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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vapor Pens held 68.26% share with 7.27% YoY growth and 6.59% MoM, while Pre-Roll expanded to 21.92% share on 288.14% YoY and 5.18% MoM; together these two categories accounted for 90.18% of sales as Concentrates sat at 9.38% share with -0.10% YoY and 6.09% MoM. Flower contracted to 0.36% share with -88.97% YoY and -27.02% MoM, and Edible slipped to 0.08% share with -9.02% MoM as brand-level average price declined 23.88% YoY to $26.60; the mix indicates Purple Hills is consolidating around inhalables with price-led velocity supporting May 2026 category gains.
With Vapor Pens at a 68.26% anchor and Pre-Roll surging 288.14% YoY, the portfolio is tilting toward faster-turn formats, while a -88.97% YoY collapse in Flower and flat Concentrates at -0.10% YoY point to deprioritization of slower or margin-volatile lines; this mix concentration supports a push toward scale rather than breadth. Given an Ontario Vapor Pens rank of 13 and a 6.59% MoM rise in May 2026 against a 5.18% MoM lift in Pre-Roll, the brand is positioned to compete on volume through lower unit pricing (-23.88% YoY) and cross-category inhalable presence, implying a strategy to gain shelf depth and repetition rather than reclaiming niche categories.
Competitive Landscape
Purple Hills sits at rank #13 in ON Vapor Pens for May 2026, a 1-position climb from #14 year over year, and a 1-position improvement from February 2026 to May 2026. Competitively, Spinach advanced from #6 to #2 while growing sales 137.7%, and BoxHot slipped from #2 to #3 with a 33.4% sales decline, indicating pressure from fast risers even as Back Forty / Back 40 Cannabis held #1 with a modest 3.7% YoY sales gain. With a peak of #11 in September 2025 and a current #13, the slight YoY rank uptick paired with competitor reshuffling implies Purple Hills is stabilizing below its prior peak and must outpace mid-tier movers to reclaim top-10 position.
Notable Products
95+ Island Drip Distillate Cartridge (0.95g) posted the steepest decline at -11.28% MoM and slid to rank 4, while Tropical Cooler Pre-Roll 5-Pack (5g) fell -11.11% at rank 6; together with Orangeade Live Resin Cartridge (1g) at -8.62% and rank 7, the pattern points to cooling for flavor-driven line extensions rather than core formats. Indica Distillate Cartridge (1g) grew 21.36% MoM to hold rank 1 and Sativa Distillate Cartridge (1g) rose 21.56% at rank 3, whereas Gelato 41 Pre-Roll 20-Pack (10g) surged 48.85% at rank 5 with $107,705, indicating momentum concentrates in value or staple SKUs. With Vapor Pens occupying five of the top ten and Pre-Rolls three, mix is consolidating around two pillars where baseline cartridges carry rank stability and multi-pack pre-rolls supply volume spikes, implying Purple Hills is tilting toward dependable pen leaders augmented by occasional bulk pre-roll promotions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
