EVIDENCE

Data Snapshot: Jun 11, 2024
EVIDENCE Cannabis Brand Logo
$500K+

May-2024

Sales

Neutral

Trend

6-Month

42

Product Count

SKUs

EVIDENCE

Overview

Markets

EVIDENCE Locations

Product Trends

EVIDENCE Categories

EVIDENCE Sales

Market Insights Snapshot

EVIDENCE Historical Sales by Category

EVIDENCE has demonstrated varied performance across different categories and states, showing particular strength in the California market. In the Flower category, the brand did not make it into the top 30 for the months of February through May 2024, indicating a potential area for improvement. On the other hand, EVIDENCE has shown consistent presence in the Pre-Roll category, maintaining rankings within the top 30. Specifically, the brand was ranked 18th in February and fluctuated slightly to 24th by May 2024. This trend suggests a solid but slightly declining performance in the Pre-Roll category, which may warrant further analysis to understand underlying factors.

Overall, EVIDENCE's performance in California presents a mixed picture. While the brand is absent from the top 30 in the Flower category, its presence in the Pre-Roll category is more stable, though it has seen a small decline over the months. The sales figures reflect this trend, with a noticeable decrease from February to April, followed by a slight recovery in May. This data suggests that while EVIDENCE has a foothold in certain segments, there are opportunities for growth and stabilization, particularly in the Flower category. Further insights into consumer preferences and competitive dynamics could provide a clearer path for strategic improvements.

May-2024 Rank
Flower
Pre-Roll
24
EVIDENCE

Competitive Landscape

In the competitive landscape of the California Pre-Roll category, EVIDENCE has experienced notable fluctuations in its ranking and sales over the past few months. EVIDENCE's rank dropped from 18th in February 2024 to 24th in May 2024, indicating a downward trend. This decline contrasts with some competitors like Gelato, which maintained a higher and more stable rank, consistently staying within the top 20 until May 2024. Similarly, Dime Bag and Froot also showed more stability, though they too experienced some fluctuations. On the other hand, Eighth Brother, Inc. saw a significant improvement in May 2024, jumping to 23rd place from 28th in April 2024. These shifts suggest that while EVIDENCE has faced challenges in maintaining its market position, other brands have either capitalized on market opportunities or managed to sustain their performance better. Understanding these dynamics can provide deeper insights for strategic adjustments to regain and enhance EVIDENCE's market share.

EVIDENCE market ranking for CA Pre-Roll

EVIDENCE

Notable Products

In May 2024, Strawberry Cheesecake (3.5g) maintained its top position from April among EVIDENCE products, achieving sales of 2849 units. Emerald Fire OG (3.5g) debuted strongly in the rankings, securing the second spot. Prison Shortys - Lemon Haze Infused Pre-Roll 5-Pack (3.5g) also made an impressive entry, landing in third place. Fortune Cookies (3.5g) dropped slightly to fourth position from its previous second place in April. Raspberry Parfait (3.5g) entered the rankings at fifth place, rounding out the top performers for the month.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Strawberry Cheesecake (3.5g)
Flower
3
4
1
1
Emerald Fire OG (3.5g)
Flower
>5
>5
>5
2
Prison Shortys - Lemon Haze Infused Pre-Roll 5-Pack (3.5g)
Pre-Roll
>5
>5
>5
3
Fortune Cookies (3.5g)
Flower
4
3
2
4
Raspberry Parfait (3.5g)
Flower
>5
>5
>5
5
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