.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In California, UpNorth Humboldt has demonstrated a fluctuating performance in the Flower category. The brand maintained a steady 10th position in June and July 2025 but experienced a decline to the 14th spot by September. This downward trend in ranking corresponds with a decrease in sales from approximately $2 million in June to around $1.6 million in September. Conversely, in the Pre-Roll category, UpNorth Humboldt showed a modest improvement, moving from the 20th position in June to 17th by August, maintaining that rank in September. This suggests a potential strategic focus or consumer preference shift towards their pre-roll products within the state.
In Illinois, UpNorth Humboldt's performance across categories reveals interesting dynamics. The brand's Concentrates category saw a significant leap from being unranked in July to achieving the 11th position by September, indicating a strong upward trajectory. However, their Pre-Roll category did not make it into the top 30 until September, where it debuted at 35th, suggesting room for growth in this segment. Meanwhile, in the Flower category, the brand showed consistent improvement, advancing from the 20th position in June to 18th in September, despite a slight dip in sales during the same period. This indicates a competitive presence in the Flower segment, with potential to gain further market share.
Competitive Landscape
In the competitive landscape of the California flower category, UpNorth Humboldt has experienced a notable decline in rank from June to September 2025, moving from 10th to 14th position. This shift is accompanied by a decrease in sales from June's peak, indicating potential challenges in maintaining market share. In contrast, Quiet Kings has shown resilience, fluctuating but ultimately improving its rank to 12th in September, suggesting a competitive edge in capturing consumer interest. Meanwhile, Connected Cannabis Co. has maintained a stable rank at 13th, with sales figures closely trailing UpNorth Humboldt, highlighting a tight competition. Glass House Farms (CA) and Dime Bag (CA) have consistently ranked lower, yet their steady sales suggest a loyal customer base. These dynamics underscore the importance for UpNorth Humboldt to innovate and strategize effectively to regain its competitive position in the California market.
Notable Products
In September 2025, Durban Poison (3.5g) maintained its position as the top-selling product for UpNorth Humboldt, despite a decrease in sales to 6,935 units. Sour Diesel (3.5g) rose to the second position, demonstrating consistent performance with sales figures slightly increasing from the previous month. Blue Dream (3.5g) made a notable entry into the rankings, securing the third position for the first time. NF1 (3.5g) experienced a slight drop, moving from third to fourth place over the months, with a steady decline in sales. Red Congolese (3.5g) re-entered the top five, ranking fifth in September after being absent from the August rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
