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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Errl Hill’s category mix in May 2026 was evenly split but tilted toward Concentrates at 50.98% share (ranked 26 in California Concentrates), with Vapor Pens at 49.02% share; within the month, Concentrates expanded share on 35.50% MoM sales growth versus 4.84% MoM in Vapor Pens, and on a YoY basis Concentrates rose 24.62% while Vapor Pens grew 15.26%. The category-level price points were divergent, with an average price of $22.92 in Concentrates versus $35.93 in Vapor Pens, alongside a brand-level average price shift of -0.88% YoY, implying that mix-driven volume in lower-priced Concentrates is pulling overall price down while lifting total sales 19.85% YoY.
The mix pivot implies a repositioning toward value-access Concentrates where share gains are faster than in Vapor Pens, with Concentrates’ 35.50% MoM surge outpacing Vapor Pens by 30.66 percentage points and a 9.36 percentage-point YoY growth gap reinforcing the trend. With the brand ranked 26 in California Concentrates and category share at 50.98%, the practical read is that leaning further into Concentrates can convert rank headroom into incremental share while using the $13.01 price gap versus Vapor Pens to manage margin and promo cadence without eroding May 2026 momentum.
Competitive Landscape
Errl Hill sits at rank 26 in CA Concentrates in May 2026, up 10 positions from rank 36 year over year, and up 11 places from its three-month mark at rank 37; this new peak rank 26 in May 2026 indicates recent momentum relative to its historical baseline. Against category leaders, Raw Garden held rank 1 both year over year and currently while growing sales by 11.3%, whereas STIIIZY stayed at rank 2 but with a 23.8% sales decline, and 710 Labs improved from rank 4 to rank 3 with a 1.8% sales contraction; this mix of stable top ranks with uneven sales suggests a window where mid-pack brands can convert volatility into share gains. The rank step-change of 10 places year over year combined with an 11-place lift versus February 2026 implies Errl Hill is transitioning from fringe presence toward sustained mid-tier competitiveness if it can translate placement into repeat velocity.
Notable Products
Ztrawberry Chocolate Live Resin (1g) posted the largest jump in May 2026, up 192% month over month to rank 1, while Purple Urple Live Resin Disposable (1g) surged 178% to rank 2; together these moves indicate a sharp pivot toward high-velocity leaders at the top of the lineup. Sherbotti Live Resin Disposable (1g) grew 12% and held rank 3, contrasting with Starfighter #65 Live Resin Disposable (1g) which fell 42% to rank 9, showing intra-portfolio divergence within Vapor Pens. Four of the top ten are Concentrates, including Tangerine Cream Live Resin (1g) up 64% at rank 5 and OG Live Resin (1g) up 1% at rank 8, suggesting category breadth even as Vapor Pens contain both the month’s steepest decline and the second-fastest riser. The pattern implies Errl Hill is consolidating volume into a few breakout SKUs while testing depth in Concentrates to hedge volatility in Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
