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Sep-2024
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Overview
Market Insights Snapshot
In the Ontario market, Purple Hills has shown varied performance across different product categories. For Concentrates, the brand has been experiencing a downward trend, slipping from a rank of 21 in June 2024 to 29 by September 2024. This decline in ranking is accompanied by a noticeable decrease in sales figures, suggesting potential challenges in maintaining market share within this category. On the other hand, the Vapor Pens category tells a different story. Despite minor fluctuations, Purple Hills managed to maintain a relatively stable position, hovering around the 12th to 14th rank throughout the same period. This stability in Vapor Pens, contrasted with the decline in Concentrates, highlights a potential area of strength for the brand in Ontario.
When considering the broader implications of these rankings, it's notable that Purple Hills did not appear in the top 30 brands in any other provinces or states for the categories mentioned, which could be a point of concern for their market expansion strategy. The absence from these rankings might indicate either a lack of presence or competitiveness in those markets, which contrasts with their established footing in Ontario. This discrepancy could suggest a strategic focus or resource allocation towards strengthening their position in Ontario, especially in the Vapor Pens category, while potentially overlooking opportunities in other regions. Understanding these dynamics can provide insight into Purple Hills' operational priorities and market strategies moving forward.
Competitive Landscape
In the Ontario vapor pens category, Purple Hills has shown a consistent presence, maintaining a rank of 13th place in both August and September 2024. This stability in ranking comes amidst fluctuating performances from competitors. For instance, Good Supply has experienced a downward trend, dropping from 8th place in June to 15th by September, which may indicate a potential opportunity for Purple Hills to capture more market share. Meanwhile, Fuego Cannabis (Canada) has been a close competitor, slightly outperforming Purple Hills by securing the 12th position in September. Additionally, LITTI has shown a notable upward trajectory, moving from 14th in June to 11th in September, suggesting a growing competitive pressure. Despite these dynamics, Purple Hills' sales have remained relatively stable, which could be a testament to customer loyalty or effective marketing strategies in a competitive landscape.
Notable Products
In September 2024, the top-performing product from Purple Hills was the Indica Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently since June. The Sativa Distillate Cartridge (1g) also held steady at the second position throughout these months. The Orangeade Live Resin Cartridge (1g) showed a notable improvement, climbing from fifth place in June to secure the third spot by September, with sales reaching 1732 units. The Indica XL Distillate Disposable (1g) entered the rankings at fourth place in August and maintained this position in September. Meanwhile, the Sativa XL Distillate Disposable (1g) experienced a drop, slipping to fifth place in September after being unranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
