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Dec-2024
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Overview
Market Insights Snapshot
EZ Puff has shown a dynamic performance in the Washington market, particularly within the Flower category. In September 2024, the brand was not among the top 30, but it made a significant leap to 15th place by October. This upward trajectory was followed by a slight decline in November and December, where it ranked 23rd and 25th, respectively. Such fluctuations suggest that while EZ Puff has the potential to capture market share, maintaining a consistent ranking remains a challenge. This variability might be influenced by seasonal trends or competitive pressures within the state.
Across different states and categories, EZ Puff's presence is less pronounced, as it did not appear in the top 30 rankings for any other state or product category during the same period. This absence highlights potential areas for growth and expansion, or it might indicate a strategic focus on consolidating their position in Washington before exploring other markets. The brand's performance in Washington could serve as a blueprint for success in other regions, provided they can identify and replicate the factors contributing to their October surge in rankings.
Competitive Landscape
In the competitive landscape of the Washington Flower category, EZ Puff has shown a dynamic performance over the last few months, with notable fluctuations in its rank and sales. In September 2024, EZ Puff was ranked 31st, but it made a significant leap to 15th in October, indicating a strong surge in sales and market presence. However, by November and December, the brand's rank slipped to 23rd and 25th, respectively, suggesting a slight decline in momentum. This fluctuation contrasts with competitors like SubX, which maintained a relatively stable position, dropping from 16th to 24th over the same period, and Withit Weed, which showed a consistent upward trend, improving from 49th to 23rd. Meanwhile, Momma Chan Farms also demonstrated a positive trajectory, climbing from 50th to 27th. These movements highlight the competitive pressures EZ Puff faces, emphasizing the need for strategic marketing efforts to regain and sustain higher rankings in the Washington Flower market.
Notable Products
In December 2024, the top-performing product for EZ Puff was Gary Payton (3.5g) in the Flower category, securing the first rank with sales reaching $1,751. Dirty Sugah (3.5g), previously the top-ranked product from September to November, slipped to the second position. Jealousy Cheesecake (3.5g) maintained a steady third rank, showing consistent performance after reappearing from an absent November ranking. Gary Payton (7g) improved its standing, moving from third in November to fourth in December, while Gelonade (3.5g) rounded out the top five, having fluctuated in rank throughout the previous months. Overall, the Flower category showed dynamic shifts in product rankings, reflecting changing consumer preferences or promotional strategies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
