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Apr-2025
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Overview
Market Insights Snapshot
Seattle's Private Reserve has shown varied performance across different product categories in Washington. In the Concentrates category, the brand experienced a downward trend, starting the year outside the top 50 and dropping further to rank 72 by April 2025. This consistent decline, alongside a notable sales drop from January to April, suggests challenges in maintaining competitiveness in this category. Conversely, their performance in the Flower category has been relatively stable, with rankings fluctuating between 40 and 45. Despite this stability, the brand has not broken into the top 30, indicating room for growth to capture a larger market share in this segment.
In the Pre-Roll category, Seattle's Private Reserve has maintained a position within the top 30, peaking at rank 25 in March 2025 before slightly dropping to 30 in April. This consistency suggests a strong foothold in pre-rolls, although further improvement is needed to climb higher in the rankings. The Vapor Pens category presents a different story, where the brand was absent from the top 30 in January but managed to enter the rankings by February, reaching as high as 77 in March before slipping back to 91 in April. This indicates potential but also volatility, suggesting that while the brand has made strides, sustaining and improving their position in Vapor Pens remains a challenge.
Competitive Landscape
In the competitive landscape of the Washington flower market, Seattle's Private Reserve has experienced fluctuations in its rank, reflecting a dynamic market environment. Over the first four months of 2025, Seattle's Private Reserve's rank ranged from 40th to 45th, indicating a challenge in maintaining a top position. In comparison, Freddy's Fuego (WA) showed a similar trend, with ranks between 39th and 49th, while Falcanna demonstrated a slightly more stable performance, ranging from 36th to 49th. Notably, Plaid Jacket experienced a significant drop in March but rebounded in April, suggesting potential volatility in consumer preferences. Meanwhile, Washington Bud Company consistently ranked lower than Seattle's Private Reserve, yet showed an upward trend from 72nd to 58th. These insights highlight the competitive pressures and the need for Seattle's Private Reserve to innovate and adapt to maintain and improve its market position.
Notable Products
In April 2025, Seattle's Private Reserve saw Cake Frosting Pre-Roll 2-Pack (2g) leading the sales as the top-performing product, maintaining its number one spot from March with a sales figure of 2396. Afghan Diesel Pre-Roll 2-Pack (2g) secured the second position, showing a slight decline from its previous top rank in January and February. Hood Candies Pre-Roll 2-Pack (2g) climbed to the third spot, having improved from fourth in February to second in March before settling in April. Hollywood OG Pre-Roll 2-Pack (1.5g) entered the rankings at fourth place, while its 2g variant followed closely at fifth. Overall, the pre-roll category demonstrated a dynamic shift in rankings, with Cake Frosting consistently leading the pack in recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
