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Mar-2026
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Overview
Market Insights Snapshot
Midweek Friday has shown a notable performance in the Illinois cannabis market, particularly in the Beverage category, where it consistently maintained a strong presence, improving its rank from 8th to 7th between February and March 2026. This upward movement indicates a positive trend in consumer preference or market penetration. In contrast, their performance in the Edible category shows a significant improvement as well, jumping from 23rd to 19th place over the same period, suggesting an increased competitive edge or successful marketing strategies. However, the brand's rank in the Flower category remained relatively stable, although it did dip slightly in February before recovering in March.
In the Vapor Pens category, Midweek Friday experienced some fluctuations in their rankings, starting at 14th in December 2025, dropping to 19th in February 2026, and then rebounding to 14th in March. This movement could reflect changing consumer preferences or competitive pressures in the Illinois market. Notably, Midweek Friday was not ranked within the top 30 brands in any other state or category, which could indicate potential areas for growth or a need for strategic adjustments outside of Illinois. The brand's overall performance in Illinois, particularly the significant sales growth in March for both Beverage and Edible categories, underscores their strong foothold in this market.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Midweek Friday has experienced notable fluctuations in its market position, reflecting the dynamic nature of the cannabis industry. Starting from December 2025, Midweek Friday was ranked 14th, but it climbed to 11th in January 2026, demonstrating a positive momentum. However, this was followed by a dip to 15th in February, before rebounding to 11th in March. This volatility can be partly attributed to the performance of competitors like Grassroots, which saw a significant surge to 4th place in February, though it later fell to 10th in March. Meanwhile, UpNorth Humboldt maintained a relatively stable position, with a slight improvement from 11th to 9th place over the same period. Additionally, Find. showed a strong upward trend, reaching 10th place in February before dropping to 13th in March. These shifts highlight the competitive pressures Midweek Friday faces, as it strives to maintain and improve its rank amidst fluctuating sales dynamics and aggressive competition.
Notable Products
In March 2026, Tangerine Energize Gummies 10-Pack (100mg) maintained its position as the top-performing product for Midweek Friday, with impressive sales of 8456 units. Strawberry Doze Gummies 10-Pack (100mg) climbed to the second rank, improving from its consistent third-place standing in the previous two months. Lemon Vibe Pectin Gummies 10-Pack (100mg) saw a slight drop to the third position, having been second in January and February 2026. Happy Hour - Cherry Bliss Fruit Drink (100mg THC, 4oz) rose to fourth place, showing a recovery from its absence in January 2026. Meanwhile, Happy Hour - Tropical Blast Fruit Drink (100mg THC, 4oz) remained steady at fifth place, consistent with its rank in December 2025 and January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
