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Sep-2025
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Overview
Market Insights Snapshot
Feel Goods has shown a dynamic performance across various categories in Oregon, with notable movements in their rankings. In the Edible category, the brand improved its position from 13th in June to 9th in August, though it slightly dipped to 11th by September. This fluctuation suggests a competitive environment but also highlights Feel Goods' ability to maintain a strong presence. Meanwhile, the Vapor Pens category has seen a consistent upward trend, with the brand moving from 20th in June to 18th by September, indicating a steady growth in consumer preference for their products. However, the Pre-Roll category has been more volatile, with rankings oscillating between 21st and 26th, suggesting potential challenges in maintaining market share in this segment.
Examining the sales data, Feel Goods experienced a notable peak in Edible sales in August, reaching $144,841, before a slight decline in September. This peak correlates with their highest ranking in the category, reflecting successful strategies or product offerings during that period. In contrast, the Vapor Pens category consistently increased in sales from June through September, aligning with their rising rank. This consistency could imply a growing consumer base or successful marketing efforts. The Pre-Roll category, however, presents a different picture, with sales showing less dramatic fluctuations and ranking positions outside the top 20 for most months, indicating a need for strategic adjustments to boost their standing in this category.
Competitive Landscape
In the Oregon vapor pens category, Feel Goods has shown a steady improvement in its rank over the past few months, moving from 20th in June 2025 to 18th by September 2025. This upward trend suggests a positive reception in the market, potentially driven by an increase in sales from $319,087 in June to $355,994 in September. However, Feel Goods still faces stiff competition from brands like Boujee Blendz, which consistently held a higher rank, maintaining 15th place through most of the period before slipping slightly to 16th in September. Meanwhile, Bobsled Extracts has also been a notable competitor, improving its rank from 19th to 17th, closely trailing Feel Goods. Despite these challenges, Feel Goods' consistent sales growth indicates a strengthening position in the market, suggesting potential for further advancement in rank if the trend continues.
Notable Products
In September 2025, the top product for Feel Goods was Watermelon Straw Gummy (100mg), which climbed from its consistent second-place ranking in the preceding months to the top spot, with sales reaching 8,769 units. Blueberry Straw Gummy (100mg), previously the top performer, dropped to second place. Citrus Twist Straw Gummy (100mg) showed significant improvement, moving up to third place from its fifth-place position in August. Razzleberry Straw Gummy (100mg) and Strawberry Straw Gummy (100mg) held the fourth and fifth positions, respectively, with Razzleberry experiencing a notable drop from its third-place ranking in August. Overall, the Edible category continues to dominate the sales chart for Feel Goods, with minor shifts in rankings among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
