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Apr-2025
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Overview
Market Insights Snapshot
Old School Hash Co. has shown varied performance across different states and categories, with notable fluctuations in rankings over the first few months of 2025. In the state of Michigan, the brand has been actively competing in the Concentrates category. Starting the year strong with an 11th place ranking in January, Old School Hash Co. saw a decline to the 19th position in both February and March, eventually slipping further to the 21st spot by April. This downward trend, despite maintaining a presence in the top 30, indicates potential challenges in maintaining market share amidst increasing competition or shifting consumer preferences.
It's important to note that Old School Hash Co. did not appear in the top 30 rankings for other states or categories during this period, suggesting a concentrated focus or limited market penetration outside of Michigan's Concentrates sector. While the brand's sales figures reveal a decline from January to February, there was a slight rebound in March, followed by a minor dip in April. This fluctuation in sales might reflect seasonal trends or responses to competitive pressures. However, the absence from top rankings in other regions could be seen as a limitation in brand reach or diversification strategy, presenting both a challenge and an opportunity for future growth and market expansion.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, Old School Hash Co. has experienced fluctuations in its market position, reflecting both challenges and opportunities. Starting the year strong with an 11th place rank in January 2025, Old School Hash Co. saw a decline to 19th place in both February and March, and further slipped to 21st in April. This downward trend in ranking suggests increasing competition and potential shifts in consumer preferences. Notably, Fresh Coast emerged as a significant competitor, climbing from 32nd in January to 11th in February, and maintaining a competitive edge with a rank of 20th by April. Similarly, Light Sky Farms showed a positive trajectory, moving from 34th in January to 19th in April, surpassing Old School Hash Co. in the latter month. Meanwhile, Canna Bee Extracts and Bamn demonstrated variable performances, with Bamn making a notable leap to 15th in February before descending to 23rd by April. These dynamics highlight the competitive pressures Old School Hash Co. faces and underscore the importance of strategic adjustments to regain and enhance its market standing.
Notable Products
In April 2025, Papaya OG Bubble Hash (1g) maintained its position as the top-performing product for Old School Hash Co. in the Concentrates category, with sales reaching 3567 units. Scarlett Runtz Bubble Hash (2g) climbed to the second position, improving from its consistent third place in February and March. Blonde Mazar Sharif Brick Hash (2g) entered the rankings in third place, showing a notable debut. OG Kush Breath Brick Hash (1g) followed closely, securing the fourth spot in its first appearance. Moroccan Cream Brick Hash (1g) re-entered the rankings in fifth place after being absent from the top ranks in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
