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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fade Co. is stocked at 177 licensed dispensaries across Maryland, Arizona, and 2 other states, 91 of them in Maryland, with the deepest coverage in Baltimore, Rockville, Silver Spring, Annapolis, and Columbia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Fade Co.’s mix concentrated further in Flower at 77.02% share with 22.39% YoY growth but a -2.89% MoM dip, while Pre-Roll held 11.60% share with 1.81% YoY growth and a -3.15% MoM slide; Vapor Pens contracted to 5.85% share with -16.66% YoY and -10.96% MoM, as Concentrates rose 3.28% MoM to 4.38% share and Edible gained 4.13% MoM to 1.15% share. With Flower ranked 2 in Maryland and the brand’s average price up 11.95% YoY to $29.50 alongside category-level average prices of $39.51 in Flower and $10.43 in Pre-Roll, the pattern implies reliance on a high-price Flower core that cushions softer Pre-Roll and Vapor Pens trajectories while small but positive MoM trends in Concentrates and Edible offer incremental diversification.
The shift—expansion in Flower YoY at 22.39% alongside contraction in Vapor Pens at -16.66% YoY—positions Fade Co. as a Flower-first player using premium pricing to drive mix, with MoM declines in Flower (-2.89%) and Pre-Roll (-3.15%) indicating near-term volume sensitivity offset by margin from higher ticket categories. With total brand sales up 22.94% YoY and Vapor Pens’ -10.96% MoM signaling continued headwinds, the improving MoM in Concentrates (+3.28%) and Edible (+4.13%) suggests a hedge strategy that can stabilize share without diluting the Flower-led rank of 2 in Maryland; the implication is to prioritize Flower assortment depth and targeted recovery plans in Vapor Pens while nurturing small-format categories for resilience.
Competitive Landscape
Fade Co. is currently ranked #2 in MD Flower in September 2026, improving 1 position year over year from #3 and rising 1 spot versus June 2026 from #3, while still trailing its peak at #1 in December 2024. Against rivals, SunMed held #1 both this month and a year ago as its sales grew 11.8% year over year, whereas RYTHM slipped to #3 from #4 year over year with a 3.6% sales decline, indicating Fade Co. is gaining relative position against a weakening #3 but still ceding the top slot to a competitor with positive momentum. The implication is that Fade Co.’s upward rank trajectory—up 1 place year over year and up 1 place over three months—signals a path back toward its December 2024 peak if it can translate rank gains into share capture from a softening #3 while closing the gap to a growing #1.
Notable Products
Ice Widow Pre-Roll 2-Pack (1g) posted the steepest decline in September 2026 at -19.6% MoM while falling to rank 4, and Orange Kush Pre-Roll 2-Pack (1g) dropped -42.2% MoM at rank 10, indicating pre-roll volatility concentrated at the lower half of the ranking. In contrast, Super Boof (3.5g) held rank 1 with a -5.8% MoM slip and accounted for $219,524, while Hawaiian Dream (3.5g) sat at rank 2, pointing to a rank split where Flower holds positions 1-2 as Pre-Roll clusters at ranks 3-7 and 10. With four Flower SKUs inside the top ten and Pre-Rolls occupying five of the remaining slots, the pattern implies reliance on Flower to anchor share while Pre-Roll softness could cap near-term upside unless mix or pricing is reset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
