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Oct-2026
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YoY Price Change
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UpNorth Humboldt is stocked at 423 licensed dispensaries across California, Illinois, and Arizona, 279 of them in California, with the deepest coverage in San Francisco, Sacramento, San Diego, Los Angeles, and Santa Rosa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
UpNorth Humboldt concentrated 73.25% of October 2026 sales in Flower with year-over-year growth of 63.63% and month-over-month growth of 13.21%, while Pre-Roll held 24.29% share with 34.96% YoY and 1.20% MoM, and Concentrates accounted for 2.44% share with 30.82% YoY and 20.94% MoM. The brand’s weighted average price rose 7.05% YoY to $27.26, alongside a Flower average price of $38.51, and in the California Flower category the brand sat at rank 8; this blend of heavier Flower exposure plus double-digit MoM gains in Flower and Concentrates implies an intentional tilt toward higher-velocity inhalables where rank momentum can be won through depth over breadth.
The October 2026 mix suggests UpNorth Humboldt is prioritizing a Flower-led identity anchored by 63.63% YoY growth in its core category and only 1.20% MoM in Pre-Roll, with Concentrates’ 20.94% MoM surge acting as a small but faster-growing flank; paired with a rank of 8 in California Flower, this balance implies the brand is trading short-term diversification for deeper penetration in its largest shelf where price power (+7.05% YoY) can sustain share. The pattern of 13.21% MoM in Flower against 24.29% share for Pre-Roll indicates near-term execution favors retaining and expanding Flower facings over reallocating to Pre-Roll, implying positioning that treats Pre-Roll as a retention accessory while Flower and a nascent Concentrates push drive rank efficiency.
Competitive Landscape
UpNorth Humboldt ranks #8 in CA Flower in October 2026, improving 6 positions from #14 year over year and edging up 1 spot from #9 in July 2026, marking a new peak rank of #8 in October 2026. In contrast, STIIIZY advanced from #2 to #1 while growing sales 44.5% year over year, and CAM climbed from #3 to #2 with 60.0% YoY sales growth, whereas CannaBiotix (CBX) slid from #1 to #3 alongside a -16.6% YoY sales change; this positioning shift indicates UpNorth Humboldt’s ascent is occurring amid a reshuffle where leaders are consolidating at the top and a former #1 is retreating, implying UpNorth Humboldt’s rank trajectory is tied to capitalizing on competitor volatility rather than breakaway category momentum.
Notable Products
UpNorth Humboldt prices well above comparable items in October 2026, with average list prices 39.2% higher than similar products, and top items like Bubba Kush (3.5g) priced 77.3% above peers. This points to a premium-priced lineup, so sales lean on consumers paying higher-than-market prices rather than on a few blockbuster units.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
