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Dec-2025
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Overview
Market Insights Snapshot
Rocket Fuel's performance in the Michigan concentrates category has shown some fluctuations over the past few months. In September 2025, the brand was ranked 12th, but it experienced a drop to 16th in October. Despite this dip, Rocket Fuel managed to climb back to 14th place in November, only to fall again to 18th in December. This movement indicates a somewhat volatile presence in the market, suggesting that while Rocket Fuel maintains a presence in the top 20, it faces stiff competition and varying consumer preferences. The brand's sales figures reflect this trend, with some fluctuations but remaining within a certain range, indicating a need for strategic adjustments to regain a higher ranking.
It is noteworthy that Rocket Fuel has consistently maintained a position within the top 30 brands in Michigan's concentrates category throughout the observed period, which is an achievement in itself. However, the brand's inability to break into the top 10 highlights potential challenges that may be hindering its growth. The absence of Rocket Fuel from the top 30 in other states or categories suggests that its market penetration might be limited geographically or possibly concentrated in specific product lines. Understanding these dynamics could be crucial for Rocket Fuel in strategizing its future market expansion and category diversification.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Rocket Fuel has experienced fluctuating rankings over the last few months of 2025, which could impact its market positioning and sales strategy. Starting in September, Rocket Fuel was ranked 12th, but it saw a decline to 16th in October, a slight recovery to 14th in November, and then fell to 18th by December. This volatility contrasts with Fresh Coast, which maintained a stronger position, ranking as high as 8th in October before dropping to 17th in December. Meanwhile, Common Citizen showed a notable improvement in December, climbing to 16th from being out of the top 20 in October. Humblebee and Mac Pharms also demonstrated upward trends, with Humblebee rising from 47th in September to 19th in December and Mac Pharms improving from 29th to 20th in the same period. These shifts indicate a highly competitive environment where Rocket Fuel must innovate and adapt to regain its footing and enhance its sales performance.
Notable Products
In December 2025, Banana Daddy Live Resin (1g) emerged as the top-performing product for Rocket Fuel, climbing from its consistent second-place ranking in previous months. Cap Junky Live Resin (1g), which had maintained the top spot from September to November, fell to second place with sales figures reaching 5,133. Permanent Marker Live Resin (1g) held steady in third place, showing a consistent presence in the top rankings after reappearing in November. Cherrylicious Live Resin (1g) remained in fourth place, demonstrating stable performance across the months. Melonade Live Resin (1g) experienced a drop, moving from its previous third-place position in October to fifth in December, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
