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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Exotic Matter is stocked at 86 licensed dispensaries across Michigan and Arizona, 83 of them in Michigan, with the deepest coverage in New Buffalo, Monroe, Detroit, Battle Creek, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Exotic Matter’s sales mix tilted toward Flower at 53.79% share, up 18.96% month over month and 10.01% year over year, while Concentrates held 42.62% share with a 51.47% month-over-month surge but a 27.20% year-over-year decline; Vapor Pens reached 3.33% share with a 79.87% month-over-month jump, and Edible fell to 0.26% share with an 82.15% month-over-month drop. Despite a brand-level sales decline of 6.92% year over year and a 32.25% year-over-year reduction in average price to $35.21, the concurrent MoM acceleration in both Flower and Concentrates implies a tactical volume pivot toward value-priced formats, concentrating demand into two core categories rather than spreading across the tail.
Exotic Matter’s position in Concentrates at rank 29 in Michigan, combined with a 51.47% month-over-month lift in that category alongside a 10.01% year-over-year gain in Flower, indicates the brand is leaning into a two-pillar portfolio while de-emphasizing small-share segments. With Concentrates still the top category by historical focus but now ceding share to Flower at 53.79%, and with Vapor Pens’ 79.87% month-over-month increase off a 3.33% base, the pattern implies Exotic Matter is trading depth for stability: consolidating around Flower to buffer year-over-year pressure in Concentrates while using selective price elasticity to capture incremental volume without broadening into Edible, which contracted 82.15% month over month.
Competitive Landscape
Exotic Matter sits at rank #29 in MI Concentrates in September 2026, down 12 positions year over year from #17 and 6 spots below its June 2026 standing at #23, while the brand’s peak at #14 in December 2025 contrasts with this continued slide; in the same period, Rkive Cannabis moved to #1 from #3 and Uniq Pressure surged to #3 from #96 with a 2,216.9% year-over-year sales change, indicating that the top tier is concentrating faster than mid-pack brands. With Cannalicious Labs holding #4 despite a -38.5% year-over-year sales decline and The Limit nudging to #2 from #1 alongside an 11.9% year-over-year increase, Exotic Matter’s fall from #14 in December 2025 to #29 in September 2026 signals share ceding to both accelerating climbers and resilient incumbents, implying that without a reversal in rank trajectory the brand will be crowded out of the consideration set concentrated in the top 10–15.
Notable Products
Headmaster Kush (Bulk) delivered the standout move in September 2026 with a 229% month-over-month surge to rank 3, while Runtz 2.0 (14g) fell 52% and Lemon Cherry Runtz (14g) declined 22% as ranks settled at 6 and 2, respectively. With four of the top ten anchored in Flower and Lantz (Bulk) holding rank 1 as Blue Yuzu (Bulk) in rank 9 inched up 4.8%, the category shows polarization between bulk winners and mid-size pack retreats. The steep 34% drop for Gelato 33 (Bulk) at rank 4 alongside Headmaster Kush’s leap signals a rotation toward specific bulk SKUs rather than broad Flower expansion, implying Exotic Matter is leaning into high-velocity bulk bets while pruning underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
