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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Rocket Fuel operated as a single-category brand with Concentrates accounting for 100.0% of sales, posting a year-over-year sales change of 17.09% alongside a month-over-month lift of 25.43%. Average price rose 20.79% year over year to $7.96 while share concentration remained at 100.0%, indicating volume growth lagged price growth even as monthly velocity accelerated. With rank position 10 in Concentrates for Michigan and a 25.43% MoM uptick coinciding with a 20.79% YoY price rise, the pattern implies Rocket Fuel leaned on price while still expanding unit throughput, creating sensitivity to further price moves but momentum within a focused lineup.
The combination of a 17.09% YoY sales increase against a 20.79% YoY price increase suggests unit demand contracted slightly year over year, while the 25.43% MoM growth indicates recent replenishment or promotional pull-through that partially offsets that unit gap. Holding the 10th rank in Michigan Concentrates while maintaining a 100.0% category focus implies positioning as a specialist: price-led gains can support rank stability near 10, but sustained advancement likely requires unit expansion beyond the 17.09% YoY sales trajectory or a strategic broadening beyond Concentrates if price elasticity tightens.
Competitive Landscape
Rocket Fuel is ranked #10 in MI Concentrates in May 2026, improving 2 positions year over year from #12, after holding #12 three months ago and well off its peak of #2 in March 2025; against this backdrop, Rkive Cannabis jumped from #6 to #1 alongside 218.3% YoY sales growth while Cannalicious Labs fell from #2 to #5 with a 30.7% YoY sales decline, indicating that category momentum is concentrating at the very top while mid-tier brands like Rocket Fuel are inching upward rather than breaking back into the top five, which implies a stabilization phase where incremental rank gains are achievable but a return to peak requires outpacing leaders that have shifted multiple ranks in a single year.
Notable Products
Jealousy Live Resin (5g) posted the standout movement in May 2026 with a 63.96% month-over-month surge to rank 9, while Super Boof Live Resin (5g) followed with a 60.98% gain at rank 10; in contrast, Melonade Live Resin (1g) dipped 1.22% at rank 4. Banana Daddy Live Resin (1g) led the lineup at rank 1 with a 31.89% increase, and Cap Junky Live Resin (1g) held rank 2 with a 17.94% lift; Platinum Cake Live Resin (1g) advanced 28.24% at rank 5. With all top-10 SKUs concentrated in Concentrates and five 1g formats occupying ranks 1 through 6, the mix tilts toward higher-frequency 1g purchases while emerging 5g gains indicate trial of larger formats that could lift average order value.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
