Midweek Friday

Data Snapshot: Jun 11, 2024
Midweek Friday Cannabis Brand Logo
$1M+

May-2024

Sales

Strong Growth

Trend

6-Month

73

Product Count

SKUs

Midweek Friday

Overview

Markets

Midweek Friday Locations

Product Trends

Midweek Friday Categories

Midweek Friday Sales

Market Insights Snapshot

Midweek Friday Historical Sales by Category

Midweek Friday has shown varied performance across different product categories in Illinois. In the Edible category, the brand has maintained a consistent presence, ranking 25th in both April and May 2024. While this indicates some stability, the fact that it dipped to 28th in March before recovering suggests areas for potential improvement. On the other hand, the Flower category has seen more robust performance, with Midweek Friday holding steady at the 17th position from March through May 2024. This consistency in ranking, coupled with a notable increase in sales from February to March, highlights the brand’s growing strength in this segment.

The Vapor Pens category has been a standout for Midweek Friday in Illinois, with significant upward movement. The brand jumped from 20th in February to an impressive 8th place in April, although it slightly dropped to 11th in May. This fluctuation points to a highly competitive market but also underscores Midweek Friday's potential to capture a larger market share. Notably, the brand was not in the top 30 in some months for other states or categories, which could be seen as a drawback or an opportunity for expansion. Overall, the brand's performance in Illinois, particularly in Vapor Pens, indicates a promising trend that could be leveraged for future growth.

May-2024 Rank
Edible
Flower
Vapor Pens
25
17
11
Midweek Friday

Competitive Landscape

In the competitive landscape of vapor pens in Illinois, Midweek Friday has demonstrated notable fluctuations in rank and sales over recent months. Starting from the 20th position in February 2024, Midweek Friday made a significant leap to the 8th rank in April 2024, before settling at the 11th position in May 2024. This upward trajectory is indicative of a strong market presence and increasing consumer preference. In comparison, Cresco Labs maintained a relatively stable position, fluctuating between the 7th and 10th ranks, while Rythm showed a slight decline, moving from the 8th to the 9th position. Both The Botanist and In House remained outside the top 10 for most of the period, with The Botanist consistently ranking around the 12th position and In House showing a gradual improvement. The dynamic shifts in Midweek Friday's rankings suggest a competitive edge that could be leveraged through strategic marketing and product innovation to further solidify its market position.

Midweek Friday market ranking for IL Vapor Pens

Midweek Friday

Notable Products

In May 2024, the top-performing product for Midweek Friday was Tangerine Energize Gummies 10-Pack (100mg), maintaining its first-place ranking from previous months with notable sales of 4332 units. Strawberry Doze Gummies 10-Pack (100mg) climbed to the second position, showing an improvement from its fifth-place rank in April 2024. Lemon Vibe Pectin Gummies 10-Pack (100mg) secured the third spot, down from second place in March 2024. The Strawberry Milkshake Distillate Cartridge (1g) dropped to fourth place after holding the second position in April 2024. Lastly, the Mojito Distillate Cartridge (1g) entered the rankings at fifth place, marking its first appearance in the top five.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Tangerine Energize Gummies 10-Pack (100mg)
Edible
2
1
1
1
Strawberry Doze Gummies 10-Pack (100mg)
Edible
4
3
5
2
Lemon Vibe Pectin Gummies 10-Pack (100mg)
Edible
3
2
4
3
Strawberry Milkshake Distillate Cartridge (1g)
Vapor Pens
>5
>5
2
4
Mojito Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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