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Dec-2025
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Overview
Market Insights Snapshot
Torus has shown varied performance across different product categories in Washington. In the Concentrates category, Torus has not managed to break into the top 30 brands over the past months, indicating a potential area for improvement or increased competition. However, there is a positive trend in sales from October to December 2025, with sales rising from approximately $26,817 to $30,042, suggesting growing consumer interest or effective promotional strategies. This could imply a potential future breakthrough into higher rankings if the trend continues.
In contrast, Torus has maintained a strong presence in the Flower category, consistently ranking around the 11th and 12th positions before slipping to 14th in December 2025. While this drop might be concerning, the brand has demonstrated resilience in the Pre-Roll category, maintaining a steady rank of 15th in November and December. The sales figures for Pre-Rolls have shown a healthy increase, especially with a notable jump in December, which could indicate a seasonal boost or successful marketing efforts. Overall, Torus's performance in Washington highlights its strengths in specific categories while pointing out areas that could benefit from strategic improvements.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Torus has experienced fluctuating rankings over the last few months of 2025, indicating a dynamic market position. Torus maintained a stable rank of 11th in October and November before slipping to 14th in December. This decline in rank coincides with a slight decrease in sales from November to December. Notably, Artizen Cannabis consistently outperformed Torus, despite its own drop from 12th to 15th place, suggesting that Artizen's sales remain robust enough to maintain a lead over Torus. Meanwhile, Royal Tree Gardens showed an upward trend, improving from 16th to 13th, which could pose a future threat to Torus if this trajectory continues. Additionally, Hemp Kings has shown significant improvement, climbing from 24th to 16th, which highlights the competitive pressure from emerging brands. Torus's ability to navigate these competitive pressures will be crucial in maintaining or improving its market position in the coming months.
Notable Products
In December 2025, Mint Milkshake Pre-Roll 2-Pack (1g) retained its top position among Torus products, achieving the highest sales figure of 3266 units. Breakfast Toast (3.5g) emerged as the second-ranked product, marking its first appearance in the rankings. Guava Peach Pre-Roll 2-Pack (1g) secured the third position, re-entering the rankings since September. Cherry Amaretto (3.5g) and Mclaren Pre-Roll 2-Pack (1g) were ranked fourth and fifth, respectively, with Cherry Amaretto making its debut and Mclaren showing up for the first time. Compared to previous months, Mint Milkshake Pre-Roll maintained its leading status, while new entries like Breakfast Toast and Cherry Amaretto reshaped the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
