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Aug-2025
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Overview
Market Insights Snapshot
Strait-Fire's performance in the Michigan market has shown notable fluctuations across different product categories. In the Concentrates category, the brand experienced a downward trend in rankings from May to August 2025, moving from 20th to 29th place. This drop in rank is mirrored by a decrease in monthly sales figures, reflecting a potential challenge in maintaining market share within this segment. The consistent decline suggests that competitive pressures or shifts in consumer preferences might be influencing their market position. Despite these challenges, Strait-Fire's ability to remain within the top 30 brands in Michigan's Concentrates category indicates a resilient presence, though the downward trajectory is a point of concern.
In contrast, Strait-Fire's performance in the Vapor Pens category in Michigan is more nuanced. The brand was not ranked in the top 30 for May and June 2025, indicating a weaker performance in the earlier months. However, by July and August, Strait-Fire climbed to 67th and 73rd place respectively, suggesting a positive trend in sales and growing consumer interest. This upward movement, although not yet placing them in the top 30, highlights a potential area of growth and increased market penetration. The sales figures for Vapor Pens also reflect this positive momentum, with a noticeable increase from July to August. This data suggests that while Strait-Fire may face challenges in some areas, there are opportunities for growth and improvement in others, particularly in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Strait-Fire has experienced notable fluctuations in its ranking, which may impact its sales trajectory. Starting from May 2025, Strait-Fire was ranked 20th, but by August 2025, it had slipped to 29th. This decline in rank is mirrored by a decrease in sales over the same period. In contrast, competitors like Made By A Farmer maintained a relatively stable position, consistently ranking around 25th, while Monster Xtracts improved its rank from 41st to 30th, alongside a significant increase in sales. Meanwhile, Distro 10 showed a remarkable rise from 59th to 27th, indicating a strong upward trend in both rank and sales. These dynamics suggest that Strait-Fire may need to reassess its strategies to regain its competitive edge in this rapidly evolving market.
Notable Products
In August 2025, the top-performing product for Strait-Fire was Black Maple Live Rosin (1g) in the Concentrates category, which secured the number one rank with notable sales of 971 units. Honey Banana Live Rosin (1g) rose to the second position from fourth place in July, showing a significant increase in popularity with 813 units sold. Super Boof Live Rosin Disposable (1g) entered the rankings at third place in the Vapor Pens category. BBM Live Rosin (1g) held the fourth position in Concentrates, maintaining a strong presence. Zherbocharged Live Rosin Disposable (1g) rounded out the top five, debuting in the Vapor Pens category, indicating a growing interest in disposable products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
