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Mar-2025
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Overview
Market Insights Snapshot
Fade Co.'s performance in Arizona reveals some intriguing trends across different product categories. In the Concentrates category, the brand saw a slight decline, moving from 10th in December 2024 to 11th in January 2025, and then fell out of the top 30 by February. Similarly, in the Vapor Pens category, Fade Co. experienced a drop from 14th to 15th between December and January, before also disappearing from the top 30 in February. On the other hand, their Flower category showed fluctuating rankings, with a notable improvement from 13th in January to 10th in February, although it dropped to 15th by March. Pre-Rolls maintained a moderate presence, ranking 20th in December and slightly improving to 18th by February, before falling out of the top 30 in March.
In Maryland, Fade Co. demonstrated consistent strength in the Flower category, maintaining a solid 2nd place from January through March 2025, after starting at the top position in December 2024. This suggests a strong market presence and consumer preference for their Flower products. While their Pre-Roll category held steady at 6th place through the first three months, it slightly dipped to 7th in March. The Vapor Pens category showed positive momentum, with a notable jump from 13th in February to 9th in March, indicating an upward trend in consumer interest. Such movements across categories highlight the brand's varying levels of market penetration and consumer engagement in different regions.
Competitive Landscape
In the Maryland flower category, Fade Co. experienced a slight dip in its competitive position, moving from the top rank in December 2024 to consistently holding the second spot from January to March 2025. This shift was primarily due to Rythm overtaking Fade Co. as the leading brand, maintaining the first position throughout the first quarter of 2025. Despite this change in rank, Fade Co. demonstrated resilience with a notable sales rebound in March 2025, indicating a potential for regaining its top position. Meanwhile, District Cannabis and SunMed showed fluctuations in their rankings, with District Cannabis climbing to third place in January and March, while SunMed settled at fourth in March. These dynamics suggest a competitive landscape where Fade Co. must strategize to enhance its market share and regain its leading position.
Notable Products
In March 2025, Super Boof (3.5g) emerged as the top-performing product for Fade Co., securing the number one rank with notable sales of 6,122 units. Mule Fuel (3.5g) maintained its strong performance, holding steady at the second position from February to March. Cherry Slushy (4g) made a significant impact by climbing to the third spot. Sundae Driver (3.5g) and Garlic Cherry Gelato Smalls (7g) rounded out the top five, ranking fourth and fifth respectively. The stability and ascent in rankings indicate a consistent consumer preference for these flower products over the recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
