May-2026
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YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Kingsroad concentrated 56.40% of sales in Concentrates with a year-over-year decline of 65.69% and a month-over-month drop of 5.26%, while Pre-Roll held 37.88% share with a 49.98% YoY decline and a 17.09% MoM decline; Vapor Pens fell to 5.72% share with a 94.05% YoY contraction and a 41.91% MoM decline. The brand’s average price rose 49.95% YoY to $74.80, and Concentrates pricing averaged 113.14, positioning the portfolio toward higher-ticket items as overall brand sales contracted 70.27% YoY; this pattern implies a shrinking but more premium-skewed mix centered on Concentrates.
Category concentration aligns with a rank of 22 in Concentrates in New York and a 56.40% share of Kingsroad’s own mix, while Pre-Roll’s 17.09% MoM decline versus Concentrates’ 5.26% MoM drop indicates relative stabilization in the lead category. With Vapor Pens down 94.05% YoY and just 5.72% share, the portfolio is de-emphasizing breadth in favor of depth at higher average prices, which implies a defensive positioning that trades volume for margin exposure within Concentrates.
Competitive Landscape
Kingsroad sits at rank #22 in New York Concentrates in May 2026, sliding 16 positions year over year from #6 while also dropping 8 spots since February 2026 from #14, despite a historical peak at #5 in July 2025; meanwhile, Mfny (Marijuana Farms New York) held #1 year over year and remains #1 currently with 55.0% YoY sales growth, and UMAMII surged from #30 YoY to #4 with 3,769.7% YoY sales growth, indicating competitors are moving up the ladder as Kingsroad moves down. In parallel, Jetpacks advanced from #4 YoY to #2 with 128.6% YoY sales growth while RYTHM improved from #5 YoY to #3 alongside 91.0% YoY growth, contrasting Kingsroad’s 12-place decline from its July 2025 peak to today and an 8-rank drop over the last three months; together these shifts imply Kingsroad’s rank trajectory points to share being ceded to faster-rising rivals unless a reversal reclaims mid-teen ranking.

Notable Products
Ztardust Live Resin Baller Jar (3.5g) posted the largest month-over-month gain at +76.7% while climbing into rank 3, contrasting with Gelonade Soap x Lemon Kush Live Resin Infused Pre-Roll 14-Pack (7g) dropping -45.8% at rank 4. Tango Gelee Live Resin (3.5g) held rank 1 with +46.5% growth, and Ice Cream Mintz Live Resin Cartridge (1g) fell -31.9% at rank 5. Four of the top ten are Pre-Roll SKUs while three are Concentrates, and the dollar gap between rank 1 and rank 4 sits at $10,153 alongside a -11.8% slide for Super Sour Glue Solventless Live Rosin (3.5g) at rank 8. The mix suggests Kingsroad is tilting toward higher-potency concentrates as growth engines while recalibrating larger pack Pre-Rolls that are losing momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







