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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Exotic Matter concentrated 45.96% of sales in Concentrates despite a -8.11% year-over-year decline for that category, while Flower expanded to 43.16% share on 51.83% YoY growth; Vapor Pens held 7.13% share with a 35.13% month-over-month lift, and Edible accounted for 3.76% share. Month over month, Concentrates surged 43.69% and Flower rose 6.92%, supporting a total brand sales YoY increase of 25.36% even as average price slipped -0.99%; with a current average price of $31.41 and Concentrates averaging $41.98 versus Flower at $44.40, the mix shift implies volume-led gains rather than price-led expansion. The combination of a declining YoY in Concentrates and expanding YoY in Flower, alongside double-digit MoM acceleration in Concentrates and Vapor Pens, implies Exotic Matter is rebalancing toward higher-velocity Flower while opportunistically capturing short-term demand spikes in Concentrates to sustain overall growth.
Within Concentrates, Exotic Matter holds rank 27 in Michigan, and the 43.69% MoM rebound paired with a -8.11% YoY contraction suggests a recovery phase rather than structural share erosion, while Flower’s 51.83% YoY growth at 43.16% share positions it as the primary engine of category reach. Given Vapor Pens’ 35.13% MoM lift off a 7.13% base and Edible’s 3.76% share without established YoY trends, the portfolio skews toward inhalables with two scale pillars; this mix, together with a -0.99% YoY price decrease, implies a value-competitive stance that prioritizes unit throughput in Flower while using Concentrates’ volatility to drive episodic gains and maintain visibility in a mid-pack Concentrates ranking.
Competitive Landscape
Exotic Matter sits at rank 27 in MI Concentrates for May 2026, down 1 position year over year from rank 26 and 7 positions below its February 2026 standing at rank 20, while also trailing its December 2025 peak at rank 13; meanwhile, Rkive Cannabis advanced from rank 6 to rank 1 YoY and Cannalicious Labs slipped from rank 2 to rank 5 with a -30.7% YoY sales change, indicating that Exotic Matter’s downward rank drift amid both upward and downward competitor moves points to share being squeezed from above without a compensating gain against declining incumbents.
Notable Products
Blue Dream 2.0 (7g) led the month’s movement with a -60.4% month-over-month drop while sitting at rank 7, a sharper swing than Papaya Rosin (2g)'s -3.1% at rank 3. Concentration is split, with three of the top ten in Edibles and three in Flower, yet only one Vapor Pens SKU lands in the top ten at rank 10 with a +5.6% lift. The steep decline in a mid-table Flower SKU alongside stability in top-three Concentrates implies Exotic Matter is tilting commercial momentum toward solventless formats while Flower volatility may constrain share capture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
