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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Feel Goods is stocked at 63 licensed dispensaries across Oregon, with the deepest coverage in Portland, Bend, Corvallis, Ontario, and Salem. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Feel Goods concentrated 47.53% of October 2026 sales in Vapor Pens, where category sales fell 5.46% year over year but rose 13.75% month over month, while Pre-Roll expanded to 29.94% share with a 0.22% year-over-year uptick and a 47.31% month-over-month surge. Edible held 22.53% share with 11.44% year-over-year growth and 1.50% month-over-month growth, and the brand’s average price declined 5.06% year over year as overall brand sales fell 36.43% year over year. The mix shift toward faster month-over-month growth in Pre-Roll and Vapor Pens alongside steady Edible growth implies near-term volume is being pulled by value-leaning formats even as year-over-year headwinds persist, concentrating performance in categories where tactical pricing can offset softness.
With Vapor Pens ranked 23rd in Oregon for October 2026 and capturing 47.53% of brand sales, the 13.75% month-over-month lift signals immediate demand elasticity that can be amplified, while the 47.31% month-over-month jump in Pre-Roll indicates an acquisition on-ramp that complements Edible’s 11.44% year-over-year rise. Given a 5.06% year-over-year price decline alongside a 36.43% year-over-year sales drop, the pattern suggests price-led tactics are insufficient alone; the brand’s positioning should pivot to bundling and cross-category laddering between Pre-Roll and Vapor Pens to convert short-term spikes into sustained share, while using Edible as a retention anchor.
Competitive Landscape
Feel Goods sits at rank #23 in OR Vapor Pens in October 2026, down 3 positions year over year from #20 and 1 spot lower than July 2026’s #22, while still trailing its peak of #19 from September 2025; meanwhile, Entourage Cannabis / CBDiscovery held #1 year over year with a -12.4% sales change and FRESHY climbed from #5 to #3 with +11.9% sales growth, indicating that stagnant or declining momentum among leaders can still coexist with rank gains among mid-tier climbers. Compared with Loot Bar, which advanced from #8 to #5 alongside +24.5% sales growth, and Mule Extracts, which slipped from #3 to #4 with -13.6% sales, Feel Goods’ -3 rank shift alongside a 1-position drop since July signals a gradual slide out of the competitive middle, implying that without a reversal in rank trajectory the brand risks drifting below the top-25 consideration set.
Notable Products
Feel Goods leans on value pricing in October 2026, with average prices 24.5% below similar products across matching types and pack sizes. That pricing shows up in staples like Blueberry Straw Gummy (100mg) at roughly half the category’s price, so a large share of sales comes from undercutting comparable items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
