Torus

Data Snapshot: Apr 03, 2024
Torus Cannabis Brand Logo
$100K+

Mar-2024

Sales

Neutral

Trend

6-Month

154

Product Count

SKUs

Torus

Overview

Markets

Torus Locations

Product Trends

Torus Categories

Torus Sales

Market Insights Snapshot

Torus Historical Sales by Category

In the competitive cannabis market of Washington, Torus has shown a notable presence across multiple categories, albeit with mixed results. In the Flower category, Torus experienced a gradual decline in rankings over the recent months, moving from 21st in December 2023 to 46th by March 2024. This downward trajectory, particularly dropping out of the top 30 by February 2024, suggests a significant decrease in market share or consumer preference within this category. Despite this, the brand managed to maintain consistent sales, although a decline from $332,095 in December 2023 to $232,357 by March 2024 indicates a challenging environment for Torus in maintaining its foothold among Washington's flower consumers.

Conversely, Torus's performance in the Pre-Roll category tells a somewhat steadier story. While fluctuations were observed, the brand remained within the top 30 throughout the same period, peaking at 21st in January 2024 before stabilizing around the 25th position in March 2024. This consistency in ranking, despite a slight decline in sales from $171,749 in December 2023 to $155,590 by March 2024, suggests a resilient consumer base and possibly a better alignment of the Pre-Roll products with market expectations. The ability of Torus to maintain its position within a competitive category highlights its potential strengths and areas for strategic focus to enhance its market performance in Washington.

Mar-2024 Rank
Flower
Pre-Roll
46
25
Torus

Competitive Landscape

In the competitive landscape of the cannabis flower category in Washington, Torus has experienced a slight decline in its ranking from December 2023 to March 2024, moving from 21st to 46th. This shift indicates a challenging market environment, as Torus faced stiff competition from brands like Green Haven, which saw a significant improvement in its rank, moving from 68th to 50th, and Bacon Buds, which also improved its position, ending up at 42nd in March 2024. Notably, Cookies demonstrated volatility in its ranking but managed to secure the 43rd position by March 2024, closely followed by Torus. Meanwhile, Toasted Farms lagged slightly behind, finishing at 51st. The directional trend for Torus suggests a need for strategic adjustments to counter the sales and rank advancements of its competitors in this dynamic market.

Torus market ranking for WA Flower

Torus

Notable Products

In March 2024, Torus saw the Mint Milkshake Pre-Roll 2-Pack (1g) maintain its position as the top-selling product with sales reaching 1942 units. Following closely was Mint Milkshake (3.5g) in the Flower category, securing the second spot consistently from February to March. The Ginger Tea Pre-Roll 2-Pack (1g) experienced a notable rise, moving up to the third position from its previous fourth, showcasing a growing consumer preference. Peanut Sundae Pre-Roll 2-Pack (1g) made a significant entry into the rankings, landing directly in the fourth spot, indicating a successful launch. Lastly, Lava Cake (3.5g) in the Flower category made a comeback to the rankings at fifth place, highlighting fluctuating consumer interests within the Torus product line.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Mint Milkshake Pre-Roll 2-Pack (1g)
Pre-Roll
1
1
1
1
Mint Milkshake (3.5g)
Flower
2
>5
2
2
Ginger Tea Pre-Roll 2-Pack (1g)
Pre-Roll
4
4
4
3
Peanut Sundae Pre-Roll 2-Pack (1g)
Pre-Roll
>5
>5
>5
4
Lava Cake (3.5g)
Flower
>5
3
>5
5
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