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Sep-2025
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Overview
Market Insights Snapshot
Strait-Fire's performance in the Michigan market has shown a mixed trend across different product categories. In the Concentrates category, the brand experienced a downward trajectory, slipping from the 20th position in June 2025 to the 28th in September 2025. This decline coincided with a decrease in sales from $172,795 in June to $124,706 by September, indicating potential challenges in maintaining market share or consumer interest in this segment. The lack of a top 30 ranking in Vapor Pens for June suggests a struggle to penetrate this category initially, but the subsequent entry into the rankings in July, albeit at 68th, shows some progress. However, the brand's ranking remained relatively stagnant through September, indicating room for improvement.
The Vapor Pens category for Strait-Fire in Michigan also reflects a nuanced performance. While the brand was not ranked in the top 30 in June, it managed to enter the rankings at 68th in July 2025, showing a positive, albeit modest, movement. The slight fluctuation in rankings from 68th to 72nd and back to 67th from July to September suggests a struggle to gain significant traction in this competitive category. Despite these challenges, the sales figures did show a slight increase from July to August, before a small decline in September, highlighting a need for strategic adjustments to capture a larger market share. These trends indicate that while Strait-Fire is making some headway in the Vapor Pens category, there is significant potential for growth with the right market strategies.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Strait-Fire has experienced a notable shift in its rank over the past few months. Starting from a strong position at rank 20 in June 2025, Strait-Fire has seen a gradual decline, slipping to rank 28 by September 2025. This downward trend in rank is paralleled by a decrease in sales, indicating potential challenges in maintaining its market share. Meanwhile, competitors like Gold Crown have shown a remarkable improvement, moving from rank 65 in June to rank 26 by September, suggesting a significant increase in their market traction. Similarly, Oceana Gardens has climbed from rank 63 to 29 in the same period, reflecting a positive trend in their sales performance. These shifts highlight the dynamic nature of the market and suggest that Strait-Fire may need to reassess its strategies to regain its competitive edge in the Michigan concentrates category.
Notable Products
In September 2025, Honey Banana Live Rosin Disposable (1g) emerged as the top-performing product for Strait-Fire, climbing to the first position in the Vapor Pens category with notable sales of 666 units. Super Boof Live Rosin Disposable (1g) maintained its second-place ranking from August, showcasing consistent performance. Honey Banana Live Rosin (1g) held steady in the third position within the Concentrates category, demonstrating stable demand over the months. Zherbocharged Live Rosin Disposable (1g) debuted in fourth place among Vapor Pens, indicating a strong market entry. Blockberry Live Rosin Disposable (1g) also made its first appearance, securing the fifth spot and rounding out the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
