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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, UpNorth Humboldt concentrated 73.06% of sales in Flower with year-over-year growth of 7.52% and month-over-month growth of 0.68%, while Pre-Roll expanded to 24.53% share with a 144.63% YoY surge and an 18.24% MoM lift. Smaller lines moved in opposite directions: Concentrates held 2.39% share with 62.08% YoY and 46.86% MoM growth, whereas Edible slipped to 0.02% share on -4.77% YoY and -43.66% MoM declines. With Flower steady but slower than the portfolio average and Pre-Roll accelerating, the mix implies a deliberate pivot toward faster-turn SKUs that can scale volume without eroding the Flower base.
Average price fell 10.62% YoY to $26.58 even as brand sales rose 25.83% YoY, and in California Flower the brand sat at rank 7, indicating volume-led gains rather than price-led expansion. The combination of Pre-Roll’s 24.53% share and MoM growth of 18.24% alongside Flower’s 0.68% MoM suggests the brand is using value-accessible formats to widen reach while maintaining a top-10 Flower position; this positioning sets UpNorth Humboldt to trade shoppers into Flower while capturing incremental trips through Pre-Roll.
Competitive Landscape
UpNorth Humboldt ranks #7 in CA Flower in May 2026, improving 2 positions from #9 year over year and edging up 1 spot from #8 in February 2026; this coincides with the brand hitting its peak rank of #7 in May 2026 while the #1 spot is held by CAM, which climbed from #4 to #1 as its sales grew 46.9% year over year, and CannaBiotix (CBX) moved down from #1 to #3 with a -8.3% sales change—indicating UpNorth Humboldt’s modest rank gains are occurring amid a reshuffling where faster risers can displace incumbents. The 2-rank YoY ascent alongside a 1-rank lift over three months suggests incremental share capture, but with STIIIZY holding #2 on flat rank while growing 39.7% year over year, the gap above may widen unless UpNorth Humboldt accelerates—implying the current trajectory points to stability at the lower top 10 rather than near-term entry into the top 5.
Notable Products
Blue Dream (3.5g) posted the steepest decline in May 2026, down 13.6% month over month while sliding to rank 8, as Strawberry Cough (3.5g) rose 44.4% to rank 1 and Durban Poison (3.5g) dipped 7.0% at rank 2. Four of the top ten are Flower SKUs, including Maui Wowie (3.5g) up 27.9% at rank 4 and Sour Diesel (3.5g) effectively flat at +0.1% at rank 6, indicating Flower mix is consolidating volume at the top while Pre-Roll positions at ranks 3 and 5 fell 3.0% and 4.3% respectively. The concentration of gains in a few Flower strains alongside double-digit decline in a legacy name suggests UpNorth Humboldt is pivoting shelf energy toward breakout Flower winners and pruning underperforming line extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
