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Nov-2025
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Overview
Market Insights Snapshot
Midweek Friday has shown varied performance across different product categories in the state of Illinois. Notably, their Beverage category made a strong entrance in November 2025, securing the 8th position, indicating a potentially successful new product introduction or marketing strategy. On the other hand, the Edible category has seen a slight decline in rankings from August to November, dropping from 19th to 21st place, which might suggest increased competition or a shift in consumer preferences. Such movements in rankings highlight the dynamic nature of the cannabis market and suggest areas where Midweek Friday could focus their efforts to regain or improve their standing.
In the Flower category, Midweek Friday has experienced a modest decline in rankings, moving from 10th in August to 11th in November, which may reflect seasonal variations or changing consumer tastes. The Vapor Pens category, however, has shown a stable performance, maintaining a consistent ranking around the 12th and 13th positions over the months, indicating a steady demand for their products in this segment. The absence of Midweek Friday in the top 30 of certain categories during some months suggests potential areas for growth or reevaluation of market strategies. Overall, while there are areas of concern, there are also positive signs of growth and opportunity for Midweek Friday in the Illinois market.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Midweek Friday has experienced a dynamic shift in its ranking over the past few months. Starting from a rank of 10th in August 2025, it climbed to 9th in September, only to drop back to 10th in October and further to 11th in November. This fluctuation in rank is indicative of a competitive market where brands like Grassroots and Cresco Labs maintain a steady presence in the top 10, with Grassroots consistently outperforming Midweek Friday in sales. Meanwhile, Sol Canna has shown a remarkable upward trajectory, moving from 28th in August to 12th in November, potentially posing a future threat to Midweek Friday's market position. The volatility in Midweek Friday's sales, peaking in September and then declining, suggests a need for strategic adjustments to regain and sustain a higher rank amidst strong competition.
Notable Products
In November 2025, the top-performing product from Midweek Friday was the Strawberry Doze Gummies 10-Pack (100mg), which climbed to the first position with notable sales of 5,924 units. The Lemon Vibe Pectin Gummies 10-Pack (100mg) maintained its strong performance, securing the second place for the month, although it experienced a decrease in sales compared to October. The Tangerine Energize Gummies 10-Pack (100mg) dropped to the third position after leading in October, indicating a shift in consumer preference. Black Cherry Gelato Popcorn (7g) and Happy Hour - Orange Float Fruit Drink (100mg THC, 4oz) retained their fourth and fifth positions, respectively, showing consistent demand. These rankings reflect a dynamic market with significant changes in product popularity across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
