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Aug-2025
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Overview
Market Insights Snapshot
In Illinois, Generic AF's performance in the Vapor Pens category experienced some fluctuations over the summer months. Starting in May 2025 with a rank of 25, the brand dropped out of the top 30 in June, indicating a potential struggle in maintaining its market position. By July, Generic AF made a comeback, securing the 26th position, yet it slipped again in August to the 34th rank. This back-and-forth movement suggests challenges in sustaining consistent consumer interest or competitive pressures from other brands in the state. Despite these ranking changes, the sales figures indicate a notable peak in July, which could point to successful marketing or product initiatives during that month.
In New York, Generic AF showed a more stable performance in the Edible category, maintaining a steady rank around the high teens, fluctuating slightly between the 17th and 19th positions from May to August 2025. This stability suggests a solid consumer base and consistent demand for their edible products. However, in the Flower and Pre-Roll categories, the brand did not manage to break into the top 30, indicating potential areas for growth or improvement. In the Vapor Pens category, Generic AF showed some volatility, with rankings ranging from 56 to 65, which might reflect changing consumer preferences or market dynamics. Overall, New York presents both opportunities and challenges for Generic AF, with room for expansion in certain product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic AF has experienced fluctuations in its market position, with its rank shifting from 25th in May 2025 to 34th by August 2025. This indicates a volatile performance compared to competitors like Lula's, which maintained a more stable and improving rank, moving from 35th to 32nd over the same period. Despite a dip in sales in June, Generic AF showed resilience with a rebound in July, yet it was unable to sustain this momentum into August. Meanwhile, Timeless and Marmas have shown consistent improvements in their rankings, suggesting a competitive pressure on Generic AF to innovate or adjust its strategies to regain its foothold in the market. The absence of Generic AF from the top 20 brands in any month highlights the competitive challenges it faces in this category.
Notable Products
In August 2025, Generic AF's top-performing product was the Blue Raspberry Gummies 20-Pack (100mg) in the Edible category, maintaining its number one rank since June with sales of 2080 units. The Alaskan Thunder Full Spectrum CO2 Cartridge (1g) in the Vapor Pens category rose to the second position with a consistent presence in the top three over the months. Skywalker OG Distillate Cartridge (1g), another Vapor Pens product, secured the third spot, showing a climb from its absence in rankings earlier. Cherry Gummies 20-Pack (100mg) made a notable appearance in fourth place, improving from its previous unranked status in July. Blood Orange Gummies 20-Pack (100mg) held steady in fifth place, indicating stable demand within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
