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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Generic AF concentrated 49.38% of May 2026 sales in Vapor Pens, where year-over-year revenue fell 56.42% and month-over-month slipped 2.46%, while Edible rose to 45.93% share with 7.94% YoY growth and a 10.64% MoM increase; Pre-Roll shrank to 4.69% share with a 60.84% YoY decline and a 43.50% MoM drop. The category rebalancing coincides with a 22.98% YoY decrease in average price to $21.42 and a Vapor Pens rank of 37 in Illinois, implying a pivot toward Edible volumes offsetting Vapor Pens contraction but not yet lifting the overall brand trajectory.
The mix shift toward Edible alongside a 56.42% YoY contraction in Vapor Pens and a 60.84% YoY decline in Pre-Roll suggests Generic AF’s positioning is migrating from inhalables to ingestibles, with MoM signals (Edible up 10.64% versus Vapor Pens down 2.46%) indicating near-term momentum where price elasticity is working. Holding a 37 rank in Illinois Vapor Pens while Edible gains share to 45.93% implies the brand’s competitive leverage will come from deepening Edible penetration and reducing reliance on a weakening Vapor Pens base, using lower price points to convert demand across formats.
Competitive Landscape
Generic AF ranks #37 in IL Vapor Pens in May 2026, down 14 positions year over year from #23, and flat versus three months ago at #37; this sits well below its peak of #22 from January 2025 and contrasts with top-tier stability where &Shine held #1 year over year while its sales declined 2.48%, and Select moved up from #3 to #2 despite a 5.37% sales contraction. Further, Joos slipped from #2 to #3 alongside a 39.65% sales drop, while RYTHM edged up from #5 to #4 with an 11.40% decline, indicating that category share is consolidating at the top even amid negative growth; the implication is that Generic AF’s downward rank trajectory in a contracting leaderboard suggests retention challenges rather than just category softness.
Notable Products
The steepest decline came from Strawberry Gummies 20-Pack (100mg), which fell 28.5% month over month to rank 9, while Cherry Gummies 20-Pack (100mg) dropped 33.2% to rank 10, signaling erosion at the lower end of the edible lineup. In contrast, Blue Raspberry Gummies 20-Pack (100mg) surged 66.9% month over month to rank 1, and Blue Dream Distillate Cartridge (1g) climbed 29.7% to rank 2, which together indicate momentum concentrated at the very top skus rather than broad-based gains. Four of the top ten are Edible SKUs, yet Vapor Pens held ranks 2 through 6 with movements ranging from +17.5% at rank 4 to -10.4% at rank 6, implying category balance is tilting toward higher-velocity leaders and away from trailing flavors. The pattern implies Generic AF is consolidating demand into a few hero SKUs while pruning tail variants, pointing the commercial mix toward depth in leading flavors and sustained support for core Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
