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Dec-2025
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Overview
Market Insights Snapshot
Silly Nice has maintained a consistent presence in the Concentrates category in New York over the last few months of 2025. Their ranking has hovered around the 18th and 19th positions from September to December, indicating a stable performance in this category. Although there was a slight dip in sales from September to November, with a decrease from $55,209 to $50,444, December saw a modest recovery, suggesting a potential positive trend as the year closed. This steadiness in ranking, despite fluctuations in sales, highlights a resilient brand presence in a competitive market.
Across other states and categories, Silly Nice's absence from the top 30 rankings suggests areas for growth or challenges in market penetration. Their consistent ranking in New York contrasts with their performance in other regions, where they did not make it into the top 30. This could imply either a strategic focus on the New York market or potential hurdles in scaling their brand presence elsewhere. Such insights could be valuable for stakeholders looking to understand the brand's positioning and strategize for future market developments.
Competitive Landscape
In the competitive landscape of the New York concentrates category, Silly Nice has maintained a consistent presence, holding steady at 18th place in both September and December 2025, despite a slight dip to 19th in October. This stability contrasts with the dynamic shifts seen in other brands, such as Lobo, which climbed from 29th to 17th, and Circle Hill, which made a significant leap from being outside the top 20 to 15th place by December. Meanwhile, Pura experienced a volatile ranking, dropping to 28th in October before recovering to 20th by December. So Dope also showed notable progress, rising from 34th in October to 19th in December. Despite these fluctuations among competitors, Silly Nice's consistent sales figures, which hover around the $50,000 mark, suggest a stable customer base, although the brand may need to innovate or increase marketing efforts to improve its rank amidst the aggressive advancements of competitors like Lobo and Circle Hill.
Notable Products
In December 2025, Silly Nice THCA Diamond Powder (0.5g) maintained its top position in the Concentrates category, continuing its streak as the number one product for four consecutive months, with sales reaching 652 units. Silly Nice Frosted Hash Ball (1g) rose to the second position in December, up from third in November, showcasing a positive trend in the Concentrates category. Silly Nice Sifted Bubble Hash (1g) held steady at the third position in December, despite a slight decline in sales figures. Notably, Papaya Wine Infused Frosted Flower (3.5g) dropped to fourth place in December from its consistent second position in previous months, indicating a shift in consumer preference. Additionally, Frosted Flower Infused (3.5g) entered the rankings in December at fifth place, marking its debut in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
