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Sep-2025
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Overview
Market Insights Snapshot
Rocket Fuel has demonstrated a consistent performance in the Concentrates category within Michigan. Over the months from June to September 2025, the brand maintained its position in the top 10, showing a stable ranking at 10th place from July onward. This indicates a strong presence and steady demand for their products in this category. While the sales saw a slight dip in September after peaking in August, the overall trajectory suggests a resilient market position. Such consistency in ranking highlights Rocket Fuel's ability to sustain consumer interest in a competitive market.
However, it's important to note that Rocket Fuel's presence outside of the Concentrates category in Michigan is not mentioned, implying that they may not be within the top 30 brands in other categories. This could be seen as a limitation in their market reach or a strategic focus on a specific product line. The absence of ranking data in other states or provinces further suggests that Rocket Fuel's market influence might be concentrated primarily in Michigan. This regional focus could present both opportunities for growth and challenges in diversification, depending on the brand's strategic goals.
Competitive Landscape
In the Michigan concentrates market, Rocket Fuel has maintained a consistent rank of 10th place from July to September 2025, showing stability amidst fluctuating market conditions. Notably, 710 Labs surged ahead, climbing from 14th in June to 6th in July and August, before settling at 9th in September, indicating a robust upward trend that could pose a competitive challenge to Rocket Fuel. Meanwhile, Common Citizen experienced volatility, dropping to 17th in July and August before recovering to 11th in September, suggesting potential vulnerabilities that Rocket Fuel could capitalize on. Anarchy Extracts showed a notable improvement, moving from 18th in June to 12th in September, while Ice Kream Hash Co. maintained a strong presence, though it slipped slightly from 5th in June and July to 8th in September. These dynamics highlight the competitive landscape Rocket Fuel faces, emphasizing the need for strategic positioning to enhance its market share and rank.
Notable Products
In September 2025, Rocket Fuel's Cap Junky Live Resin (1g) maintained its position as the top-selling product in the Concentrates category with sales of 8,395 units. Banana Daddy Live Resin (1g) climbed back to the second spot, recovering from a fourth-place ranking in August. Melonade Live Resin (1g) consistently held the third position for two consecutive months, despite a slight decrease in sales. Platinum Cake Live Resin (1g) rose to fourth place, showing an upward trend since its debut in August. Cherrylicious Live Resin (1g), which was the top performer in July, slipped to fifth place in September, indicating a notable decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
