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Apr-2025
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Overview
Market Insights Snapshot
Generic AF has shown a varied performance across different categories and states. In Illinois, the brand's Vapor Pens have maintained a steady presence within the top 30, although their rank slipped slightly from 19th in January 2025 to 26th by April 2025. This decline in ranking, despite maintaining a consistent sales figure around $429,809 in April, suggests increased competition or shifting consumer preferences in the Illinois market. Meanwhile, in New York, Generic AF's Edibles have consistently held the 17th position for three out of the four months analyzed, indicating a stable demand. However, it's worth noting that their Flower and Pre-Roll categories did not make it into the top 30 rankings, which could be an area of concern or opportunity for growth.
In terms of category performance, Generic AF's Vapor Pens in New York made a notable debut in March 2025, entering the top 30 at the 53rd position, which reflects a potential upward trend worth monitoring. The Pre-Roll category in New York experienced a decline in visibility, with rankings available only for January and February, suggesting a potential decrease in consumer interest or market presence. Interestingly, while the Flower category did not rank within the top 30, it maintained a consistent sales volume, hinting at a loyal customer base that might not be large enough to boost its ranking but still contributes to steady revenue. These insights highlight the nuanced performance of Generic AF across different states and categories, revealing both strengths and areas for potential improvement.
Competitive Landscape
In the competitive landscape of Vapor Pens in Illinois, Generic AF experienced notable fluctuations in its ranking from January to April 2025, impacting its market position and sales trajectory. Initially ranked at 19th in January, Generic AF saw a slight decline, stabilizing at the 26th position by March and April. This downward trend contrasts with competitors like Revolution Cannabis, which maintained a relatively stable ranking around the low 20s, and Nuvata, which hovered around the mid-20s, indicating a more consistent performance. Despite the rank drop, Generic AF's sales figures remained competitive, suggesting resilience in consumer demand. However, the brand must strategize to regain its earlier momentum and counteract the steady performances of rivals like Generic IL, which showed a rebound in April, climbing back to the 23rd position. These dynamics underscore the need for Generic AF to innovate and differentiate itself to enhance its standing in the Illinois Vapor Pens market.
Notable Products
In April 2025, Generic AF's top-performing product was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking consistently from January to April with sales of 3,257 units. The Alaskan Thunder Full Spectrum CO2 Cartridge (1g) also showed strong performance, holding the second position after climbing from fifth in February. Skywalker OG Distillate Cartridge (1g) remained steady at third place for two consecutive months, despite a decline in sales. The Pineapple Express Distillate Cartridge (1g) entered the rankings for the first time in April, securing the fourth spot. Lastly, the Green Crack Distillate Cartridge (1g) returned to the top five, ranking fifth after being unranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
