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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
UpNorth Humboldt’s category mix in June 2026 is concentrated in Flower at 73.49% share with 28.45% year-over-year growth and 2.62% month-over-month growth, while Pre-Roll holds 24.43% share with 98.99% year-over-year growth but a 2.98% month-over-month decline. Concentrates sit at 2.07% share with 71.43% year-over-year growth and a 1.27% month-over-month dip, and Edible remains negligible at 0.02% share despite a 28.76% month-over-month increase and 14.27% year-over-year growth. With Flower ranked 8th in California and Pre-Roll expanding quickly year over year yet softening month to month, the pattern implies a Flower-led base that is stable in June 2026 while the fast-growing Pre-Roll engine is subject to short-term volatility.
The mix shift implies UpNorth Humboldt is anchoring its positioning to premium Flower pricing at an average of $38.84, versus a portfolio-wide average price of $27.57 that rose 0.81% year over year, while using lower-priced Pre-Roll at $14.63 to drive acquisition and trial. The combination of a 2.62% month-over-month gain in high-share Flower and a 2.98% month-over-month pullback in Pre-Roll suggests a June 2026 emphasis on defending the Flower rank in California while balancing margin and volume; the thesis is that maintaining Flower share above 70% keeps rank pressure manageable as Pre-Roll growth normalizes.
Competitive Landscape
UpNorth Humboldt sits at rank #8 in CA Flower for June 2026, improving 2 positions from #10 year over year, but slipping 1 spot from #7 at its May 2026 peak; this mix of a +2 YoY climb and a -1 month-over-month change signals momentum that is present but not yet locked. Competitive movement amplifies the context: STIIIZY rose from #2 to #1 with a 62.5% year-over-year sales increase, while CAM advanced from #3 to #2 on 56.2% growth, and UpNorth Humboldt’s position from #11 three months ago to #8 now indicates catch-up versus leaders that accelerated faster. The implication is that UpNorth Humboldt’s rank trajectory—up 3 places over three months yet down 1 from its recent peak—points to a brand that can enter the top 5 if it converts short-term volatility into sustained share gains against rising incumbents.
Notable Products
Maui Wowie (3.5g) posted the standout move in June 2026 with a 50.6% month-over-month surge that secured rank 1, while Durban Poison Pre-Roll (1g) fell 18.6% and slipped to rank 9; this contrast points to demand concentrating in core Flower formats over Pre-Rolls. With Sour Diesel (3.5g) up 27.6% at rank 3 and Durban Poison (3.5g) edging up 2.1% at rank 2, seven of the top ten are Flower SKUs, whereas NF1 (3.5g) declined 7.5% at rank 5; this skew implies UpNorth Humboldt is tilting assortment and velocity toward classic 3.5g strains and away from ancillary formats, prioritizing high-velocity Flower to anchor share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
