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Jul-2025
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Overview
Market Insights Snapshot
In the Ontario market, Purple Hills has shown notable performance in the Concentrates category. The brand has steadily improved its position, moving from 26th in April 2025 to 16th by June 2025, before slightly dropping to 17th in July. This upward trend is accompanied by a significant increase in sales, peaking in June before a slight decline in July. The Vapor Pens category has been a stable area for Purple Hills, maintaining a consistent ranking around 13th to 14th place over the four-month period, indicating a strong foothold in this segment. However, it's worth noting that the Pre-Roll category has not seen the same level of success, as Purple Hills did not make it into the top 30 brands until June, where it debuted at 94th and improved slightly to 88th in July.
While Purple Hills has shown growth in some categories, the brand's absence from the top 30 in the Pre-Roll category for April and May suggests potential areas for improvement or strategic re-evaluation. The brand's performance in Concentrates and Vapor Pens in Ontario indicates a strong consumer base and possibly effective marketing strategies in these areas. The consistency in rankings for Vapor Pens reflects a stable demand, which could be leveraged further. However, the fluctuations in Concentrates rankings suggest that while there is growth potential, the market is competitive, and maintaining momentum will be crucial for sustained success. As Purple Hills continues to navigate these dynamics, understanding the underlying factors driving these changes will be key to optimizing their market strategy.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has maintained a steady presence, consistently ranking around 13th to 14th place from April to July 2025. Despite a slight dip in May, Purple Hills' sales have shown resilience, with a notable increase in June and July, indicating a positive long-term trend. Meanwhile, Good Supply has hovered around the 14th to 16th positions, with sales slightly lower than Purple Hills, suggesting a competitive yet slightly less dominant market presence. Versus experienced a significant jump in May, surpassing Purple Hills temporarily, but its rank stabilized at 15th by July. LITTI consistently outperformed Purple Hills, maintaining a top 12 position, reflecting stronger sales figures. Interestingly, Happy & Stoned showed remarkable growth, climbing from 25th in April to 13th by July, potentially posing a new competitive threat. This dynamic market environment suggests that while Purple Hills holds a solid middle-ground position, it faces challenges from both established and emerging brands.
Notable Products
In July 2025, the top-performing product from Purple Hills was the Indica Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 5097 units. The Sativa Distillate Cartridge (1g), also in the Vapor Pens category, held steady at the second position since April, with a noticeable increase in sales to 4744 units. The Orangeade Live Resin Cartridge (1g) remained consistently in third place within the same category. The Sour Gorilla Pre-Roll 2-Pack (2g) debuted in the rankings at fourth place in July. Meanwhile, the Hybrid Moroccan Gold Hash (2g) in Concentrates dropped to fifth place from its previous fourth-place ranking in May and June, highlighting a slight decrease in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
