Jun-2024
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Overview
Market Insights Snapshot
Snobby Dankins has shown varied performance across different categories and states in recent months. In New York, the brand's performance in the Edible category has been relatively consistent but not strong enough to break into the top 30. They hovered around the 40th position from March to May 2024, and failed to make the top 30 in June 2024, indicating a decline in market presence. This could be a cause for concern as it suggests a need for stronger marketing or product differentiation in the Edible category.
In contrast, Snobby Dankins' performance in the Vapor Pens category in New York has shown a downward trend. Starting at rank 37 in March 2024, they steadily fell to rank 59 by June 2024. This downward movement is significant and suggests increasing competition or a potential decrease in consumer preference for their Vapor Pens. Despite these challenges, the brand's sales figures in March 2024 were noteworthy, indicating that there was a period of strong consumer interest that has since waned. Addressing these trends will be crucial for Snobby Dankins to regain and maintain market share in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Snobby Dankins has experienced a notable decline in rank and sales over the past few months. Starting at rank 37 in March 2024, Snobby Dankins slipped to rank 59 by June 2024, indicating a significant drop in market position. This decline is contrasted by the performance of competitors like Cookies, which maintained a presence in the top 20 until April 2024, and Packwoods, which held a steady rank of 30 in May 2024. The sales figures for Snobby Dankins also reflect this downward trend, with a sharp decrease from $35,327 in April to just $10,372 in June. Meanwhile, Nightshade Farm showed a more stable performance, with a slight improvement in rank from 52 in April to 57 in June, and relatively steady sales. This competitive analysis suggests that Snobby Dankins needs to reassess its market strategy to regain its foothold in the New York vapor pen market.
Notable Products
In June 2024, the top-performing product from Snobby Dankins was Table Breakers Sour Blue Raspberry Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank for four consecutive months with sales of 315 units. Flaming Moe Live Resin Cartridge (1g) in the Vapor Pens category climbed to the second spot, showing an improvement from its fifth rank in April 2024. Skunklato Live Resin Cartridge (1g) slipped to the third position from its second place in May 2024. Cherry Chem Fruit Distillate Cartridge (1g) improved its rank to fourth place from fifth in May 2024. Guava Berry Dankinator Tincture (1000mg THC, 30ml) entered the rankings for the first time in June 2024, debuting at the fifth position.