Favours

Data Snapshot: Apr 04, 2024
Favours Cannabis Brand Logo
<$50K

Mar-2024

Sales

Decline

Trend

6-Month

5

Product Count

SKUs

Favours

Overview

Markets

Favours Locations

Product Trends

Favours Categories

Favours Sales

Market Insights Snapshot

Favours Historical Sales by Category

In the Beverage category within Alberta, Favours has shown a consistent presence in the competitive landscape, albeit with a slight decline in its ranking over the recent months. Starting from December 2023, where Favours ranked 25th, it saw a slight improvement in January 2024 moving up to the 23rd position. This improvement, however, was short-lived as it dropped back to the 25th position in February and further down to the 26th by March 2024. Despite the fluctuation in rankings, the brand witnessed a peak in sales during January and February 2024, with sales figures reaching 3943.0 and 3945.0 respectively, before experiencing a notable decrease in March to 1912.0. This trend suggests a challenge in maintaining its market position amidst stiff competition, especially considering the drop in sales that coincided with its declining rank in March.

The performance trajectory of Favours in Alberta's Beverage category indicates a need for strategic adjustments to counter the downward trend in both ranking and sales. The initial improvement in January 2024 demonstrates the brand's potential to climb the ranks, but the subsequent decline highlights the volatile nature of consumer preferences and market dynamics in the cannabis industry. The absence from the top 30 brands in other states or provinces, as not indicated in the provided data, could either suggest a focused market strategy in Alberta or a missed opportunity for broader market penetration. For Favours, the fluctuating performance in Alberta might serve as a valuable insight for refining its marketing strategies, product offerings, and consumer engagement practices to bolster its standing in this category and potentially expand its presence into new markets.

Mar-2024 Rank
Beverage
26
Favours

Competitive Landscape

In the competitive landscape of the beverage category in Alberta, Favours has shown a fluctuating but overall resilient performance. Starting at a rank of 25 in December 2023, Favours experienced a slight improvement in its ranking to 23 in January 2024, before stabilizing at ranks 25 and 26 in February and March 2024, respectively. This indicates a competitive but stable position within the market, despite not breaking into the top 20. Notably, Favours managed to outperform Little Victory and Everie in terms of rank by March 2024, both of which saw declines in their rankings over the same period. However, it faced stiff competition from D'Gree and Manna Maple Sugar, which showed significant improvements in their rankings, especially D'Gree, which climbed from 11th to 24th place from December 2023 to March 2024. This dynamic ranking shift highlights the volatile nature of the beverage category in Alberta, where Favours must navigate carefully to improve or maintain its market position amidst aggressive competition and changing consumer preferences.

Favours market ranking for AB Beverage

Favours

Notable Products

In Mar-2024, Favours saw the Peach Mixer Drink Shot (10mg THC, 60ml) reclaim its top position in sales with 172 units sold, highlighting its consistent popularity within the Beverage category. The Berry Mixer Shot (10mg THC, 60ml) followed closely behind, ranking second despite leading in February, showcasing a competitive dynamic between these two products. The Lemon Beverage Shot (10mg THC, 60ml) maintained its third position, indicating steady consumer preference within the same category. A new entrant, Pink Krush (3.5g) from the Flower category, made its debut in the rankings at fourth place. This month's rankings illustrate a notable preference for Beverage products, with a slight shift in consumer choice allowing a Flower category product to enter the top sales rankings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Peach Mixer Drink Shot (10mg THC, 60ml)
Beverage
1
1
2
1
Berry Mixer Shot (10mg THC, 60ml)
Beverage
2
2
1
2
Lemon Beverage Shot (10mg THC, 60ml)
Beverage
3
3
3
3
Pink Krush (3.5g)
Flower
>5
>5
>5
4
View product & sales data

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