Apr-2026
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Overview
Market Insights Snapshot
Fade Co. has shown a mixed performance across different states and categories. In Arizona, Fade Co. maintains a steady presence in the Flower category, oscillating between 7th and 9th place from January to April 2026. This consistency indicates a stable market position despite slight fluctuations. However, in the Pre-Roll category, Fade Co. did not rank in the top 30 in February, which could be a concern, although they regained their 23rd position by March and maintained it into April. This suggests that while there is a demand for their Pre-Roll products, there may be underlying factors affecting their market penetration during certain months.
In Maryland, Fade Co. has demonstrated a strong performance, particularly in the Flower category, where they climbed to the top position by April 2026. This upward movement from 3rd place in March highlights their growing dominance in this category. Additionally, in the Concentrates category, Fade Co. made a notable entry into the rankings in April, securing the 11th position, which suggests emerging strength. In the Vapor Pens category, they improved their ranking from 12th in March to 9th in April, indicating an upward trend. However, their Pre-Roll category ranking remained relatively stable, fluctuating slightly between 7th and 9th place, showing a consistent but less dynamic performance compared to other categories.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Fade Co. has demonstrated a notable upward trajectory in recent months. Starting the year 2026 ranked second, Fade Co. experienced a slight dip to third place in February and March but surged to the top position by April. This rise to the number one spot indicates a strategic gain over competitors such as SunMed, which held the leading position from January through March before dropping to second in April. Meanwhile, RYTHM maintained a consistent presence in the top three, briefly overtaking Fade Co. in February. The sales data reflects these ranking shifts, with Fade Co.'s April sales surpassing those of both SunMed and RYTHM, suggesting a successful strategy in capturing market share and consumer preference in Maryland's flower market.

Notable Products
In April 2026, Super Boof (3.5g) maintained its position as the top-performing product for Fade Co., achieving the highest sales figure of 10,503 units. Blueberry Rose (3.5g) emerged as the second best-selling product, marking its entry into the rankings this month. Spiked Peach (3.5g) secured the third position, showing strong performance as a new entrant. Mule Fuel (3.5g) dropped slightly to fourth place from its previous third position in March. Matanuska Thunder F (3.5g) rounded out the top five, appearing in the rankings for the first time in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







