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Jul-2025
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Overview
Market Insights Snapshot
Strait-Fire has shown a dynamic performance across different categories and states, with notable fluctuations in their rankings. In the Concentrates category in Michigan, the brand has experienced some ups and downs. Starting from a rank of 36 in April 2025, they climbed to the 20th position in May, indicating a significant improvement in their market presence. However, following this peak, their ranking slightly dipped to 21 in June and further to 24 in July. This suggests a potential challenge in maintaining their position amidst competition, despite a strong start in the second quarter of the year.
In contrast, Strait-Fire's performance in the Vapor Pens category in Michigan has been less prominent, as they did not make it into the top 30 brands until July 2025, when they debuted at rank 72. This indicates that while they have a foothold in the Concentrates category, their presence in Vapor Pens is still emerging and may require strategic efforts to improve their competitiveness. The lack of a ranking in the months prior to July suggests that there is considerable room for growth and potential for capturing more market share in this category if the brand focuses on targeted marketing and product innovation.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Strait-Fire has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 36 in April 2025, Strait-Fire made a significant leap to 20 in May, indicating a strong performance that month. However, the brand saw a slight decline in the following months, dropping to 21 in June and further to 24 in July. Despite this, Strait-Fire's sales in May were robust, surpassing those of Rise (MI), which maintained a relatively stable rank around the low 20s, and Monster Xtracts, which showed a positive upward trend from rank 43 in April to 26 in July. Meanwhile, Gold Crown experienced a dramatic improvement, jumping from rank 56 in June to 23 in July, potentially posing a new challenge to Strait-Fire. Light Sky Farms remained a consistent competitor, hovering around the mid-20s in rank. These dynamics suggest that while Strait-Fire has shown the capability to climb the ranks, maintaining its position amidst rising competitors will require strategic efforts to sustain and grow its market share.
Notable Products
In July 2025, the top-performing product for Strait-Fire was Strawberry Poontang Pie Live Rosin (1g) in the Concentrates category, achieving the highest sales with 784 units sold. Following closely was Sour Garlic Cookies x Dulce De Uva Live Rosin Disposable (1g) from the Vapor Pens category, securing the second rank. Bazooka Bubble Hash (1g), another Concentrates product, held the third position. Honey Banana Live Rosin (1g) and Gorilla Zkittles Live Rosin (1g), both in the Concentrates category, rounded out the top five. Notably, these rankings mark their debut on the charts, as there were no prior rankings available from April to June 2025, indicating a strong market entry or re-entry for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
