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Jun-2024
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Overview
Market Insights Snapshot
Empower has shown a notable performance in the Topical category in Oregon. In April 2024, the brand achieved a significant milestone by securing the 4th rank. This is particularly impressive considering that Empower was not in the top 30 brands in March 2024. This upward movement indicates a growing acceptance and popularity of Empower's products in the Oregon market. However, the absence of ranking data for May and June 2024 suggests that the brand might have fallen out of the top 30 again, which could be a point of concern for sustained market presence.
The fluctuations in Empower's rankings highlight the competitive nature of the Topical category in Oregon. While the brand's April 2024 performance is commendable, maintaining a consistent presence in the top rankings is crucial for long-term success. The sales figure for March 2024 was $12,652, providing a baseline for understanding the brand's market dynamics. The lack of ranking in subsequent months could imply that while Empower had a moment of success, other brands may have outperformed them in the following months. Observing these trends can offer valuable insights into the brand's market strategies and consumer preferences.
```Competitive Landscape
In the Oregon Topical category, Empower experienced a notable shift in its market position over recent months. After ranking 4th in March 2024, Empower did not make it into the top 20 brands for April, May, and June 2024, indicating a significant drop in market presence. In contrast, Angel (OR) showed a fluctuating but more stable performance, ranking 4th in March and June, though it did not appear in the top 20 in April. Meanwhile, Synergy Skin Worx consistently held the 3rd position throughout the same period, despite a gradual decline in sales. This competitive landscape suggests that Empower may need to reassess its market strategies to regain its standing, particularly as competitors maintain or improve their rankings and sales figures. For more detailed insights and advanced data, visit the Oregon market page.
Notable Products
In June 2024, Empower's top-performing product was the White Label - CBD Topical Relief Lemon Verbena Lotion (175mg CBD, 50ml), maintaining its first-place ranking for four consecutive months despite a decline in sales to 60 units. The Black Label - Lavender x Bergamot Soaking Salts (80.4mg CBD, 72mg THC, 16oz) surged to second place from being unranked in April and May, with notable sales of 15 units. Tied for second place were the White Label - CBD Peppermint Juniper Topical Relief Lotion (175mg CBD, 50ml) and the White Label - CBD Topical Relief Oil (68mg CBD, 9ml), both showing significant improvement from previous months. The CBD Lavender+Bergamot Soaking Salts (118mg CBD,16oz) rounded out the top three, dropping from second place in April. This month saw a reshuffling in product rankings, highlighting the dynamic nature of consumer preferences within Empower's product line.
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