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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
UpNorth Humboldt is stocked at 577 licensed dispensaries across California, Illinois, and Arizona, 405 of them in California, with the deepest coverage in Los Angeles, San Francisco, Sacramento, San Jose, and Santa Rosa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
UpNorth Humboldt concentrated 73.29% of July 2026 sales in Flower, up 4.79% month over month and 31.43% year over year, while Pre-Roll held 24.08% share with an 81.70% year-over-year rise but a 1.37% month-over-month dip; Concentrates climbed to 2.61% share on a 27.46% month-over-month gain and 200.39% year-over-year surge, and Edible slipped to 0.01% share with declines of 25.98% month over month and 48.49% year over year. The brand’s average price fell 4.80% year over year to $26.52 even as total brand sales rose 43.03% year over year, and within its lead market of California Flower ranked 8th; combined, this mix and pricing pattern implies volume-led growth concentrated in Flower with incremental trial in Concentrates and a deliberate retreat from Edible.
With Flower anchoring share at 73.29% and an 8th-place Flower rank in California, the 4.79% month-over-month Flower uptick alongside a 1.37% month-over-month pullback in Pre-Roll points to a defense-first stance in core Flower while trading some Pre-Roll velocity for Concentrates expansion at 27.46% month over month. The 200.39% year-over-year rise in Concentrates versus a 48.49% year-over-year decline in Edible, paired with a 4.80% year-over-year average price decrease and 43.03% brand sales growth, implies an accessibility-driven positioning that leans into high-turn inhalables where UpNorth Humboldt already carries rank credibility, using lower pricing to widen the buyer base while pruning low-yield Edible exposure.
Competitive Landscape
UpNorth Humboldt ranks #8 in California Flower in July 2026, improving 3 positions from #11 year over year, but slipping 1 spot from #7 in April 2026 to #8 in July 2026, indicating mild short-term giveback after a higher peak rank of #7 reached in May 2026. In the same period, STIIIZY climbed from #2 to #1 with 59.7% YoY sales growth, while CannaBiotix (CBX) moved the opposite direction from #1 to #2 with 7.0% YoY sales growth; meanwhile, CAM advanced from #4 to #3 with 52.2% YoY gains. The combination of a 3-rank YoY improvement alongside a 1-rank quarter-stepback implies UpNorth Humboldt is gaining structural ground but risks ceding momentum to faster-climbing leaders unless it reaccelerates share capture.
Notable Products
Sour Diesel (3.5g) set the pace in July 2026 with a 22.4% month-over-month gain at rank 1 while Durban Poison (3.5g) climbed 21.3% to rank 2, and White Widow (3.5g) advanced 20.3% at rank 7. With four of the top ten SKUs in Flower occupying ranks 1, 2, 3, and 4 alongside a -2.6% dip for Grand Daddy Purple (3.5g) at rank 9, the weight of growth is concentrated in a few fast-moving Flower strains rather than broad-based category expansion, implying the brand is leaning into high-velocity heritage genetics to anchor share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
