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Aug-2025
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Overview
Market Insights Snapshot
In the state of Washington, Fetti has shown a consistent upward trend in the Pre-Roll category. Over the months from May to August 2025, Fetti's rank improved from 31st to 28th, indicating a positive trajectory in a competitive market. This improvement is particularly noteworthy as it marks Fetti's entry into the top 30 brands by August, which they had not achieved in May. The steady increase in ranking is mirrored by a rise in sales, suggesting that Fetti is gaining traction and market share in Washington's Pre-Roll segment.
Despite this success in Washington, it is important to note that Fetti's absence from the top 30 in other states and categories might be seen as a limitation in their current market strategy, or possibly an opportunity for growth. The lack of ranking data for Fetti in other regions could indicate that the brand is not yet a major player outside Washington or in other product categories. This presents both a challenge and a potential area for expansion, as establishing a presence in additional markets could significantly enhance Fetti's overall brand performance and visibility.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Fetti has shown a promising upward trajectory in terms of rank and sales from May to August 2025. Starting at rank 31 in May, Fetti improved to rank 28 by August, demonstrating a consistent climb despite the competitive pressures. Notably, Redbird (formerly The Virginia Company) experienced a decline, dropping from rank 18 in May to 29 in August, which may have opened opportunities for Fetti to capture a larger market share. Meanwhile, Mfused showed a steady rise from being outside the top 20 in May to rank 30 by August, closely trailing Fetti. Legit (WA) and Juicy Joints both experienced fluctuations but remained ahead of Fetti, though their sales showed a downward trend, potentially indicating a weakening hold on their market positions. Fetti's consistent sales growth, culminating in the highest sales figures in August, suggests a strengthening brand presence and an opportunity to further capitalize on the shifting dynamics within the Washington Pre-Roll market.
Notable Products
In August 2025, Fuzzy Grape THCA Diamonds Infused Pre-Roll 2-Pack (1g) emerged as the top-performing product, climbing to the number one position with sales reaching 3109 units. Blueberry Pancake Infused Pre-Roll 2-Pack (1g) followed closely in second place, showing a significant rise from its fourth position in July. Lemon Cherry Gelato THCA Infused Pre-Roll 2-Pack (1g) secured the third spot, maintaining its presence in the top ranks since its debut at number one in July. Motorbreath Infused Pre-Roll 2-Pack (1g) held steady in fourth place, demonstrating consistent sales performance over the months. Joker Candy Infused Pre-Roll 2-Pack (1g) re-entered the rankings in fifth place, showing a recovery after not being in the top ranks in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
