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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Strait-Fire is stocked at 106 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Lansing, and Lapeer. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Concentrates accounted for 65.06% share with year-over-year growth of 18.17% and month-over-month growth of 8.53%, while Vapor Pens held 34.94% share with a year-over-year decline of 8.23% and a month-over-month dip of 0.11%. The brand’s overall sales rose 7.37% year over year even as the average price fell 16.56%, indicating volume expansion concentrated in Concentrates rather than Vapor Pens. With Concentrates ranked 25th in Michigan and the category’s average price at 18.08 versus Vapor Pens at 33.29, the mix is tilting toward lower-priced units that are converting into growth. This pattern implies Strait-Fire is leaning into price-accessible Concentrates to offset Vapor Pens softness, trading higher ticket value for higher unit velocity.
The shift toward a 65.06% Concentrates mix alongside an 8.53% month-over-month gain, paired with a 0.11% month-over-month decline in the 34.94% Vapor Pens slice, suggests portfolio prioritization that can lift rank within Michigan Concentrates from the current 25th only if price-led gains sustain without eroding perceived quality. The 18.17% year-over-year growth in Concentrates versus an 8.23% year-over-year decline in Vapor Pens points to a positioning anchored in value-driven concentrates where price elasticity is favorable, while the 16.56% brand-wide price drop sets expectations that further share wins will likely come from volume rather than premiumization. The implication is that Strait-Fire’s competitive edge is forming around accessible Concentrates where rank improvement is achievable through sustained MoM outperformance and targeted defense of the higher-priced Vapor Pens niche.
Competitive Landscape
Strait-Fire sits at rank 25 in July 2026, improving 3 positions from rank 28 year over year, yet slipping 7 spots from rank 18 in April 2026; the brand’s prior peak at rank 10 in December 2025 contrasts with today’s lower tier and signals volatility against faster movers. Meanwhile, Rkive Cannabis climbed from rank 5 to rank 1 while growing sales 150.2%, and Uniq Pressure jumped from rank 145 to rank 3 with a 9,866.4% sales surge, outpacing Strait-Fire’s rank gains and compressing headroom; even The Limit fell from rank 1 to rank 2 with a 1.7% sales decline, showing leadership churn that heightens share pressure. The pattern implies Strait-Fire’s modest YoY climb coupled with quarter-over-quarter slippage points to lost momentum in a market where rapid ascents at the top absorb category attention and distribution leverage.
Notable Products
Strawberry OGZ Live Rosin (1g) posted the standout move with an 81.4% month-over-month surge, rising into a tied rank 2 while Gak Getaway Live Rosin (1g) fell 24.9% to rank 8, indicating volatility within the same category at opposite ends of momentum. Black Velvet Live Rosin Disposable (2g) rose 44.4% to rank 6, and with Headie Tropper Live Rosin Disposable (1g) holding rank 5, Vapor Pens now occupy 2 of the top 6 while Concentrates still hold ranks 1 through 4. Four of the top ten are Concentrates SKUs, and two Live Rosin Disposables sit in the top 10, with only one raw-dollar standout near $10.7k underscoring that gains are coming from percentage velocity rather than ticket size. The pattern implies Strait-Fire is tilting toward Live Rosin formats across both jars and disposables, using fast-rising hero SKUs to balance a drag from underperforming long-tail concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
