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Oct-2025
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Overview
Market Insights Snapshot
Fade Co. has shown notable performance across different categories in Arizona. In the Flower category, the brand has made a significant upward movement from ranking 11th in July 2025 to 5th by October 2025, indicating a strong growth trajectory. This is supported by an increase in sales from approximately $654,967 in July to $728,228 in October. Meanwhile, in the Pre-Roll category, Fade Co. has also improved its position, moving from 24th to 17th over the same period, which suggests a growing consumer interest in their pre-roll products. However, the brand did not make it to the top 30 in any other category in Arizona, which could be an area for potential improvement.
In Maryland, Fade Co. has maintained a strong presence in the Flower category, consistently holding one of the top three positions. Although there was a slight drop from 2nd to 3rd place from August to September 2025, the brand's sales figures remain robust. In the Pre-Roll category, the brand experienced some fluctuations, dropping from 4th to 7th place by October, which might indicate increased competition or shifting consumer preferences. Meanwhile, their performance in the Vapor Pens category shows stability, maintaining the 12th position for three consecutive months, though this suggests room for growth in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Fade Co. has experienced some fluctuations in its market position over the past few months. While maintaining a strong presence, Fade Co. held the second rank in July and August 2025 but slipped to third place in September and October. This shift coincides with the rise of RYTHM, which improved its rank from fourth in September to second in October, surpassing Fade Co. in sales. Meanwhile, District Cannabis also demonstrated competitive strength, briefly overtaking Fade Co. in September. Despite these challenges, Fade Co. remains a top contender, consistently outperforming CULTA, which saw a significant jump in October but has not consistently maintained a top position. The leading brand, SunMed, continues to dominate the market, holding the first rank throughout the period. These dynamics suggest a competitive environment where Fade Co. must strategize to reclaim its higher ranking and bolster sales against rising competitors.
Notable Products
In October 2025, the top-performing product for Fade Co. was Grand Prix (3.5g) in the Flower category, achieving the number one rank with sales of 7798 units. Mule Fuel (3.5g) maintained its consistent performance, holding the second rank for four consecutive months. Super Boof (3.5g), previously the top-ranked product, slipped to third place this month. Glitter Bomb Pre-Roll 2-Pack (1g) re-entered the rankings at fourth place, showing a notable increase in sales compared to prior months. Dante's Inferno (3.5g) also made an appearance in the rankings, finishing in fifth place, down from its fourth-place ranking in September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
