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Nov-2025
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Overview
Market Insights Snapshot
Exotic Matter has shown notable performance variations across different categories and states. In Michigan, the brand has made significant strides in the Concentrates category. Despite a decline in sales from August to October 2025, where they moved from 17th to 19th rank, November saw a remarkable recovery, climbing to the 11th position. This upward movement in November is indicative of a strong strategic adjustment or market response, as their sales jumped to $250,707, marking a substantial increase from the previous months. Such a rebound suggests resilience and adaptability in a competitive market.
However, it is important to note that Exotic Matter's presence in the top 30 rankings is not consistent across all states and categories. The absence of rankings in certain states or categories could point to either a lack of market penetration or a strategic focus on specific areas. This lack of visibility in some markets might be a concern or an opportunity for growth, depending on the brand's broader strategy. Understanding where Exotic Matter is choosing to focus its efforts could provide insights into its long-term objectives and competitive positioning within the cannabis industry.
Competitive Landscape
In the Michigan concentrates market, Exotic Matter has experienced notable fluctuations in its ranking over the past few months, highlighting both challenges and opportunities. Despite a consistent presence in the top 20, Exotic Matter's rank dropped to 19th in October 2025 before rebounding to 11th in November 2025, indicating a potential recovery in market position. This improvement is significant, especially when compared to competitors like Rocket Fuel, which saw a decline from 11th to 15th before slightly recovering to 12th, and Bamn, which fluctuated between 9th and 14th. Meanwhile, Fresh Coast demonstrated a strong upward trend, reaching as high as 7th in October before settling at 10th in November, suggesting increased competition. The sales trajectory of Exotic Matter, with a notable increase in November, aligns with its improved rank, indicating a potential strategic adjustment or market response that could be capitalized on for sustained growth. As the market remains dynamic, understanding these competitive shifts is crucial for Exotic Matter to maintain and enhance its market presence.
Notable Products
In November 2025, the top-performing product from Exotic Matter was Orange Yuzu Rosin 2g in the Concentrates category, achieving the number 1 rank with notable sales of 938 units. Pineapple Whip Live Rosin 2g rose to the second position from fourth in October, showing a significant improvement. Papaya Rosin 2g, which held the second spot in October, slipped to third place in November. Purple Drank Rosin 2g re-entered the rankings at fourth, after being absent in October. Trop Strawberry Rosin 2g made its debut in the rankings at fifth place, highlighting a new entry in the top-performing products for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
