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Oct-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Generic AF has experienced notable fluctuations in the Vapor Pens category. After a concerning dip in rankings from 27th in July 2025 to 41st in September, the brand managed to recover to the 30th position by October. This rebound indicates a potential strategic adjustment or market response that helped regain its footing. Despite the recovery, the brand's absence from the top 30 in August and September could be a point of concern, suggesting challenges in maintaining consistent consumer interest or competitive pressures. The sales figures reflect this volatility, with a significant drop in August followed by a partial recuperation in October, hinting at a complex market dynamic.
In New York, Generic AF's performance across categories presents a mixed picture. In the Edible category, the brand maintained a relatively stable ranking, hovering around the 19th to 21st positions, while experiencing a gradual decline in sales. This stability in ranking, despite declining sales, may indicate strong competition and market saturation. Conversely, in the Flower category, the brand showed a dramatic improvement in September, reaching 51st place from a previous 91st, before falling back to 81st by October. This suggests a temporary surge in popularity or a successful campaign that was not sustained. Additionally, the brand's entry into the Pre-Roll category by September, ranking 80th, marks a new venture, although not yet breaking into the top 30. Such movements underscore the brand's varying strategies and market reception across different product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic AF has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In July 2025, Generic AF held the 27th position, but by August, it dropped to 36th, and further declined to 41st in September, before rebounding to 30th in October. This volatility suggests challenges in maintaining market share amidst strong competition. Notably, Dabstract consistently ranked higher than Generic AF, despite a drop from 24th in September to 28th in October. Meanwhile, Snackbar showed a positive trajectory, climbing from 44th in July to 29th in October, surpassing Generic AF. Good Green also demonstrated competitive pressure, with a peak at 21st in August before falling to 32nd in October. Skyy maintained a relatively stable position, slightly ahead of Generic AF in October. These shifts highlight the intense competition in the Illinois vapor pen market, where Generic AF must strategize to enhance its ranking and sales performance.
Notable Products
For October 2025, the top-performing product from Generic AF was Grape Gummies 20-Pack (100mg) in the Edible category, achieving the number 1 rank with notable sales of 2344 units. Cherry Gummies 20-Pack (100mg) followed closely, moving up from 5th in September to 2nd in October with a significant increase in sales. Blue Dream Distillate Cartridge (1g) in the Vapor Pens category ranked 3rd, re-entering the top ranks after not being listed in the previous two months. Gorilla Glue x Garlicane Pre-Roll 2-Pack (1g) saw a slight drop, moving from 2nd in September to 4th in October. Green Crack Distillate Cartridge (1g) entered the rankings at 5th place, marking its first appearance in the top five for the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
