.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Washington, Seattle's Private Reserve has shown a varied performance across different cannabis product categories over the recent months. Notably, their Pre-Roll category maintained a strong position within the top 30, peaking at rank 16 in February 2024 before slightly declining to rank 25 in April 2024. This indicates a consistent demand for their Pre-Rolls, despite a general downward trend in rankings across all categories. Conversely, their Concentrates and Vapor Pens categories have struggled, with rankings slipping further away from the top 30, culminating in ranks well outside this range by April 2024. The Concentrates category, for instance, saw a decline from rank 70 in January to rank 100 by April, highlighting a significant drop in competitiveness within this segment.
On the other hand, the Flower category, while also experiencing a downward trend from rank 53 in January to rank 81 by April, showcased substantial sales figures in January 2024, with over $197,000 in sales. This suggests that while the brand's ranking in the Flower category has decreased, there remains a strong consumer base for their flower products. The decline in rankings across nearly all categories, especially the sharp fall in the Concentrates and Vapor Pens segments, could reflect shifting consumer preferences or increased competition in the Washington market. Despite these challenges, the consistent performance in the Pre-Roll category and the significant sales in the Flower category hint at areas of strength for Seattle's Private Reserve. It will be interesting to observe how the brand adjusts its strategies in these categories to improve its market standing in the coming months.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Seattle's Private Reserve has experienced fluctuations in its ranking over the recent months, indicating a dynamic market environment. Starting off at 18th position in January 2024, it improved to 16th in February, before slipping to 19th in March and further down to 25th in April. This trend suggests a challenge in maintaining its market position amidst stiff competition. Notably, Captain Yeti, which ranked higher than Seattle's Private Reserve in January and April, showed a similar pattern of fluctuation, indicating that even top competitors are not immune to the volatile nature of the market. On the other hand, Green Haven and Fire Bros. have shown an upward trajectory in rankings, with Green Haven moving from 28th to 23rd and Fire Bros. from 41st to 27th during the same period. This suggests that while Seattle's Private Reserve faces challenges, there are opportunities for recovery and growth if it can adapt to market dynamics as effectively as its competitors.
Notable Products
In April 2024, Seattle's Private Reserve saw the Chocolate Frosted Sherbert Pre-Roll 2-Pack (2g) as its top-selling product, with sales reaching 1203 units. Following closely, the G-Spot Pre-Roll 2-Pack (2g) and Hood Candies Pre-Roll 2-Pack (2g) secured the second and third positions, respectively, indicating a strong preference for pre-rolled products among consumers. Notably, the Hood Candies Pre-Roll 2-Pack (2g) climbed from the fourth position in February to the third in April, showcasing a growing popularity. The Blueberry Sorbet and Gas Face Pre-Roll 2-packs rounded out the top five, marking their first appearance in the top ranks for 2024. This shift underscores a dynamic consumer preference, with the top products all belonging to the Pre-Roll category, highlighting its dominance in Seattle's Private Reserve's sales for April.
Top Selling Cannabis Brands
