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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Fade Co.’s mix concentrated further into Flower at 80.44% share, with Flower up 64.35% year over year and 14.14% month over month, while Pre-Roll held 8.98% share with a -16.19% year-over-year decline but a 13.01% month-over-month lift. Vapor Pens accounted for 7.97% share with a -9.62% year-over-year change and a 7.34% month-over-month gain, and Concentrates, though only 2.61% share, spiked 159,071.22% year over year and 32.70% month over month; the overall average price rose 16.58% year over year to $32.71 as Flower’s average price reached $41.19. With Fade Co. ranked #1 in Flower in Maryland, the widening gap between Flower’s double-digit growth and Pre-Roll’s double-digit year-over-year decline implies the brand is consolidating around its core format while using Concentrates as a small but surging experimental edge.
The pattern of a 64.35% year-over-year and 14.14% month-over-month expansion in Flower versus a -16.19% year-over-year contraction in Pre-Roll and a -9.62% year-over-year dip in Vapor Pens indicates trading up toward higher-priced inhalables, reinforced by the 16.58% year-over-year average price increase and a Vapor Pens average price of $49.23. Concentrates’ 32.70% month-over-month rise despite only 2.61% share, alongside Pre-Roll’s 13.01% month-over-month uptick, suggests basket experimentation at the edges while the #1 Flower rank in Maryland anchors the brand; this mix implies a positioning that leans into premium Flower leadership while selectively nurturing high-potency niches to hedge against volatility in Pre-Roll and Vapor Pens.
Competitive Landscape
Fade Co. holds rank #1 in MD Flower in May 2026 after climbing 2 positions year over year from #3, and it also advanced 2 spots versus February 2026 when it sat at #3; by contrast, SunMed slipped from #1 year over year to #2 despite a 4.38% sales increase, while RYTHM is now #3 after dropping from #2 with a -9.05% sales change, and Strane surged from #8 to #4 with a 74.47% YoY sales jump, indicating that Fade Co.’s move to a peak rank of #1 in May 2026 amid rivals’ mixed trajectories signals momentum driven more by relative outperformance than category-wide lift.
Notable Products
E85 Candi A (3.5g) posted the largest movement in May 2026 with a +52.2% month-over-month gain and climbed into rank 4, while Super Boof (3.5g) fell -10.6% but held rank 1. Matanuska Thunder F (3.5g) advanced +37.5% to rank 3, and Mule Fuel (3.5g) rose +25.8% at rank 2, indicating that three of the top four positions were driven by accelerating Flower SKUs. With four additional Flower items occupying ranks 5 through 9 and the only Pre-Roll at rank 10 contributing $25,925, the concentration in Flower at nine of the top ten skews mix toward premium eighths. The pattern implies Fade Co. is consolidating share around a few fast-ascending Flower SKUs while tolerating a controlled pullback in the flagship to elevate depth across the top tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
