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Nov-2025
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Overview
Market Insights Snapshot
Old School Hash Co. has demonstrated a dynamic performance in the Michigan market, specifically within the Concentrates category. Over the observed months, the brand has consistently remained within the top 10 rankings, peaking at 5th in September 2025. This upward movement from August to September suggests a positive reception and possibly effective marketing or product adjustments. However, a decline in sales was noted in October and November, dropping the brand to 9th place by November. This decline indicates potential challenges that the brand might need to address, such as market competition or changes in consumer preferences.
Notably, Old School Hash Co. did not appear in the top 30 rankings in any other states or categories, which could be seen as a limitation in their market reach or product diversification. This absence highlights an area for potential growth and expansion beyond the Michigan market. The brand's ability to maintain a solid presence in Michigan's Concentrates category, despite a sales decrease, suggests a loyal customer base or strong brand recognition. Observing these trends can provide insights into the brand's strategic focus and areas where they might consider bolstering their presence in the future.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Old School Hash Co. has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic market environment. In August 2025, Old School Hash Co. held a strong position at rank 8, climbing to rank 5 in September, which suggests a peak in consumer preference or strategic marketing efforts. However, by October and November, the brand's rank slipped to 8 and 9, respectively, indicating increased competition or potential shifts in consumer demand. Competitors like Fresh Coast have shown a consistent upward trajectory, moving from rank 18 in August to rank 10 in November, while Exotic Matter fluctuated but ended at rank 11 in November. The Fresh Canna maintained a relatively stable presence, ranking between 5 and 9, and Ice Kream Hash Co. improved its position from rank 10 in August to rank 8 in November. These shifts highlight the competitive pressure Old School Hash Co. faces, emphasizing the need for strategic adjustments to regain and maintain a top position in the Michigan concentrates market.
Notable Products
In November 2025, Old School Hash Co.'s top-performing product was Blue Zushi Bubble Hash (1g), which climbed to the number one rank from third place in October, with notable sales reaching 788 units. Super Skunk Lebanese Brick Hash (1g) emerged as a strong contender, securing the second position, despite not being ranked in previous months. Frosted Cherry Cookies Brick Hash (1g) captured the third spot, showing a promising entry into the rankings. GG4 Lebanese Brick Hash (1g) maintained its fourth-place ranking from October, while Black Afghan Soft Brick Hash (1g) debuted at fifth place. Overall, November saw significant shifts in product rankings, highlighting dynamic changes in consumer preferences within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
