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Aug-2025
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Overview
Market Insights Snapshot
UpNorth Humboldt has exhibited a mixed performance across various categories and states, with notable movements especially in the California market. In the Flower category, the brand experienced a decline in ranking from 9th in May 2025 to 13th by August 2025. This downward trend is accompanied by a decrease in sales, from approximately $2.1 million in May to about $1.7 million in August. Conversely, in the Pre-Roll category within California, UpNorth Humboldt showed positive momentum, advancing from 22nd to 16th place over the same period, with sales increasing significantly from $461,639 to $727,163. This suggests a strategic shift or increased consumer interest in their Pre-Roll offerings, contrasting with the challenges faced in the Flower segment.
In Illinois, UpNorth Humboldt's performance presents an intriguing narrative, especially within the Concentrates category. The brand made a notable entry into the top 30, securing the 18th position in August 2025, despite not being ranked in the preceding months. This indicates a successful penetration into the Illinois concentrates market, potentially driven by product innovation or marketing efforts. Meanwhile, in the Illinois Flower category, the brand maintained a relatively stable position, fluctuating slightly between 19th and 20th place from May to August. This stability, despite varying sales figures, could reflect a consistent consumer base or competitive pressures in the Illinois Flower market.
Competitive Landscape
In the competitive landscape of the California flower category, UpNorth Humboldt has experienced a gradual decline in its rank from May to August 2025, moving from 9th to 13th position. This shift is indicative of a decrease in sales, with a notable drop from May's peak. In contrast, Connected Cannabis Co. and Pacific Stone have maintained relatively stable positions, though they remain below UpNorth Humboldt in rank. Meanwhile, Oakfruitland has shown resilience, briefly surpassing UpNorth Humboldt in July before falling back in August. Interestingly, Quiet Kings has emerged as a significant competitor, climbing from 15th to 12th place, suggesting an upward trend that could pose a future threat to UpNorth Humboldt's market share. These dynamics highlight the competitive pressures UpNorth Humboldt faces, emphasizing the need for strategic initiatives to regain its higher ranking and bolster sales in the coming months.
Notable Products
In August 2025, the top-performing product for UpNorth Humboldt was Durban Poison (3.5g) in the Flower category, maintaining its first-place rank from the previous month with sales of 8,846 units. Sour Diesel (3.5g) rose to the second position, showing consistent performance improvement from fourth in May to second in August. Platinum Afghani (3.5g) entered the rankings for the first time in August, securing the third spot in the Flower category. NF1 (3.5g) held steady in the fourth position, experiencing a gradual decline from its second-place ranking in May. Maui Wowie (3.5g) fell to fifth place, despite being the top product in July, indicating a significant drop in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
