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Nov-2025
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Overview
Market Insights Snapshot
Strait-Fire has shown a consistent performance in the Michigan market, particularly in the Concentrates category. From August to November 2025, Strait-Fire ranked 29th, dropped slightly to 31st in September, and then rebounded to hold a steady 27th position in October and November. This indicates a positive trend in consumer preference within this category, as the brand managed to maintain its presence in the top 30. The sales figures reflect this stability, with a notable increase from September to November, suggesting effective strategies in place to capture market share.
In contrast, Strait-Fire's performance in the Vapor Pens category in Michigan has been more volatile. The brand did not make it into the top 30 rankings during these months, indicating a struggle to compete in this segment. However, there was a noticeable improvement in November, with the brand climbing to the 65th position from 74th in October. This upward movement could signal a potential turnaround, possibly driven by new product introductions or marketing efforts, but it remains to be seen if this can be sustained in the coming months.
Competitive Landscape
In the Michigan concentrates market, Strait-Fire has maintained a relatively stable position, ranking 27th in both October and November 2025. Despite a slight dip to 31st in September, Strait-Fire's sales rebounded in the following months, indicating a positive trend. Notably, Redemption consistently outperformed Strait-Fire, maintaining a higher rank, although its sales growth was more modest. Meanwhile, Mac Pharms showed significant volatility, dropping to 33rd in October before climbing to 25th in November, suggesting a potential threat if their upward trajectory continues. Peninsula Cannabis and Shatter House Extracts both improved their rankings significantly in November, indicating increasing competition in the lower ranks. Strait-Fire's ability to maintain its position amidst these shifts suggests resilience, but the brand may need to strategize to fend off rising competitors and capitalize on its current momentum.
Notable Products
In November 2025, Pez Live Rosin (1g) emerged as the top-performing product for Strait-Fire, securing the number one rank with sales of 998 units. Super Boof Live Rosin Disposable (1g) climbed to the second position, showing a significant increase from its fourth place in October 2025. LA Kush Cake Live Rosin Disposable (1g) made a notable entry into the rankings at the third position. Banana Hoe Live Rosin (1g) was ranked fourth, while Sherb Haze Brule x Breadstix #5 x Girl Time Live Rosin (1g) rounded out the top five. The category of Concentrates, with products like Pez Live Rosin, appears to be leading in sales performance, indicating a strong market preference for these items in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
