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Dec-2024
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Overview
Market Insights Snapshot
Old School Hash Co. has shown a notable upward trajectory in the Concentrates category within the state of Michigan. Starting from a rank of 23 in September 2024, the brand has steadily climbed the ranks, reaching the 18th position by December 2024. This consistent improvement suggests a strengthening market presence and possibly an increasing consumer preference for their products in Michigan. While the brand's sales figures also reflect a healthy growth, with a significant jump from October to November, it is important to note that they were not ranked within the top 30 brands in any other states or categories during this period. This absence from other rankings could be seen as an area for potential growth or expansion.
The performance of Old School Hash Co. in Michigan is a bright spot, particularly in the Concentrates category where they have consistently improved their standing over the last few months of 2024. This positive trend in Michigan could serve as a model for the brand's strategy in other markets. However, the lack of rankings in other states or categories might indicate either a focused regional strategy or a need to diversify their market approach. Observing their sales trajectory, especially the leap in November, might offer insights into successful strategies or product launches that could be replicated elsewhere. Understanding these dynamics could provide valuable lessons for both the brand and competitors aiming to capture a larger share of the cannabis market.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, Old School Hash Co. has demonstrated a steady upward trajectory in rankings from September to December 2024, moving from 23rd to 18th place. This improvement in rank is indicative of a positive trend in sales performance, as evidenced by consistent sales growth during this period. In contrast, Distro 10 experienced a decline, dropping from 7th to 20th place, suggesting a potential opportunity for Old School Hash Co. to capture market share from this competitor. Meanwhile, Five Star Extracts and Redemption have shown fluctuating ranks, with Redemption making a notable leap from 28th to 16th place by December. GreenCo Ventures also presents a competitive challenge, maintaining a relatively strong position despite a dip in December. These dynamics suggest that while Old School Hash Co. is on an upward trend, the competitive environment remains dynamic, with opportunities to further enhance its market position by capitalizing on the fluctuations of its competitors.
Notable Products
In December 2024, Old School Hash Co.'s top-performing product was Papaya OG Bubble Hash (1g), maintaining its position as the number one ranked product, with sales reaching 2,177 units. Lavender Gelato Brick Hash (1g) climbed to the second position, marking its debut in the rankings with notable sales of 1,666 units. Dante's Inferno Bubble Hash (1g) improved its standing to third place from fifth in November 2024, showing significant growth in sales. Moroccan Cream Brick Hash (1g) and Chili Verde Temple Ball Hash (1g) also entered the top five, ranking fourth and fifth, respectively. Papaya OG Bubble Hash (1g) regained its top spot after dropping to third place in November, showcasing its consistent popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
