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Sep-2025
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Overview
Market Insights Snapshot
Fade Co. has demonstrated a notable upward trajectory in the Arizona flower category, moving from 18th place in June 2025 to an impressive 6th place by September 2025. This steady climb suggests a growing consumer preference for their products, potentially driven by increased brand visibility or product quality. Meanwhile, in the pre-roll category within the same state, Fade Co. made a breakthrough by entering the top 30 in July at 23rd place and continued to improve its standing to 19th by September. The absence of a ranking in June highlights a significant achievement, as breaking into the top 30 indicates rising popularity and market penetration.
In Maryland, Fade Co. has maintained a strong position in the flower category, consistently holding the 2nd rank for three consecutive months before a slight dip to 3rd in September 2025. This minor shift does not overshadow their dominant presence in the market, as they continue to command substantial sales volumes. However, a more variable performance is observed in the vapor pens category, where the brand's rank declined from 8th in June to 11th by September. This downward trend may indicate challenges in maintaining competitive advantage or shifts in consumer preferences within the vapor pen segment. The pre-roll category, however, remained relatively stable, with a rank of 5th in both June and September, suggesting consistent consumer demand for their offerings.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Fade Co. has maintained a strong position, consistently ranking as the second top-selling brand from June to August 2025, before slipping to third place in September. This shift in rank is primarily influenced by the impressive performance of District Cannabis, which climbed from fifth in June to second in September, indicating a significant upward trend in sales. Meanwhile, SunMed has consistently held the top spot, showcasing its dominance in the market. Although RYTHM remained stable in third place until September, its sales figures were consistently lower than those of Fade Co. and District Cannabis. Notably, Grassroots experienced a notable jump in rank from eleventh in July to fifth in September, suggesting a potential emerging threat. These dynamics highlight the competitive pressures Fade Co. faces, necessitating strategic adjustments to regain its position and drive sales growth in the Maryland flower market.
Notable Products
In September 2025, Super Boof (3.5g) continued its dominance as the top-performing product for Fade Co., maintaining its number one ranking since June, despite a decline in sales to 6874 units. The Super Boof Pre-Roll 2-Pack (1g) emerged as the second-best seller, marking its debut in the rankings. Mule Fuel (3.5g) dropped to third place from its second-place position in July and August. Dante's Inferno (3.5g) and Lemon Cherry Gelato (3.5g) rounded out the top five, both making their first appearances in the rankings. This reshuffling indicates a dynamic shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
