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Dec-2025
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Overview
Market Insights Snapshot
In the market of Ontario, Purple Hills has shown varied performance across different product categories. The brand's position in the Concentrates category has seen fluctuations, with its ranking dropping from 27th in September 2025 to 32nd by December 2025. This indicates a potential struggle to maintain a competitive edge in this segment. In contrast, the Vapor Pens category has been a relative stronghold for Purple Hills, maintaining a presence in the top 20, though it did experience a slight decline from 11th to 17th place over the same period. Such movements suggest that while Vapor Pens remain a significant part of their portfolio, there might be an increasing competitive pressure or a shift in consumer preferences affecting their standings.
On the other hand, the Pre-Roll category reflects a more challenging scenario for Purple Hills in Ontario. The brand did not rank within the top 30 for any of the months from September to December 2025, indicating a struggle to capture market share or resonate with consumer demand in this category. This absence from the top rankings could be a signal of either a need for strategic adjustments or an intensifying competition within the Pre-Roll market space. Despite these challenges, the sales figures across categories do provide insights into consumer behaviors and preferences, which could be pivotal for future strategic decisions by Purple Hills.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has experienced a notable shift in its market position from September to December 2025. Initially ranked 11th in September, Purple Hills saw a decline to 17th by December, indicating a downward trend in its market standing. This decline in rank is mirrored by a decrease in sales over the same period. In contrast, competitors such as 1964 Supply Co and Fuego Cannabis (Canada) have shown resilience, with Fuego notably improving its rank from 21st to 15th, accompanied by a significant increase in sales. Meanwhile, Kolab maintained a relatively stable position despite a slight decline in rank, suggesting a more consistent performance. These dynamics highlight the competitive pressures Purple Hills faces, emphasizing the need for strategic adjustments to regain its competitive edge in the Ontario vapor pen market.
Notable Products
In December 2025, Purple Hills' top-performing product was the Indica Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with a notable sales figure of 6071 units. The Sativa Distillate Cartridge (1g), also in the Vapor Pens category, consistently held the second rank from September to December 2025. The Sour Gorilla Pre-Roll 2-Pack (2g) remained steady in third place across these months. The Orangeade Live Resin Cartridge (1g) improved its position to fourth place in December after briefly dropping to fifth in October. Lastly, the Creemore Royale Infused Pre-Roll 3-Pack (1.5g) consistently ranked fifth, despite experiencing fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
