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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, Feel Goods has demonstrated varying performance across different cannabis product categories, with notable movements in rankings over the recent months. The brand's presence in the Pre-Roll category has shown impressive strength, improving from a rank of 16 in January 2024 to a rank of 9 by April 2024, indicating a solid consumer preference and possibly superior product offerings in this segment. Conversely, their Concentrates category experienced a fluctuation, initially ranking at 29 in January, dropping to 41 in March, and then slightly recovering to 32 in April. This volatility suggests challenges in maintaining a consistent market position against competitors. The Edibles and Vapor Pens categories have seen positive trends, with Edibles moving up from 22nd to 16th and Vapor Pens from 37th to 26th, showcasing Feel Goods' ability to adapt and possibly innovate in these areas.
Despite the overall upward trend in category rankings, it's important to highlight that Feel Goods was not ranked within the top 30 brands in some categories for certain months, such as their February and March rankings in Concentrates. This absence in top rankings could signal missed opportunities or areas for strategic improvement. However, the brand's performance in the Pre-Roll category, with sales reaching up to 259,542 in March 2024, suggests a strong foothold and consumer loyalty that could be leveraged to boost performance in other categories. The data from Oregon provides a nuanced picture of Feel Goods' market dynamics, revealing both strengths in categories like Pre-Rolls and Edibles, and areas for potential growth in Concentrates and Vapor Pens. The ability to navigate these fluctuations will be key to the brand's ongoing and future success in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Oregon, Feel Goods has shown a notable trajectory in terms of rank and sales, amidst stiff competition. Starting at 16th in January 2024, Feel Goods climbed to 9th by April, indicating a positive trend in consumer preference and market penetration. This performance is particularly impressive when compared against competitors like Entourage Cannabis / CBDiscovery, which, despite a drop from 6th to 7th place in April, consistently held a higher rank. Similarly, Doghouse Farms (OR) and Killa Beez have shown fluctuating yet strong performances, with Doghouse Farms moving from 23rd to 8th and Killa Beez experiencing a dip to 13th in March before rising again. Notably, Cabana made a significant leap from being outside the top 20 in January to 11th by April, showcasing the dynamic nature of the market. Feel Goods' upward movement in rank, despite these strong competitors, suggests a growing brand loyalty and market share, positioning it as a brand to watch in the evolving Oregon Pre-Roll market.
Notable Products
In April 2024, Feel Goods saw Pink Lemonade Straw Gummy (100mg) as its top-selling product, with remarkable sales figures reaching 4596 units, marking its rise to the number one spot from its previous fourth position in both February and March. Following closely, Tangerine Straw Gummy (100mg) secured the second rank, showcasing a slight dip from its leading positions in earlier months. Watermelon Straw Gummy (100mg) came in third, maintaining a consistent presence in the top ranks, notably dropping from the top position in March to third. Red Raspberry Straw Gummy (100mg) and Blueberry Straw Gummy (100mg) rounded out the top five, with the latter experiencing a notable decline from being the top performer in January and February to the fifth position in April. These shifts highlight a dynamic competitive landscape within Feel Goods' product lineup, with varying consumer preferences influencing the rankings significantly.
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