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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Purple Hills concentrated 61.13% of sales in Vapor Pens with year-over-year growth of 16.36% and month-over-month growth of 1.48%, while Pre-Roll expanded to 25.14% share on 123.09% YoY and 8.22% MoM growth. Concentrates reached 13.15% share with 188.46% YoY and 9.42% MoM increases, as Flower contracted to 0.55% share with -68.28% YoY and -79.08% MoM declines. Despite a -38.77% YoY drop in average price to $18.58, overall brand sales grew 42.63% YoY, indicating mix-driven volume gains concentrated in lower-price-per-unit formats alongside premium-priced Concentrates. The pattern implies a deliberate reweighting toward Pre-Roll and Concentrates to offset moderating Vapor Pens growth, while exiting low-conversion Flower protects margin mix even as headline pricing declines.
With Vapor Pens still the top category at 61.13% share and ranked 12th in Vapor Pens in Ontario, the 1.48% MoM lift there trails the 8.22% MoM in Pre-Roll and 9.42% MoM in Concentrates, signaling that the near-term momentum is shifting toward faster-turn SKUs. The 123.09% YoY surge in Pre-Roll alongside a 188.46% YoY rise in Concentrates, against a -68.28% YoY collapse in Flower, suggests Purple Hills is anchoring its positioning around inhalable convenience and potency segments rather than commodity Flower. This mix change, coupled with a -38.77% YoY average price move, implies a barbell strategy: defend share in Vapor Pens while using value-entry Pre-Rolls to acquire customers and higher-priced Concentrates to preserve basket value.
Competitive Landscape
Purple Hills is ranked #12 in ON Vapor Pens in October 2026, improving 3 positions year over year from #15 while slipping 1 spot from #13 in July 2026; the brand also sits one notch below its peak rank of #11 reached in September 2026, signaling a narrow band of movement rather than a breakout. In contrast, Back Forty / Back 40 Cannabis held #1 with no YoY rank change and Spinach climbed from #3 to #2 alongside a 135.5% YoY sales gain, indicating that the top tier is consolidating faster than Purple Hills’ incremental uptick; this gap implies Purple Hills’ rank trajectory is stabilizing mid-pack rather than setting up for a near-term top-10 displacement.
Notable Products
Purple Hills leans on price to move volume in October 2026, with average prices 18.2% below similar products and its lead item, Indica Distillate Cartridge (1g), priced well under peers. That pricing pairs with a concentrated lineup where the top 10 items generate 71.1% of sales, so most of its sales ride on a handful of lower-priced staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
