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Apr-2025
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Overview
Market Insights Snapshot
In the Ontario market, Purple Hills has shown some fluctuations in the Concentrates category. Starting the year in January 2025 at rank 19, the brand saw a decline to rank 25 in February and further slipped to rank 27 in March and April, indicating a downward trend in their position within this category. Despite the drop in rankings, Purple Hills managed to maintain its presence within the top 30, which suggests a level of resilience in a competitive segment. It's noteworthy that their sales figures also reflect a similar pattern, with a peak in January followed by a dip in subsequent months, pointing to potential seasonal influences or competitive pressures within the market.
In contrast, Purple Hills has maintained a more stable position in the Vapor Pens category in Ontario. Consistently holding the 13th rank from February through April 2025, the brand demonstrates a steady performance in this category, which may highlight a stronger consumer preference or effective brand loyalty strategies. The sales trajectory for Vapor Pens shows a recovery from a dip in February, with gradual growth in the following months, suggesting a positive reception of their product offerings. The ability to sustain a top 15 position in this competitive category is a significant achievement and may reflect strategic positioning or product innovation that resonates with consumers.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Purple Hills has maintained a consistent rank of 13th from February to April 2025, showing resilience amidst fluctuating market dynamics. Notably, Sticky Greens made a significant leap from 22nd to 14th place in April, surpassing Good Supply, which remained steady at 15th. This shift highlights Sticky Greens' aggressive growth strategy, potentially posing a threat to Purple Hills if the trend continues. Meanwhile, Endgame and Adults Only have consistently ranked higher, with Adults Only experiencing a slight decline from 10th to 11th place in April. Purple Hills' stable position suggests a loyal customer base, but the brand must innovate to fend off rising competitors like Sticky Greens and capitalize on any potential slippage from higher-ranked brands.
Notable Products
In April 2025, the top-performing product for Purple Hills was the Indica Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from January through April, with sales reaching 3393. The Sativa Distillate Cartridge (1g) also held steady in second place throughout the same period. The Orangeade Live Resin Cartridge (1g) remained in third place, showing a notable increase in sales compared to previous months. The newly ranked Creemore Valley Kush Live Resin Cartridge (1g) debuted in fourth place, indicating a strong entry into the market. Meanwhile, the Lemon Pepper Live Resin Cartridge (1g) maintained its fifth-place position, with a slight increase in sales from March to April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
