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Dec-2025
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Overview
Market Insights Snapshot
Fade Co. has demonstrated a consistent performance in the Arizona market, particularly in the Flower category where it has maintained a steady rank of 7th place from September through December 2025. This stability is reflected in their sales figures, which showed a slight dip in October and November before rebounding in December. Meanwhile, in the Pre-Roll category within the same state, Fade Co. experienced more fluctuation, moving from 21st in September to 25th by December. This indicates a challenge in maintaining a strong foothold in the Pre-Roll segment, which could be an area for potential strategic focus.
In Maryland, Fade Co. has shown notable strength in the Flower category, consistently holding a top-three position throughout the last four months of 2025. This suggests a strong brand presence and consumer preference in this category. However, the Pre-Roll category tells a different story, with the brand dropping from 5th in September to 9th by November and maintaining that position in December, indicating some competitive pressure or shifts in consumer preferences. In the Vapor Pens category, Fade Co. has shown stability, holding the 11th position from October through December, suggesting a steady performance but also highlighting room for growth to break into the top 10.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Fade Co. has shown resilience, maintaining a consistent rank around the top three positions from September to December 2025. Despite experiencing a slight dip in sales from September to November, Fade Co. managed to reclaim some momentum in December. Notably, SunMed has been a formidable competitor, consistently holding the top rank except for a brief second-place position in November. Meanwhile, RYTHM demonstrated a strong upward trajectory, surpassing Fade Co. in November and December, which indicates a potential shift in consumer preference. District Cannabis, once ahead of Fade Co., experienced a decline in both rank and sales, suggesting a possible opportunity for Fade Co. to capitalize on this shift. Additionally, Evermore Cannabis Company has shown steady improvement, though it remains a lesser threat in terms of rank. For Fade Co., understanding these dynamics and leveraging advanced data insights could be crucial in strategizing to maintain or improve its market position.
Notable Products
In December 2025, Fade Co.'s top-performing product was Triple Stuffed (3.5g) in the Flower category, achieving the highest sales rank. Ice Widow Pre-Roll 2-Pack (1g) and Hoe Down Pre-Roll 2-Pack (1g) followed closely, securing the second and third ranks respectively. Notably, Super Boof (3.5g) saw a decline, dropping to fourth place from its previous peak in September when it ranked first with sales of 6,779 units. Sundae Driver (3.5g) completed the top five rankings. This shift in rankings highlights the dynamic changes in consumer preferences within the brand's product lineup over the last few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
