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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Sublime Canna’s mix in California is dominated by Pre-Roll at 79.62% share, with Vapor Pens at 20.38%; within October 2026, Pre-Roll grew 16.91% month over month while Vapor Pens rose 12.69% month over month. Year over year, Pre-Roll advanced 27.62% and Vapor Pens climbed 29.79%, alongside a brand-level year-over-year sales lift of 28.06% and a 33.63% decline in average price to $11.58; this combination implies volume-led expansion where lower ticket sizes are pulling more units through a Pre-Roll-first portfolio.
Holding rank 31 in Pre-Roll in California while Pre-Roll holds 79.62% of internal sales and expands 16.91% month over month suggests the brand is leaning into a scale play rather than premium positioning, reinforced by a 33.63% price drop versus a 27.62% category-year gain. The 20.38% Vapor Pens slice growing 12.69% month over month and 29.79% year over year indicates a secondary engine that can diversify mix without dislodging the Pre-Roll core, implying the near-term path to share improvement is price-anchored unit capture in Pre-Roll with targeted Vapor Pens upsell to stabilize margin.
Competitive Landscape
Sublime Canna sits at rank #31 in CA Pre-Roll in October 2026, improving 1 position from #32 year over year, while also advancing 5 spots from #36 in July 2026; however, it remains 3 places below its peak #28 from February 2026, indicating partial recovery rather than a new high-water mark. At the top of the stack, Jeeter held #1 with a 30.5% year-over-year sales increase as Sluggers Hit climbed from #4 to #3, contrasting with Kingpen sliding from #3 to #5 alongside a -24.3% sales change, which positions Sublime Canna’s +1 rank gain as stability amid mixed leader movements; the trajectory implies incremental share defense more than breakout momentum in the near term.
Notable Products
Sublime Canna leans heavily on infused Pre-Rolls, which account for 79.6% of October 2026 sales, with Vapor Pens making up 20.3% across disposables and cartridges. Pricing sits 20.1% below similar products, and the top item, King Fuzzies - OG Kush Infused Pre-Roll (1g), holds 8.5% share, so most of its sales come from value-priced infused Pre-Rolls.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
