Market Insights Snapshot
In Oregon, the cannabis brand Empower has shown a notable presence in the Topical category, maintaining a position within the top 10 across the last four months. Starting from October 2023, Empower held the 4th rank consistently into November 2023, demonstrating strong performance with sales peaking at $10,899. However, there was a noticeable shift in December 2023, as the brand's rank dropped to 8th and further slipped to 7th by January 2024. This decline in rank was accompanied by a significant decrease in sales, dropping to $3,857 by January 2024. This trend suggests a cooling in Empower's market performance in Oregon's Topical category, highlighting potential challenges in maintaining its earlier strong market position.
Despite the downturn in recent months, Empower's initial top 5 ranking in the Topical category in Oregon for two consecutive months is commendable. The subsequent drop in rank from December 2023 to January 2024 indicates a shift in consumer preference or increased competition within the market. The absence of Empower from the top 20 brands in any other state or category, based on the provided data, suggests a focused market presence in Oregon. This concentrated effort might be a double-edged sword, providing both an opportunity for solidified brand loyalty within a specific market and a risk of limited geographical diversification. For a comprehensive analysis of Empower's performance across different states and categories, a broader dataset would be required, yet the current trend in Oregon provides insightful glimpses into the brand's market dynamics.
In the competitive landscape of the topical cannabis market in Oregon, Empower has experienced a notable fluctuation in its ranking and sales over the recent months. Starting strong at 4th place in October and November 2023, Empower saw a dip to 8th in December before slightly recovering to 7th in January 2024. This shift in rank is particularly interesting when considering the performance of its competitors. For instance, Peak Extracts demonstrated a significant improvement, moving from 7th to 5th place, overtaking Empower by January 2024 with higher sales. Similarly, Sacred Herb Medicinals also showed a robust performance, peaking at 5th place in December 2023, although it slightly fell behind Empower in January 2024. Meanwhile, Angel (OR) consistently outperformed Empower in sales from October to December, despite a slight drop in rank to 6th place in January 2024. This competitive analysis highlights the dynamic nature of the market and underscores the importance for Empower to strategize effectively to regain and enhance its market position amidst these fluctuations.
In January 2024, the top-performing product for Empower was Black Label - Lavender x Bergamot Soaking Salts (80.4mg CBD, 72mg THC, 16oz) in the Topical category, with sales reaching 36 units. Following closely, Black Label - THC/THCA Topical Relief Oil (8mg THC, 50mg THCA, 9ml) and White Label - CBD Topical Relief Lemon Verbena Lotion (175mg CBD, 50ml) secured the second and third ranks, respectively, both showing a consistent upward trend in their rankings over the past months. Notably, the Black Label - THC/THCA Topical Relief Oil jumped from not being ranked in October 2023 to the second position in January 2024, indicating a significant increase in popularity. The Black Label - 4Play Sensual Oil, despite being the top seller in November 2023, dropped to the fourth position by January 2024. These shifts highlight changing consumer preferences within Empower's product line, with a notable interest in topical products featuring both CBD and THC.