Nov-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Purple Hills has shown varying performance across different product categories. In the Concentrates category, the brand experienced a dip in its ranking from 23rd place in August to falling out of the top 30 in October, before slightly recovering to the 29th position by November. This fluctuation indicates a challenging market environment for Concentrates, necessitating strategic adjustments. Meanwhile, in the Pre-Roll category, Purple Hills consistently stayed out of the top 30 rankings, with positions like 79th in August and 80th in November, suggesting a need for a stronger competitive strategy in this segment.
Conversely, Purple Hills has maintained a relatively stable presence in the Vapor Pens category within Ontario. The brand held onto the 11th position in both August and September, before a slight decline to 14th in October and November. This stability, despite minor fluctuations, suggests a strong foothold in the Vapor Pens market, reflecting consumer preference and brand strength in this category. Additionally, the sales figures for Vapor Pens indicate a robust demand, with a notable peak in September. This trend highlights the importance of continued focus and potential for growth in the Vapor Pens segment for Purple Hills.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has experienced a slight decline in its market position, maintaining a rank of 11th in August and September 2025, but dropping to 14th in both October and November 2025. This shift is notable when compared to competitors such as Versus, which improved its rank from 12th in August to 8th in September and October, before settling at 12th in November. Meanwhile, Jonny Chronic showed a consistent upward trend, climbing from 20th in August to 13th by November. The competitive pressure is further highlighted by Kolab, which saw a decline from 10th to 15th over the same period. Despite a dip in rank, Purple Hills' sales figures remained relatively stable, indicating resilience amidst a dynamic market, though competitors like Versus have shown stronger sales growth, particularly in September and October. This analysis underscores the importance for Purple Hills to strategize effectively to regain its competitive edge in the Ontario vapor pen market.

Notable Products
In November 2025, Purple Hills' Indica Distillate Cartridge (1g) maintained its position as the top-performing product, continuing its streak from previous months with a notable sales figure of 5898 units. The Sativa Distillate Cartridge (1g) held steady in the second position, mirroring its consistent ranking throughout the year. The Sour Gorilla Pre-Roll 2-Pack (2g) remained at the third spot, showing stability in its performance. The Orangeade Live Resin Cartridge (1g) improved slightly from October, reclaiming its fourth position after a dip in the previous month. Meanwhile, the Creemore Royale Infused Pre-Roll 3-Pack (1.5g) saw a decline in sales, maintaining the fifth rank but with reduced figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







