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Aug-2025
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Overview
Market Insights Snapshot
Rocket Fuel has shown a notable presence in the Concentrates category within Michigan. Over the summer months of 2025, Rocket Fuel's ranking experienced some fluctuations, beginning at 9th place in May, slightly declining to 11th in June, and then climbing back to 9th in July before reaching 8th in August. This upward trend towards the end of the summer indicates a strengthening position in the market. Despite the dip in June, the brand managed to not only recover but also improve its standing, suggesting effective strategies or product offerings that resonated well with consumers during this period.
In terms of sales performance, Rocket Fuel's journey through these months is marked by a significant increase, particularly from June to August. While June saw a decrease in sales from May, the subsequent months showed a robust rebound, culminating in a noteworthy sales figure in August. This recovery and eventual growth in sales could be indicative of successful promotional efforts or seasonal demand factors. However, it is important to note that Rocket Fuel's ranking in other states or categories is absent from the top 30, which might suggest areas for potential improvement or expansion beyond Michigan's Concentrates market.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Rocket Fuel has demonstrated a notable upward trajectory, improving its rank from 11th in June 2025 to 8th by August 2025. This positive shift in rank is accompanied by a consistent increase in sales, culminating in a significant boost in August. In contrast, Society C, despite maintaining a higher rank than Rocket Fuel, has experienced a decline from 2nd in May to 6th in August, indicating potential challenges in sustaining its earlier momentum. Meanwhile, The Fresh Canna has shown a steady climb, moving from 16th in May to 10th in August, suggesting growing consumer interest. Ice Kream Hash Co. and Old School Hash Co. have both experienced fluctuations, with Ice Kream Hash Co. dropping from 4th to 7th and Old School Hash Co. maintaining a relatively stable position, albeit with a slight decline in rank. These dynamics highlight Rocket Fuel's resilience and potential for continued growth amidst a competitive field.
Notable Products
In August 2025, Cap Junky Live Resin (1g) emerged as the top-performing product for Rocket Fuel, climbing from its previous third-place ranking in July to first place, with impressive sales of 13,480 units. Cherrylicious Live Resin (1g), which had consistently held the top spot from May to July, slipped to second place, while Melonade Live Resin (1g) maintained a strong presence, ranking third after previously being second in July. Banana Daddy Live Resin (1g) remained steady in fourth place throughout the observed months. A new entry, Platinum Cake Live Resin (1g), debuted in fifth place, highlighting a growing interest in this product. These shifts indicate a dynamic market where consumer preferences are evolving, with Cap Junky Live Resin gaining significant traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
