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Jun-2024
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Overview
Market Insights Snapshot
In New York, Kingsroad has shown varied performance across different product categories over the past few months. In the Concentrates category, the brand has maintained a steady presence, ranking 12th in March 2024, slipping slightly to 13th in April, and then experiencing a minor drop to 16th in May before recovering to 15th in June. This indicates a stable but slightly fluctuating trend in their market position. However, in the Pre-Roll category, Kingsroad did not make it into the top 30 until May, where they debuted at 73rd place, maintaining the same rank in June. This could be seen as a sign of either a growing presence in a competitive market or a need for improvement to climb higher in the rankings.
The Vapor Pens category tells a more dynamic story for Kingsroad in New York. Starting at 27th place in March 2024, the brand saw a slight decline to 28th in April and May, before making a significant leap to 20th place in June. This upward trajectory suggests that Kingsroad is gaining traction and possibly increasing its market share in this category. The overall sales figures support this trend, showing a substantial increase from March to June. While these insights provide a snapshot of Kingsroad's performance, a deeper dive into market strategies and consumer preferences could offer further understanding of their positioning.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Kingsroad has shown a notable improvement in its rank and sales over recent months. Despite starting at a lower position, Kingsroad climbed from 27th place in March 2024 to 20th place by June 2024. This upward trend in rank is mirrored by a significant increase in sales, suggesting a growing market presence. In contrast, competitors like Mfused and Bloom have experienced fluctuating ranks, with Mfused re-entering the top 20 in June 2024 at 18th place after missing the rankings in previous months, and Bloom oscillating between 20th and 26th place. Meanwhile, Plug Play and Hepworth have also seen varied performance, with Plug Play dropping to 22nd place in June 2024 and Hepworth declining from 9th place in March 2024 to 19th place in June 2024. This dynamic environment highlights Kingsroad's potential for continued growth amidst a competitive market.
Notable Products
In June 2024, the top-performing product from Kingsroad was Apricot Scones Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from May with sales of $748. Pineapple Upside Down Cake Live Resin Cartridge (1g) secured the second position, a new entry in the rankings for June. Super Sour Glue Live Resin Cartridge (1g) followed closely in third place, also debuting in the rankings this month. Grandpa's Stash x Lemon Kush Live Resin Infused Pre-Roll 2-Pack (1g) dropped to fourth place from its previous second position in May. Lastly, Presidential Purps Live Resin Cartridge (1g) moved down to fifth place from fourth in May, indicating a slight decline in its performance.
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