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Jun-2024
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Overview
Market Insights Snapshot
Torus has shown varied performance across different categories and states. In Washington, the brand's ranking in the Flower category has been inconsistent, with a notable dip in May 2024 where they fell out of the top 30, only to slightly recover to the 36th position in June 2024. This fluctuation indicates challenges in maintaining a strong foothold in the competitive Flower market. Conversely, in the Pre-Roll category, Torus has displayed more stability, consistently staying within the top 30, though there was a slight drop from 22nd in May to 26th in June 2024. This suggests that while they have a more stable presence in Pre-Rolls, there is still room for improvement.
Analyzing sales trends, Torus experienced a significant increase in Flower sales from March to April 2024, but this was followed by a drop in May, reflecting the ranking changes. In the Pre-Roll category, despite a decline in June sales, the brand managed to maintain a relatively stable ranking, indicating a loyal customer base or effective marketing strategies in this segment. The data highlights the importance of category-specific strategies for Torus to enhance their market position, especially in states like Washington, where competition is fierce and consumer preferences can shift rapidly.
Competitive Landscape
In the competitive landscape of the Washington state flower category, Torus has shown notable fluctuations in rank and sales over the past few months. Torus experienced a peak in April 2024, reaching the 23rd position, but subsequently dropped to 36th by June 2024. This volatility contrasts with the more consistent performance of competitors like Gabriel, which maintained a top 30 rank throughout the same period, peaking at 22nd in both April and May before slightly dropping to 30th in June. Another competitor, Bondi Farms, showed a strong upward trend, climbing from 60th in March to 31st by June, indicating a significant increase in market presence. Similarly, Bacon Buds demonstrated a stable performance, generally hovering around the mid-30s. These trends suggest that while Torus has potential, it faces stiff competition from brands that are either more consistent or on a strong upward trajectory, which could impact its market share and sales growth if not addressed strategically.
Notable Products
In June 2024, the top-performing product for Torus was the Peanut Sundae Pre-Roll 2-Pack (1g), ranking first with sales of 771 units. Following closely was the GMO BX Pre-Roll 2-Pack (1g) in second place. Mint Milkshake (3.5g) secured the third position, showing a consistent presence in the top ranks over previous months, although its sales declined from 874 units in March to 676 units in June. Kush Mints (3.5g) maintained its fourth position from May to June, despite a steady drop in sales. Gas Face (3.5g) dropped from second place in May to fifth in June, indicating a significant decline in its performance.
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