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Oct-2025
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Overview
Market Insights Snapshot
Fetti has shown a notable upward trend in the Pre-Roll category in Washington. Starting from July 2025, Fetti was not in the top 30, ranking 31st, but it managed to break into the top 30 in August and continued to climb steadily, reaching the 22nd position by October 2025. This consistent improvement over the months indicates a strengthening presence in the Washington market, especially considering the competitive nature of the Pre-Roll category. Despite a slight dip in sales in September, Fetti rebounded in October with a significant increase, showcasing resilience and potential for further growth.
The absence of Fetti in the top 30 rankings in other states or provinces suggests that its market penetration is currently limited outside of Washington. This could be seen as a challenge for the brand to expand its footprint beyond its current stronghold. However, the positive trajectory in Washington could serve as a model for success in other regions. The brand's ability to climb the ranks in a competitive category like Pre-Rolls might indicate effective strategies that could be replicated in other markets to enhance Fetti's overall performance across different states and categories.
Competitive Landscape
In the competitive landscape of Washington's Pre-Roll category, Fetti has shown a notable upward trajectory in rank from July to October 2025, moving from 31st to 22nd position. This improvement is significant, especially when compared to competitors like Artizen Cannabis, which has seen a decline from 21st to 23rd, and Redbird (formerly The Virginia Company), which fluctuated but ultimately fell to 24th. Meanwhile, Seattle's Private Reserve has been a strong competitor, climbing to 20th place in October. Despite these challenges, Fetti's sales have shown a positive trend, particularly in October, where they closely rivaled Mt Baker Homegrown, which ranked 21st. This suggests that Fetti's strategic efforts are effectively enhancing its market position, making it a brand to watch in the coming months.
Notable Products
In October 2025, the top-performing product for Fetti was the Berry Payton THCA Diamonds Infused Pre-Roll 2-Pack, taking the number one rank with sales reaching 1990 units. The East Coast Sour Diesel THCA Diamonds Infused Pre-Roll 2-Pack climbed to the second position from fifth place in September, showing a significant increase in popularity. The Lemon Cherry Gelato THCA Infused Pre-Roll maintained a steady presence, holding the third rank for two consecutive months. The Motorbreath Infused Pre-Roll, which was previously in second place in September, dropped to fourth in October. Lemonatti THCA Infused Pre-Roll entered the top five in October, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
