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Aug-2024
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Overview
Market Insights Snapshot
Feefers has experienced notable fluctuations in its performance across various categories and states. In Michigan, the brand's ranking in the Concentrates category saw a downward trend over the summer months of 2024. Starting from a solid 10th place in May, Feefers dropped to 15th in June and continued to slide to 19th by July and August. This decline is indicative of either increasing competition or a shift in consumer preferences within the state. The brand's sales figures also mirrored this downward trend, decreasing steadily from $343,435 in May to $225,862 by August, suggesting a need for strategic adjustments to reclaim market share.
While Michigan's performance highlights areas for improvement, the absence of Feefers from the top 30 brands in other states and categories could be seen as a significant gap in their market presence. This lack of visibility in other regions underscores the importance of expanding their footprint and diversifying their product offerings to enhance brand recognition. These movements and ranking changes suggest that Feefers may need to invest in targeted marketing efforts and possibly introduce new products to regain and grow its market position. By closely monitoring these trends and adjusting strategies accordingly, Feefers can better navigate the competitive landscape and capitalize on growth opportunities.
Competitive Landscape
In the Michigan concentrates market, Feefers has experienced notable fluctuations in its rank and sales over the past few months. Starting from a strong position at rank 10 in May 2024, Feefers saw a decline to rank 15 in June and further down to rank 19 in July and August. This downward trend contrasts with the performance of competitors such as Uplyfted Cannabis Co., which improved its rank from 25 in May to 17 by August, and Mischief, which entered the top 20 in July at rank 25 and climbed to 18 by August. Meanwhile, Rise (MI) also showed a significant improvement, moving from outside the top 20 in May and June to rank 21 by August. Despite these competitive pressures, Feefers has maintained relatively stable sales between July and August, indicating a potential for stabilization or recovery in the coming months. This competitive landscape highlights the dynamic nature of the Michigan concentrates market and underscores the importance for Feefers to strategize effectively to regain its higher ranking positions.
Notable Products
In August 2024, Dirty Bird Live Badder (1g) maintained its top position in Feefers' product lineup with impressive sales of 5027 units. Jungle Sunset Live Badder (1g) held steady at the second spot, consistent with its ranking in July. Dirty Taxi Live Badder (1g) remained in third place for the second consecutive month. Gastropop Cured Sugar (1g) saw a drop from its previous high ranks, landing in fourth place. Blueberry Muffin Cured Sugar (1g) re-entered the top five, securing the fifth position after not being ranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
