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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Rocket Fuel is stocked at 29 licensed dispensaries across Michigan, with the deepest coverage in Flint, Inkster, Westland, Ypsilanti, and Allegan. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Rocket Fuel operated as a single-category brand in Concentrates with a 100.0% mix, posting a year-over-year sales change of -19.6% alongside a month-over-month gain of 19.3%. Average price rose 20.6% year over year to $8.00 while the Concentrates share held at 100.0%, indicating that July 2026 growth came from volume recovery within Concentrates rather than mix expansion, and the pattern implies price-led repositioning is colliding with a longer YoY volume drag.
Ranked 13 in Concentrates in Michigan, the combination of a 19.3% month-over-month lift and a -19.6% year-over-year decline suggests mid-tier positioning that benefits from short-cycle demand spikes but lacks cross-category hedging. With the entire 100.0% portfolio tied to Concentrates and prices 20.6% higher year over year, the evidence points to a strategy concentrated on value extraction within a single niche, which implies that sustaining share at rank 13 will depend on converting the recent monthly momentum into repeat volume despite the YoY contraction.
Competitive Landscape
Rocket Fuel sits at rank #13 in MI Concentrates in July 2026, down 3 positions year over year from #10 and up 2 positions versus April 2026 from #15, indicating mid-year stabilization after prior slippage. At the top, Rkive Cannabis moved from #5 to #1 while growing sales by 150.2%, and Uniq Pressure surged from #148 to #3 with a 9,866.4% sales jump, whereas Cannalicious Labs slipped from #3 to #5 with a 29.6% sales decline; these shifts position Rocket Fuel’s current #13 rank and #2 three-month climb as a recovery that still trails the rapid ascents at the top. Rocket Fuel’s trajectory—from a peak of #2 in March 2025 to #13 in July 2026 and a 3-position YoY drop—implies brand equity remains present but requires re-acceleration to keep pace with entrants that are compressing the top tier.
Notable Products
OG Kush Live Resin (5g) posted the largest month-over-month surge at 56.3%, jumping into rank 8 and signaling accelerating demand for larger pack sizes, while Banana Daddy Live Resin (1g) slipped 1.9% but still held rank 1. Cherrylicious Live Resin (1g) advanced 32.0% to rank 3 and Zkittles Live Resin (5g) climbed 36.3% to rank 7, indicating a split momentum where both single-gram and 5-gram formats are gaining share. With all top-ten SKUs concentrated in Concentrates and three 5-gram entries inside the top 10 by July 2026, the mix points to a pivot toward value-oriented multi-gram offerings even as flagship 1-gram SKUs maintain leaderboard presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
