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Aug-2025
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Overview
Market Insights Snapshot
Purple Hills has shown varied performance across different product categories in Ontario. In the Concentrates category, the brand started strong with a rank of 22 in May 2025, climbing to 16 in June before experiencing a slight decline to 23 by August. This fluctuation could indicate a competitive market or changing consumer preferences. Meanwhile, the Vapor Pens category has been a consistent area of strength for Purple Hills, maintaining a stable position around the 13th and 14th ranks over the summer months. This consistency suggests a solid consumer base and effective product strategy in this category.
In contrast, the Pre-Roll category presents a different narrative for Purple Hills in Ontario. The brand was not in the top 30 until June, debuting at rank 95 and then improving to 73 by August. This upward trajectory, despite not starting in the top 30, indicates a growing acceptance and popularity of their Pre-Roll products. It's worth noting that while sales figures in the Vapor Pens category showed a positive trend, increasing from May to August, the sales in the Concentrates category saw a decrease over the same period. This divergence in sales trends across categories highlights the dynamic nature of the cannabis market and the importance of strategic focus for brands like Purple Hills.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has demonstrated a consistent performance, maintaining its rank at 13th and 14th positions from May to August 2025. This stability is notable given the fluctuations experienced by competitors such as Fuego Cannabis (Canada), which saw a significant drop to 23rd in June before recovering to 15th by August. Meanwhile, Versus showed a slight improvement, moving from 15th in June and July to 12th in August, indicating a competitive edge over Purple Hills in the latter month. Endgame experienced a decline from 11th to 14th in August, which could suggest an opportunity for Purple Hills to capitalize on potential market share. LITTI consistently outperformed Purple Hills, maintaining a rank between 11th and 12th, highlighting a key competitor in the market. Despite these competitive pressures, Purple Hills' sales have shown an upward trend, particularly with a notable increase in August, suggesting a positive trajectory in consumer demand.
Notable Products
In August 2025, the top-performing product for Purple Hills was the Indica Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for the fourth consecutive month with sales reaching 5664 units. The Sativa Distillate Cartridge (1g), also in the Vapor Pens category, held a steady second place, showing consistent performance with sales of 5437 units. The Orangeade Live Resin Cartridge (1g) remained in third place but experienced a slight decline in sales compared to July. The Sour Gorilla Pre-Roll 2-Pack (2g) and Creemore Royale Infused Pre-Roll 3-Pack (1.5g), both in the Pre-Roll category, secured the fourth and fifth positions, respectively, with the Creemore Royale entering the top five for the first time. Overall, the rankings for the top three products have shown remarkable stability, while the Pre-Roll category products have gained traction since their introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
