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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Feel Goods is stocked at 74 licensed dispensaries across Oregon, with the deepest coverage in Portland, Bend, Salem, Corvallis, and Ontario. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Vapor Pens held 51.42% share and ranked 20th in Oregon for the category, with category sales up 15.60% YoY and 21.60% MoM, while average brand price fell 7.31% YoY. Edible captured 24.33% share with sales up 39.43% YoY and 9.35% MoM, whereas Pre-Roll held 24.25% share but declined 15.10% YoY despite a 6.23% MoM lift; the mix anchored by Vapor Pens and a faster-growing Edible slice implies Feel Goods is tilting toward inhalable-led traffic while using value to expand into Edible for incremental trips.
The split between a 21.60% MoM surge in Vapor Pens and a 9.35% MoM rise in Edible, contrasted with a 6.23% MoM uptick in Pre-Roll, points to near-term momentum concentrated in formats with broader flavor and potency range, and the 15.10% YoY decline in Pre-Roll against a 39.43% YoY gain in Edible suggests substitution from combustion to ingestibles. With Vapor Pens at 51.42% share but only 20th rank in Oregon, the implication is headroom to trade up users within Pens while relying on Edible’s faster YoY growth to stabilize mix risk if Pre-Roll softness persists.
Competitive Landscape
Feel Goods sits at rank #20 in Oregon Vapor Pens in July 2026, unchanged year over year from #20, while improving 3 positions versus April 2026 when it was #23; the brand briefly peaked at #19 in June 2026 before slipping back one spot. In contrast, Buddies moved up from #2 to #1 with a 17.3% year-over-year sales increase, while Entourage Cannabis / CBDiscovery fell from #1 to #2 amid a 33.4% sales decline; these divergent moves at the top, alongside Hellavated edging from #4 to #3 with 18.6% growth, indicate that mobility exists for brands capturing momentum. The flat year-over-year rank at #20 paired with a short-lived rise to #19 implies a stable but capped position that will require a step-change in share to convert transient gains into sustained upward trajectory.
Notable Products
Razzleberry Straw Gummy (100mg) posted the steepest decline in July 2026 at -12.55% and slid to rank 3, while Blueberry Straw Gummy (100mg) rose 7.41% to hold rank 1, indicating a flavor mix shift within the same format. Watermelon Straw Gummy (100mg) dipped -4.35% at rank 2 and Pink Lemonade Straw Gummy (100mg) eased -1.47% at rank 10, but Jammin Blueberry Infused Pre-Roll 5-Pack (3.75g) in rank 6 inched up 1.28% despite a higher dollar take at $48,048, suggesting share balancing between edibles and infused pre-rolls. Six of the top ten are Edible SKUs concentrated in the Straw Gummy line, and the contrasting -12.55% vs +7.41% movements within top-three positions imply flavor-specific elasticity rather than a category-wide issue. The pattern points to Feel Goods tilting assortment and promo emphasis toward resilient gummy flavors while testing incremental growth in infused pre-rolls to diversify volume sources.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
