Purple Hills

Data Snapshot: Apr 04, 2024
Purple Hills Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

22

Product Count

SKUs

Purple Hills

Overview

Purple Hills is a renowned cannabis brand that prides itself in promoting positive growth within its community and offering productive collaborations for independent growers. The brand features a variety of unique strains and products, such as the popular hybrid "Purple Lemonade Live Resin Cart," which is a tantalizing blend of Lemon Skunk and Purple Kush. Positioning themselves as more than just a cannabis company, Purple Hills houses various product lines and offers not just a product, but an educative and collaborative platform for cannabis enthusiasts.
Markets

Purple Hills Locations

Product Trends

Purple Hills Categories

Purple Hills Sales

Market Insights Snapshot

Purple Hills Historical Sales by Category

In the competitive cannabis market, Purple Hills has shown varied performance across different categories and provinces. In Alberta, their concentrates category witnessed a significant improvement in ranking, moving from 62nd in December 2023 to 48th by March 2024. This upward trajectory suggests an increasing market acceptance and improved sales strategies, as evidenced by a substantial sales jump in February 2024 to 2144 units. However, the consistent ranking in March indicates a stabilization in their market position within this category. In contrast, Ontario shows a more stable performance in the concentrates category, maintaining rankings in the low twenties from December 2023 through March 2024, and a notable sales figure of 73144 units in December 2023, indicating a strong presence in this larger market.

Exploring other categories within Ontario, Purple Hills demonstrates its versatility but also faces challenges. The brand made a late entry into the pre-roll category in January 2024, not ranking in the top 30 brands for December 2023, which might be seen as a missed opportunity given the popularity of pre-rolls. However, their vapor pens category presents a mixed picture; despite a strong start in December 2023 with a rank of 24th and impressive sales of 370396 units, there's a slight decline in performance, slipping to 29th by March 2024. This suggests a competitive challenge in maintaining their market share against other brands within this category. Overall, Purple Hills' performance highlights the brand's strengths and areas for growth across different cannabis product categories and provinces.

Mar-2024 Rank
Concentrates
Pre-Roll
Vapor Pens
48
23
29
Purple Hills

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Ontario, Purple Hills has experienced a fluctuating performance over recent months. Initially ranked 24th in December 2023, it maintained its position into January 2024 but improved slightly to 23rd in February 2024, before dropping to 29th in March 2024. This indicates a challenging period for Purple Hills, especially when compared to its competitors. Nugz, for instance, showed a significant improvement, moving from 22nd in December 2023 to 16th in January 2024, and then slightly dropping to 20th in February 2024, before ending at 27th in March 2024, still outperforming Purple Hills in the final analysis. Meanwhile, Saturday and Dab Bods have also seen fluctuations but remained below Purple Hills in rankings until February 2024, with Saturday ending at 28th and Dab Bods at 30th in March 2024. Wagners, despite entering the rankings later in February 2024 at 35th, made a notable jump to 31st by March 2024, indicating a potential emerging competitor. These movements highlight a dynamic and competitive market in Ontario's Vapor Pens category, with Purple Hills facing both challenges and opportunities to regain and improve its market position.

Purple Hills market ranking for ON Vapor Pens

Purple Hills

Notable Products

In March 2024, Purple Hills' top-selling product was the Orangeade Live Resin Cartridge (1g) within the Vapor Pens category, maintaining its number one position from February with sales figures reaching 1618 units. Following closely was the Lemon Pepper Live Resin Cartridge (1g), also in the Vapor Pens category, which held the second spot for the second consecutive month, demonstrating a strong preference among consumers for these flavors. The Purple Lemonade Live Resin Cartridge (1g) secured the third rank, indicating a consistent interest in Vapor Pens products by Purple Hills' customers. Notably, the Just Desserts Pre-Roll 14-Pack (7g) from the Pre-Roll category improved its position to fourth, marking a significant climb from its previous fifth place in February. This shift underscores a diversifying interest among Purple Hills' clientele, though Vapor Pens remain the dominant category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Orangeade Live Resin Cartridge (1g)
Vapor Pens
3
2
1
1
Lemon Pepper Live Resin Cartridge (1g)
Vapor Pens
1
1
2
2
Purple Lemonade Live Resin Cartridge (1g)
Vapor Pens
2
3
3
3
Just Desserts Pre-Roll 14-Pack (7g)
Pre-Roll
4
5
5
4
Creemore Valley Kush Live Resin Cartridge (1g)
Vapor Pens
5
4
4
5
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