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Mar-2025
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Overview
Market Insights Snapshot
Purple Hills has demonstrated a varied performance across its product categories and regions, particularly in Ontario. In the Concentrates category, the brand has seen a gradual decline in its ranking, moving from 20th place in December 2024 to 27th by March 2025. This drop in ranking aligns with a decrease in monthly sales figures, suggesting potential challenges in maintaining market share within this category. Such movements can indicate either increased competition or a shift in consumer preferences, which could be valuable insights for stakeholders tracking market dynamics.
Conversely, in the Vapor Pens category, Purple Hills has shown more stability in Ontario, maintaining a consistent position around the 13th rank from December 2024 through March 2025. Although the sales figures have experienced a downward trend, the steadiness in ranking implies that other brands in this category might be facing similar challenges, or Purple Hills has managed to retain its competitive edge. This stability, despite sales fluctuations, could be indicative of a loyal customer base or effective brand strategies that are worth exploring further for insights into maintaining brand resilience in a competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has maintained a consistent rank of 13th from December 2024 through March 2025, indicating stable performance amidst a dynamic market. However, competitors such as Endgame and Kolab have shown stronger sales momentum, with Endgame consistently ranking higher at 10th to 12th place and Kolab maintaining an 11th position in March 2025. Notably, Platinum Vape has demonstrated a significant upward trajectory, climbing from 28th to 14th place over the same period, which could pose a future threat to Purple Hills if this trend continues. Meanwhile, Good Supply has remained relatively stable around the 14th and 15th positions, closely trailing Purple Hills. These dynamics suggest that while Purple Hills holds a steady market position, it faces increasing pressure from both established and emerging competitors, necessitating strategic initiatives to bolster its market presence and sales growth.
Notable Products
In March 2025, the top-performing product from Purple Hills was the Indica Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months, with sales reaching 3903 units. The Sativa Distillate Cartridge (1g) also maintained its consistent second-place position over the same period. The Orangeade Live Resin Cartridge (1g) held steady in third place, with a slight increase in sales compared to February 2025. The Hybrid Distillate Cartridge (1g) improved its rank from fifth in February to fourth in March. The Lemon Pepper Live Resin Cartridge (1g) maintained its fifth-place position, despite a slight increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
