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Jun-2024
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Overview
Market Insights Snapshot
Sublime Canna has shown a consistent presence in the California market, particularly within the Pre-Roll category. Over the past few months, their ranking has fluctuated slightly, moving from 29th in March 2024 to 25th in April, before slipping back to 29th in May and then rising again to 27th in June. This indicates a dynamic performance where Sublime Canna is maintaining its relevance but facing stiff competition. Notably, their sales figures reflect this movement, with a peak in April 2024 followed by a dip in May and a recovery in June.
It is important to highlight that Sublime Canna has remained within the top 30 brands in the Pre-Roll category in California throughout these months. This consistency is a positive indicator of their market presence and consumer preference. However, not being able to break into higher ranks consistently suggests there are areas for potential growth and improvement. The fact that they did not drop out of the top 30 is commendable, but there is clearly room for them to climb higher in the rankings and capture a larger market share.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Sublime Canna has experienced fluctuations in its rank over the past few months, moving from 29th in March 2024 to 27th in June 2024. This indicates a slight improvement but still positions Sublime Canna behind several key competitors. For instance, Dime Bag consistently outperformed Sublime Canna, ranking as high as 19th in April 2024 before dropping to 28th in June 2024, suggesting a volatile yet competitive presence. Meanwhile, Quickies Prerolls showed a notable upward trend, climbing from 38th in March 2024 to 29th in June 2024, potentially posing a growing threat. Additionally, Eighth Brother, Inc. and EVIDENCE have both maintained stronger positions, with Eighth Brother, Inc. peaking at 21st in March 2024 and EVIDENCE holding steady around the mid-20s. These dynamics highlight the competitive pressure on Sublime Canna to enhance its market strategy to climb higher in the rankings and boost sales.
Notable Products
In June-2024, the top-performing product for Sublime Canna was Fuzzies Delights - Honeydew Infused Pre-Roll 5-Pack (2.5g), reclaiming its number one rank with sales reaching 2535 units. The second spot was held by Fuzzies Delights Shorties - Watermelon Z Infused Pre-Roll 5-Pack (2.5g), maintaining a consistent high performance across the months. Fuzzies Shorties Fruities - Grape Ape Infused Pre-Roll 5-Pack (2.5g) rose to third place, showing an improvement from its fourth rank in May-2024. Blueberry Dream Infused Pre-Roll 5-Pack (2.5g) entered the top five, securing the fourth position. However, Fuzzies Shorties Fruities - Lemon Diesel Infused Pre-Roll 5-Pack (2.5g) saw a decline, dropping to fifth place from its previous top ranks in earlier months.
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