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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Silly Nice concentrated 63.95% of sales in Concentrates with year-over-year down 55.72% and month-over-month down 5.57%, while Flower held 31.90% share with year-over-year down 74.09% and month-over-month down 5.04%. Vapor Pens slipped to 4.15% share with year-over-year down 82.55% and a steep month-over-month drop of 42.28%. In New York Concentrates, the brand sat at rank 26 and the average price fell 7.83% year-over-year to $45.75. The mix implies deliberate retrenchment toward Concentrates as the relatively smaller month decline in that category versus Vapor Pens concentrates demand where the brand remains mid-pack.
The sharper declines in Vapor Pens (42.28% month-over-month) versus more contained month erosion in Concentrates (5.57% month-over-month) suggest SKU and promo focus is shifting toward the category where Silly Nice retains a rank of 26 and a price point near $43.18, while Flower’s 74.09% year-over-year decline and 31.90% share indicate reduced replenishment rather than competitive push. With Concentrates’ share at 63.95% and Flower at 31.90%, the brand’s positioning skews toward a specialist posture, implying future gains depend on deepening penetration in Concentrates and selectively pruning Vapor Pens where elasticity at an average price of $31.85 did not prevent the 82.55% year-over-year contraction.
Competitive Landscape
Silly Nice sits at rank #26 in NY Concentrates in May 2026, sliding 10 positions year over year from #16 while also falling 5 spots since February 2026 when it was #21; against a longer arc, it remains 17 places below its peak of #9 from July 2024 and 25 places behind category leader Mfny (Marijuana Farms New York) at #1, with Jetpacks climbing from #4 to #2 and RYTHM moving from #5 to #3, indicating Silly Nice is losing relative rank share as faster-rising competitors compress the top tier.
Notable Products
Silly Nice Sifted Bubble Hash (1g) posted the steepest decline at -50.1% month over month while holding rank 3, and Silly Nice THCA Diamond Powder (0.5g) fell -34.2% at rank 2, together creating a two-step slide within Concentrates that contrasts with the stable rank 1 position of Silly Nice THCA Diamond Powder (1g). Pink Stardust Distillate Cartridge (1g) rose 50.3% to rank 7, and Flower gained breadth with two SKUs between ranks 5 and 6 growing 8.0% to 12.0% MoM while a third Flower SKU entered at rank 9; with four of the top ten in Flower, the assortment is tilting away from single-format Concentrates dependence. The mix implies a pivot toward diversified inhalable formats that smooth Concentrates volatility and create headroom for Vapor Pens and Flower to absorb demand shifts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
