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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Strait-Fire derived 69.94% of sales from Concentrates and 30.06% from Vapor Pens, with Concentrates up 6.50% year over year but down 4.13% month over month, while Vapor Pens surged 102.76% year over year yet fell 32.68% month over month. Overall brand sales rose 24.23% year over year alongside a 15.52% increase in average price, indicating mix and pricing lifted annual comps even as category-level month-over-month declines created a short-term drag; the pattern implies the annual gains are demand- and price-accretive but vulnerable to intra-quarter volatility driven by the smaller, faster-moving Vapor Pens slice.
With Concentrates at rank 30 in Michigan, the 6.50% year-over-year rise combined with a 4.13% month-over-month dip suggests stable core demand but softening recent velocity, while the 102.76% year-over-year jump in Vapor Pens paired with a 32.68% month-over-month decline points to episodic spikes rather than durable share capture. Given brand sales are up 24.23% year over year but down 7.49% versus 24 months, the mix shift and pricing strategy imply a need to reinforce baseline repeat in Concentrates while treating Vapor Pens as opportunistic expansion, positioning Strait-Fire to trade rank gains for consistency unless short-term volatility in Vapor Pens is converted into steadier monthly retention.
Competitive Landscape
Strait-Fire sits at rank #30 in June 2026 in MI Concentrates, down 6 positions year over year from #24, and 16 positions lower than March 2026 when it was #14; the current rank is also 19 spots below its peak of #11 in December 2025 while the market leader The Limit held #1 both this year and last year and Rkive Cannabis advanced from #4 to #2 with 101.3% YoY sales growth, indicating Strait-Fire’s downward rank trajectory amid competitors climbing tiers implies a loss of relative velocity that will likely persist unless share recapture actions reverse the multi-quarter slide.
Notable Products
Strawberry OGZ Live Rosin (1g) posted the steepest movement in June 2026 with a -26.1% month-over-month drop while holding rank 2, and Twin Peak Live Rosin (1g) also contracted -10.3% at rank 1. First Class Funk Live Rosin Disposable (1g) declined -22.4% at rank 6, and the category mix skewed heavily to Concentrates with eight of the top ten SKUs holding ranks 1 through 5 and 7 through 8. With Vapor Pens contributing a single top-10 entry despite $9,012 in sales, the pattern implies Strait-Fire is over-weighted to solventless rosin where volatility in the top two SKUs could constrain near-term momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
