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Dec-2025
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Overview
Market Insights Snapshot
In the Michigan market, Strait-Fire has shown a notable performance in the Concentrates category. Starting from a rank of 31 in September 2025, the brand improved to rank 30 in October, surged to 18 in November, and settled at 22 by December. This upward movement indicates a strong reception and growing consumer preference for their products in this category. The spike in November suggests a potential seasonal or promotional influence, which may have contributed to the brand's peak performance. This consistent presence in the top 30 highlights Strait-Fire's competitive edge in the Michigan Concentrates market, although maintaining a top 20 position remains a challenge.
Conversely, in the Vapor Pens category, Strait-Fire's performance in Michigan paints a different picture. The brand did not break into the top 30 at any point from September to December 2025, indicating a struggle to capture significant market share in this category. Ranking 72 in September and ending at 80 in December, the downward trend suggests potential issues with product positioning or competition from other brands. Despite a brief improvement in November, the overall decline raises questions about the brand's strategy in the Vapor Pens segment, signaling a need for evaluation and potential adjustment to regain traction in this competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Strait-Fire has demonstrated notable fluctuations in its ranking over the last few months, reflecting a dynamic market presence. In September 2025, Strait-Fire was ranked 31st, but by November, it had surged to 18th, indicating a significant improvement in market traction. However, by December, it experienced a slight dip to 22nd. This movement suggests a competitive environment where brands like Redemption and Mac Pharms have also shown strong performances, with Redemption climbing from 28th in September to 21st in December, and Mac Pharms moving from 29th to 20th in the same period. Meanwhile, Made By A Farmer and Bowhouse have seen varied rankings, with Bowhouse peaking at 21st in October. These shifts highlight a competitive field where maintaining a consistent upward trajectory in sales and rank is challenging, yet crucial for brands like Strait-Fire to secure a stronger foothold in the market.
Notable Products
In December 2025, the top-performing product for Strait-Fire was Banana Milkshake Live Rosin (1g) from the Concentrates category, leading the sales with an impressive 779 units sold. Following closely was Kush Mints Live Rosin (1g), which secured the second position with a notable presence in the market. Hand of God Live Rosin (1g) took the third spot, maintaining a strong performance among the top three. Moroccan Peaches x Strawberry Pie x Mandarin Butter Live Rosin (1g) and Girl Time x Lap Dance x Sherb Haze Brulee Live Rosin (1g) rounded out the top five, demonstrating consistent demand for diverse flavors. Compared to previous months, these products have shown significant growth, marking a successful end to the year for Strait-Fire's Concentrates lineup.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
