Market Insights Snapshot
In Arizona, UpNorth Humboldt has seen a decline in both Concentrates and Flower categories. The brand's ranking in the Concentrates category slipped from 38 in August 2023, to 55 in November 2023, indicating a drop in popularity. Similarly, in the Flower category, although the fall is less drastic, going from 28 in August to 33 in November, it's still a downward trend. The sales numbers also reflect this, with a notable decrease over the four months in both categories.
However, in California and Illinois, the story is a bit different. In California, UpNorth Humboldt has maintained a strong position in the Flower category, holding steady around the top 10 brands. In the Pre-Roll category, there's been a slight downward movement, but the brand is still within the top 50. Over in Illinois, the brand has done well in the Flower category, consistently ranking in the top 20. The Concentrates category, however, has seen a slight drop, moving from 22nd place in August to 26th place in November.
UpNorth Humboldt, a flower category cannabis brand in California, has shown a steady performance in the competitive landscape, maintaining its rank within the top 20 brands from August to November 2023. The brand's ranking improved from 13th in August and September to 10th in October, before slightly dropping to 11th in November. This indicates a positive trend in market positioning, despite stiff competition from brands like Glass House Farms (CA), Connected Cannabis Co., Dime Bag, and Alien Labs. Notably, Connected Cannabis Co. experienced a drop in rank over the same period, while Alien Labs and Dime Bag maintained higher positions. Glass House Farms (CA) closely competed with UpNorth Humboldt, with ranks fluctuating around the same range. The data suggests a dynamic and competitive market environment for the flower category in California.
In November 2023, the top-performing product from UpNorth Humboldt was 'NF1 (3.5g)' in the Flower category, with sales peaking at 17,146 units. The runner-up was 'Maui Wowie (3.5g)', also from the Flower category, with significantly lower sales. 'Lamb's Bread (3.5g)' secured the third spot, showing an improvement from its previous rank in September. 'Wedding Mintz (3.5g)' and 'Durban Poison (3.5g)' took the fourth and fifth spots respectively, both experiencing a drop in their rankings from October. Notably, 'Durban Poison (3.5g)' had been the top seller in October, but suffered a significant decline in November.