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Jul-2025
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Overview
Market Insights Snapshot
In the dynamic landscape of cannabis sales, Torus has shown varied performance across different product categories in Washington. Within the Concentrates category, Torus experienced a steady climb from a rank of 80 in May 2025 to 69 by July 2025, indicating a positive trajectory despite not being in the top 30. This upward movement is mirrored by an increase in sales from $22,166 in May to $29,313 in July. However, in the Flower category, Torus saw a decline from 13th place in June to 19th in July, which suggests a potential area of concern or increased competition. The Pre-Roll category also saw fluctuations, with Torus maintaining a rank around the low 20s, showing some consistency but not breaking into the top 15.
These trends highlight Torus's strengths and challenges in the Washington market. The Concentrates category appears to be a growing segment for Torus, as evidenced by their improved ranking and sales figures. On the other hand, the decline in the Flower category ranking could suggest a need for strategic adjustments or innovation to regain market share. The Pre-Roll category's stable ranking indicates a steady presence but also shows potential for growth if Torus aims to climb higher in the rankings. Overall, while Torus demonstrates potential in certain areas, there are clear opportunities for improvement and expansion within the state's competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Torus experienced a fluctuating rank over the months from April to July 2025, reflecting a dynamic market environment. Torus started at rank 16 in April, improved to rank 13 by June, but then dropped to rank 19 in July. This volatility in rank is indicative of the intense competition in the market. Notably, SKÖRD maintained a relatively stable position, hovering around the mid-teens, while Mt Baker Homegrown showed a strong upward trajectory, climbing from rank 32 in April to rank 20 by July, suggesting a significant increase in their market presence. Meanwhile, Legendary Laboratories, Llc remained consistent in the rankings, indicating steady sales performance. The shifts in Torus's rank, particularly the drop in July, could be attributed to the aggressive growth strategies of its competitors, such as Mt Baker Homegrown, which may have captured a larger share of the market, impacting Torus's sales and rank.
Notable Products
In July 2025, the top-performing product for Torus was the K2 #1 Pre-Roll 2-Pack (1g), which achieved the number one rank with sales of 1091 units. The Mint Milkshake (3.5g), previously holding the first position from April to June, dropped to second place, indicating a shift in consumer preference. True Purple Berry x Berry Streusel Hash Infused Ceramic Tip Pre-Roll (1g) secured the third position, while Gas Face (3.5g) and Guava Tart Pre-Roll 2-Pack (1g) followed closely in fourth and fifth places, respectively. Notably, the Mint Milkshake experienced a significant decrease in sales from June to July, suggesting a potential seasonal or market-driven change. This month marks the debut of K2 #1 Pre-Roll 2-Pack (1g) at the top, showcasing its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
