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Aug-2025
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Overview
Market Insights Snapshot
Midweek Friday has shown varied performance across different product categories in Illinois. In the Edible category, the brand experienced fluctuations in its ranking, starting at 17th place in May and ending at 18th in August, with a notable dip to 24th in June. Despite these shifts, the brand's sales demonstrated resilience, recovering from a June drop to stabilize in the following months. Meanwhile, in the Flower category, Midweek Friday improved its position from 13th in May to a peak of 9th in July, before slightly dropping to 10th in August. This upward trend in rankings was accompanied by a significant increase in sales, especially in July, indicating strong consumer demand for their Flower products.
In the Vapor Pens category, Midweek Friday maintained a relatively stable presence in the top 10 rankings at the beginning of the period, though it slipped to 11th by August. This decline in ranking was mirrored by a decrease in sales, suggesting potential challenges in maintaining market share within this competitive segment. The absence of Midweek Friday from the top 30 in other states or categories could be seen as a missed opportunity or a strategic focus on Illinois as a primary market. This selective presence might indicate a targeted approach to capitalize on specific strengths within the state, but it also highlights areas for potential growth in expanding their brand's footprint across other regions and categories.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Midweek Friday has shown a promising upward trend in rankings over the summer of 2025, moving from 13th place in May to a peak of 9th in July, before settling at 10th in August. This improvement in rank is indicative of a positive reception in the market, likely driven by a notable increase in sales from May to July. Despite this progress, Midweek Friday faces stiff competition from brands like Grassroots and Aeriz, which consistently maintained higher ranks throughout the same period. Savvy, another key competitor, experienced a decline in rank from 7th to 11th by August, potentially opening up opportunities for Midweek Friday to capture more market share. However, maintaining this momentum will require strategic efforts to differentiate and capitalize on the shifting dynamics within the Illinois flower market.
Notable Products
In August 2025, the top-performing product from Midweek Friday was Lemon Vibe Pectin Gummies 10-Pack (100mg), which ascended to the number one rank with sales reaching 8,093 units. Strawberry Doze Gummies 10-Pack (100mg) maintained a strong position at rank two, showing a consistent performance over the months. Tangerine Energize Gummies 10-Pack (100mg), previously holding the top spot, dropped to third place, indicating a shift in consumer preference. Mystery Flavor Gummies 10-Pack (100mg) debuted at the fourth position, suggesting a successful introduction to the market. Jungle Pie Shake (7g) entered the rankings at fifth, marking its first appearance, potentially driven by category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
