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Jan-2025
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Overview
Market Insights Snapshot
Errl Hill has shown a notable upward trajectory in the California concentrates market. Over the past few months, the brand has made significant strides, moving from a rank of 56 in October 2024 to breaking into the top 30 by January 2025, reaching the 27th position. This improvement indicates a strong performance and growing consumer preference for their products. The brand's sales figures in California also reflect this positive movement, with a substantial increase from October to January, suggesting an effective strategy in capturing market share.
However, it's important to note that Errl Hill did not rank within the top 30 brands in some months, indicating potential areas for growth or increased competition in the market. Missing rankings in certain months could suggest challenges in maintaining consistent brand visibility or competition from other brands. Despite these fluctuations, the brand's recent climb into the top ranks in California signifies a promising trend that could continue if they maintain their current momentum. Observing how Errl Hill navigates these market dynamics will be crucial for understanding their long-term positioning and success in the concentrates category.
Competitive Landscape
In the competitive landscape of the California concentrates market, Errl Hill has shown a dynamic shift in its ranking over the past few months, indicating a notable upward trajectory in sales performance. Starting from a rank of 56 in October 2024, Errl Hill improved significantly to rank 27 by January 2025, showcasing a strategic recovery from a dip in November where it was ranked 79. This upward trend is particularly impressive when compared to competitors like Jetty Extracts, which fluctuated between ranks 20 and 34, and Cali Buds, which made a significant leap from 58 to 26. Meanwhile, Mids Factory maintained a relatively stable position, and UP! showed a decline from 17 to 29. Errl Hill's rise in rank is indicative of a strong recovery and competitive positioning, making it a brand to watch in the coming months as it continues to close the gap with higher-ranked competitors.
Notable Products
In January 2025, the top-performing product from Errl Hill was Squirt Live Resin (1g) in the Concentrates category, climbing to the number 1 rank with impressive sales of 1288 units, up from a rank of 3 in December 2024. Wilson Starfighter Runtz Live Resin (1g), also in the Concentrates category, debuted at rank 2. Blueberry Muffin Live Resin (1g) dropped from the top spot in December to rank 3 in January. Hella Jelly Live Resin (1g) maintained its rank at number 4 from the previous month. Notably, Blueberry Muffin Distillate Cartridge (1g) entered the top 5 in the Vapor Pens category, marking its first appearance in the rankings at position 5.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
