Fade Co.

Fade Co. has demonstrated varied performance across different categories and states, showing both strengths and areas for potential improvement. In Arizona, the brand's Flower category experienced a slight decline in rankings from 11th in January to 16th by April, despite maintaining a consistent presence within the top 20. This suggests a potential challenge in maintaining market share against competitors. Interestingly, the Pre-Roll category in Arizona showed a positive trajectory, moving up from 24th in January to 19th in February, although it fell out of the top 30 in subsequent months, indicating an area where Fade Co. might focus on regaining momentum. The absence of rankings for Concentrates and Vapor Pens in later months highlights that Fade Co. was not among the top 30 brands, which could be seen as a gap in their market presence within these categories.

In contrast, Maryland paints a more optimistic picture for Fade Co., particularly in the Flower category, where it consistently held the 2nd position for the first three months of 2025 before slightly dropping to 3rd in April. This sustained high ranking underscores a strong foothold in the Maryland market. The Pre-Roll category also showed resilience, with a slight fluctuation but maintaining a position within the top 7 throughout the months. The Vapor Pens category saw a notable upward trend, moving from 13th in January to 8th by April, indicating growing consumer preference and competitive positioning in this category. Such movements suggest strategic opportunities for Fade Co. to capitalize on its strengths in Maryland and potentially replicate these successes in other markets.