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Aug-2024
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Overview
Market Insights Snapshot
Generic AF has shown a stable yet fluctuating performance across various states and categories over the past few months. In New York, the brand maintained its position at rank 13 in the Edible category for both May and June 2024, before dropping slightly to rank 17 in July and August 2024. This indicates a relatively stable presence in the market, with some minor fluctuations that could be attributed to seasonal trends or competitive pressures. Their sales figures also reflect this pattern, with a notable increase from $82,163 in May to $112,600 in June, followed by a dip to $88,375 in July and a recovery to $108,368 in August, showcasing resilience and a capacity to bounce back.
Interestingly, Generic AF did not make it into the top 30 brands in other states or categories during this period, which could be seen as a missed opportunity or a potential area for growth. The absence of rankings in additional states or categories suggests that the brand might be focusing its efforts primarily on the New York market, or it may be facing stiff competition elsewhere. This could also imply that while they have a strong foothold in the Edible category in New York, there is significant room for expansion and improvement in other regions and product categories. Observing these trends could provide valuable insights for stakeholders looking to understand the brand's market dynamics and growth potential.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Generic AF has experienced notable fluctuations in its rank and sales over the past few months. Starting from a strong position at rank 13 in May 2024, Generic AF maintained this rank in June but saw a decline to rank 17 in both July and August. This dip in rank coincides with a decrease in sales from June to July, although sales rebounded in August. In comparison, Hysteria consistently outperformed Generic AF, maintaining ranks between 14 and 16, and showing a steady increase in sales. Similarly, Pure Vibe showed a significant improvement, moving from rank 20 in May to rank 15 by August, with a notable sales increase. Meanwhile, 1906 and OMO - Open Minded Organics also displayed competitive performances, with 1906 maintaining a relatively stable rank and OMO showing a gradual improvement. These trends suggest that while Generic AF remains a strong contender, it faces stiff competition from brands that are either improving their market positions or maintaining steady growth, highlighting the need for strategic adjustments to regain and sustain higher rankings.
Notable Products
In August 2024, the top-performing product from Generic AF was Strawberry Gummies 20-Pack (100mg), maintaining its first-place ranking with notable sales of 1307 units. Cherry Gummies 20-Pack (100mg) held steady in second place, while Green Apple Gummies 20-Pack (100mg) climbed to third, up from fourth in July. Blood Orange Gummies 20-Pack (100mg) dropped to fourth place from third. Lemon Gummies 20-Pack (100mg) re-entered the rankings in fifth place. These shifts highlight the consistent popularity of the Strawberry Gummies and the dynamic changes among the other flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
