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Dec-2025
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Overview
Market Insights Snapshot
Generic AF's performance in the Illinois market, particularly in the Vapor Pens category, shows a notable upward trend. Starting from a rank of 40 in September 2025, the brand climbed to 33 in October, although it slightly declined and stabilized at 35 in November and December. This movement indicates a positive reception in the Illinois market, despite the slight dip towards the end of the year. The sales figures reflect this trend, with a significant jump from September to October, followed by a consistent performance in the subsequent months. This suggests that while the brand has not yet broken into the top 30, it is making steady progress and could potentially achieve higher rankings with sustained efforts.
In New York, Generic AF's performance across different categories presents a mixed picture. The Edible category maintained a steady ranking around the 21st position from October to December, showcasing a stable market presence. However, the Flower category did not make it into the top 30 after October, indicating challenges in maintaining competitiveness in this segment. Meanwhile, Pre-Rolls and Vapor Pens showed fluctuating rankings, with Pre-Rolls experiencing a slight improvement in December, while Vapor Pens faced a downward trajectory, ending the year at rank 87. This varied performance across categories in New York suggests that while Generic AF has a foothold in some areas, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Generic AF has shown a notable improvement in its market position over the last few months of 2025. Starting from a rank of 40 in September, it climbed to 33 in October, maintaining a steady position around 35 in November and December. This upward trend in rank is indicative of a positive reception in the market, likely driven by a significant increase in sales from September to October. However, when compared to competitors like Simply Herb, which peaked at rank 27 in November, and Revolution Cannabis, which held a stronger position in the earlier months, Generic AF still faces stiff competition. Despite this, the brand's ability to improve its rank amidst declining sales for brands like Kushy Punch and fluctuating performances from others suggests a resilient market strategy that could further enhance its standing in the Illinois vapor pen category.
Notable Products
In December 2025, the top-performing product for Generic AF was Blue Raspberry Gummies 20-Pack (100mg) in the Edible category, achieving the highest rank of 1 with impressive sales of 2215 units. Blue Dream Pre-Roll 2-Pack (1g), a new entrant in the Pre-Roll category, secured the second position. Alaskan Thunder Full Spectrum CO2 Cartridge (1g) climbed to the third spot from fifth in November, showing a strong performance in the Vapor Pens category. Strawberry Gummies 20-Pack (100mg) maintained a consistent presence in the Edible category, ranking fourth. Cherry Gummies 20-Pack (100mg) experienced a slight drop, moving from third to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
