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Jun-2024
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Overview
Market Insights Snapshot
Feel Goods has demonstrated notable performance across various categories in Oregon. In the Concentrates category, the brand has shown a consistent presence within the top 30, albeit with some fluctuations, maintaining a rank of 30 in both March and June 2024. This persistence, despite not breaking into higher ranks, indicates a stable consumer base. In the Edible category, Feel Goods has seen a more positive trend, climbing from rank 21 in March to 15 in both April and June. This upward movement suggests a growing popularity and an effective product strategy in this segment.
The Pre-Roll category has been a stronghold for Feel Goods, consistently ranking in the top 5 from March through June 2024. This category appears to be a significant driver of their success in Oregon, with a notable peak in sales. In contrast, the Vapor Pens category shows a remarkable improvement, moving from rank 31 in March to 17 in June. This substantial rise indicates a successful market penetration and increasing consumer preference for their vapor pen products. The absence of Feel Goods from the top 30 in the Vapor Pens category in March, followed by a strong entry, highlights a strategic shift that has paid off well for the brand.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Feel Goods has shown notable fluctuations in rank and sales over the past few months. While Feel Goods maintained a steady rank of 5th place in March and April 2024, it briefly climbed to 4th place in May before dropping back to 5th in June. This indicates a competitive but volatile market position. In comparison, Hellavated consistently held the 6th rank for three months before making a significant leap to 3rd place in June, suggesting a strong upward trend. Similarly, Cabana improved its rank from 13th in March and April to 7th in June, showing a steady increase in market presence. On the other hand, Smokes / The Grow experienced a slight decline, moving from 4th in March and April to 6th in June. Meanwhile, Fire Dept. Cannabis maintained a strong position, consistently ranking in the top 4 but dropping to 4th in June. These shifts highlight the dynamic nature of the Oregon Pre-Roll market, where Feel Goods faces both rising competitors and fluctuating ranks, impacting its sales performance and market strategy.
Notable Products
In June 2024, the top-performing product from Feel Goods was the Watermelon Straw Gummy (100mg) in the Edible category, maintaining its first-place ranking with notable sales of $5544. The Strawberry Straw Gummy (100mg), also in the Edible category, climbed to second place with a significant increase from previous months. The Tangerine Straw Gummy (100mg) secured third place, showing consistent performance. Meanwhile, the Pink Lemonade Straw Gummy (100mg) dropped to fourth place, despite a strong start earlier in the year. Lastly, the Blueberry Infused Pre-Roll 2-Pack (1.5g) held steady at fifth place, indicating stable demand.
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