.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Generic AF has shown a varied performance across different states and product categories over recent months, with some notable trends and shifts. In Illinois, the brand's Vapor Pens category experienced a significant uptick in rankings, moving from 29th in April to 23rd by July. This upward trajectory is underscored by a substantial increase in sales from April to July, indicating a growing consumer preference for their vapor products. However, their performance in New York presents a mixed picture. While the Edible category has seen a steady rise from 19th to 15th place, the Flower category remains outside the top 30, suggesting room for improvement in that segment.
In the New York market, Generic AF's Pre-Roll category did not rank in April but entered the rankings at 91st place in May and maintained this position through July, indicating a nascent but stable presence. Meanwhile, their Vapor Pens in New York showed a slight fluctuation, ranking 55th in April, dropping to 61st in May, and then oscillating between 56th and 62nd in subsequent months. This suggests a competitive landscape where consumer preferences are still solidifying. Overall, while Generic AF is making strides in certain categories and markets, there are areas where the brand has yet to achieve significant penetration or growth, leaving opportunities for strategic focus and expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic AF has experienced notable fluctuations in both rank and sales over the past few months. In April 2025, Generic AF was ranked 29th, but by July, it had improved its position to 23rd, indicating a positive trajectory in market presence. This improvement is significant, especially when compared to competitors like Dabstract and Vapin Ape, which have shown less consistent rank changes. Notably, Cookies experienced a dramatic drop from 19th in May to 38th in June, before recovering to 22nd in July, highlighting the volatility in this market segment. Despite these fluctuations, Generic AF's sales have shown a strong upward trend, culminating in a significant increase in July, surpassing its May sales figures. This suggests a growing consumer preference or effective marketing strategies that have helped bolster its market position against established brands like Revolution Cannabis, which maintained a relatively stable rank throughout the same period.
Notable Products
In July 2025, the top-performing product for Generic AF was Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with notable sales of 2747 units. Blue Raspberry Gummies 20-Pack (100mg) in the Edible category climbed to the second position, following its top rank in June 2025. Alaskan Thunder Full Spectrum CO2 Cartridge (1g) improved to third place in the Vapor Pens category, recovering from its fifth position in June. Maui Waui Distillate Cartridge (1g) entered the rankings in July at fourth place, while Blood Orange Gummies 20-Pack (100mg) appeared at fifth, showing a consistent upward trend in sales. The shift in rankings highlights a strong performance in both the Vapor Pens and Edible categories for Generic AF.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
