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Oct-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Seattle's Private Reserve is stocked at 127 licensed dispensaries across Washington, with the deepest coverage in Seattle, Spokane, Everett, Tacoma, and Vancouver. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Seattle's Private Reserve leaned into Flower at 55.28% share with year-over-year growth of 18.89% but month-over-month softness of 1.75%, while Pre-Roll held 28.30% share with a 11.07% YoY decline and a 2.67% MoM uptick. Concentrates represented 10.06% share with 13.30% YoY growth but a 27.02% MoM drop, and Vapor Pens were 6.37% share with a 44.13% YoY decline and a 17.63% MoM decline. With brand-level sales up 1.43% YoY and average price up 5.21% YoY to $14.26, the pattern implies a portfolio anchored by higher-growth Flower cushioning declines in Vapor Pens while Pre-Roll provides near-term MoM support but drags on annual comps.
With Flower ranked 21 in Washington and carrying a 55.28% mix, the brand’s positioning skews toward mid-pack scale in its lead category, where positive 18.89% YoY growth outpaces the brand’s 1.43% YoY total, suggesting category-led momentum offset by weaker segments. The simultaneous 27.02% MoM contraction in Concentrates and 17.63% MoM decline in Vapor Pens, contrasted with a 2.67% MoM lift in Pre-Roll, indicates a trade-down and form-factor shift that could sustain unit velocity at lower price points while risking margin pressure as average prices rose 5.21% YoY; the implication is a need to defend Flower rank while recalibrating underperforming inhalables to stabilize monthly volatility.
Competitive Landscape
Seattle's Private Reserve sits at rank 21 in October 2026, a 5-place improvement from rank 26 in October 2025, yet 4 spots lower than its September 2026 peak at rank 16; the near-term slide from rank 16 to 21 across September to October contrasts with a 4-place rise over the last three months from rank 25 to 21. Against top-tier peers, Phat Panda held rank 1 year over year and remains rank 1 now, while Sweetwater Farms climbed from rank 14 to rank 5 alongside a 47.8% sales YoY change, indicating that upward mobility is occurring fastest among leaders even as Seattle's Private Reserve is improving more gradually. The mixed signal—YoY rank improvement of 5 places but a 5-place month-over-month retreat from its September peak—implies a recovery trajectory that is positive on an annual basis but vulnerable to short-term competitive surges.
Notable Products
Seattle's Private Reserve leans on a broad catalog where the top 10 items contribute only 20.7% of October 2026 sales and the leading SKU, Afghan Diesel (3.5g), holds 3.4%. Sales are spread across many items, so most of its sales come from the long tail rather than a few hero products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
