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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Strait-Fire is stocked at 113 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Adrian, and Inkster. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Strait-Fire’s October 2026 category mix tilted toward Vapor Pens at 53.99% share while Concentrates held 46.00%, with Vapor Pens up 88.94% YoY and 0.91% MoM versus Concentrates up 8.86% YoY but down 21.48% MoM. Despite a 5.51% YoY rise in average price to $23.19, Vapor Pens carried a higher ticket at 32.84 while Concentrates averaged 17.25, indicating mix-upgrade pressure alongside overall brand sales growth of 41.17% YoY; the pattern implies category reliance is consolidating into Vapor Pens as Concentrates retrench month over month.
The swing toward Vapor Pens, combined with a statewide Vapor Pens rank of 53 in Michigan, suggests Strait-Fire is trading share gains for rank headroom: outsized Vapor Pens YoY growth of 88.94% against a Concentrates MoM decline of 21.48% tightens focus where price points are higher and incremental MoM momentum exists at 0.91%. With brand sales up 41.17% YoY but Concentrates now a drag month over month, the mix shift implies positioning as a Vapor Pens-led player that can lift average realized revenue per unit while risking volatility from a shrinking Concentrates contribution if the 46.00% share continues to contract.
Competitive Landscape
Strait-Fire sits at rank #53 in Michigan Vapor Pens in October 2026, improving 27 positions year over year from #80 and 17 positions since July 2026 when it was #70, while remaining one spot off its March 2026 peak of #52. In contrast, MKX Oil Company climbed from #3 to #1 with a 3.34% year-over-year sales change, and Mitten Extracts slipped from #1 to #2 amid a -22.66% sales decline, indicating that Strait-Fire’s upward rank mobility is occurring alongside share reshuffling at the top where leaders are either inching up or contracting. With Muha Meds moving from #2 to #3 on a -41.54% sales change and Society C surging from #15 to #4 on 232.76% growth, Strait-Fire’s #53 position paired with a 27-rank YoY gain implies it is edging back toward the low-50s threshold and can convert near-term volatility among leaders into incremental rank gains if it sustains this pace.
Notable Products
Strait-Fire is concentrated in All-in-one Disposable Vapor Pens, which account for 53.5% of October 2026 sales, with concentrates making up most of the remainder. With the top 10 products contributing 38.7% and Sour Diesel Live Rosin Disposable (1g) alone at 8.6%, most of its sales ride on disposables.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
