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Aug-2025
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Overview
Market Insights Snapshot
In the state of New York, Silly Nice has shown a consistent presence in the Concentrates category, maintaining a steady ranking between 13th and 15th place from May to August 2025. Despite a slight fluctuation in rankings, the brand experienced a noticeable decline in sales from June to August, dropping from $102,279 to $66,897. This trend might indicate a seasonal shift or increased competition in the concentrates market. Interestingly, Silly Nice's performance in the Flower category is less remarkable, as they did not rank in the top 30 after May, suggesting potential challenges in capturing market share in this segment.
In the Vapor Pens category, Silly Nice appears to be struggling, as they only made it into the top 100 in New York in July 2025, which highlights a significant gap in their market reach or consumer preference within this category. The absence of a ranking in other months for Vapor Pens suggests that Silly Nice might need to reassess their strategy in this segment to improve their standing. These insights into Silly Nice's performance across different product categories in New York provide a glimpse into the brand's strengths and areas for potential growth, although further data would be needed to fully understand the dynamics at play.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Silly Nice has maintained a steady presence, consistently ranking around the 13th to 15th position from May to August 2025. Despite a slight dip in sales from June to August, Silly Nice's rank has remained relatively stable, indicating a resilient brand loyalty amidst fluctuating market dynamics. In contrast, Glenna's experienced a notable decline in rank from 10th in May and June to 15th by August, accompanied by a significant drop in sales, which may present an opportunity for Silly Nice to capture some of Glenna's market share. Meanwhile, House of Sacci has maintained a consistent rank close to Silly Nice, suggesting a competitive parity between the two brands. Interestingly, urbanXtracts has shown an upward trajectory, moving from 21st in May to 16th by August, which could signal emerging competition. Lastly, To The Moon demonstrated volatility, with a significant rank improvement in August, potentially posing a future threat to Silly Nice's market position.
Notable Products
In August 2025, Silly Nice THCA Diamond Powder (0.5g) maintained its position as the top-selling product for the fourth consecutive month, with sales reaching 933 units. Papaya Wine Infused Frosted Flower (3.5g) consistently held the second rank, showing stable sales figures over the months. Silly Nice Frosted Hash Ball (1g) regained its third position after slipping to fourth in July, indicating a slight recovery in sales. Silly Nice Sifted Bubble Hash (1g) dropped to the fourth rank in August following a decline in sales from the previous month. A newcomer, Frosted Flower Infused (3.5g), entered the rankings at the fifth position, suggesting a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
