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Feb-2026
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Overview
Market Insights Snapshot
Fade Co. has demonstrated a varied performance across different categories and states, with significant movements in rankings that highlight its competitive positioning. In Arizona, the brand's Flower category saw a slight dip in February 2026, dropping to 11th place from 6th in January. This movement might indicate increased competition or fluctuating consumer preferences within the state. On the other hand, the Pre-Roll category in Arizona stayed relatively stable, maintaining a consistent presence within the top 30, though it slipped slightly from 21st to 26th place in February. The ability to remain in the rankings, albeit with some fluctuations, suggests that Fade Co. retains a foothold in Arizona's competitive market.
In Maryland, Fade Co. has shown more robust performance, particularly in the Flower category where it consistently ranked in the top three, peaking at the 2nd position in January 2026. This consistent high ranking underscores the brand's strong market presence and consumer preference in Maryland. The Pre-Roll and Vapor Pens categories also reflect stable performance, with Pre-Rolls hovering around the 7th to 9th positions and Vapor Pens maintaining the 11th rank throughout the observed months. The brand's ability to sustain these rankings in Maryland suggests a strong alignment with consumer demand and effective market strategies, despite the competitive pressures in these categories.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Fade Co. has demonstrated resilience and adaptability, maintaining a steady presence in the top ranks over recent months. From November 2025 to February 2026, Fade Co. consistently held the third position, with a brief rise to second place in January 2026. This fluctuation in rank is indicative of a competitive market where brands like SunMed and RYTHM have also shown strong performances, with SunMed consistently occupying the top spot. Notably, Modern Flower made a significant leap from the 15th position in November 2025 to 5th in February 2026, suggesting a dynamic shift in consumer preferences or strategic market maneuvers. Despite these competitive pressures, Fade Co.'s ability to sustain its sales and ranking highlights its robust market strategy and brand loyalty within Maryland's flower segment.
Notable Products
In February 2026, the top-performing product for Fade Co. was Super Boof (3.5g) in the Flower category, which climbed to the number one spot with impressive sales of 7,482 units. Grand Prix (3.5g) also performed well, securing the second position after not being ranked in December 2025 and January 2026. Lemon Diesel Cherry Pie B (3.5g) debuted in the rankings at third place, while E85 Candi A (3.5g) and Holy Grail - Fried Ice Cream (3.5g) followed closely at fourth and fifth, respectively. Notably, Super Boof (3.5g) showed a significant improvement from its fifth-place ranking in January 2026, showcasing a strong upward trend. Grand Prix (3.5g) re-entered the rankings with substantial sales, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
