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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Purple Hills concentrated 64.67% of sales in Vapor Pens with a 7.62% year-over-year increase and a 3.15% month-over-month lift, while Pre-Roll expanded to 25.80% share on 205.60% year-over-year and 25.50% month-over-month growth. Concentrates contracted to 8.76% share with a -19.84% year-over-year decline despite a 2.61% month-over-month uptick, and Flower, although only 0.75% share, rebounded 124.42% month over month against a -74.18% year-over-year drop. Edible slipped to 0.02% share with -97.49% year-over-year and -74.44% month-over-month changes. The pattern implies Purple Hills is pivoting toward an inhalables core where Vapor Pens remain the anchor and Pre-Roll is the growth engine, while legacy niches like Edible and Concentrates are being deprioritized.
With Vapor Pens anchoring category mix at 64.67% alongside an 11th-place rank in Vapor Pens in Ontario, the 3.15% month-over-month lift coupled with a -34.71% year-over-year average price change signals a price-led volume strategy that also pulled Pre-Roll up 25.50% month over month. The contrast between Pre-Roll’s 205.60% year-over-year surge and Concentrates’ -19.84% year-over-year decline indicates Purple Hills is reallocating consumer demand toward easier trial formats, while the 124.42% month-over-month rebound in Flower from a 0.75% base points to opportunistic restocks rather than a structural shift. The implication is a positioning centered on high-frequency inhalables, using price elasticity to defend Vapor Pens rank in Ontario while broadening trial through Pre-Roll to stabilize overall growth at 20.35% year over year.
Competitive Landscape
Purple Hills sits at rank #11 in ON Vapor Pens in June 2026, improving 2 positions from #13 year over year and rising 4 positions from #15 since March 2026, while the brand also reached its peak rank of #11 in June 2026; in contrast, Spinach climbed from #5 to #1 with 173.8% YoY sales growth and BoxHot fell from #1 to #3 with a 22.1% YoY decline, indicating that Purple Hills’ steady upward movement occurs amid leadership volatility where top spots are changing hands and suggests a trajectory toward the top 10 if current momentum holds.
Notable Products
Gelato 41 Pre-Roll 20-Pack (10g) posted the steepest movement in June 2026 with a -32.6% month-over-month drop while holding rank 8, implying bulk pre-roll formats are losing momentum even as the category remains crowded. In contrast, Indica Distillate Cartridge (1g) at rank 2 grew 21.1% MoM and 95+ Island Drip Distillate Cartridge (0.95g) at rank 4 rose 16.0% MoM, signaling demand rotation toward Vapor Pens where three SKUs in the top 10 collectively climbed or held share as Sativa Distillate Cartridge (1g) slipped -10.1% at rank 5. With six of the top ten as Pre-Roll SKUs but mixed trajectories, the product mix suggests Purple Hills is leaning into cartridges for growth while rationalizing larger pre-roll multipacks to protect margin and velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
