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Sep-2025
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Overview
Market Insights Snapshot
Sublime Canna has shown a notable performance in the California market, particularly in the Pre-Roll category. Over the months from June to September 2025, the brand has gradually climbed in the rankings, moving from 32nd to 28th position. This upward trajectory is indicative of a strengthening presence in the market, with sales increasing steadily from $324,714 in June to $400,063 in September. However, the brand's position outside the top 30 in earlier months highlights room for further growth and increased competition in this category.
In contrast, Sublime Canna's performance in the Vapor Pens category in California has been relatively stagnant, maintaining a rank in the low 90s throughout the same period. Despite a slight increase in sales in July, the brand did not manage to break into the top 30, suggesting a more challenging competitive landscape or a need for strategic adjustments to capture a larger market share. This contrast between categories underscores the importance of targeted efforts to boost performance where the brand is currently less prominent.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sublime Canna has shown a positive trajectory in its rankings over the past few months. Starting from a rank of 32 in June 2025, it improved to 28 by September 2025, indicating a steady climb amidst fierce competition. Notably, NUG and Fig Farms have been close competitors, with NUG fluctuating slightly but maintaining a competitive edge, and Fig Farms showing a slight dip in September. Meanwhile, Selfies has consistently outperformed Sublime Canna, maintaining a higher rank throughout the period. Interestingly, Almora Farms has made a significant leap from rank 39 in June to 27 in September, surpassing Sublime Canna in the latest ranking. This competitive environment suggests that while Sublime Canna is improving, it faces strong competition from brands like Selfies and Almora Farms, which could influence its strategic decisions moving forward.
Notable Products
For September 2025, the top-performing product from Sublime Canna is King Fuzzies Fruities - Blueberry Dream Infused Pre-Roll (1.5g) in the Pre-Roll category, which soared to the number one rank with sales reaching 2038 units. Fuzzies Delights Shorties - Watermelon Z Infused Pre-Roll 5-Pack (2.5g) followed closely in second place, improving from its consistent third-place rank in the previous months. Fuzzies Delights - Blueberry Dream Infused Pre-Roll 5-Pack (2.5g) climbed to third, showing a steady rise from its debut in August. The Blueberry Dream Infused Pre-Roll 5-Pack (2.5g) entered the rankings at fourth position in September, while Fuzzies Delights - Honeydew Infused Pre-Roll 5-Pack (2.5g) dropped to fifth after leading in August. This shift highlights the growing popularity of the Blueberry Dream flavor among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
