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Jun-2024
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Overview
Market Insights Snapshot
Bamn has shown notable performance in the Michigan market across various cannabis categories. In the Concentrates category, Bamn has demonstrated a strong upward trend, moving from a rank of 36 in March 2024 to breaking into the top 10 by June 2024. This indicates a significant increase in market presence and consumer preference. On the other hand, in the Flower category, Bamn started outside the top 30 in March and only managed to climb to rank 52 by June, which suggests that while there is some growth, it is less pronounced compared to their performance in Concentrates. The Pre-Roll category also shows a mixed performance with fluctuations in rankings, reaching as high as 67 in April but dropping to 83 by June, indicating potential volatility in this segment.
The Vapor Pens category presents an interesting case for Bamn in Michigan. The brand was not ranked in the top 30 from March to May, but by June, it managed to secure the 90th position. This late entry into the rankings could suggest either a new product launch or a recent increase in consumer interest. It is worth noting that despite not being in the top 30 for several months, Bamn's sales figures in this category show a positive trend. Overall, Bamn's performance across different categories in Michigan highlights both strong areas and opportunities for growth, with Concentrates being a standout category for the brand.
Competitive Landscape
In the competitive landscape of the Flower category in Michigan, Bamn has shown a notable trajectory in its ranking and sales performance over recent months. In April 2024, Bamn entered the top 100 at rank 88, and by May 2024, it had impressively climbed to rank 43, before slightly dropping to rank 52 in June 2024. This upward movement indicates a strong market presence and growing consumer preference. In comparison, Cloud Cover (C3) has maintained a relatively stable but lower ranking, fluctuating between 46 and 50 during the same period. Redbud Roots experienced a significant spike in April 2024, reaching rank 32, but then dropped to rank 51 by June 2024. Meanwhile, Harbor Farmz and Sapphire Farms have shown more volatility, with ranks ranging from the 50s to the 90s. Bamn's ability to achieve and maintain a higher ranking in a competitive market suggests a successful strategy and strong consumer appeal, positioning it favorably against its competitors.
Notable Products
In June 2024, Bamn's top-performing product was Dosidos Cured Resin (1g) in the Concentrates category, maintaining its number one rank with sales of $9,418. Bacio Gelato Cured Resin (1g) saw a significant rise, climbing to the second position from fifth place in May 2024. Zkittles Cured Resin (1g) held steady at third place, showing consistent performance over the months. Banana Pie Cured Resin (1g) entered the top ranks at fourth place, while White Fire OG Cured Resin (1g) reappeared in the rankings at fifth place after being unlisted in previous months. This reshuffling indicates dynamic changes in consumer preferences within the Concentrates category.
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