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May-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Strait-Fire’s mix tilted toward Concentrates at 59.06% share (ranked 23rd in Concentrates in Michigan) while Vapor Pens accounted for 40.94% share; the split comes alongside a 19.18% year-over-year decline in Concentrates and a 12.67% month-over-month decline, versus Vapor Pens up 1,057.35% year-over-year and 46.46% month-over-month. Despite overall brand sales up 30.52% year-over-year and the average price down 12.03%, the category skew shows growth driven by Vapor Pens’ surge rather than the legacy Concentrates line, implying a rapid shift in demand that is reweighting the portfolio toward a higher-priced format at an average item price of $19.46.
The pivot elevates Strait-Fire’s positioning toward premium-adjacent, faster-cycling SKUs, as Vapor Pens’ average price at $31.60 contrasts with Concentrates at $15.37, pairing a 46.46% month-over-month volume push with price leverage while Concentrates contract 12.67% month-over-month. Holding a 23rd-place rank in Michigan Concentrates alongside a 59.06% mix share suggests headroom if mix diversification continues; the combination of a 1,057.35% year-over-year Vapor Pens expansion and a 19.18% year-over-year Concentrates decline implies resource allocation should prioritize Pens to sustain the 30.52% brand growth while trimming exposure to categories showing negative momentum.
Competitive Landscape
Strait-Fire sits at rank #23 in MI Concentrates in May 2026, down 2 positions year over year from #21 and 10 spots below its February 2026 three-month reference of #13, while still trailing its December 2025 peak of #10 by 13 ranks; meanwhile, Rkive Cannabis climbed from #6 to #1 with a 218.3% YoY sales increase as Cannalicious Labs slid from #2 to #5 alongside a 30.7% YoY sales decline, signaling that the upper tier remains fluid while Strait-Fire’s mid-pack erosion suggests a loss of relative velocity rather than a category-wide contraction, implying the brand must reverse a 12-rank slide from its December 2025 peak to re-enter contention.
Notable Products
First Class Funk Live Rosin Disposable (1g) posted the standout move in May-2026 with a 110.5% month-over-month surge, climbing into rank 8 while Glitter Bomb Bubble Hash (1g) advanced 74.4% at rank 10. GMO Bubble Hash (1g) also expanded 47.4% at rank 2, and Strawberry OGZ Live Rosin (1g) held rank 1 without a reported change, implying stability at the top alongside volatility in the mid-tier. Four of the top ten are Concentrates SKUs occupying ranks 1, 2, 4, 5, 7, 9, and 10, whereas Vapor Pens appear at ranks 3, 6, and 8 with Moroccan Peaches x Girl Time Live Rosin Disposable (1g) generating $17,723, indicating a tilt toward rosin-led inhalables with Pens supplying incremental upside. The pattern implies Strait-Fire is consolidating a rosin-centric portfolio where Concentrates anchor share while select Live Rosin Disposables act as swing drivers for monthly momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
