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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Midweek Friday is stocked at 112 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Springfield, Naperville, Addison, and Arlington Heights. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Midweek Friday concentrated 58.75% of sales in Flower with a month-over-month increase of 14.22% but a year-over-year decline of 32.37%, while Vapor Pens held 24.93% share with a flat 0.02% MoM and a 50.58% YoY contraction. Edible expanded to 14.28% share on 9.98% MoM and 7.08% YoY growth, as Beverage stayed at 1.98% share with a 22.75% MoM pullback despite 29.94% YoY growth; Pre-Roll was 0.05% share after a 93.52% MoM drop paired with a 262.11% YoY spike. With brand-wide sales down 34.30% YoY and average price down 23.09% YoY to $26.79, the pattern implies volume is being maintained or redirected into lower-priced segments, concentrating risk in Flower while Edible becomes the incremental stabilizer.
In Illinois Flower, a rank of 14 combined with a 58.75% mix and rising MoM suggests Midweek Friday is most competitively relevant where it already has shelf depth, yet the 32.37% YoY decline signals the need to defend share rather than chase breadth. The 7.08% YoY gain in Edible alongside 9.98% MoM growth and only 1.98% share for Beverage (with a 22.75% MoM decline) implies the brand’s near-term positioning should lean into value-oriented ingestibles while de-prioritizing small, volatile niches; the thesis is that sustaining Flower traction while scaling Edible provides a more durable mix than attempting to revive Vapor Pens after a 50.58% YoY drop.
Competitive Landscape
Midweek Friday sits at rank #14 in IL Flower in July 2026 after sliding 5 spots year over year from #9, and it has improved 4 places since April 2026 when it was #18; against this backdrop, High Supply / Supply held #1 with a 3.0% YoY sales decline while RYTHM stayed at #2 with 20.8% YoY growth, indicating that Midweek Friday’s downward YoY rank change contrasts with leaders that are either maintaining position or expanding. With a prior peak at #9 in September 2025 and a current three-month climb from #18 to #14, the pattern implies a recovery trend in recent months but a net loss in competitive standing versus last year’s top-10 placement.
Notable Products
Happy Hour - Tropical Blast Fruit Drink (100mg THC, 4oz) posted the steepest decline at -45.7% month over month, sliding to rank 7, while Happy Hour - Cherry Bliss Fruit Drink (100mg THC, 4oz) fell -32.3% to rank 6, signaling a sharp pullback concentrated in the beverage line. Against that retreat, Orange Float Fruit Drink (100mg THC, 4oz) rose 26.7% to rank 4 and Lemon Vibe Pectin Gummies 10-Pack (100mg) climbed 23.5% to rank 3, indicating that growth is consolidating in a few leaders rather than lifting the entire portfolio. Two of the top three SKUs are Edibles, and four of the top ten are Edibles, while Flower entries at ranks 5 and 10 posted mixed signals versus Edibles’ gains, with category concentration tilting toward chewable formats. The pattern implies Midweek Friday is pivoting toward fewer, higher-velocity Edibles and a single winning Beverage while de-emphasizing breadth in drinks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
