Market Insights Snapshot
7 Acres has shown a mixed performance across different categories and states. In the Flower category, the brand has seen a marked improvement in Alberta, moving from rank 82 in September 2023 to 57 in October 2023, and maintaining a relatively stable position in November 2023. However, the Pre-Roll category has seen a slight dip in the same province, with the rank moving from 54 in August to 61 in November. It is noteworthy that 7 Acres did not make it to the top 20 in the Vapor Pens category in September 2023, indicating potential areas for improvement.
In British Columbia, 7 Acres has performed commendably in the Pre-Roll category, consistently maintaining a rank within the top 15 from August to November 2023. However, the brand's performance in the Concentrates category has been less consistent, with the brand not ranking in the top 20 in November 2023. In the Vapor Pens category, the brand did not rank in the top 20 at all during the period, suggesting a need for strategic focus in this area. In Ontario, the Flower category saw a significant jump from rank 93 in October to 50 in November, indicating a positive trend in this market segment.
In the Pre-Roll category in British Columbia, 7 Acres has been experiencing a slight decline in rank from August to November 2023, moving from 10th to 13th place. This indicates a potential drop in market share within the top 20 brands in the province. In comparison, Spinach has been more volatile, peaking at 7th place in September and October before dropping to 12th in November. 1964 Supply Co has seen a steady rank around the middle of the pack, while BoxHot has improved its rank slightly, moving from 13th to 11th. Interestingly, Station House has been steadily climbing the ranks, moving from 18th to 15th. These shifts suggest a dynamic and competitive market, with 7 Acres needing to address this downward trend to maintain its position within the top 20 brands.
In November 2023, the top-performing product for 7 Acres was the 'Jack Haze Pre-Roll 2-Pack (1g)', maintaining its position as the number one product for the fourth consecutive month. The 'Purple Pancakes Pre-Roll 2-Pack (1g)' moved up one rank to the second position, overtaking 'Platinum Kush Breath Pre-Roll 2-Pack (1g)', which slipped to third place. The 'Purple Slurricane Infused Pre-Roll 3-Pack (1.5g)' remained steady at the fourth rank. A new entry in the top five was the 'Holiday Taster Pack (14g)' in the Flower category. Notably, the 'Jack Haze Pre-Roll 2-Pack (1g)' recorded sales of 34,379 units, underscoring its popularity among customers.