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Jun-2024
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Overview
Market Insights Snapshot
UpNorth Humboldt has demonstrated notable performance in the California market, particularly within the Flower category. Over the past four months, the brand has consistently improved its ranking, moving from 16th place in March 2024 to 13th place by June 2024. This upward trend is supported by a steady increase in sales, culminating in a significant rise from $1,661,945 in March to $1,906,436 in June. In contrast, the Pre-Roll category has shown a slower progression, with the brand just breaking into the top 40 by June. The Flower category's performance highlights the brand's strong market presence, whereas the Pre-Roll category indicates room for growth and potential market expansion.
In Illinois, UpNorth Humboldt's performance has been mixed across different categories. In the Flower category, the brand maintained a strong position, fluctuating between 15th and 18th place over the past four months. Despite a slight dip in June, it remains a competitive player, with sales peaking at $1,224,719 in May. However, in the Concentrates category, the brand's ranking fell out of the top 30 by May, indicating a significant drop in market presence. This contrast between categories suggests that while UpNorth Humboldt has established a solid foothold in the Flower market, it faces challenges in maintaining its position in the Concentrates segment.
Competitive Landscape
In the competitive landscape of the California Flower category, UpNorth Humboldt has shown a steady improvement in its ranking and sales over the past few months. Starting from the 16th position in March 2024, UpNorth Humboldt climbed to the 13th rank by June 2024. This upward trajectory is indicative of a positive market reception and growing consumer preference. In contrast, Glass House Farms (CA) experienced fluctuations, moving from 15th to 14th place, but also dropping to 17th in April before recovering. Similarly, Connected Cannabis Co. showed volatility, peaking at 9th in April but falling to 15th by June. Meanwhile, Eighth Brother, Inc. and Cam Premium Quality Cannabis maintained relatively stable positions, with Eighth Brother, Inc. consistently ranking higher than UpNorth Humboldt. These dynamics suggest that while UpNorth Humboldt is on an upward trend, it faces stiff competition from brands that have both higher and more volatile rankings, underscoring the importance of strategic marketing and product differentiation to sustain its growth.
Notable Products
In June 2024, Durban Poison (3.5g) emerged as the top-performing product for UpNorth Humboldt, climbing from its consistent second-place ranking in previous months. NF1 (3.5g), which had held the top spot from March to May, slipped to second place. Sour Diesel (3.5g) maintained its third-place position, showing steady performance with notable sales figures. Maui Wowie (3.5g) remained in fourth place, indicating consistent demand. Notably, Maui Wowie Pre-Roll (1g) re-entered the rankings at fifth place with sales of $5,378 after not being ranked in April and May.
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