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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Momma Chan Farms concentrated 62.08% of sales in Flower while Pre-Roll accounted for 33.88% and Concentrates 4.04%, with Flower down 24.28% year over year and 1.04% month over month, contrasted by Pre-Roll up 92.20% year over year and 5.92% month over month. Concentrates rose 17.01% month over month despite a 17.42% year-over-year decline, and the brand’s average price fell 28.20% year over year while overall brand sales slipped 4.32% year over year, indicating a volume-mix pivot toward lower-priced units. With Flower ranked 21 in Washington and Pre-Roll gaining share, the mix shift implies dependence on a recovering Pre-Roll engine to offset Flower contraction.
The combination of a 92.20% year-over-year surge in Pre-Roll alongside a 24.28% decline in Flower and a 28.20% drop in average price suggests price elasticity is pulling buyers into value tiers, which, paired with a 5.92% month-over-month Pre-Roll gain versus a 1.04% month-over-month Flower decline, tilts positioning toward accessible, higher-velocity formats. A 17.01% month-over-month rise in Concentrates against a 17.42% year-over-year decline indicates opportunistic wins rather than a core growth pillar, and with overall brand sales down 4.32% year over year while Flower remains rank 21 in Washington, the pattern implies that sustaining share will rely on defending Flower distribution while scaling Pre-Roll to convert price-sensitive traffic.
Competitive Landscape
Momma Chan Farms is ranked #21 in Washington Flower in May 2026, down 7 positions from #14 year over year, and 3 positions from #18 in February 2026, while its prior peak was #9 in December 2025; in contrast, Lifted Cannabis Co advanced from #7 to #3 as sales grew 16.9% year over year and Sweetwater Farms climbed from #20 to #5 with a 77.7% year-over-year sales increase, even as Legends held #2 with a 26.8% sales decline; this divergence, with leaders like Phat Panda steady at #1 despite a 7.7% sales contraction, implies Momma Chan Farms’ rank trajectory is being pulled downward by relative momentum gaps rather than category-wide softness.
Notable Products
Gas Face OG Pre-Roll 2-Pack (1g) posted the steepest decline in May 2026 at -31.5% while sliding to rank 5, and Popsicles Pre-Roll 2-Pack (1g) also contracted -10.4% at rank 3, signaling volatility within the core format. In contrast, Hallie Berry Pre-Roll 2-Pack (1g) rose +37.2% to hold rank 1 and Magic Marker Pre-Roll 2-Pack (1g) advanced +29.7% at rank 6, while Hallie Berry (4g) climbed +25.4% at rank 7 with $33,331 in sales. Eight of the top ten are Pre-Roll SKUs, and that concentration alongside a -31.5% drag from one top-5 item implies portfolio risk is tied to flavor-level hit-or-miss dynamics more than category exposure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
