.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In California, EVIDENCE has shown notable improvement in the Pre-Roll category over the past few months. Starting in May 2024 at rank 27, the brand managed to climb to rank 17 by August 2024. This upward trend indicates a growing consumer preference for EVIDENCE's products within the state. Despite a slight dip to rank 30 in June 2024, the brand quickly recovered and even surpassed its initial position, reflecting a strong market presence and effective sales strategies. However, the absence of EVIDENCE from the top 30 rankings in certain months could be a point of concern, suggesting variability in consumer demand or competitive pressures.
The sales figures for EVIDENCE in California underscore this positive trajectory, with a significant increase from June to August 2024. The brand's sales jumped from 454,240 in June to 812,790 by August, highlighting a robust growth phase. This performance is particularly impressive given the competitive nature of the Pre-Roll category. While the specific strategies behind this growth are not detailed here, the available data suggests effective market penetration and possibly successful promotional efforts. Observing how EVIDENCE continues to perform in the coming months will be crucial for understanding its long-term sustainability and market strategy.
Competitive Landscape
In the competitive landscape of the California pre-roll category, EVIDENCE has shown notable fluctuations in its rank and sales over the past few months. EVIDENCE's rank improved from 27th in May 2024 to 17th in August 2024, indicating a positive trend in market presence. In comparison, PUFF maintained a steady position, moving from 22nd to 16th, while Sunset Connect experienced a slight dip, ending at 18th in August after peaking at 15th in July. Quickies Prerolls also showed improvement, climbing from 31st in May to 19th in August. Notably, Sparkiez consistently outperformed EVIDENCE, ranking 15th in August. These shifts suggest that while EVIDENCE is gaining traction, it faces stiff competition from brands like PUFF and Sparkiez, which have shown stronger and more consistent performance. Marketers should consider these trends when strategizing for EVIDENCE, focusing on sustaining its upward trajectory amidst a competitive market.
Notable Products
In August 2024, the top-performing product from EVIDENCE was Strawberry Shortcake (3.5g) in the Flower category, which climbed to the number one spot with sales of $3,428. The second highest-ranked product was Prison Shortys - Strawberry Shortcake Infused Pre-Roll 5-Pack (3.5g), followed by Fortune Cookies (3.5g) in third place. Prison Shortys - Grape Ape Infused Pre-Roll 5-Pack (3.5g) and Prison Shortys - Peaches N Cream Infused Pre-Roll 5-Pack (3.5g) secured the fourth and fifth positions, respectively. Notably, Strawberry Shortcake (3.5g) saw a significant rise from fourth place in July to the top spot in August. Additionally, Fortune Cookies (3.5g) made a strong comeback, moving from unranked in July to third in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
