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May-2024
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Overview
Market Insights Snapshot
Seattle's Private Reserve has shown varied performance across different product categories in Washington. In the Concentrates category, the brand's ranking has seen a consistent decline, moving from 75th place in February 2024 to 95th place by May 2024. This downward trend is accompanied by a notable decrease in sales, suggesting a challenging market environment for their concentrates. In contrast, their performance in the Flower category has been more volatile but less severe, with rankings fluctuating between 63rd and 94th place over the same period. Despite these fluctuations, the Flower category experienced a rebound in May 2024, indicating potential resilience in this segment.
In the Pre-Roll category, Seattle's Private Reserve has maintained a stronger presence, consistently ranking within the top 30 brands in Washington. Although their rank dropped slightly from 15th in February 2024 to 29th in May 2024, the brand remains competitive in this category. The Vapor Pens segment, however, paints a different picture, where Seattle's Private Reserve has struggled to break into the top 70, with their best ranking being 74th in February 2024 and slipping to 87th by May 2024. This indicates a need for strategic adjustments to improve their standing in the Vapor Pens market. Overall, while the brand shows promise in certain categories, there are clear areas that require attention to enhance their market position.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Seattle's Private Reserve has experienced a notable decline in rank and sales over the past few months. Starting at 15th place in February 2024, the brand has slipped to 29th by May 2024. This downward trend is in stark contrast to competitors like Fire Bros., which has seen a steady improvement from 31st to 27th place, and Bondi Farms, which has consistently maintained a higher rank, moving from 32nd to 30th place. Additionally, Equinox Gardens has shown a positive trajectory, improving from 29th to 28th place. These shifts indicate that while Seattle's Private Reserve is facing challenges in maintaining its market position, its competitors are either stabilizing or gaining ground, which could impact Seattle's Private Reserve's long-term market share and sales performance.
Notable Products
In May-2024, the top-performing product for Seattle's Private Reserve was Dutch Treat Pre-Roll 2-Pack (2g) in the Pre-Roll category, achieving the number one rank with sales of 865 units. The second spot was taken by 91 Royale Pre-Roll 2-Pack (1.5g), while Lemonder Fuel Pre-Roll 2-Pack (2g) secured the third position. Afghan Diesel Pre-Roll 2-Pack (2g) and Pancakes Pre-Roll 2-Pack (2g) rounded out the top five. Notably, these products did not have rankings in the previous months, indicating a significant surge in popularity. This shift suggests a strong upward trend in the demand for these specific pre-rolls.
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