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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Errl Hill’s June 2026 category mix is split between Vapor Pens at 53.29% share and Concentrates at 46.71% share, with Vapor Pens down 4.17% year over year and 0.60% month over month while Concentrates are up 27.44% year over year but down 15.02% month over month. The average price rose 0.89% year over year to $29.10, with Vapor Pens priced at $36.15 and Concentrates at $23.80, and brand-wide sales up 8.39% year over year despite a rank of 83 in Vapor Pens in California; together these shifts imply that growth is being carried by lower-priced Concentrates on a yearly basis while near-term contraction in both categories limits momentum.
The mix and price signals imply a positioning pivot: the 27.44% year-over-year rise in Concentrates alongside a 4.17% year-over-year decline in Vapor Pens suggests Errl Hill is leaning into value-to-potency offerings even as a 0.60% month-over-month decline in Vapor Pens and a 15.02% month-over-month drop in Concentrates pressure short-term velocity. With a 53.29%/46.71% split anchored by a Vapor Pens rank of 83 in California, the brand’s near-equal footprint across two categories implies diversification that cushions category-specific swings but also diffuses share-of-voice within Vapor Pens, pointing to a need for sharper SKU and price-pack architecture to convert year-over-year Concentrates gains into steadier month-over-month performance.
Competitive Landscape
Errl Hill sits at rank #83 in CA Vapor Pens as of June 2026, sliding 3 positions year over year from #80 while improving 11 spots versus March 2026 from #94, and it remains 12 places below its January 2026 peak at #71; meanwhile, STIIIZY held #1 year over year with a -7.0% sales change and Jetty Extracts climbed from #5 to #3 with a 47.3% YoY lift, indicating Errl Hill’s rank trajectory is drifting toward the lower tier even as select leaders consolidate or gain share.
Notable Products
Starfighter #65 Live Resin Disposable (1g) delivered the headline move in June 2026 with a 129% month-over-month surge into rank 2, while Purple Urple Live Resin Disposable (1g) fell 19% to rank 3. Within the same Vapor Pens lane, Starnana Live Resin Disposable (1g) slid 28% to rank 6, indicating intra-line volatility even as one SKU scales, and four of the top ten are Concentrates, signaling a split portfolio rather than a single-format run. Tangerine Cream Live Resin (1g) dropped 29% yet held rank 1, whereas Cranberry Z Live Resin (1g) rose 49% at rank 5, pointing to rotation inside Concentrates rather than a category exit. Collectively, a single breakout pen alongside mixed Concentrates trajectories implies Errl Hill is leaning into a hit-driven Vapor Pens strategy while keeping Concentrates as a volume anchor, with upside tied to selective SKU bets rather than broad-line lifts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
