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Apr-2025
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Overview
Market Insights Snapshot
Silly Nice has demonstrated a consistent presence in the New York concentrates market, maintaining a top 10 rank from January through March 2025, before slipping to 13th in April. This slight decline could indicate increased competition or shifting consumer preferences within the state. In the flower category, Silly Nice did not manage to break into the top 30, with rankings hovering in the 60s and 70s across the first four months of 2025. This suggests that while they have a strong foothold in concentrates, their flower products may not be resonating as strongly with consumers or facing tougher competition.
In the vapor pen category, Silly Nice made its entry into the top 100 in March 2025, ranking 90th, and improved slightly to 84th in April. This upward trend could signal growing consumer interest or effective marketing strategies. However, the brand's absence from the top 30 in vapor pens indicates that there is still significant room for growth. The sales figures for vapor pens show an upward trajectory, which might suggest potential for further advancement in this category. Monitoring these trends can provide insights into potential areas for strategic focus and investment for Silly Nice in New York.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Silly Nice has experienced notable fluctuations in its rank and sales over the first four months of 2025. While maintaining a steady 10th position from January to March, Silly Nice slipped to 13th in April, indicating a potential challenge in sustaining its market position. This decline in rank coincides with a relatively stable sales performance, suggesting that while Silly Nice is holding its ground in terms of revenue, competitors are advancing. For instance, New York Honey (NY Honey) consistently outperformed Silly Nice, maintaining a top 10 position throughout the period. Meanwhile, Nyce showed a remarkable climb from being outside the top 20 in January to securing the 12th spot by April, reflecting a significant upward trajectory that could pose a threat to Silly Nice's market share. Additionally, American Hash Makers and House of Sacci have shown competitive resilience, with ranks fluctuating but generally improving or maintaining their positions, underscoring the dynamic and competitive nature of the concentrates category in New York.
Notable Products
In April 2025, Silly Nice continued to dominate the concentrates category with the THCA Diamond Powder (0.5g) maintaining its top position, a spot it has held since January. The Papaya Wine Infused Frosted Flower (3.5g) also remained consistently in second place across all months, showcasing its strong and steady demand. Notably, the Silly Nice Frosted Hash Ball (1g) improved its ranking from February, climbing from fifth to third place, with sales reaching 471 units in April. Meanwhile, the Sifted Bubble Hash (1g) saw a slight decline in sales, which corresponded with a drop from third to fourth place compared to February. The Frosted Flower Infused (3.5g) remained stable in the fifth position, despite a gradual decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
