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Apr-2025
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Overview
Market Insights Snapshot
In the state of Washington, Torus has demonstrated varied performance across different cannabis categories. In the Concentrates category, Torus has struggled to maintain a stable position, with rankings fluctuating from 64th in January to 68th by April. This inconsistency is mirrored in their sales, which have seen a downward trend over the same period. Conversely, Torus has shown a promising upward trajectory in the Flower category, moving from 30th place in January to 17th by April, indicating a strengthening market presence and increased consumer preference in this category.
However, Torus's performance in the Pre-Roll category presents a mixed picture. After starting the year at 24th place in January, they experienced a slight improvement in February but then fell to 33rd place by April. This decline suggests challenges in maintaining competitive positioning within the Pre-Roll segment. The absence of a top 30 ranking in March and April for Concentrates could be indicative of more significant issues within that category. Such fluctuations highlight the brand's varying success across categories and suggest potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Torus has demonstrated a notable upward trajectory in its market rank and sales performance over the first four months of 2025. Starting from a rank of 30 in January, Torus has climbed to 17 by April, showcasing a significant improvement in its market position. This upward movement is accompanied by a steady increase in sales, reflecting a growing consumer preference for Torus products. In contrast, Agro Couture experienced a decline in rank from 13 in January to 19 in April, indicating potential challenges in maintaining its market share. Meanwhile, Ooowee maintained a relatively stable position, hovering around the 18th rank, while Momma Chan Farms showed fluctuations, ending slightly higher at 15 in April. EZ Puff also saw a dip in April, moving from a rank of 10 in March to 16. These dynamics suggest that Torus is effectively capturing market opportunities and enhancing its competitive edge in the Washington Flower market.
Notable Products
In April 2025, Torus's top-performing product was Mint Milkshake (3.5g) in the Flower category, maintaining its consistent first-place rank from January through April, despite a decrease in sales to 1059 units. Purple Octane Pre-Roll 2-Pack (1g) emerged as the second-ranked product in the Pre-Roll category, with no prior ranking data available. Trop Cherry Strawberry (3.5g) secured the third position in the Flower category, marking its debut in the rankings. Chai Latte (3.5g) remained steady at fourth place in the Flower category, showing minimal change from March. Kool Whip Pre-Roll 2-Pack (1g) entered the rankings at fifth in the Pre-Roll category, indicating a new entry for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
