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Oct-2025
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Overview
Market Insights Snapshot
UpNorth Humboldt has shown varied performance across different states and product categories. In California, the brand's Flower category has seen a gradual decline in rankings from 11th in July 2025 to 14th by October 2025, accompanied by a decrease in sales. This suggests a potential loss of market share or increased competition within the state. However, the Pre-Roll category in California tells a different story, with a steady improvement in rank from 18th to 16th over the same period, indicating increased consumer interest or effective marketing strategies. This dual trend within the same state highlights the brand's varying success across different product lines.
In Illinois, UpNorth Humboldt has made notable strides in the Concentrates category, improving from being unranked in July to reaching the 12th position by October 2025. This upward movement could signify a successful market penetration or a growing preference for their concentrates among consumers. The Flower category also experienced a positive trajectory, moving from 19th to 14th place, which aligns with a significant increase in sales. Interestingly, the brand's Pre-Roll category was not in the top 30 until September, when it debuted at 34th and then climbed to 19th in October, suggesting a late but promising entry into this product category. These movements illustrate UpNorth Humboldt's dynamic performance and potential growth opportunities in the Illinois market.
Competitive Landscape
In the competitive landscape of the California flower category, UpNorth Humboldt has experienced a gradual decline in its ranking from July to October 2025, moving from 11th to 14th position. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. Notably, Connected Cannabis Co. has shown resilience, maintaining a strong position by improving its rank from 13th in July to 12th in October, with sales figures that surpassed UpNorth Humboldt's in both August and October. Meanwhile, Quiet Kings has also been a formidable competitor, initially ranking just below UpNorth Humboldt in July but surpassing it by August and maintaining a higher rank through October. Glass House Farms (CA) and Pacific Stone have remained close competitors, with sales figures that are slightly lower yet competitive, indicating a tightly contested market. These dynamics suggest that UpNorth Humboldt faces significant pressure from both established and emerging brands, necessitating strategic adjustments to regain its competitive edge in the California flower market.
Notable Products
In October 2025, Sour Diesel (3.5g) emerged as the top-performing product for UpNorth Humboldt, climbing from its previous second-place ranking in September to first place, with a notable sales figure of 10,185 units. Following closely, Durban Poison (3.5g), which held the top spot for the last three months, slipped to second place, maintaining strong sales at 10,006 units. NF1 (3.5g) improved its standing, moving up from fourth to third place, showcasing a steady increase in popularity. White Widow Pre-Roll (1g) debuted in the rankings at fourth place, indicating a surge in demand for pre-rolls. Meanwhile, Blue Dream (3.5g) saw a slight decline, dropping to fifth place after making its first appearance in the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
