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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Rocket Fuel is stocked at 26 licensed dispensaries across Michigan, with the deepest coverage in Flint, Monroe, Westland, Ypsilanti, and Adrian. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Rocket Fuel operated as a single-category brand, with Concentrates comprising 100.0% of sales, ranking 15th in Concentrates in Michigan. Within this mono-focus, Concentrates sales were down 21.8% year over year while rising 18.9% month over month, alongside a 30.6% year-over-year increase in average price. The pattern implies Rocket Fuel is trading fewer units at higher price points yet regained monthly momentum within its sole category footprint, consolidating category depth rather than diversifying breadth.
The shift toward higher pricing (+30.6% YoY) alongside a 21.8% YoY sales decline and a 15th-place rank suggests a premium-leaning positioning that may cap volume but can lift revenue per unit; the 18.9% MoM sales uptick signals elasticity that responds to recent pricing or assortment moves. Given 100.0% reliance on Concentrates and a mid-pack rank of 15, the brand’s current posture favors specialization over portfolio balance, implying that near-term gains likely depend on winning share within Concentrates rather than cross-category expansion.
Competitive Landscape
Rocket Fuel ranks #15 in MI Concentrates in August 2026, down 6 positions year over year from #9 and off 1 spot from May 2026’s #14, while still far from its peak at #2 in March 2025; by contrast, The Limit holds #1 with a 0-position YoY change as category leader and Uniq Pressure surged from #129 to #3 with a 126-position YoY climb, indicating that Rocket Fuel’s downward shift amid rivals’ stability and rapid ascents points to share being ceded to faster-movers and a need to re-anchor the brand within the top 10.
Notable Products
Gary Payton Live Resin (5g) posted the largest month-over-month gain at 70.1% while moving at rank 7, contrasted by Platinum Cake Live Resin (1g) declining 19.8% at rank 6. Banana Daddy Live Resin (1g) led the board at rank 1 with a 36.8% lift, while Permanent Marker Live Resin (1g) slid 5.3% at rank 4. Eight of the top ten are Live Resin in single-gram or five-gram packs, indicating buyers are concentrating spend in a narrow format band where upsized 5g packs can scale volume even as select 1g SKUs soften, steering Rocket Fuel toward pack-size mix optimization rather than new-category expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
