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Oct-2025
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Overview
Market Insights Snapshot
Strait-Fire has shown varied performance across different categories and states, with some noteworthy movements. In the Michigan market, their presence in the Concentrates category has seen fluctuations over the past few months. Starting from a rank of 26 in July 2025, the brand dipped slightly to 29 in August, fell out of the top 30 in September, and then regained its position at 26 in October. This rebound in October suggests a potential recovery or strategic adjustment in their approach. The brand's sales in this category saw a decrease from July to September, with a slight uptick in October, indicating a possible positive trend moving forward.
In contrast, Strait-Fire's performance in the Vapor Pens category in Michigan has been less stable. The brand did not make it into the top 30 rankings throughout the observed months, with rankings hovering around the 70s. This suggests that while they have a presence, they are facing significant competition or challenges in gaining traction in this category. Despite these challenges, the sales figures in Vapor Pens show a marginal decline, hinting at either a potential stabilization or the need for strategic changes to improve their market position. Overall, these insights highlight the importance of closely monitoring category-specific performance and adapting strategies accordingly.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Strait-Fire has experienced fluctuating rankings from July to October 2025, reflecting a dynamic competitive environment. In July, Strait-Fire held the 26th position, which slightly declined to 29th in August and further to 32nd in September, before rebounding to 26th in October. This volatility suggests that while Strait-Fire is a significant player, it faces stiff competition from brands like Light Sky Farms, which consistently hovered around the mid-20s rank, and Redemption, which showed a steady upward trajectory from 39th to 27th. Notably, Hytek made a remarkable leap from 86th in July to 28th in October, indicating a rapid gain in market presence. Meanwhile, Peachy Hash & Co. experienced a decline from 13th to 24th, suggesting potential market share redistribution. These shifts highlight the competitive pressures Strait-Fire faces, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In October 2025, Dante's Inferno Live Rosin (1g) emerged as the top-performing product for Strait-Fire, leading the Concentrates category with notable sales of 740 units. Black Maple Live Rosin (1g) and Gorilla Zkittles Live Rosin (1g) both held the second position, showcasing strong performances in the same category. Honey Banana Live Rosin (1g) also climbed to second place from fourth in September, demonstrating a significant boost in sales. Meanwhile, Honey Banana Live Rosin Disposable (1g) dropped to third place after leading the Vapor Pens category in September. These shifts highlight dynamic changes in consumer preferences and product performance over the recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
