Market Insights Snapshot
In Illinois, Midweek Friday has shown a mixed performance across its product categories, with notable movements in rankings that suggest a dynamic market presence. In the Edibles category, the brand made a significant leap from not being in the top 20 in October and November 2023 to ranking 31st in December and improving further to 21st in January 2024, indicating a growing consumer interest or effective market strategies in place. Similarly, in the Flower category, after not ranking in October, Midweek Friday surged to 39th in November, then made an impressive jump to 11th in December, and slightly dropped to 16th in January 2024. This fluctuation, especially the peak in December with sales reaching 1,518,537, suggests a strong market response during the holiday season but also highlights the competitive nature of the Flower category in Illinois. However, the Vapor Pens category shows a more stable yet challenging path, with the brand entering the rankings at 28th in December and slightly dropping to 26th in January, reflecting a steady but tough competition in this segment.
The performance of Midweek Friday in the Illinois market underscores the brand's varying degrees of success across different cannabis categories. The notable absence in top rankings for certain categories in earlier months could be seen as a challenge, yet the subsequent improvement in rankings indicates a potential turnaround or strategic adjustments by the brand. For instance, the significant sales increase in the Flower category from November to December suggests an effective strategy or increased consumer demand that the brand was able to capitalize on. On the other hand, the consistent but lower rankings in the Vapor Pens category might indicate a need for further strategic adjustments to capture more market share. Overall, Midweek Friday's journey through the rankings in Illinois presents an insightful case of a brand navigating the complexities of the cannabis market, with each category presenting its own set of challenges and opportunities for growth.
In the competitive Illinois flower market, Midweek Friday has shown a notable trajectory in its ranking, moving from not being in the top 20 in October 2023, to a remarkable 11th place in December 2023, before slightly dropping to 16th in January 2024. This fluctuation in rank is indicative of the brand's volatile yet promising position in the market. Competitors such as Daze Off have maintained a stronger consistency in the top ranks, indicating a more stable market presence. Meanwhile, Kaviar has shown significant sales growth, moving from below the top 20 to 18th place by January 2024, showcasing a potential threat to Midweek Friday's market share. Additionally, The Botanist and FloraCal Farms have also demonstrated upward mobility, though their sales trends suggest a more gradual increase compared to Kaviar's sharp rise. Midweek Friday's sales have seen a substantial increase from November 2023 to December 2023, but a decrease in January 2024 suggests the need for strategies to sustain its growth amidst these competitive dynamics.
In January 2024, Midweek Friday's top-performing product was Strawberry Doze Gummies 10-Pack (100mg) in the Edible category, achieving the highest sales with 3521 units sold. Following closely, Tangerine Energize Gummies 10-Pack (100mg) and Lemon Vibe Pectin Gummies 10-Pack (100mg), also in the Edible category, ranked second and third respectively, indicating a strong preference for gummies among consumers. The Gello Gelato Shake (7g) and Don Shula Popcorn (7g), both from the Flower category, secured the fourth and fifth positions, showcasing a varied consumer interest in product types. Notably, the Tangerine Energize Gummies dropped from the top spot in December 2023 to the second position in January 2024, highlighting a shift in consumer preferences. This data underscores Midweek Friday's dominance in the Edible category, with a significant month-to-month sales increase for their leading product.