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Oct-2025
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Overview
Market Insights Snapshot
In Washington, Torus has shown a notable presence in the Flower category, steadily climbing the ranks from 18th in July 2025 to an impressive 11th by October 2025. This upward trajectory is accompanied by a consistent increase in sales, indicating a strengthening foothold in the market. On the other hand, Torus's performance in the Concentrates category has not been as robust, with the brand failing to break into the top 30 in recent months, suggesting potential challenges or shifts in consumer preferences within this segment.
In the Pre-Roll category, Torus has maintained a relatively stable position, moving slightly from 18th in July to 16th by October in Washington. This steady performance suggests a loyal customer base, although the slight decline in rankings indicates increasing competition or a need for strategic adjustments to capture more market share. The absence of Torus from the top 30 in several other categories could imply areas for growth or a strategic focus on their stronger-performing segments. Overall, while Torus demonstrates strength in certain categories, there is room for improvement and expansion, particularly in categories where they are currently not ranking.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Torus has demonstrated a notable upward trajectory in its ranking over the past few months. Starting from 18th place in July 2025, Torus has steadily climbed to secure the 11th position by October 2025. This improvement in rank is accompanied by a consistent increase in sales, indicating a strengthening market presence. In contrast, Fire Bros., which maintained a stable position in the top 10, experienced a slight decline in sales from September to October. Meanwhile, Forbidden Farms and Viking Cannabis have seen fluctuations in their rankings, with both brands dropping in rank by October. This suggests that while Torus is gaining momentum, some of its competitors are facing challenges in maintaining their market positions, potentially offering Torus an opportunity to capture a larger market share.
Notable Products
In October 2025, Mint Milkshake (3.5g) maintained its position as the top-performing product for Torus, leading the Flower category with sales reaching 2638 units. Mint Milkshake Pre-Roll 2-Pack (1g), although ranked second in the Pre-Roll category, experienced a decline in sales compared to the previous month. Purple Octane (3.5g) emerged in the rankings for the first time, securing the third spot in the Flower category. Similarly, Purple Octane Pre-Roll 2-Pack (1g) debuted at fourth in the Pre-Roll category. Gas Face (3.5g) also made an entry into the top five, rounding out the Flower category rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
