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Sep-2024
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Overview
Market Insights Snapshot
In the state of New York, Kingsroad has shown a mixed performance across different cannabis product categories over the recent months. In the Concentrates category, Kingsroad has managed to maintain a relatively stable position, fluctuating slightly between ranks 18 and 20 from June to September 2024. This indicates a consistent presence in the market despite a notable dip in sales in July and August, followed by a recovery in September. However, the brand's performance in the Vapor Pens category has seen a significant decline, dropping from rank 21 in June to 55 by September. This downward trend suggests challenges in maintaining competitiveness in this popular category.
For Pre-Rolls, Kingsroad did not appear in the top 30 rankings for July and September, which could be indicative of a struggle to capture market share in this category within New York. The absence from the top rankings in two out of four months highlights potential issues in product positioning or consumer preference shifts. Despite these challenges, Kingsroad's overall sales figures in the Concentrates category suggest a potential area for growth and focus. The brand's ability to rebound in sales for Concentrates in September points to a possible strategy that could be leveraged to improve standings in other categories as well.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Kingsroad has experienced fluctuations in its rankings and sales, reflecting a dynamic and challenging environment. Over the past few months, Kingsroad's rank has oscillated between 18th and 20th, indicating a struggle to maintain a stable position within the top 20. Notably, Olio has shown a significant upward trend, jumping from being unranked in July to securing the 16th position by September, which suggests a strong recovery and potential threat to Kingsroad's market share. Meanwhile, Lobo has seen a decline, dropping from 13th in July to 20th in September, which could present an opportunity for Kingsroad to capitalize on Lobo's weakening performance. Additionally, Veterans Choice Creations (VCC) has shown resilience, consistently staying around the 18th and 19th positions, which highlights the competitive pressure Kingsroad faces to maintain its rank. These insights underscore the importance for Kingsroad to strategize effectively to enhance its market presence amidst fluctuating sales and rankings.
Notable Products
In September 2024, the top-performing product for Kingsroad was Grandpa's Stash x Lemon Kush Live Resin Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its rank from August as the number one product with sales of 256 units. Super Sour Glue Live Resin Cartridge (1g) in the Vapor Pens category held steady at the second position, showing consistency from the previous month. Grandpa's Cookies Live Resin (1g) in Concentrates improved its rank from fourth in August to third in September, indicating a positive trend. Meanwhile, Grandpa Stash x Lemon Kush Pre-Roll 2-Pack (1g) slipped to fourth place from third, suggesting a slight decline in its performance. Presidential Purps Live Resin Cartridge (1g) re-entered the rankings in fifth place, showing some resilience in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
