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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Errl Hill is stocked at 50 licensed dispensaries across California, with the deepest coverage in San Diego, Sacramento, San Francisco, Santa Rosa, and National City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Errl Hill’s category mix in September 2026 tilted heavily to Vapor Pens at 66.0% share, up 35.2% year over year and 41.4% month over month, while Concentrates held 34.0% share with a 17.1% YoY decline but a 41.2% MoM lift; together these shifts supported an overall 11.4% YoY brand sales increase alongside a 6.4% YoY rise in average price to $30.22. In California, the brand ranked 73rd in Vapor Pens, and with Vapor Pens’ average price at $36.11 versus Concentrates at $22.95, the category reweighting implies mix-led revenue per unit tailwinds despite the Concentrates YoY contraction.
The combination of a 41.4% MoM surge in Vapor Pens and a simultaneous 41.2% MoM rise in Concentrates, paired with Vapor Pens’ 35.2% YoY growth versus a 17.1% YoY drop in Concentrates, suggests Errl Hill is consolidating around a higher-price-volume engine that can offset softness in value-oriented formats. Given the 73rd rank in Vapor Pens in California and a 6.4% YoY brand-wide price increase, the pattern points to a positioning that leans into premiumization within Vapor Pens while maintaining a secondary role for Concentrates to capture cyclical demand spikes.
Competitive Landscape
Errl Hill ranks #73 in CA Vapor Pens in September 2026, improving 13 positions YoY from #86 and rising 19 ranks since June 2026 from #92 to a new peak at #73, while category leaders shifted unevenly as Jetty Extracts climbed from #4 to #3 (+1) and Plug Play slipped from #3 to #4 (-1); concurrently, STIIIZY held #1 with a -16.7% YoY sales change as Raw Garden stayed #2 with +0.6% YoY, indicating Errl Hill’s upward rank trajectory is tied to incremental share capture at the long tail rather than displacement among the top five.
Notable Products
Honey Banana Live Resin Disposable (1g) posted the largest move in September 2026, jumping 287.6% month over month to rank 1, while Purple Urple Live Resin Disposable (1g) fell 16.5% to rank 5. Gazzurple Live Resin Disposable (1g) grew 67.0% to rank 2, and Maple GAK Live Resin Disposable (1g) rose 109.5% to rank 3, indicating that four of the top five ranks are controlled by Vapor Pens with gains outweighing declines. Honey Banana Live Resin (1g) in Concentrates surged 258.7% to rank 4 even as OG Live Resin (1g) dropped 25.1% at rank 7 and Ztrawberry Chocolate Live Resin (1g) declined 48.1% at rank 9, showing a split where Honey Banana variants are gaining share while legacy Concentrates soften. The pattern implies Errl Hill is concentrating demand around Live Resin Disposables and the Honey Banana lineage, signaling a pivot toward high-velocity pen formats with selective Concentrates support.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
