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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Sublime Canna’s mix in September 2026 was concentrated in Pre-Roll at 78.67% share (ranked 32 in California Pre-Roll), with Vapor Pens at 21.33% share; within the month, Pre-Roll declined 14.95% MoM while Vapor Pens fell 21.81% MoM. Year over year, Pre-Roll slipped 1.57% while Vapor Pens grew 5.85%, alongside a 29.16% YoY drop in average price and a 7.80% YoY brand sales contraction, implying price compression outweighed volume gains in the smaller category and that category dependence is heightening exposure to Pre-Roll volatility.
The shift—Pre-Roll erosion of 1.57% YoY versus Vapor Pens growth of 5.85% YoY while Pre-Roll still holds 78.67% share—indicates the current portfolio under-indexes diversification despite the faster-growing segment. With a 14.95% MoM pullback in the primary category and a steeper 21.81% MoM decline in the secondary, plus a 32nd-place rank in California Pre-Roll and a 29.16% YoY price decrease, the mix signals a value-led position that trades margin for volume and leaves headroom to rebalance toward Vapor Pens without sacrificing core identity.
Competitive Landscape
Sublime Canna sits at rank 32 in CA Pre-Roll as of September 2026, slipping 2 positions year over year from rank 30 while improving 1 spot versus June 2026’s rank 33; that choppy trajectory contrasts with Jeeter holding rank 1 year over year with a 16.0% sales gain and Claybourne Co. climbing from rank 6 to rank 4 alongside a 19.3% sales increase, indicating Sublime Canna’s brief peak at rank 28 in August 2026 did not convert into sustained rank share and implies the brand is ceding relative position to faster-advancing leaders.
Notable Products
Fuzzies Delights - Honeydew Diamond Infused Pre-Roll 5-Pack (2.5g) posted the sharpest movement in September 2026 with a -37.6% month-over-month drop while sliding to rank 9, and Fuzzies Shorties Fruities - Lemon Diesel Infused Pre-Roll 5-Pack (2.5g) fell -17.5% at rank 7. In contrast, King Fuzzies - OG Kush Infused Pre-Roll (1g) rose 16.4% to hold rank 1, and Fuzzies - Super Silver Haze Infused Pre-Roll (1g) climbed 19.1% at rank 2. With all top-10 SKUs concentrated in Pre-Roll and five-pack formats occupying two of the bottom four ranks alongside double-digit declines, the mix points to a pivot toward single 1g infused sticks as the volume anchor while value multipacks face elasticity pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
