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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of the cannabis industry, Fade Co. has shown notable performance across different states and product categories. In Arizona, Fade Co. has demonstrated a strong presence in the Flower category, climbing from a rank of 19 in May 2025 to an impressive rank of 12 by July 2025. This upward trajectory suggests a renewed consumer interest or effective market strategies that have bolstered their position. However, their performance in the Pre-Roll category in Arizona has been less consistent, with the brand not ranking in the top 30 for May and June, but making a comeback to rank 24 in July. This fluctuation indicates potential challenges in maintaining a steady market presence in this category.
Meanwhile, in Maryland, Fade Co. has consistently maintained a strong performance in the Flower category, holding a solid rank of 2 from April through July 2025. This stability highlights their strong foothold and consumer loyalty in the Maryland market. Additionally, in the Pre-Roll category, Fade Co. has shown a slight improvement, moving from rank 5 in April to rank 4 by July, reflecting a positive reception in this segment. Their Vapor Pens category also saw a minor improvement, moving from rank 8 to 7 over the same period. This consistent ranking across multiple categories in Maryland underscores the brand's robust market strategy and product appeal in the state.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Fade Co. has demonstrated resilience and consistency in its market position. Over the period from April to July 2025, Fade Co. maintained a strong presence, consistently ranking second, except for a brief dip to third place in May. This fluctuation coincided with a slight decrease in sales during May, but Fade Co. quickly rebounded, showing a positive sales trajectory by July. In contrast, Rythm, which initially held the top spot, experienced a decline in rank and sales, dropping to third place by June and July. Meanwhile, SunMed emerged as a formidable competitor, climbing to the number one position by June and maintaining it through July, with a notable increase in sales. Good Green also showed significant improvement, moving from eleventh place in April to fourth by June and July, reflecting a robust sales growth trajectory. These dynamics highlight the competitive pressures Fade Co. faces, particularly from SunMed's ascension and Good Green's rapid improvement, underscoring the importance of strategic positioning and innovation to sustain its market share.
Notable Products
In July 2025, Super Boof (3.5g) from Fade Co. maintained its top position in sales, continuing its reign from June with a notable sales figure of 11,091 units. Mule Fuel (3.5g) climbed back to the second spot after being unranked in June, showing resilience in the Flower category. LA Pop Rocks (3.5g) made a strong entry to secure the third position, marking its first appearance in the rankings. The LA Pop Rocks Pre-Roll 2-Pack (1g) improved its standing to fourth from fifth place in June. Glitter Bomb Pre-Roll 2-Pack (1g) debuted in the rankings at fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
