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Dec-2024
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Overview
Market Insights Snapshot
Generic AF has shown a noteworthy upward trajectory in the Vapor Pens category in Illinois. Starting from a rank of 31 in September 2024, the brand has climbed steadily to secure the 19th position by December. This consistent improvement suggests a growing acceptance and preference for their vapor products among consumers in the state. While the exact sales figures for December are not shared here, it is clear that there has been a substantial increase since September, indicating strong market performance. On the other hand, in New York, the brand's performance in the Flower category has been less impressive, with rankings falling from 39 in September to 92 by December, indicating potential challenges in this segment.
In the Edible category in New York, Generic AF maintained a relatively stable presence, fluctuating slightly between the 14th and 17th positions over the four-month period. This stability, despite the competitive nature of the market, could point to a loyal customer base or effective brand positioning strategies. However, the absence of Generic AF from the top 30 in the Flower category during the latter months highlights an area for potential improvement or strategic reevaluation. Such insights into their performance across different states and categories can be vital for understanding their market dynamics and planning future growth strategies.
Competitive Landscape
In the Illinois Vapor Pens category, Generic AF has shown a notable upward trajectory in rankings over the last few months of 2024, moving from a rank of 31 in September to 19 by December. This improvement is significant as it indicates a successful strategy in capturing market share, especially when compared to competitors like High Supply / Supply, which experienced a slight decline, dropping from 16 to 18 in the same period. Meanwhile, Crystal Clear also saw fluctuations but ended December at rank 17, slightly ahead of Generic AF. The consistent rise in rank for Generic AF suggests a positive reception in the market, potentially driven by competitive pricing or product differentiation. This trend positions Generic AF as a growing contender in the Illinois vapor pen market, challenging established brands and indicating a promising trajectory for future sales growth.
Notable Products
In December 2024, the top-performing product for Generic AF was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with a notable sales figure of 5031 units. The Skywalker OG Distillate Cartridge (1g) also performed well, climbing back to the second position from fourth in November, showing a strong sales increase. The Sour Diesel Distillate Cartridge (1g) debuted in the rankings at third place, indicating a successful product launch or increased popularity. The Green Crack Distillate Cartridge (1g) experienced a resurgence, moving up to fourth place after being unranked in November. Lastly, the Cherry Gummies 20-Pack (100mg) in the Edible category remained stable at fifth place, showing consistent demand despite a slight decrease in sales compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
