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Nov-2025
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Overview
Market Insights Snapshot
In California, UpNorth Humboldt has demonstrated a consistent presence in the Flower category, with a notable improvement in their ranking from 15th in October 2025 to 12th in November 2025. This upward trend is complemented by their sales figures, which increased significantly during this period, indicating a strong recovery from a dip in September. However, in the Pre-Roll category, UpNorth Humboldt maintained a steady position at 16th in both October and November, suggesting stability but also a potential area for growth if they aim to break into higher ranks.
In Illinois, UpNorth Humboldt has shown impressive progress in the Pre-Roll category, where they climbed from being unranked in August to securing the 20th position by November. This positive movement highlights their growing influence in the state. In the Concentrates category, they maintained a stable ranking at 14th from September to November, which reflects a consistent performance. Meanwhile, in the Flower category, their rank improved from 19th in August to 14th in November, indicating a steady upward trajectory that aligns with their increasing sales volume. This suggests that UpNorth Humboldt is successfully expanding its market share in Illinois, particularly in the Flower category.
Competitive Landscape
In the competitive landscape of California's flower category, UpNorth Humboldt has shown a dynamic shift in its market positioning over the months from August to November 2025. Notably, UpNorth Humboldt's rank improved from 15th in October to 12th in November, indicating a positive trend in its market presence. This improvement is significant as it surpasses Connected Cannabis Co., which dropped to 13th place in November. Meanwhile, Coastal Sun Cannabis and Alien Labs experienced declines in their rankings, with Coastal Sun Cannabis falling from 6th in August to 11th in November, and Alien Labs dropping from 6th in October to 10th in November. This shift presents an opportunity for UpNorth Humboldt to capitalize on the declining momentum of its competitors. Additionally, Quiet Kings maintained a consistent presence, closely trailing UpNorth Humboldt, which suggests a competitive pressure that UpNorth Humboldt must continue to navigate to maintain its upward trajectory in sales and market rank.
Notable Products
In November 2025, Platinum Afghani (3.5g) emerged as the top-performing product for UpNorth Humboldt, climbing from a previous absence in the rankings to the number one spot, with notable sales of 8111 units. Sour Diesel (3.5g) maintained a strong position, consistently holding the second rank from September to November. Durban Poison (3.5g), which had been the top product for three consecutive months, fell to third place. Durban Poison Pre-Roll (1g) saw a rise in popularity, moving from third in September to fourth in November. White Widow (3.5g) entered the rankings for the first time in November, capturing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
