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Oct-2025
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Overview
Market Insights Snapshot
Rocket Fuel's performance in the Michigan concentrates category has experienced notable fluctuations over the past few months. The brand consistently held the 11th position from July to September 2025, indicating a stable presence in the top tier of this category. However, in October 2025, Rocket Fuel slipped to the 14th spot, suggesting increased competition or a possible dip in consumer demand. Despite this drop in ranking, the brand's sales figures show a decline from August to October, with a significant decrease from $341,235 in August to $228,297 in October. This trend might point towards challenges in maintaining market share or adjusting to market dynamics in Michigan.
It's important to highlight that Rocket Fuel did not appear in the top 30 brands for any other state or province in the concentrates category during this period, which could be seen as a limitation in their geographical reach or market penetration outside of Michigan. The absence of rankings in other regions might indicate the brand's current focus or strength being concentrated primarily in the Michigan market. This could be viewed as both a strategic choice and a potential area for growth if Rocket Fuel aims to expand its influence beyond Michigan's borders in the future.
Competitive Landscape
In the Michigan concentrates market, Rocket Fuel has experienced a notable shift in its competitive positioning over the past few months. Initially maintaining a steady rank of 11th from July to September 2025, Rocket Fuel saw a decline to 14th place in October. This drop in rank coincides with a downward trend in sales, contrasting with competitors like Bamn, which improved its rank from 14th in September to 12th in October, and Tru Smoke, which climbed from 19th to 16th in the same period. Meanwhile, Anarchy Extracts remained stable at 15th place in October, showing a slight sales increase. Although Rocket Fuel's sales were higher than Anarchy Extracts and Tru Smoke in earlier months, the recent trends suggest a need for strategic adjustments to regain its competitive edge and improve its market standing.
Notable Products
In October 2025, Cap Junky Live Resin (1g) maintained its position as the top-performing product in the concentrates category for Rocket Fuel, with sales figures reaching 6978. Banana Daddy Live Resin (1g) consistently held the second rank, showcasing stability in its performance over the past few months. Melonade Live Resin (1g) also remained steady at third place, indicating a strong customer preference. Cherrylicious Live Resin (1g) climbed back from fifth to fourth place, showing a slight improvement from September. Meanwhile, Platinum Cake Live Resin (1g) slipped to fifth place, continuing its decline from a peak ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
