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Sep-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Generic AF has shown some dynamic movements in the Vapor Pens category. The brand saw a significant jump from a rank of 33 in June 2025 to 25 in July, but unfortunately, it slipped out of the top 30 by August and further declined to rank 39 by September. This indicates a volatile performance in Illinois, which could be attributed to various market factors or competitive pressures. Despite this, the brand managed to achieve a notable sales peak in July, suggesting a potential opportunity for regaining its position if the factors influencing the decline are addressed.
In New York, Generic AF's performance varied across different product categories. In the Edible category, the brand maintained a consistent presence within the top 20, ranking 18th in June and holding steady at 19th by September. This suggests a stable consumer demand for their edibles in New York. Conversely, their Vapor Pens saw a downward trend, dropping from 57th in June to 70th by September, indicating a need for strategic adjustments. Interestingly, the Flower category experienced a dramatic improvement, leaping from 97th in August to 48th in September, highlighting a growing interest or successful market penetration in that segment. The Pre-Roll category, however, did not see consistent ranking data, which may imply challenges in maintaining a competitive edge in that space.
Competitive Landscape
In the competitive landscape of Vapor Pens in Illinois, Generic AF has experienced notable fluctuations in its market position from June to September 2025. In June, Generic AF ranked 33rd, but saw a significant improvement in July, climbing to 25th, before dropping to 34th in August and 39th in September. This volatility in rank is reflective of the dynamic nature of the market, where competitors such as Cookies and Marmas have also shown variability in their standings. Notably, Cookies achieved a peak rank of 22nd in August, indicating a strong sales performance that month, while Mozey Extracts saw a decline in rank over the same period. Despite these shifts, Generic AF's sales figures reveal a peak in July, suggesting a temporary surge in consumer demand or successful promotional efforts. Understanding these trends and the competitive dynamics can provide valuable insights for stakeholders looking to leverage advanced data for strategic decision-making in the Illinois Vapor Pens market.
Notable Products
In September 2025, the top-performing product from Generic AF was Blue Raspberry Gummies 20-Pack (100mg) in the Edible category, maintaining its consistent first-place ranking despite a sales decrease to 2180 units. Strawberry Gummies 20-Pack (100mg) climbed to the second position from fifth place in August, showing a notable improvement in ranking. Gorilla Glue x Garlicane Pre-Roll 2-Pack (1g) re-entered the rankings in third place, with a sales figure of 1706 units, highlighting its strong performance after a previous absence. Cherry Gummies 20-Pack (100mg) dropped to fourth place from third in August, while Blood Orange Gummies 20-Pack (100mg) fell to fifth place, experiencing a significant decrease in sales. This month marked a dynamic shift in the rankings of the Edible category, with Strawberry Gummies showing the most significant positive change.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
