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Dec-2025
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Overview
Market Insights Snapshot
Midweek Friday has shown notable performance in the Illinois market across various product categories. In the Beverage category, the brand has maintained a consistent presence, ranking 7th in both October and December 2025. This stability in ranking suggests a strong foothold in this segment, despite missing from the rankings in September and November. On the other hand, the Edible category has seen a slight decline, with the brand moving from 19th place in September to 22nd by December. This downward trend in the Edible category could indicate increasing competition or a shift in consumer preferences.
The Flower category has experienced a more significant drop in rankings, from 11th in September to 16th by November, where it stabilized through December. This decline might reflect challenges in maintaining market share in a competitive environment. Conversely, the Vapor Pens category shows a positive trend, with Midweek Friday improving its position from 14th in November to 12th in December. This upward movement in Vapor Pens suggests potential growth opportunities for the brand in this segment. Overall, while there are areas of concern, particularly in Edibles and Flower, the brand's performance in Vapor Pens and Beverages presents promising avenues for future growth in Illinois.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Midweek Friday has experienced notable fluctuations in its ranking and sales trajectory from September to December 2025. Initially ranked 11th in September, Midweek Friday saw a decline to 16th by November and maintained this position in December. This downward trend in rank correlates with a decrease in sales from September to December, despite a slight recovery in December. Meanwhile, competitors like Sol Canna have shown a significant rise, jumping from 25th in September to 14th in December, with sales surpassing Midweek Friday's in November and December. Similarly, The Botanist improved its rank from outside the top 20 to 18th by December, indicating a competitive pressure on Midweek Friday. Brands such as Savvy and Revolution Cannabis have maintained relatively stable positions, suggesting a robust competitive environment. These dynamics highlight the need for Midweek Friday to strategize effectively to regain its competitive edge in the Illinois flower market.
Notable Products
In December 2025, Tangerine Energize Gummies 10-Pack (100mg) reclaimed the top spot among Midweek Friday products, maintaining its position as the leading edible with sales of 5,123 units. Lemon Vibe Pectin Gummies 10-Pack (100mg) held steady at the second rank, demonstrating consistent popularity. Strawberry Doze Gummies 10-Pack (100mg) dropped to third place after leading in November, indicating a slight decline. Newcomer Happy Hour - Cherry Bliss Fruit Drink (100mg THC, 4oz) debuted impressively at fourth place, marking a notable entry in the beverage category. Happy Hour - Tropical Blast Fruit Drink (100mg) followed closely, securing the fifth position, showcasing a strong performance in its initial ranking month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
