Strait-Fire

Trend
Growth
Jan-2024 Sales
$100K+
Product Count
58
Updated
February 6, 2024
Markets
Strait-Fire Historical Sales by Category

Market Insights Snapshot

In Michigan, Strait-Fire has shown a notable presence in the cannabis market, particularly within the Concentrates category. Starting from October 2023, the brand ranked 39th, showing a fluctuating yet improving trajectory over the subsequent months with rankings of 52nd in November, 31st in December, and reaching 20th by January 2024. This upward movement is indicative of a growing consumer interest and market share, especially considering the significant sales jump from 106,587 in October 2023 to 226,457 by January 2024. However, the initial drop to 52nd place in November suggests that the brand faced challenges before regaining momentum, which could be attributed to various market factors or internal strategy shifts.

On the other hand, Strait-Fire's venture into the Vapor Pens category in Michigan presents a different narrative. The brand did not make it into the top 20 until January 2024, where it debuted at the 95th position. This late entry into the rankings, alongside the absence in the top 20 for the preceding months, highlights a slower start in this category compared to the more robust performance seen in Concentrates. Despite this, the entry into the rankings could be seen as a positive development, indicating initial steps towards establishing a foothold in the Vapor Pens market. The sales figure for January, standing at 28,129, while not as high as in Concentrates, marks the beginning of the brand's journey in this category, setting a foundation for potential growth.

Jan-2024 Rank
Concentrates
Vapor Pens
20
95

Competitive Landscape

In the competitive landscape of the concentrates category in Michigan, Strait-Fire has shown a notable upward trajectory in its market position, moving from a rank outside the top 20 in October 2023 to securing the 20th position by January 2024. This improvement in rank is indicative of a significant increase in sales, underscoring the brand's growing popularity and market penetration. Competitors such as Monster Xtracts and Rosslyn have also shown fluctuations in their rankings, with Monster Xtracts improving its position to 21st by January 2024, and Rosslyn slightly ahead at 18th. Notably, Lit Labs made a remarkable leap to the 19th position by January 2024, indicating a fiercely competitive environment. Meanwhile, Play Cannabis, despite a higher starting rank in October 2023, experienced a decline, falling to 26th by January 2024. Strait-Fire's performance, especially considering its significant sales increase and rank improvement, suggests a strong competitive stance in the Michigan concentrates market, challenging established brands and indicating potential for further growth.

Strait-Fire market ranking for MI Concentrates

Notable Products

In January 2024, Strait-Fire's top-performing product was Yeti Cookies Live Rosin (1g) within the Concentrates category, achieving the highest sales with 1168 units sold. Following closely behind was First Class Funk Live Rosin (1g), which moved from the top position in previous months to second place. Blockberry Hash Rosin (1g) and Papaya Punch Hash Rosin (1g) ranked third and fourth, respectively, marking their first appearance in the top rankings for the period. Mothers Milk Live Rosin (1g), previously ranked second in October 2023, dropped to fifth place in January 2024. These shifts highlight a dynamic competitive landscape within Strait-Fire's product lineup, with Yeti Cookies Live Rosin (1g) emerging as the leading product in January 2024.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
Yeti Cookies Live Rosin (1g)
Concentrates
>5
4
2
1
First Class Funk Live Rosin (1g)
Concentrates
>5
1
1
2
Blockberry Hash Rosin (1g)
Concentrates
>5
>5
>5
3
Papaya Punch Hash Rosin (1g)
Concentrates
>5
>5
>5
4
Mothers Milk Live Rosin (1g)
Concentrates
2
>5
3
5
View product & sales data

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