Market Insights Snapshot
Looking at the performance of the cannabis brand Favours in the Beverage category, we can see some interesting trends. In Alberta, Favours has shown a consistent improvement in its ranking over the period from July to October 2023. The brand rose from 27th place in July to 20th place in October, indicating a positive trajectory. This upward trend is also reflected in the sales figures for the same period, with a notable increase observed from July to October.
However, the story is quite different in Ontario. Favours' ranking in the Beverage category fluctuated over the summer months, peaking at 55th in July before falling to 69th in August, and then recovering slightly to 61st in September. The lack of a ranking for October suggests that Favours did not make it into the top 20 brands in the province for that month, which could be seen as a negative development. The sales figures for Ontario also show a downward trend from July to September, which aligns with the brand's declining ranking.
In the Alberta Beverage category, Favours has shown a consistent upward trend in rank from July to October 2023, moving from 27th to 20th place. This indicates a steady increase in popularity and sales, outperforming some of its competitors. For instance, Emprise Canada started higher in rank but ended lower, while Palmetto, despite not being in the top 20 in July, managed to climb up to 19th place by October. House of Terpenes and Yandi Fresh maintained a relatively stable position within the top 20, but neither showed the same level of upward momentum as Favours. This suggests that Favours has been successful in capturing a larger market share in the Alberta Beverage category, outpacing some of its competitors.
In October 2023, the top-performing product from Favours was the Berry Mixer Shot (10mg THC, 60ml) in the Beverage category, climbing from the second spot in previous months to first with sales peaking at 421 units. The Peach Mixer Drink Shot (10mg THC, 60ml), also a Beverage, slipped to the second position after leading in August and September. The Lemon Beverage Shot (10mg THC, 60ml) maintained a consistent fourth place in the previous three months before moving up to the third spot in October. Notably, the Pink Krush (3.5g) from the Flower category, which was the top-selling product in July, saw a decline in its ranking over the subsequent months and did not feature in the top three in October. This analysis highlights the dynamic nature of the market and the changing consumer preferences over time.