Market Insights Snapshot
In the Arizona market, Fade Co. has shown a consistent improvement in their ranking across multiple categories. In the Flower category, they moved up from rank 70 in September 2023 to rank 48 in November 2023, indicating a positive trajectory. Similarly, in the Pre-Roll category, Fade Co. climbed from rank 68 in August 2023 to rank 26 in November 2023. This is a commendable upward movement. However, in the Vapor Pens category, their performance was relatively stable, maintaining a position around the mid-30s over the four months.
Moving onto the Maryland market, Fade Co. demonstrated a remarkable performance in the Flower category. They catapulted from a non-top 20 position in August 2023 to rank 2 in November 2023. This is an impressive leap within a short span of time. In the Pre-Roll category, they entered the top 20 in October 2023 at rank 13 and improved to rank 7 in November 2023. The absence of ranking for August and September 2023 implies that they were not in the top 20 brands in these months, which makes their subsequent rise even more noteworthy.
In the Flower category in Maryland, Fade Co. has demonstrated a significant upward trajectory, moving from not being in the top 20 in August 2023 to ranking 2nd by November 2023. This rise in rank has been accompanied by a substantial increase in sales. In contrast, Modern Flower has seen a slight improvement in rank, moving from 14th to 4th, but has not been able to match Fade Co.'s rapid ascent. District Cannabis, despite maintaining a consistent 2nd place rank until November 2023, when it dropped to 3rd, has experienced a steady decline in sales. The top competitor, SunMed, has consistently held the 1st place rank, but its sales have been decreasing over the period, indicating a potential opportunity for Fade Co. to take the lead in the future.
In November 2023, the top-performing product from Fade Co. was 'Super Boof (3.5g)', maintaining its top rank from October. It sold an impressive 10,827 units, the only raw sales figure disclosed. 'Mule Fuel (3.5g)' ranked second, dropping from its first place in September. The 'Super Boof Pre-Roll 2-Pack (1g)' made a notable leap from fifth place in October to third place. The 'Ice Cream Cake (3.5g)' product, however, slipped from the second rank in September to the fifth in November.