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Nov-2025
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Overview
Market Insights Snapshot
Fade Co. has shown a dynamic performance across various categories in different states, with notable movements in both Arizona and Maryland. In Arizona, the brand's Flower category saw an impressive climb from 11th place in August 2025 to 6th place by October 2025, before slightly dropping to 8th in November. This indicates a strong presence in the market, although the dip in November suggests potential competition or market fluctuations. On the other hand, their Pre-Roll category in Arizona experienced a volatile trajectory, peaking at 17th place in October but slipping back to 24th by November, highlighting challenges in maintaining consistent consumer interest or facing stiff competition.
In Maryland, Fade Co. has maintained a robust position in the Flower category, consistently ranking 3rd from September to November 2025, after starting in 2nd place in August. This stability suggests a strong consumer base and effective brand positioning. However, their Pre-Roll category saw a decline from 6th to 10th place over the same period, indicating potential areas for improvement or shifts in consumer preferences. Interestingly, their Vapor Pens category showed positive momentum, maintaining 12th place from August to October before climbing to 10th in November, suggesting growing consumer interest or successful marketing strategies. These trends reflect the brand's varying levels of success and challenges across different product categories and states.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Fade Co. has experienced a slight decline in its market position, maintaining the third rank from September to November 2025, after dropping from the second position in August. This shift is primarily influenced by the strong performance of RYTHM, which climbed from third to first place by November, showcasing a significant increase in sales. Meanwhile, SunMed maintained a dominant presence, only slipping to second place in November. District Cannabis and Evermore Cannabis Company also showed dynamic movements, with District Cannabis fluctuating between second and fourth positions, and Evermore Cannabis Company rising to fifth place in November. These shifts indicate a competitive and evolving market where Fade Co. faces pressure from both established and emerging brands, necessitating strategic adjustments to regain its higher ranking and bolster sales.
Notable Products
In November 2025, Mule Fuel (3.5g) emerged as the top-performing product for Fade Co., ascending from its consistent second-place position in the previous months. Notably, Grand Prix (3.5g) slipped to second place after leading in October, with sales figures reaching 4,158 units. Dante's Inferno (3.5g) improved its standing to third place, up from fifth in October. Gushcanna (3.5g) entered the rankings at fourth place, while Gastro Pop Pre-Roll 2-Pack (1g) made its debut in fifth place. These shifts highlight a dynamic landscape in product popularity, with Flower products consistently dominating the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
