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Jul-2025
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Overview
Market Insights Snapshot
UpNorth Humboldt has shown a consistent presence in the California cannabis market, particularly in the Flower category. The brand maintained a strong position, moving from 11th place in April 2025 to 9th in May, before settling at 10th in June and July. This stability at the upper end of rankings suggests a solid consumer base and effective market strategies in California. In the Pre-Roll category, UpNorth Humboldt has made notable progress, climbing from 26th place in April to 19th by June and July. This upward trend in Pre-Rolls indicates a growing acceptance and possibly an expanding product line that resonates well with consumers.
In contrast, the performance of UpNorth Humboldt in Illinois paints a different picture. The brand's Flower category rankings have seen a gradual decline, slipping from 18th in April to 21st by July. This downward trend might suggest increased competition or shifting consumer preferences in Illinois. It's noteworthy that UpNorth Humboldt didn't make it to the top 30 in any other category in Illinois, which could be a concerning sign for their market penetration strategy in that state. Overall, while the brand maintains a strong foothold in California, its performance in Illinois could benefit from strategic adjustments to regain momentum.
Competitive Landscape
In the competitive California flower market, UpNorth Humboldt has demonstrated a consistent presence, maintaining its rank within the top 20 brands from April to July 2025. Notably, UpNorth Humboldt improved its rank from 11th in April to 9th in May, although it slightly dipped to 10th in June and held steady in July. This fluctuation in rank is indicative of the dynamic nature of the market, where brands like Fig Farms and CAM have also shown competitive performance, with Fig Farms maintaining a close competition, ranking 9th in April and July, and CAM consistently ranking higher than UpNorth Humboldt. Meanwhile, Oakfruitland experienced a decline, dropping from 7th in April to 12th by July, which could potentially benefit UpNorth Humboldt if this trend continues. Additionally, Quiet Kings has shown a notable rise in rank, moving from 15th in April to 11th in July, indicating a growing competitive threat. These dynamics suggest that while UpNorth Humboldt remains a strong contender, it must continue to innovate and adapt to maintain and improve its market position amidst shifting competitor strategies.
Notable Products
In July 2025, Maui Wowie (3.5g) topped the sales chart for UpNorth Humboldt, moving up from third place in June to first place with a notable sales figure of 9740. Durban Poison (3.5g) held a strong position, though it slipped from first in May and June to second place in July. Sour Diesel (3.5g) re-entered the top three after missing the June rankings, securing third place. NF1 (3.5g) experienced a downward trend, moving from second in June to fourth in July. Blue Dream (3.5g) maintained its consistent fifth-place ranking throughout the analyzed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
