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Oct-2025
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Overview
Market Insights Snapshot
Exotic Matter has shown a consistent presence in the Michigan market, particularly within the Concentrates category. Their ranking has seen minor fluctuations, maintaining a steady position between 17th and 19th over the past four months. Despite a slight dip to 18th place in October after holding the 17th position in August and September, this consistency in the rankings suggests a stable consumer base. The sales figures indicate a peak in August, followed by a gradual decrease, highlighting potential market saturation or increased competition during the latter months.
While Exotic Matter maintains its foothold in Michigan's Concentrates category, their absence from the top 30 in other states or categories indicates areas for potential growth or market entry. This absence can be seen as a challenge, suggesting that while they have a stronghold in one specific area, there is significant room for expansion and brand recognition elsewhere. Understanding the dynamics of these other markets could provide opportunities for Exotic Matter to diversify and strengthen its overall brand presence.
Competitive Landscape
In the Michigan concentrates market, Exotic Matter has shown a consistent presence, maintaining a rank within the top 20 from July to October 2025. Despite a slight dip in October, Exotic Matter's sales trajectory has been relatively stable, with a peak in August. Notably, Traphouse Cannabis Co. experienced a fluctuating rank, dropping out of the top 20 in August and September but rebounding in October, which could indicate a potential threat if their upward trend continues. Meanwhile, Common Citizen showed a similar pattern to Exotic Matter, with a peak in September before falling back in October, suggesting a competitive parity. Bowhouse made a significant leap into the top 20 by October, indicating a rapid growth trajectory that could pose a future challenge. Lastly, Tru Smoke has shown a strong upward trend, surpassing Exotic Matter in October, which may require strategic adjustments from Exotic Matter to maintain its competitive edge.
Notable Products
In October 2025, Galactic Warheadz Rosin (2g) maintained its position as the top-performing product in the Concentrates category for Exotic Matter, despite a decrease in sales to 651. Papaya Rosin (2g) re-entered the rankings at the second spot with notable sales, marking a comeback from its absence in previous months. Blue Mambaz Rosin (2g) appeared for the first time in the rankings, securing third place with sales of 612. Pineapple Whip Live Rosin (2g) fell to fourth place, continuing its downward trend from earlier months. Purple Drank Hash Rosin (2g) rounded out the top five, dropping one place from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
