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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rocket Fuel operated as a single-category brand in June 2026, with Concentrates comprising 100.0% of sales and a category-level month-over-month change of 3.39% against a year-over-year decline of 8.24%. Average price rose 4.13% year over year while category sales fell 8.24%, and rank in Michigan Concentrates sat at position 11. The pattern implies a pricing-led mix holding entirely in Concentrates that is cushioning monthly revenue but not reversing annual contraction, leaving the brand exposed to category-specific volatility and mid-tier placement at rank 11.
The combination of a 100.0% Concentrates mix and an 8.24% year-over-year sales decline, despite a 4.13% price increase, implies Rocket Fuel is trading on price rather than assortment, with limited room to offset category headwinds. The 3.39% month-over-month uptick alongside an 11th-place rank suggests short-term momentum that is insufficient to shift position without mix diversification; the thesis is that dependence on a single category caps share gains and keeps ranking range-bound unless either pricing elasticity improves or the mix broadens beyond Concentrates.
Competitive Landscape
Rocket Fuel sits at rank #11 in MI Concentrates in June 2026, improving 1 place year over year from #12, and holding flat versus March 2026 at #11, while still far from its peak of #2 in March 2025; meanwhile, The Limit held #1 year over year at #1 with a 3.9% YoY sales increase and Rkive Cannabis climbed from #4 to #2 alongside a 101.3% YoY sales jump, indicating competitors are gaining share faster than Rocket Fuel’s single-rank YoY improvement. With The Fresh Canna advancing from #8 to #3 on 53.1% YoY sales growth and Uniq Pressure surging from #133 to #4 with 3338.0% YoY growth, Rocket Fuel’s flat three-month position at #11 coupled with a modest 1-rank YoY climb implies a transition from former peak performance to mid-tier stability, where regaining share likely requires outpacing faster-climbing rivals rather than incremental recovery.
Notable Products
Cap Junky Live Resin (1g) sets the tone with a -15.1% month-over-month slide to rank 4, while Zkittles Live Resin (5g) also retreats -11.1% at rank 7, signaling pressure on both single-gram and multi-gram formats. In contrast, Permanent Marker Live Resin (1g) climbs 35.4% to rank 2 as Banana Daddy Live Resin (1g) holds rank 1 with an 8.3% lift and approximately $31,691 in June 2026, indicating momentum clustered at the very top. With all top-10 SKUs concentrated in Concentrates and two 5g formats sitting at ranks 7–9 alongside mixed declines, the pattern implies Rocket Fuel is tilting demand toward premium 1g live resin while larger pack sizes face elasticity-driven churn.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
