamics suggest that maintaining share in Vapor Pens at rank 38 in Illinois requires reallocating emphasis toward Edible for steadier YoY contribution while using Pre-Roll’s MoM volatility surgically, implying a positioning pivot toward value-led packs in Pre-Roll and differentiated formats in Edible to mitigate dependence on discounting in Vapor Pens.
Competitive Landscape
Generic AF sits at rank #38 in Illinois Vapor Pens in September 2026, a 1-place improvement from #39 year over year and a 3-place climb from #41 in June 2026, while still well below its peak of #22 in January 2025; meanwhile, &Shine advanced from #2 to #1 as of September 2026 and Fernway jumped from #13 to #3 alongside a 308.8% YoY sales gain, contrasting with Savvy sliding from #3 to #5 with a -32.7% YoY sales change—together indicating that Generic AF’s marginal rank lift is occurring amid sharper competitive reshuffling at the top, implying its current trajectory is one of incremental recovery rather than breakout resurgence.
Notable Products
Blue Dream Pre-Roll 5-Pack (2.5g) posted the standout move with a 68.6% month-over-month surge to rank 3, while Strawberry Gummies 20-Pack (100mg) slid 20.8% at rank 8. Blue Dream Distillate Cartridge (1g) held rank 1 with an 8.8% lift, and Green Crack Distillate Cartridge (1g) advanced 10.3% to rank 2. Four of the top ten are Edible SKUs, yet three of those fell between -9.7% and -31.7%, with Blue Raspberry Gummies 20-Pack (100mg) down 31.7% at rank 4, indicating the mix is tilting away from Edibles toward inhalables despite a single Edible outlier.
Within Vapor Pens, Skywalker OG Distillate Cartridge (1g) declined 11.3% at rank 9 while Alaskan Thunder Full Spectrum CO2 Cartridge (1g) dropped 29.1% at rank 10, yet the category’s leaders offset weakness as the number 1 and 2 SKUs grew 8.8% and 10.3%. The top product generated $84,607 alongside a 68.6% jump for the lead Pre-Roll, marking rank concentration at the top even as mid-tier Vapor Pens contract. The pattern implies Generic AF is consolidating demand into a few flagship inhalable SKUs while trimming underperforming Edibles and lower-ranked pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
