UpNorth Humboldt

Data Snapshot: May 04, 2024
UpNorth Humboldt Cannabis Brand Logo
$1M+

Apr-2024

Sales

Neutral

Trend

6-Month

93

Product Count

SKUs

UpNorth Humboldt

Overview

UpNorth Humboldt is a boutique cannabis brand renowned for its high-quality products, derived from the notable correlation between Humboldt's deep admiration and connection to its environment and the upshot premium cannabis produced. The brand's eco-conscious cultivation practices produce a diverse line, which includes pre-rolls and flowers, with distribution extending across top-drawer dispensaries throughout California. Its commitment to environmental sustainability, coupled with sophisticated indoor cultivation techniques, affirms UpNorth Humboldt as a distinguished producer within the cannabis market.
Markets

UpNorth Humboldt Locations

Product Trends

UpNorth Humboldt Categories

UpNorth Humboldt Sales

Market Insights Snapshot

UpNorth Humboldt Historical Sales by Category

In the competitive cannabis market, UpNorth Humboldt has shown varied performance across different states and categories, illustrating both growth potential and challenges. In California, a key market for cannabis, UpNorth Humboldt's Flower category demonstrated a strong presence, maintaining a top 20 ranking from January to April 2024, with a notable improvement in April moving up to 14th. This upward trend is mirrored in their sales figures, showing a significant increase from January's $1,703,878 to April's $1,954,644. However, their Pre-Roll category in California tells a different story, struggling to break into the top 40 until April 2024, which suggests a potential area for strategic focus. The brand's presence in the Flower category in Arizona is less pronounced, with the brand only breaking into the top 50 in February and showing a slight improvement in March, a signal that there might be untapped potential or market challenges to address.

Looking at Illinois, UpNorth Humboldt's performance in the Concentrates category shows promise, with a notable jump from not being in the top 30 in January to ranking 16th in March, before slightly dropping to 21st in April. This fluctuation highlights the brand's potential volatility in market rankings but also indicates a strong foothold within the top 25. In the Flower category within Illinois, the brand has shown impressive growth, moving from 24th in January to 14th in April, alongside a significant increase in sales, from $786,546 in January to $1,238,941 in April. This growth trajectory in Illinois, especially in the Flower category, underscores UpNorth Humboldt's ability to capture and expand its market share in a competitive landscape, marking it as a key player to watch in the evolving cannabis industry.

Apr-2024 Rank
Flower
Pre-Roll
Concentrates
14
43
14
21
UpNorth Humboldt

Competitive Landscape

In the competitive landscape of the cannabis flower category in California, UpNorth Humboldt has shown resilience and a positive trajectory in terms of rankings and sales over the first four months of 2024. Starting the year at rank 15, it experienced a slight dip to rank 19 in February, before climbing back up to rank 16 in March and further improving to rank 14 in April. This upward trend is notable, especially when compared to its competitors. For instance, Glass House Farms (CA) fluctuated in ranks closely with UpNorth but ended up slightly lower at rank 16 in April. Fig Farms saw a decline from rank 11 in January to rank 15 in April, indicating a loss in its competitive position relative to UpNorth. Meanwhile, "Eighth Brother, Inc." and Cam Premium Quality Cannabis both held higher ranks throughout these months, with "Eighth Brother, Inc." showing significant strength in the market by moving from rank 14 to 12. The sales trends for UpNorth Humboldt, showing an initial drop followed by a strong recovery and growth, suggest a robust competitive stance in the California flower market, potentially driven by effective marketing strategies, quality product offerings, or shifts in consumer preferences.

UpNorth Humboldt market ranking for CA Flower

UpNorth Humboldt

Notable Products

In April 2024, UpNorth Humboldt's top-performing product was NF1 (3.5g) from the Flower category, maintaining its number one rank from the previous months with notable sales figures of 19,214 units. Following closely, Durban Poison (3.5g), also in the Flower category, secured the second position, showing consistent performance as it moved up from the third rank in January to second in the following months. Maui Wowie (3.5g) saw a slight fluctuation in its ranking but managed to claim the third spot in April, despite a dip in sales in February. A new entrant in the top rankings, Durban Poison Pre-Roll (1g) from the Pre-Roll category, made an impressive debut at fourth place. Sour Diesel (3.5g) rounded out the top five, indicating a stable demand for Flower category products, despite its fluctuating performance over the months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
NF1 (3.5g)
Flower
1
1
1
1
Durban Poison (3.5g)
Flower
3
2
2
2
Maui Wowie (3.5g)
Flower
2
4
3
3
Durban Poison Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Sour Diesel (3.5g)
Flower
5
3
5
5
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