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Sep-2026
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Rocket Fuel is stocked at 26 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Monroe, Adrian, Allegan, and Burton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Rocket Fuel operated entirely within Concentrates, with category share at 100.0% and a category rank of 12 in Michigan. Within this single-category focus, sales grew 7.41% year over year and 6.18% month over month, while average price climbed 12.67% YoY, indicating a price-led expansion rather than pure volume gains. The combination of a 100.0% category share and a rank of 12 suggests a concentrated footprint that is gaining traction but still mid-tier in positioning within the state. The pattern implies that Rocket Fuel is monetizing demand within Concentrates through higher pricing while maintaining positive unit momentum, but its single-category exposure keeps overall rank ceiling tied to Concentrates volatility.
These shifts indicate a positioning anchored in value extraction from Concentrates, where price growth outpaced sales growth by 5.26 percentage points YoY and the brand held rank 12 in Michigan despite 6.18% MoM sales growth. With a 100.0% category mix, the path to rank acceleration depends on deepening share within Concentrates or diversifying beyond it, since YoY sales at 7.41% and price at 12.67% imply sensitivity to price elasticity if competitive discounting emerges. The net effect is a strategy that currently trades margin for measured volume gains, signaling that future uplift will likely come from improving rank within Concentrates or adding categories to decouple performance from a single segment.
Competitive Landscape
Rocket Fuel sits at rank #12 in MI Concentrates for September 2026, down 2 positions year over year from #10, and 2 spots above its June 2026 mark of #14; against a category where Rkive Cannabis rose from #3 to #1 alongside 130.9% YoY sales growth and Uniq Pressure jumped from #96 to #3 with 2,216.9% YoY growth, Rocket Fuel’s slide contrasts with peers’ upward movement, while Cannalicious Labs moved from #2 to #4 amid a 38.5% YoY sales decline; this mix of upward surges at the top and declines among incumbents implies Rocket Fuel’s downward rank trajectory reflects share being reallocated toward aggressive climbers rather than broad category contraction.
Notable Products
Cap Junky Live Resin (1g) posted the most notable move with a 27.97% MoM gain to rank 3, while Banana Daddy Live Resin (1g) rose 16.32% to hold rank 1, indicating momentum is concentrated at the very top. Cherrylicious Live Resin (1g) slipped 6.81% yet stayed at rank 2, and Zkittles Live Resin (5g) advanced 16.62% at rank 8, suggesting mid-pack shifts favor SKUs with recent velocity rather than legacy placement. Eight of the top ten are Concentrates in 1g or 5g Live Resin formats, and Gary Payton Live Resin (5g) maintained stability with a 0.99% MoM change at rank 7, implying September 2026 demand is consolidating around Live Resin with 1g leaders pulling trial while 5g formats protect basket size. The mix points to Rocket Fuel leaning into Live Resin range depth where 1g variants drive rank gains and 5g packs anchor recurring spend, supporting a scale-first assortment strategy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
