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Apr-2025
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Overview
Market Insights Snapshot
Midweek Friday has shown a dynamic performance across different product categories in Illinois. In the Edible category, the brand experienced some fluctuations with a notable improvement in March 2025, reaching the 21st position before slipping back to 25th in April. This suggests a potential seasonal or promotional impact that drove sales up temporarily. On the other hand, their performance in the Flower category has been relatively stable, maintaining a position within the top 15 throughout the first four months of 2025. This consistency indicates a strong foothold in the Flower market segment, though slight variations in rank suggest competitive pressures.
In the Vapor Pens category, Midweek Friday has maintained a consistent 10th place ranking from January through April 2025 in Illinois. This steady performance highlights a robust presence in the Vapor Pens market, suggesting that consumers have a strong preference for their products in this category. However, the absence of rankings in other states or provinces indicates that Midweek Friday has not yet penetrated those markets significantly or has not reached the top 30 in those regions. This presents both a challenge and an opportunity for the brand to expand its reach and improve its competitive position outside of Illinois.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Midweek Friday has experienced notable fluctuations in rank from January to April 2025. Starting at 12th place in January, Midweek Friday climbed to 9th in February, demonstrating a strong competitive edge. However, it slipped back to 12th in March and further to 13th in April, indicating increased competition. Notably, Aeriz showed a remarkable performance, surpassing Midweek Friday by reaching 10th place in February and maintaining a competitive position with a peak at 11th in April. Meanwhile, Cresco Labs improved its rank from 17th in January to 13th in March, closely trailing Midweek Friday. Bedford Grow also posed a challenge, consistently ranking just above or below Midweek Friday, peaking at 11th in March. These shifts suggest that while Midweek Friday has maintained a strong presence, the brand faces significant competition from these key players, necessitating strategic adjustments to regain and sustain higher rankings.
Notable Products
In April 2025, Tangerine Energize Gummies 10-Pack (100mg) maintained its position as the top-performing product for Midweek Friday, continuing its lead from previous months with a notable sales figure of 7307 units. Lemon Vibe Pectin Gummies 10-Pack (100mg) held steady at the second position, reflecting consistent popularity since February. Strawberry Doze Gummies 20-Pack (100mg) remained in third place, showing a slight decline in sales compared to March. Peach Rings Distillate Cartridge (1g) consistently ranked fourth, maintaining its position from March. Pink Lemonade Distillate Cartridge (1g) returned to the rankings in April, securing the fifth spot, after being absent from the list in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
