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Nov-2025
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Overview
Market Insights Snapshot
Silly Nice has shown a consistent performance in the Concentrates category in New York over the past few months. The brand maintained its 18th position from August to September, briefly dropped to 19th in October, and then reclaimed its 18th position in November. This stability suggests a loyal customer base and a strong market presence in the state. Despite fluctuations in sales figures, with a peak in September and a slight decline in November, Silly Nice has managed to stay within the top 20 brands consistently, which is a positive indicator of its market resilience.
However, outside of New York, Silly Nice's performance in other states and categories is less prominent, as it does not appear in the top 30 rankings. This absence could be viewed as a challenge or an opportunity, depending on the strategic goals of the brand. The lack of presence in other markets might suggest room for growth and expansion, or it could indicate a need to strengthen their brand strategy to compete more effectively in other regions. The brand's ability to maintain its position in New York could serve as a foundation for exploring new markets and improving its visibility across different states and categories.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Silly Nice has maintained a consistent presence, holding steady at the 18th rank from August to November 2025. This stability is noteworthy, especially when contrasted with competitors like Glenna's, which experienced a decline from 9th in October to 15th in November, and urbanXtracts, which improved from 21st to 19th in the same period. Meanwhile, Pines/ A Walk In The Pines showed a remarkable leap from 29th in October to 16th in November, potentially indicating a strong marketing push or product launch. So Dope, which was absent from the top 20 in August and September, made a significant entry at 34th in October and climbed to 20th by November. Silly Nice's steady ranking amidst these fluctuations suggests a loyal customer base and consistent sales performance, though the dynamic movements of its competitors highlight the need for strategic marketing initiatives to bolster its position further.
Notable Products
In November 2025, Silly Nice THCA Diamond Powder (0.5g) maintained its position as the top-performing product, continuing its streak from previous months despite a slight dip in sales to 679 units. Papaya Wine Infused Frosted Flower (3.5g) consistently held the second rank, although its sales have been declining month over month, with November showing a significant drop. Silly Nice Frosted Hash Ball (1g) improved its ranking from fourth to third, reflecting a positive sales increase to 270 units. Silly Nice Sifted Bubble Hash (1g) experienced a slight drop in sales but retained its fourth position. Silly Nice Infused Frosted Flower (3.5g) remained steady in fifth place, with sales slightly decreasing compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
