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Jun-2024
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Overview
Market Insights Snapshot
7 Acres has demonstrated varied performance across different categories and provinces. In Alberta, their Flower category did not make it into the top 30 rankings for the past four months, indicating a potential area for improvement. However, their Pre-Roll category showed consistent upward movement, climbing from rank 69 in March to rank 64 in June. This positive trend in Pre-Roll sales is a noteworthy achievement in a competitive market. In British Columbia, the brand's Flower category experienced a significant drop from rank 47 in May to rank 84 in June, suggesting a decline in consumer preference or increased competition. Conversely, their Pre-Roll category remained stable, maintaining a strong presence within the top 20 rankings throughout the same period.
In Ontario, 7 Acres faced challenges in maintaining its position across multiple categories. Their Flower category saw a decline from rank 52 in March to rank 80 in June, while their Pre-Roll category also dropped from rank 59 to rank 87 over the same period. This downward trend suggests potential issues in market penetration or product appeal. Interestingly, their Concentrates category showed more resilience, fluctuating within the top 50 but remaining relatively stable. In Saskatchewan, the Flower category exhibited a positive trajectory, improving from rank 48 in May to rank 34 in June, indicating a growing consumer base or effective marketing strategies in the region.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, 7 Acres has shown a fluctuating performance in recent months. Despite a consistent presence in the rankings, 7 Acres experienced a dip in May 2024, falling to 22nd place, which indicates they were not in the top 20 brands for that month. However, they rebounded to 19th place in June 2024. Competitors such as 1964 Supply Co and Tweed have also shown variability, with 1964 Supply Co climbing from 20th to 18th place and Tweed dropping out of the top 20 in May but returning in June. Notably, BC Doobies has maintained a stronger position, although it too saw a decline from 10th to 17th place in June. Meanwhile, MTL Cannabis has shown a downward trend, falling from 13th to 21st place over the same period. These shifts highlight the competitive volatility in the market, suggesting that 7 Acres needs to strategize effectively to improve its rank and sales amidst strong competition.
Notable Products
For June 2024, the top-performing product from 7 Acres is Jack Haze Pre-Roll 2-Pack (1g), maintaining its number 1 rank with notable sales of $29,952. Platinum Kush Breath Pre-Roll 2-Pack (1g) consistently holds the second position with stable sales performance. Purple Slurricane Infused Pre-Roll 3-Pack (1.5g) remains in third place, although its sales have slightly decreased compared to previous months. Purple Pancakes Pre-Roll 2-Pack (1g) has shown a significant improvement in sales, yet it continues to rank fourth. Sensi Star Bubble Hash Infused Pre-Roll (1g) debuted in the rankings at the fifth spot, indicating a strong entry into the market.
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