Fade Co.

Fade Co. has shown significant performance across various categories and states, with notable movements in both Arizona and Maryland. In Arizona, the brand has demonstrated a strong upward trend in the Flower category, moving from a rank of 40 in March 2024 to an impressive 18 by June 2024. This upward trajectory is indicative of growing consumer preference and market penetration. However, in the Vapor Pens category, while the brand was present in the top 30 rankings from March to May, it did not secure a position in June, suggesting a potential area for improvement or increased competition within that segment.

In Maryland, Fade Co. has maintained a dominant position in the Flower category, consistently holding the top rank from March to May 2024, before slightly dropping to the second position in June. This slight decline might indicate emerging competition or seasonal variations in consumer preferences. Furthermore, in the Pre-Roll category, the brand has shown a steady improvement, climbing from the sixth rank in March to the fourth rank in June. Interestingly, in the Vapor Pens category, Fade Co. only appeared in the top 30 in May, securing the 22nd position, which highlights a potential growth opportunity in this segment. These trends suggest that while Fade Co. maintains strongholds in certain categories, there are also areas where strategic efforts could enhance their market presence.