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Jun-2024
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Overview
Market Insights Snapshot
Feefers has shown notable performance across various categories and states, particularly in the Michigan market. In the Concentrates category, Feefers has displayed significant upward and downward movements over the months. Starting at rank 19 in March 2024, the brand experienced a slight decline to rank 21 in April but surged to rank 8 in May, before settling at rank 13 in June. This fluctuation indicates a dynamic presence in the market, with a notable peak in May when Feefers achieved its highest rank within the top 10 brands. The sales figures also reflect this trend, with a marked increase in May, suggesting a successful campaign or product launch during that period.
However, Feefers' absence from the top 30 brands in certain months and categories should be considered. For instance, their fluctuating ranks in Michigan indicate that while they can achieve high performance, maintaining consistency remains a challenge. This inconsistency could be a point of concern for stakeholders looking for stable growth. It's essential to delve deeper into the reasons behind these fluctuations to understand whether they are due to market conditions, competitive actions, or internal strategies. Overall, Feefers' performance in Michigan's Concentrates category highlights both the potential and volatility of the brand in this competitive landscape.
Competitive Landscape
In the Michigan concentrates market, Feefers has experienced notable fluctuations in rank and sales over the past few months. In March 2024, Feefers was ranked 19th, but it saw a dip to 21st in April before making a significant leap to 8th in May, only to drop again to 13th in June. This volatility contrasts with the more stable performance of competitors like Redemption, which consistently hovered around the 12th to 16th rank range. Meanwhile, 710 Labs experienced a steady decline from 6th to 11th place over the same period. The dramatic rise and fall in Feefers' ranking suggest that while the brand can achieve high sales volumes, maintaining that momentum is challenging. For instance, Feefers' sales peaked in May with a substantial increase, but then saw a decline in June, indicating potential issues with sustaining customer interest or supply chain inconsistencies. In contrast, brands like Lit Labs showed a remarkable rise from 61st in March to 16th in June, highlighting a strong upward trend that could pose a competitive threat to Feefers if the latter cannot stabilize its market position.
Notable Products
In June 2024, the top-performing product from Feefers was Tropical Runtz Live Resin (1g) in the Concentrates category, securing the first rank with sales of 2655 units. Gastropop Cured Sugar (1g) followed closely in the second position, showing a significant increase from the third rank in May. Dirty Bird Live Badder (1g) climbed to the third spot, up from fourth in the previous month. Dirty Bird Cured Resin (1g) dropped to fourth place after leading in May. Jungle Sunset Live Badder (1g) entered the top five for the first time, ranking fifth.
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