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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Strait-Fire is stocked at 108 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Inkster. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Strait-Fire’s mix tilted toward Concentrates at 54.46% share while Vapor Pens held 45.54%, with Concentrates up 57.28% year over year but down 29.52% month over month, and Vapor Pens up 67.87% year over year but down 7.19% month over month. Despite a 61.93% brand-level year-over-year sales increase and a 12.01% decline in average price, the sharper month-over-month pullback in Concentrates versus Vapor Pens indicates that recent volume or distribution dynamics favored pens on a relative basis; this pattern implies the brand is overexposed to a more volatile Concentrates base while Vapor Pens offer a steadier near-term anchor.
With an average price of $23.22 and category pricing spread between $19.26 in Concentrates and $30.77 in Vapor Pens, the mix shift — 29.52% month-over-month contraction in Concentrates against a 7.19% month-over-month dip in Vapor Pens — compresses realized revenue per unit less than it would if Vapor Pens had fallen equally, while the 57.28% and 67.87% year-over-year growth rates signal headroom to rebalance for margin. Holding a Concentrates category rank of 22 in Michigan alongside a 54.46% internal share concentration suggests the path to lift position is to temper Concentrates dependency and lean into Vapor Pens’ comparatively milder month-over-month volatility; this implies prioritizing pen assortment and promotions to offset Concentrates seasonality while preserving the brand’s category leadership within its own portfolio.
Competitive Landscape
Strait-Fire sits at rank #22 in MI Concentrates in September 2026, improving 13 spots from #35 year over year, while also rising 5 positions from #27 in June 2026; by contrast, Rkive Cannabis moved to #1 from #3 with 130.9% YoY sales growth and Uniq Pressure surged to #3 from #96 on 2,216.9% YoY growth, indicating faster ladder-climbing among leaders. Strait-Fire’s current #22 trails its peak #11 from December 2025, whereas The Limit eased from #1 to #2 with 11.9% YoY growth and Cannalicious Labs declined from #2 to #4 with a -38.5% YoY drop, implying Strait-Fire’s upward trajectory is steady but insufficient to regain top-15 without acceleration as rivals either consolidate at the top or cycle downward.
Notable Products
Mangosteen Live Rosin Disposable (1g) posted the largest movement in September 2026 with a +66% MoM surge into rank 2, while Lazer Jet Live Rosin Disposable (1g) fell -45% to rank 5. Lazer Jet Live Rosin (1g) held rank 1 despite a -3.7% MoM dip, and Sour Diesel Live Rosin Disposable (1g) climbed to rank 3 on +31% MoM. Four of the top ten are Concentrates SKUs, but the only product above +50% MoM sits in Vapor Pens, implying the mix is tilting toward disposables for near-term volume capture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
