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Sep-2025
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Overview
Market Insights Snapshot
Seattle's Private Reserve has shown varying performance across different product categories in Washington. In the Concentrates category, the brand has consistently remained outside the top 50, with rankings hovering around the mid-50s over the past few months. This suggests a stable but unremarkable presence in this category. On the other hand, their Flower products have seen a slight improvement, moving from 31st place in June to 30th in September, indicating a modest upward trend. This movement could be a positive sign for the brand, as it suggests growing consumer interest in their Flower offerings.
In contrast, the Pre-Roll category has seen Seattle's Private Reserve fluctuate more significantly. After a promising rise to 20th place in August, they fell back to 25th in September, suggesting some volatility in consumer preferences or market competition. Meanwhile, in the Vapor Pens category, the brand has consistently ranked outside the top 70, although there was a slight improvement from 83rd in July to 71st in September. This upward trajectory, albeit from a lower starting point, may indicate potential for growth if the trend continues. Overall, while Seattle's Private Reserve is not dominating any category, there are areas, particularly Flower, where they are showing potential for improvement.
Competitive Landscape
In the competitive landscape of the Washington flower category, Seattle's Private Reserve has experienced a relatively stable yet challenging position in recent months. Despite consistent sales figures, Seattle's Private Reserve has hovered around the 30th rank, indicating a need for strategic adjustments to climb higher. Notably, Sky High Gardens has shown a more dynamic trajectory, improving its rank from 30th in June 2025 to 23rd by August, before slightly dropping to 28th in September. Meanwhile, Ooowee demonstrated significant volatility, peaking at 23rd in July but falling to 33rd in September, suggesting potential market instability. Green Haven has consistently outperformed Seattle's Private Reserve, maintaining a rank in the high 20s, while Khalifa Kush entered the rankings in August at 42nd and improved to 34th by September, highlighting its upward momentum. These shifts underscore the competitive pressures Seattle's Private Reserve faces and the importance of strategic initiatives to enhance its market position.
Notable Products
In September 2025, Afghan Diesel Pre-Roll 2-Pack (2g) retained its top position as the leading product from Seattle's Private Reserve, despite a slight decrease in sales to 1963 units. Gushers Pre-Roll 2-Pack (2g) ranked second, showing consistency in performance from August to September. Gas Face Pre-Roll 2-Pack (2g) climbed to the third spot after being unranked in August, indicating a resurgence in popularity. Afghan Diesel (3.5g) emerged as a strong contender in the flower category, securing the fourth position. Apple Tartz Pre-Roll 2-Pack (2g) completed the top five, maintaining its rank from the previous month, showcasing stability in its sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
