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Jun-2024
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Overview
Market Insights Snapshot
Purple Hills has shown varied performance across different categories and regions. In Ontario, the brand has experienced fluctuations in the Concentrates category. Starting from a rank of 25 in March 2024, Purple Hills saw a slight improvement in April, moving up to rank 22, but then slipped back to rank 28 by May and further down to rank 30 in June. This indicates a struggle to maintain a strong foothold in the Concentrates market. The sales figures also reflect this downward trend, with a notable decrease from $55,323 in March to $44,396 in June. The inability to stay consistently within the top 30 brands in this category could be a cause for concern.
On the other hand, Purple Hills has shown more stability in the Vapor Pens category within Ontario. Although the brand started at rank 29 in March and maintained the same position in April, it saw minor fluctuations by moving to rank 30 in May and then improving to rank 26 in June. Despite these slight changes, the sales figures for Vapor Pens remained relatively stable, with only a minor decrease from $255,298 in March to $242,462 in June. This consistency in ranking and sales suggests that Purple Hills has a better grip on the Vapor Pens market compared to Concentrates, though there is still room for improvement.
Competitive Landscape
In the Ontario Vapor Pens category, Purple Hills has experienced fluctuating ranks over the past few months, moving from 29th in March 2024 to 26th in June 2024. This indicates a slight improvement in its market position. However, it faces stiff competition from brands like Pure Sunfarms, which, despite not being in the top 20, has shown a consistent presence slightly above Purple Hills, and Nugz, which has maintained a relatively stable rank around the mid-20s. Notably, Animal has seen a significant drop from 16th place in April to 25th in June, which could indicate an opportunity for Purple Hills to capture market share if this trend continues. Meanwhile, Phyto Extractions has shown a positive trend, moving from 41st in March to 24th in June, suggesting rising competition. These dynamics highlight the competitive nature of the market and the need for Purple Hills to strategize effectively to improve its rank and sales further.
Notable Products
In June 2024, the top-performing product for Purple Hills was Lemon Pepper Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its rank from May 2024 despite a slight decrease in sales to 1160 units. The Orangeade Live Resin Cartridge (1g) held the second spot, consistent with its rank in May 2024. Just Desserts Pre-Roll 14-Pack (7g) showed a notable improvement, climbing to the third position from being unranked in May 2024, with sales reaching 816 units. Creemore Valley Kush Live Resin Cartridge (1g) dropped one place to fourth, while Purple Lemonade Live Resin Cartridge (1g) remained steady in fifth place. These rankings reflect a dynamic shift, particularly in the Pre-Roll category, suggesting evolving consumer preferences.
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