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Sep-2025
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Overview
Market Insights Snapshot
In Washington, Torus has shown varied performance across different product categories. In the concentrates category, Torus did not manage to break into the top 30 brands from June to September 2025, indicating a challenging market presence in this segment. However, in the flower category, Torus maintained a strong position, consistently ranking within the top 20 brands, with a notable improvement from rank 18 in July to rank 14 by September. This upward movement suggests a positive reception and growing consumer preference for their flower products in the state.
Torus's performance in the pre-roll category in Washington has been relatively stable. Despite minor fluctuations, Torus maintained a consistent ranking around the 17th position from June to September 2025. This consistency indicates a steady demand for their pre-roll products, even though their sales saw a slight decline in September compared to previous months. On the other hand, the absence from the top 30 in the concentrates category throughout the same period highlights a potential area for strategic improvement or reevaluation of their market approach in this segment.
Competitive Landscape
In the Washington flower market, Torus has experienced notable fluctuations in its competitive standing over the past few months. Starting in June 2025, Torus held a respectable 12th rank, but saw a drop to 18th in July, before climbing back to 16th in August and 14th in September. This volatility contrasts with the more stable performance of competitors like Royal Tree Gardens, which maintained a consistent presence around the 13th to 15th positions. Meanwhile, Fifty Fold and K Savage (WA) have shown stronger sales performance, with K Savage (WA) notably jumping to 9th place in August. Despite these challenges, Torus's sales figures have shown resilience, particularly with a recovery in September, suggesting potential for regaining higher ranks if the upward trend continues. Understanding these dynamics can provide valuable insights for strategic positioning and market opportunities in the competitive Washington flower sector.
Notable Products
In September 2025, Mint Milkshake (3.5g) emerged as the top-performing product for Torus, reclaiming its number one rank with sales reaching 2,509 units, a significant increase from its fourth-place position in July. Mint Milkshake Pre-Roll 2-Pack (1g) secured the second spot, showing consistent performance since its introduction in August. Guava Peach Pre-Roll 2-Pack (1g) entered the rankings at third place, indicating strong initial market acceptance. Lemon Heads #3 Pre-Roll 2-Pack (1g) and GMO Pie Pre-Roll 2-Pack (1g) followed in fourth and fifth places, respectively, both making their debut in the rankings this month. Compared to previous months, Torus's product lineup shows a dynamic shift in consumer preferences, particularly towards pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
