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Dec-2025
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Overview
Market Insights Snapshot
Seattle's Private Reserve has shown varied performance across different product categories in Washington. In the Concentrates category, the brand has experienced a notable improvement, moving from a rank of 53 in September 2025 to 44 by December 2025, indicating a positive trend. However, in the Vapor Pens category, Seattle's Private Reserve has struggled, with its rank dropping from 66 in September to 79 in December. This decline suggests challenges in maintaining competitiveness in this segment. Interestingly, the brand's Flower category performance has remained relatively stable, hovering around the 28th position, but slipping to 30th in December, highlighting a need for strategic focus to regain momentum.
The Pre-Roll category has been a bright spot for Seattle's Private Reserve, with consistent improvement in rankings from 25th in September to 21st in December. This upward movement in the Pre-Roll segment suggests successful consumer engagement and possibly effective marketing strategies. It's also worth noting that Seattle's Private Reserve was not in the top 30 for the Vapor Pens category throughout the analyzed months, which may indicate a need for product innovation or rebranding efforts in this area. Despite these challenges, the brand's sales figures in certain categories, such as Pre-Rolls, have shown promising growth, reflecting a strong consumer base and effective distribution channels in Washington.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Seattle's Private Reserve has experienced a slight decline in its rank from September to December 2025, moving from 27th to 30th position. This downward trend in rank is mirrored by a fluctuating sales performance, with a notable increase in October followed by a dip in November and a slight recovery in December. Meanwhile, competitors like SKÖRD have also seen a decline, dropping from 18th to 29th, which suggests a broader market shift or increased competition. WA Grower showed a positive trend, improving its rank from 31st to 28th by December, indicating a potential threat to Seattle's Private Reserve's market position. Additionally, Ooowee experienced a similar fluctuation, ending December just behind Seattle's Private Reserve at 31st. These dynamics highlight the competitive pressure in the market, emphasizing the need for Seattle's Private Reserve to strategize effectively to regain and improve its standing in the Washington Flower category.
Notable Products
In December 2025, the top-performing product from Seattle's Private Reserve was the Afghan Diesel Pre-Roll 2-Pack (2g), maintaining its number one rank from November with notable sales of 1961 units. The Blueberry Pie Pre-Roll 2-Pack (2g) secured the second position in its debut month. Sour Diesel Pre-Roll 2-Pack (2g) and Runaway Cake Pre-Roll 2-Pack (2g) followed, ranking third and fourth respectively, both appearing for the first time in the rankings. Cake Frosting Pre-Roll 2-Pack (2g) dropped to the fifth position after being ranked second in October and third in November. This shift in rankings highlights the strong market entry of new products in December, impacting the sales dynamics of previously top-ranked items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
