Market Insights Snapshot
In the Concentrates category, HASHCO has shown a mixed performance in different states. In Ontario, the brand has consistently ranked within the top 20, although we see a slight decrease in rank from 18th place in August to 19th place in November 2023. This suggests a minor decline in popularity, but it's important to note that the brand has managed to maintain its position among the top 20 players in the market. The sales figures also show a downward trend over these months, but without the exact figures, it's hard to gauge the severity of this decline.
On the other hand, HASHCO's performance in the Concentrates category in Saskatchewan has been more volatile. The brand improved its ranking from 15th in August to 11th in September and October, showing a promising upward trajectory. However, in November, HASHCO dropped out of the top 20, indicating a significant setback. This dramatic change is also reflected in the sales figures for November, which show a substantial decrease. This could be a cause for concern and definitely warrants further investigation to understand the underlying reasons.
In the Ontario concentrates market, HASHCO has been experiencing a slight downward trend in both rank and sales from August to November 2023. While they maintained a stable rank within the top 20, they slipped from 18th to 19th place. This is in contrast to brands such as Big and Shatterizer, which have seen fluctuations in their ranks, with Shatterizer notably moving up from 22nd to 18th place. Meanwhile, Phyto Extractions has consistently remained outside the top 20. In terms of sales, HASHCO has seen a decrease, while Shatterizer experienced a significant increase in November. Versus, despite a higher rank, also saw a decrease in sales over this period. These trends highlight the competitive nature of the concentrates market in Ontario, with brands constantly vying for a spot in the top 20.
In November 2023, the top-performing product from HASHCO was 'Gold Seal Hash (1g)' with 1153 units sold. Following closely was 'Blonde Hash (2g)' which sold 991 units. Both products maintained their first and second positions respectively, as they have done in the previous three months. 'Gold Seal Hash (2g)' continued to hold its third position with 632 units sold. The 'Hybrid Single Source Kief (1g)' and 'Vintage -1 Year Gold Seal Hash (1g)' swapped places in September and have since retained their fourth and fifth positions respectively.