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Aug-2024
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Overview
Market Insights Snapshot
Fade Co. has shown varying performance across different categories and states over recent months. In Arizona, the brand has maintained a consistent presence in the Flower category, holding steady at the 20th rank from May to August 2024. However, their Vapor Pens category saw a decline, dropping out of the top 30 in June and July, before reappearing at the 25th rank in August. This fluctuation indicates a potential struggle to maintain a foothold in the Vapor Pens market within the state. The sales figures for Flower also show a downward trend, suggesting that while they remain in the top 20, there may be challenges ahead in sustaining their market position.
In contrast, Maryland has been a strong market for Fade Co., particularly in the Flower category where they held the top rank in May and August 2024, and second place in June and July. This consistent high ranking underscores their dominance in this category within the state. The Pre-Roll category, however, has seen some fluctuations, with ranks varying between 4th and 6th place over the same period. Additionally, their presence in the Vapor Pens category has diminished, as they fell out of the top 30 after June. This mixed performance across categories in Maryland highlights both the brand's strengths and areas where improvement is needed.
Competitive Landscape
In the highly competitive Maryland flower category, Fade Co. has demonstrated notable fluctuations in rank and sales over the past few months. In May 2024, Fade Co. held the top position but slipped to second place in June and July, only to reclaim the number one spot in August. This dynamic shift highlights the intense competition with brands like Rythm and SunMed. Specifically, Rythm's performance surged in July, overtaking Fade Co. with the highest sales, although it fell back to second place in August. Meanwhile, SunMed briefly captured the top spot in June but consistently remained in the top three. These fluctuations suggest that while Fade Co. remains a strong contender, it must continuously innovate and adapt to maintain its leadership amidst aggressive competitors. For a deeper dive into these trends and more detailed data, advanced analytics can provide further insights.
Notable Products
In August 2024, the top-performing product for Fade Co. was Super Boof (3.5g) in the Flower category, maintaining its rank at number one with impressive sales of $17,610. Banana Zoap (3.5g) climbed to the second position, up from third place in July, reflecting a notable increase in popularity. Mule Fuel (3.5g) experienced a slight drop, moving from second to third position. Gelato #41 (3.5g) remained steady at fourth place since its entry in July. Hash Burger (3.5g) re-entered the rankings at fifth place, showcasing a resurgence in sales after being unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
