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Apr-2025
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Overview
Market Insights Snapshot
In California, UpNorth Humboldt has maintained a steady presence in the Flower category, consistently ranking within the top 11 brands from January to April 2025. This stability is indicative of sustained consumer interest and brand loyalty, even though there was a slight decline in sales from March to April. The Pre-Roll category, while showing some fluctuations, saw an improvement in rank from January to March, peaking at 22nd place before dropping back to 26th in April. This suggests potential volatility in consumer preferences or increased competition within this category.
In Illinois, UpNorth Humboldt's performance in the Concentrates category has seen a downward trend, with the brand falling out of the top 30 by April 2025. This could be a cause for concern as it indicates a significant drop in market presence. Meanwhile, in the Flower category, the brand showed a promising surge in February, climbing to 16th place, although it subsequently slipped back to 20th by April. This movement suggests that while there is notable competition, UpNorth Humboldt has the potential to regain higher rankings with strategic efforts. The brand's performance across these states highlights the dynamic nature of the cannabis market and the need for continuous adaptation to maintain competitiveness.
Competitive Landscape
In the competitive California Flower market, UpNorth Humboldt has maintained a steady presence, with its rank fluctuating slightly between 9th and 11th place from January to April 2025. Despite a slight dip in February, UpNorth Humboldt's sales rebounded in March, showcasing resilience and a strong market position. Notably, Pacific Stone consistently ranked higher than UpNorth Humboldt, securing the 9th position in both March and April, indicating a competitive edge in sales performance. Meanwhile, Fig Farms showed a positive trend, surpassing UpNorth Humboldt in April by climbing to the 10th rank. In contrast, Alien Labs experienced more volatility, dropping to 16th in March before recovering to 12th in April, suggesting potential instability in its market strategy. These dynamics highlight the competitive pressures UpNorth Humboldt faces, emphasizing the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In April 2025, NF1 (3.5g) maintained its position as the top-performing product for UpNorth Humboldt, despite a decrease in sales to 6795 units. Platinum Afghani (3.5g) emerged as a strong contender, securing the second rank with notable sales figures. Sour Diesel (3.5g) held steady in third place, showing consistent performance across the months. Blue Dream (3.5g) and White Widow (3.5g) entered the rankings for the first time, taking the fourth and fifth spots respectively. This month saw a reshuffling in the rankings, with new entries indicating a shift in consumer preferences towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
