.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
EVIDENCE has shown varied performance across different categories and states in recent months. In California, the brand's Flower category did not make it into the top 30 rankings from April to June 2024, indicating a potential struggle in maintaining market presence in this highly competitive segment. Conversely, the Pre-Roll category has demonstrated more stability, maintaining a ranking within the top 30 throughout the same period, though there was a slight decline from rank 20 in March to rank 26 in June 2024. This consistency in the Pre-Roll segment suggests that EVIDENCE has a loyal customer base or effective marketing strategies in place for this particular product line.
It's also important to note the sales trends for EVIDENCE in California's Pre-Roll category. Despite the fluctuations in ranking, sales figures have shown relatively minor variations, with a peak in March 2024 at $602,585 and a slight dip in April and May before stabilizing at $540,633 in June 2024. This indicates that while the brand's market position may fluctuate, consumer demand for their Pre-Rolls remains fairly steady. However, the absence from the top 30 in the Flower category could be a concerning sign that warrants strategic adjustments to regain competitiveness. Further analysis would be required to understand the underlying factors contributing to these trends.
Competitive Landscape
In the competitive landscape of the California pre-roll category, EVIDENCE has experienced notable fluctuations in its rankings and sales over recent months. EVIDENCE, which ranked 20th in March 2024, saw a decline to 26th in April and May, before stabilizing at 26th again in June. This downward trend contrasts with the performance of competitors like Eighth Brother, Inc., which, despite a dip to 29th in April, rebounded to 25th by June, indicating a more resilient market presence. Similarly, Froot maintained a relatively stable performance, consistently ranking between 24th and 26th, with a notable sales increase in June. Meanwhile, Dime Bag experienced a significant drop from 19th in April to 28th in June, suggesting potential volatility. The competitive dynamics suggest that while EVIDENCE has faced challenges in maintaining its rank, there is potential for recovery, especially when considering the fluctuating performances of its competitors.
Notable Products
In June 2024, the top-performing product for EVIDENCE was Fortune Cookies (3.5g) in the Flower category, which ranked first with sales of $2102. Emerald Fire OG (3.5g) maintained its second position from May to June. Raspberry Parfait (3.5g) improved its standing, moving from fifth place in May to third place in June. Prison Shortys - Grape Ape Infused Pre-Roll 5-Pack (3.5g) re-entered the rankings at fourth place, while Prison Shortys - Watermelon Zkittlez Infused Pre-Roll 5-Pack (3.5g) dropped from second place in March to fifth place in June. The rankings indicate a dynamic shift in consumer preferences with notable fluctuations in product performance over the months.
Top Selling Cannabis Brands
