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Dec-2024
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Overview
Market Insights Snapshot
Bamn's performance in the concentrates category in Michigan has shown significant fluctuations over the last few months. Notably, the brand climbed from the 22nd position in September 2024 to a peak at 10th in November 2024, before dropping to 28th in December 2024. This rise and fall suggest a volatile but potentially lucrative market presence, as evidenced by a sharp increase in sales from September to November, followed by a decline in December. The brand's ability to break into the top 10 demonstrates strong potential, though the drop out of the top 30 in December is a point of concern that may require strategic adjustments.
In the flower category, Bamn's rankings in Michigan have seen a more consistent pattern, though still marked by some volatility. Starting at 34th place in September 2024, the brand improved to 23rd in October but slipped back to 33rd in November and further to 36th in December. This suggests that while Bamn has the capacity to elevate its position, sustaining higher rankings remains a challenge. The sales trajectory indicates a peak in October, followed by a decrease towards the end of the year, which could be indicative of seasonal trends or competitive pressures. The absence from the top 30 in December is particularly notable and suggests a need for enhanced marketing or product differentiation strategies to regain momentum.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Bamn has experienced notable fluctuations in its rank and sales performance over the last few months. In October 2024, Bamn achieved its highest rank at 23, driven by a significant sales increase, positioning it ahead of brands like LivWell and Uplyfted Cannabis Co., which were ranked 30 and 42, respectively. However, by December 2024, Bamn's rank dropped to 36, indicating a decline in sales momentum, while LivWell maintained a stronger position at 35 despite its own sales fluctuations. Meanwhile, The Limit showed a recovery from a low rank of 50 in November to 44 in December, suggesting a potential threat to Bamn's market share if this upward trend continues. These dynamics highlight the competitive pressures Bamn faces in maintaining its market position amidst shifting consumer preferences and aggressive strategies by competitors.
Notable Products
In December 2024, Jungle Cake Cured Resin (1g) maintained its position as the top-selling product for Bamn, continuing its dominance from the previous months with sales of 10,843 units. Bubblegum Gelato Cured Resin (1g) also held steady at the second rank, showcasing strong sales performance. Chem 91 (3.5g) improved to the third position, climbing from fifth in November. Runtz (3.5g) entered the rankings at fourth place, while Chem 91 (Bulk) completed the top five. This month saw consistent performance in concentrates, with notable gains in the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
