Empower

Data Snapshot: Jun 11, 2024
Empower Cannabis Brand Logo
<$50K

May-2024

Sales

Growth

Trend

6-Month

6

Product Count

SKUs

Empower

Overview

Empower is a distinguished cannabis brand known for its commitment to ethical production and the promotion of wellness through its CBD-infused products. The brand provides education platforms to help individuals understand the full impact of cannabis and also champions economic empowerment, with initiatives aimed at benefitting formerly incarcerated individuals and supporting criminal justice reform. A visit to their website unveils a proprietary line of aromatic topical oil blends and soaking salts, a conscious alternative to harmful pharmaceuticals.
Markets

Empower Locations

Product Trends

Empower Categories

Empower Sales

Market Insights Snapshot

Empower Historical Sales by Category

Empower has shown notable performance in the Topical category in Oregon over recent months. Despite not being in the top 30 brands in February, March, and April 2024, Empower made a significant leap to rank 4th in May 2024. This upward movement suggests a strong market acceptance and growing consumer preference for their topical products. The absence from the rankings in the earlier months indicates either a strategic entry or a substantial improvement in their market positioning and product offerings.

While the specific sales figures for March and April are not disclosed, the available data points to a positive trend in Empower's performance. Their ability to break into the top 5 in a competitive market like Oregon highlights their potential for further growth. Observing their future rankings and sales data could provide deeper insights into their market strategies and consumer reception. For now, Empower's breakthrough in May is a noteworthy development, demonstrating their resilience and capability to capture market share in the Topical category.

May-2024 Rank
Topical
Empower

Competitive Landscape

In the Oregon Topical category, Empower has shown a notable resurgence, climbing to the 4th rank in May 2024 after not being in the top 20 for the previous months. This upward movement indicates a positive trend in consumer preference and market penetration. In contrast, Peak Extracts and Angel (OR) both entered the rankings at the 5th position in May 2024, suggesting they are also gaining traction but still lag behind Empower. Meanwhile, Synergy Skin Worx consistently held the 3rd rank from February to May 2024, indicating a strong and stable market presence. This competitive landscape highlights Empower's potential for continued growth, especially if it can maintain or improve its current trajectory against these competitors.

Empower market ranking for OR Topical

Empower

Notable Products

In May 2024, the top-performing product from Empower was White Label - CBD Topical Relief Lemon Verbena Lotion (175mg CBD, 50ml), maintaining its first-place rank consistently for four months, with sales reaching 104 units. The White Label - CBD/THC 1:1 Topical Relief Oil (34mg THC, 34mg CBD, 9ml) climbed to second place with notable sales of 35 units, up from its third-place rank in March. The Black Label - 4Play Sensual Oil (150mg THC, 5ml) held the third position, showing a slight increase in sales from April to May. White Label - CBD Cedarwood x Bergamot Extra Strength Lotion (175mg CBD, 50ml) re-entered the rankings at third place in May after being unranked in March and April. Similarly, White Label - CBD Topical Relief Oil (68mg CBD, 9ml) also secured the third position in May, marking its highest rank since its fourth-place debut in April.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
White Label - CBD Topical Relief Lemon Verbena Lotion (175mg CBD, 50ml)
Topical
1
1
1
1
White Label - CBD/THC 1:1 Topical Relief Oil (34mg THC, 34mg CBD, 9ml)
Topical
>5
3
>5
2
Black Label - 4Play Sensual Oil (150mg THC, 5ml)
Topical
3
2
4
3
White Label - CBD Cedarwood x Bergamot Extra Strength Lotion (175mg CBD, 50ml)
Topical
4
>5
>5
3
White Label - CBD Topical Relief Oil (68mg CBD, 9ml)
Topical
>5
>5
4
3
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