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Apr-2026
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Overview
Market Insights Snapshot
Midweek Friday has demonstrated a notable presence in the Illinois cannabis market across multiple categories, with varying degrees of success. In the Beverage category, the brand has maintained a consistent position, hovering around the 8th rank from January to April 2026, with a peak at 7th in March. This stability indicates a solid performance in a competitive market. In the Edible category, there has been a gradual improvement, moving from 24th in January to 21st by April, suggesting a positive reception and growing consumer interest. However, their Flower category rankings have been somewhat volatile, with a significant drop from 13th in January to 18th in February, before recovering to 12th in March and then falling again to 17th in April. This fluctuation could be indicative of market challenges or shifting consumer preferences.
In the Vapor Pens category, Midweek Friday has shown a similar pattern of fluctuation, starting the year at 17th, dropping to 20th in February, and then climbing up to 16th in March, only to fall back to 18th in April. This suggests a competitive landscape where maintaining a steady position is challenging. The Beverage category's sales saw a notable surge in March, indicating a potential seasonal demand or successful marketing strategy during that period. Notably, the absence of Midweek Friday in the top 30 brands in other states or provinces for any category highlights areas for potential growth or strategic expansion. This could serve as a focal point for the brand to explore opportunities outside of Illinois to enhance its market footprint.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Midweek Friday has experienced notable fluctuations in its rank over the first four months of 2026. Starting strong in January with a rank of 13, Midweek Friday saw a dip to 18 in February, then rebounded to 12 in March, before slipping again to 17 in April. This volatility suggests a dynamic market environment where competitors like Kaviar and Savvy have maintained relatively stable positions, with Kaviar consistently ranking between 15 and 17, and Savvy showing a similar pattern. Meanwhile, 93 Boyz demonstrated a strong upward trend, climbing from 20 in February to 13 in March and maintaining a competitive position in April. The Botanist also made a significant leap from 27 in January to 14 in February, indicating potential shifts in consumer preferences or marketing strategies. These movements reflect a competitive pressure on Midweek Friday to innovate and adapt in order to regain and sustain a higher rank in the market.
Notable Products
In April 2026, Tangerine Energize Gummies 10-Pack (100mg) maintained its position as the top-performing product for Midweek Friday, consistently ranking first since January 2026, with sales reaching 7666 units. Lemon Vibe Pectin Gummies 10-Pack (100mg) climbed back to the second rank, showing a significant increase in sales from March to April. Strawberry Doze Gummies 10-Pack (100mg) settled at the third position, experiencing a slight decrease in sales compared to the previous month. Happy Hour - Tropical Blast Fruit Drink (100mg THC, 4oz) improved its rank from fifth in March to fourth in April. Notably, Black Inferno Shake (7g) appeared in the rankings for the first time in April, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
