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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Feel Goods concentrated half of brand sales in Vapor Pens at 50.64% share, with Vapor Pens up 8.96% year over year and 19.81% month over month, while Pre-Roll held 27.82% share with a -4.51% YoY decline and a 7.30% MoM increase. Edible accounted for 21.54% share and expanded 21.76% YoY alongside a 1.40% MoM rise, indicating a balanced lift across inhalable and ingestible formats; meanwhile, overall brand sales rose 7.13% YoY and the average price dipped 0.44% YoY. With a rank of 19 in Vapor Pens in Oregon and Vapor Pens holding the top category position for the brand, the data implies a strategic tilt toward Vapor Pens for scale and Edible for growth durability.
The mix shift implies that short-term momentum is anchored in Vapor Pens’ 19.81% MoM surge while medium-term resilience is supported by Edible’s 21.76% YoY expansion, enabling diversification away from Pre-Roll’s -4.51% YoY softness despite a 7.30% MoM recovery. Given the 0.44% YoY price decrease against a 7.13% YoY sales lift, volume is carrying gains more than pricing, and a 50.64% Vapor Pens exposure paired with rank 19 in Oregon suggests the brand can trade for incremental share by leaning into Vapor Pen velocity while using Edible as the incremental growth wedge.
Competitive Landscape
Feel Goods ranks #19 in OR Vapor Pens in May 2026, improving 3 positions from #22 year over year and climbing 7 spots from #26 in February 2026, marking its peak rank at #19 in May 2026. In contrast, FRESHY moved from #7 to #2 alongside a 78.5% YoY sales increase, while Entourage Cannabis / CBDiscovery slipped from #1 to #3 with a 27.8% YoY sales decline; at the top, Buddies sits at #1 after rising from #2 with a 17.2% YoY lift. The combination of a 3-rank YoY gain and a 7-rank three-month recovery implies Feel Goods is transitioning from mid-pack volatility toward stable mid-tier presence, but further share capture will require outpacing competitors now accelerating into the top 5.
Notable Products
Razzleberry Straw Gummy (100mg) posted the standout move in May 2026 with a month-over-month gain of 517.9% and climbed to rank 2, while Watermelon Straw Gummy (100mg) fell 8.6% and held rank 3. Blueberry Straw Gummy (100mg) rose 79.2% to rank 1, and four of the top ten are Edible SKUs, signaling a tilt toward gummy-led velocity over other formats. Jammin Blueberry Infused Pre-Roll 5-Pack (3.75g) declined 15.8% at rank 6, whereas Citrus Twist Infused Pre-Roll 5-Pack (3.75g) jumped 86.0% to rank 7, indicating a split within Pre-Rolls where flavor variants with momentum can offset declines in legacy packs.
Sweet Watermelon Flavored Distillate Disposable (2g) advanced 27.5% at rank 9 with $47,618 in May 2026, while Citrus Twist Straw Gummy (100mg) increased 16.2% at rank 4 and Strawberry Straw Gummy (100mg) edged up 108.1% at rank 5. The cross-format mix—gummies dominating ranks 1–5 alongside a rising Vapor Pen at rank 9—implies Feel Goods is consolidating around flavor-forward SKUs, with Edibles as the demand anchor and selective Pre-Roll and Vapor Pen bets extending reach where flavor cues resonate.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
