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Oct-2025
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Overview
Market Insights Snapshot
Midweek Friday has shown varied performance across different categories in Illinois. The brand made a notable entry into the Beverage category, securing the 8th position in October 2025, indicating a strong presence in this relatively new market for them. In the Edible category, Midweek Friday maintained a consistent ranking around the 19th and 20th positions from July to October 2025, with a slight dip in October. This stability in ranking suggests a steady consumer base, although there is room for improvement to climb higher in the rankings. Meanwhile, the Flower category saw some fluctuations, with the brand slipping from the 9th to the 10th position by October, which may be attributed to a decrease in sales from July to October.
The Vapor Pens category presents an interesting case for Midweek Friday in Illinois. The brand's rank dropped from 10th in July to 13th by September and remained there in October. This trend may reflect increased competition or changes in consumer preferences within the state. Despite this, the brand's consistent presence in the top 15 suggests resilience and a solid market position. The absence of rankings in some categories for certain months indicates areas where Midweek Friday is either not competing or not performing at a top-tier level, which could be seen as an opportunity for growth or a gap in their current market strategy.
Competitive Landscape
In the competitive Illinois flower market, Midweek Friday has experienced fluctuations in its ranking, moving from 9th in July 2025 to 10th in October 2025. This shift is notable as it reflects the brand's struggle to maintain its position amidst strong competition. For instance, &Shine consistently outperformed Midweek Friday, maintaining a higher rank and showing a positive sales trend, culminating in a significant sales increase by October 2025. Meanwhile, Grassroots also maintained a competitive edge, holding the 9th position in both August and October 2025. Cresco Labs showed improvement, climbing from 12th to 11th place by October 2025, indicating a potential threat to Midweek Friday's ranking. These dynamics suggest that while Midweek Friday remains a key player, it faces challenges in sustaining its market position against competitors who are either maintaining or improving their standings.
Notable Products
In October 2025, the top-performing product from Midweek Friday was Tangerine Energize Gummies 10-Pack (100mg) in the Edible category, reclaiming its number one spot with notable sales of 8,520 units. Lemon Vibe Pectin Gummies 10-Pack (100mg) followed closely in second place, maintaining its strong performance from previous months. Strawberry Doze Gummies 10-Pack (100mg) held steady in third place, showing a slight dip in sales compared to September. Black Cherry Gelato Popcorn made a notable entrance in the rankings, securing the fourth position. The Happy Hour - Orange Float Fruit Drink (100mg THC, 4oz) rounded out the top five, marking its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
