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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Rocket Fuel has shown a strong presence in the Concentrates category. Starting the year at the 6th position in January 2025, the brand quickly climbed to the 2nd position by February and maintained this ranking through March. However, in April, Rocket Fuel experienced a slight drop, moving to the 3rd position. Despite this minor setback, the brand's performance within the top three indicates a robust demand for their products. The sales figures reflect this upward trend, with a notable increase from January to March, though there was a slight decrease in April. This data suggests that Rocket Fuel has established a significant foothold in the Michigan market, particularly in the Concentrates segment.
Rocket Fuel's absence from the top 30 rankings in other states or categories during this period highlights a potential area for growth and expansion. The brand's concentrated success in Michigan could serve as a strategic model for entering and establishing itself in other markets. While the Michigan Concentrates category has been a stronghold for Rocket Fuel, the lack of rankings in other states suggests that the brand may not yet have the same level of recognition or market penetration elsewhere. This presents both a challenge and an opportunity for Rocket Fuel to leverage its success in Michigan to explore and capture new markets across different states and product categories.
Competitive Landscape
In the Michigan concentrates market, Rocket Fuel has demonstrated notable fluctuations in its ranking and sales performance from January to April 2025. Starting the year in 6th place, Rocket Fuel surged to 2nd place in February and March, before settling at 3rd in April. This upward trend in rank correlates with a significant increase in sales, peaking in March. However, Rocket Fuel faces stiff competition from brands like The Limit, which consistently holds the top position, and Wojo Co, which climbed to 2nd place in April. Meanwhile, 710 Labs and Ice Kream Hash Co. also show strong sales, with the latter maintaining a steady 4th place ranking, indicating a competitive landscape where Rocket Fuel must continue to innovate and capture market share to maintain its position.
Notable Products
In April 2025, Permanent Marker Live Resin (1g) emerged as the top-performing product for Rocket Fuel, climbing from its previous ranks of fourth and fifth in February and March, respectively, to secure the number one spot. Cherrylicious Live Resin (1g) maintained its strong performance, ranking second, with sales figures reaching 16,428. Cap Junky Live Resin (1g) showed a notable rise, advancing from no rank in March to third place in April. Banana Daddy Live Resin (1g) experienced a decline, dropping from a consistent second place in the first three months to fourth in April. Melonade Live Resin (1g) rounded out the top five, slipping from third in March to fifth in April, indicating a significant decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
