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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Torus concentrated 60.15% of sales in Flower with 14.99% year-over-year growth and a 2.40% month-over-month lift, while Pre-Roll held 35.93% share with 20.07% year-over-year growth but a 4.57% month-over-month decline. Smaller lines diverged: Concentrates accounted for 2.29% share with a 29.88% year-over-year drop yet a 19.89% month-over-month rebound, and Vapor Pens at 1.63% share fell 11.98% year-over-year and 17.99% month-over-month. With brand-level sales up 14.48% year-over-year alongside a 5.74% decline in average price and a rank of 13 in Washington Flower, the pattern implies Torus is leaning into Flower and price-adjusted volume to offset volatility in smaller categories.
The category mix shift suggests deliberate trade-offs: the 2.40% month-over-month Flower gain while Pre-Roll fell 4.57% month-over-month indicates resource or shelf reallocation toward Flower where Torus holds a 60.15% anchor, and the 19.89% month-over-month recovery in Concentrates despite a 29.88% year-over-year decline points to tactical promotions rather than structural share growth. Coupled with a 5.74% average price decrease as brand sales rose 14.48% year-over-year and a 13th-place Flower rank in Washington, the implication is a positioning strategy centered on defending Flower velocity with price and assortment depth while deprioritizing Vapor Pens, which contracted 17.99% month-over-month.
Competitive Landscape
Torus sits at rank #13 in WA Flower in May 2026, two spots higher than its #15 position in May 2025, but five places below its February 2026 peak at #8; the three-month slide from #8 (February 2026) to #13 (May 2026) contrasts with Lifted Cannabis Co rising from #7 to #3 year over year and Sweetwater Farms jumping from #20 to #5 while Phat Panda holds #1 with a -7.7% sales YoY decline. With competitors like Legends staying at #2 despite a -26.8% YoY sales change and Mama J's moving from #6 to #4 alongside a +14.7% YoY sales gain, Torus’s upward YoY rank change but recent quarter-to-date decline implies mid-pack share is compressing and short-term execution is determining who occupies ranks #8–#13.
Notable Products
Mint Milkshake (3.5g) is the story in May 2026, sliding to rank 1 with a -26.3% month-over-month change while its sibling Mint Milkshake Pre-Roll 2-Pack (1g) jumped 56.5% to rank 2, indicating mix-shift rather than broad demand loss. Four of the top ten are Flower SKUs clustered between ranks 4 and 10, while Pre-Rolls occupy ranks 2, 3, and 7, which implies consumers are tilting toward convenience formats even as the flagship Flower holds the top slot. The $68,505 posted by Mint Milkshake (3.5g) alongside a 56.5% rise for Mint Milkshake Pre-Roll 2-Pack (1g) suggests trade-down within the family toward lower-commitment pack sizes, pointing to a pricing- and occasion-driven pivot in Torus’s product strategy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
