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Oct-2025
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Overview
Market Insights Snapshot
Silly Nice has shown a consistent presence in the New York market, particularly within the concentrates category. Over the past few months, their ranking has seen a slight decline, moving from 16th position in July 2025 to 18th by October 2025. This suggests a need for strategic adjustments to regain their earlier standing. Despite the drop in rankings, the brand's sales figures have shown resilience, with a noticeable uptick in October compared to September, indicating potential recovery or successful promotional activities.
It's important to note that while Silly Nice remains a recognized player in the concentrates category in New York, the absence of rankings in other states or categories highlights an opportunity for expansion and diversification. The steady sales performance in New York suggests a loyal customer base, but the lack of top 30 rankings elsewhere could be a signal for the brand to explore new markets or innovate within other product categories. This could be crucial for sustaining growth and enhancing their market footprint across different regions and segments.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Silly Nice has maintained a consistent presence, ranking 18th in both September and October 2025. Despite a slight dip from 16th in July to 18th in subsequent months, Silly Nice's sales have shown resilience, with an upward trend from $59,672 in September to $62,897 in October. This stability is noteworthy, especially when compared to competitors such as UMAMII, which experienced a significant leap from 21st to 15th place between September and October, driven by a substantial increase in sales. Meanwhile, Pot & Head has outpaced Silly Nice, climbing from 17th to 16th place with a notable sales surge to $76,591 in October. Brands like urbanXtracts and Ithaca Organics Cannabis Co. have also shown competitive dynamics, with Ithaca Organics advancing to 19th place in October, indicating a competitive pressure that Silly Nice must navigate to improve its market position.
Notable Products
In October 2025, Silly Nice maintained its stronghold in the concentrates category with Silly Nice THCA Diamond Powder (0.5g) consistently holding the top rank, achieving sales of 891 units. Papaya Wine Infused Frosted Flower (3.5g) continued to secure the second position in the flower category, although its sales have seen a decline over the months. Silly Nice Sifted Bubble Hash (1g) remained stable at the third rank, despite a slight drop in sales. Notably, Silly Nice Infused Frosted Flower (3.5g) improved its rank to fourth, showing a positive trend from previous months. Silly Nice Frosted Hash Ball (1g) slipped to the fifth position, indicating a slight decrease in its market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
