Market Insights Snapshot
Looking at the performance of the Purple Hills brand in the cannabis market, we can see some interesting trends. In the province of Alberta, the brand has been struggling to make a significant impact in the Concentrates and Vapor Pens categories. The rankings fluctuate outside the top 20, with the Concentrates category ranking 41st in October 2023, showing a slight improvement from the 46th place in the previous two months. However, the Vapor Pens category seems to be on a downward trend, slipping from 59th in July to 93rd in October.
In contrast, Purple Hills is performing better in Ontario. The Concentrates category consistently ranks in the top 20, indicating a stronger market presence. The Vapor Pens category also shows promise, maintaining a spot in the top 25 over the four months. The Pre-Roll category, however, has been fluctuating slightly outside the top 70. It's important to note that although the rankings for Purple Hills vary, the brand is showing resilience in a highly competitive market. In terms of sales, without revealing too much, there has been a consistent performance across all categories, with a notable upward trend in the Vapor Pens category.
In the Vapor Pens category in Ontario, Purple Hills has been consistently ranked in the top 25 brands from July to October 2023. However, it's worth noting that the brand's rank fluctuated slightly, dropping from 22nd in July to 24th in August, then rising back to 22nd in September, and again falling to 24th in October. This indicates a competitive market with close competitors such as Tweed, FIGR, Kolab, and Kazoo. In terms of sales, Purple Hills has shown a steady increase over the period, suggesting a positive trend. Interestingly, while Tweed has a lower rank, its sales have been higher than Purple Hills, indicating a potential opportunity for Purple Hills to increase its market share. On the other hand, Kazoo despite having a slightly higher rank in some months, has consistently lower sales, pointing to a stronger brand performance by Purple Hills.
In October 2023, the top-performing product from Purple Hills was the 'Purple Lemonade Live Resin Cartridge (1g)' from the Vapor Pens category, climbing from second place in September. Following closely behind in second place was the 'Lemon Pepper Live Resin Cartridge (1g)', also from the Vapor Pens category, which saw a rise in rank from fourth place in the previous month. The 'Orangeade Live Resin Cartridge (1g)', yet another product from the Vapor Pens category, maintained its third-place rank from September. Interestingly, the 'Just Desserts Pre-Roll 14-Pack (7g)' from the Pre-Roll category moved up to fourth place from fifth in September. The 'Orangeade Live Resin Infused Pre-Roll 3-Pack (1.5g)' from the Pre-Roll category, however, slipped from first place in September to fifth in October, selling 1217 units.