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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
UpNorth Humboldt is stocked at 458 licensed dispensaries across California, Illinois, and Arizona, 302 of them in California, with the deepest coverage in Sacramento, San Francisco, Los Angeles, San Diego, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
UpNorth Humboldt concentrated 73.78% of August 2026 sales in Flower with 38.38% year-over-year growth and 4.01% month-over-month, while Pre-Roll held 24.08% share with faster 55.67% year-over-year and 2.35% month-over-month gains. Smaller lines diverged: Concentrates at 2.13% share advanced 41.91% year-over-year but fell 16.95% month-over-month, and Edible at 0.01% share grew 38.44% year-over-year yet declined 31.02% month-over-month. The mix implies a Flower-led base that is being gradually complemented by Pre-Roll momentum, with near-term pullbacks in Concentrates and Edible signaling tighter SKU focus rather than structural category exit.
With an 8th-place Flower rank in California and average prices up 1.04% year-over-year to $27.07, UpNorth Humboldt is trading a slight price lift for volume stability in its core while leaning on a Pre-Roll growth lane rising 55.67% year-over-year. The split between steady Flower month-over-month growth at 4.01% and softer Pre-Roll month-over-month at 2.35% suggests incremental share defense in core while using Pre-Roll to extend reach; the double-digit month-over-month declines in Concentrates (-16.95%) and Edible (-31.02%) indicate a deliberate de-emphasis of fringe categories to protect rank and margin concentration in the top two formats.
Competitive Landscape
UpNorth Humboldt sits at rank #8 in CA Flower in August 2026, improving 5 positions year over year from #13 while slipping 1 spot from its May 2026 peak at #7; this places the brand just outside the top tier where STIIIZY advanced from #2 to #1 with 50.99% YoY sales growth and CAM climbed from #3 to #2 with 46.07% YoY growth. Meanwhile, CannaBiotix (CBX) declined from #1 to #3 on a -15.42% YoY sales change, and Oakfruitland surged from #14 to #5 alongside an 80.47% YoY increase, indicating intensifying movement around the mid-to-top ranks; the mix of upward pressure from fast risers and a slight quarter-on-quarter dip from #7 to #8 implies UpNorth Humboldt’s trajectory is improving YoY but at risk of being outpaced without incremental share gains in the near term.
Notable Products
Bubba Kush (3.5g) posted the steepest decline at -15.3% month over month and slid to rank 8, while Durban Poison (3.5g) rose 16.4% to hold rank 1 and Sour Diesel (3.5g) climbed 30.9% at rank 2. Four of the top ten are Flower SKUs concentrated in classic diesel/landrace strains, with Acapulco Gold (3.5g) up 29.9% at rank 3 and Pre-Rolls occupying ranks 4, 9, and 10 with a smaller -1.9% dip on Headband Pre-Roll (1g). The mix indicates UpNorth Humboldt is tilting volume into heritage Flower while treating Pre-Rolls as supporting SKUs, implying near-term emphasis on maintaining top-three Flower velocity even as weaker Flower like Bubba Kush gets deprioritized.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
