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Jun-2024
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Overview
Market Insights Snapshot
Midweek Friday has shown a mixed performance across various categories in Illinois. In the Edible category, the brand has maintained a steady presence, ranking 26th in both April and May 2024 before slightly dropping to 27th in June 2024. This consistent ranking within the top 30 indicates a stable consumer base despite a minor dip in sales from May to June. On the other hand, the Flower category has seen Midweek Friday holding strong at 17th place from March through May 2024, but experiencing a drop to 19th in June 2024. This decline suggests potential competition or changing consumer preferences in the Flower segment.
The most noteworthy trend for Midweek Friday in Illinois is in the Vapor Pens category, where the brand saw significant movement. From ranking 18th in March 2024, the brand surged to 8th place in April 2024, indicating a successful marketing push or product launch during that period. However, the ranking fell to 13th in May and slightly improved to 11th in June 2024, suggesting volatility in consumer demand or market competition. The fluctuations in this category highlight the dynamic nature of the Vapor Pens market and suggest that Midweek Friday may need to continuously innovate to maintain its position.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Midweek Friday has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 18 in March 2024, Midweek Friday made a significant leap to 8 in April, before settling at 13 in May and 11 in June. This volatility indicates a dynamic market presence, potentially driven by promotional activities or product launches. In comparison, Cresco Labs maintained a relatively stable position, ranking between 7 and 10, suggesting a consistent consumer base. Rythm also displayed a stable yet slightly fluctuating rank, indicating competitive resilience. Meanwhile, Good News showed a gradual improvement in rank, moving from 17 to 13, which could signify growing market acceptance. In House maintained a steady presence, hovering around ranks 11 and 12. These insights suggest that while Midweek Friday has potential for rapid growth, it faces stiff competition from established brands, necessitating strategic marketing and product differentiation to sustain and improve its market position.
Notable Products
In June 2024, the top-performing product for Midweek Friday was Tangerine Energize Gummies 10-Pack (100mg), maintaining its first-place ranking from the previous months with a notable sales figure of 4979 units. Strawberry Doze Gummies 10-Pack (100mg) rose to second place, showing improvement from its third-place ranking in May 2024. Don Shula Popcorn (7g) debuted impressively in third place. Lemon Vibe Pectin Gummies 10-Pack (100mg) experienced a drop to fourth place from its consistent second-place ranking in the previous two months. Electric Green Apple Distillate Cartridge (1g) entered the rankings at fifth place, marking its first appearance in the top five.
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