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Aug-2025
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Overview
Market Insights Snapshot
Seattle's Private Reserve has shown varied performance across different product categories in the state of Washington. In the Concentrates category, the brand has consistently remained outside the top 50, with rankings fluctuating between 57th and 63rd from May to August 2025. This suggests a challenging competitive landscape within this category. Meanwhile, in the Flower category, Seattle's Private Reserve has been hovering just outside the top 30, with rankings ranging from 31st to 35th. This indicates a relatively stable but slightly improving position, suggesting that while the brand is not a leader, it maintains a presence in the mid-tier range.
The Pre-Roll category paints a more optimistic picture for Seattle's Private Reserve, where the brand has consistently ranked within the top 30. Notably, it improved its position from 26th in July to 19th in August 2025, indicating a significant upward movement. This suggests strong consumer demand or successful marketing strategies in this segment. Conversely, the Vapor Pens category shows a struggle, as the brand's ranking remained outside the top 80 for most months, except for a slight improvement to 81st in August. This indicates potential growth opportunities or areas needing strategic focus to enhance market share in this category.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Seattle's Private Reserve has experienced notable fluctuations in its ranking over the summer months of 2025. Starting in May at 23rd position, the brand maintained its rank in June, but saw a dip to 26th in July before rebounding to 19th in August. This volatility contrasts with the steady performance of competitors such as Agro Couture, which consistently held a top 20 position, and Torus, which showed a slight decline but remained competitive. Meanwhile, Artizen Cannabis demonstrated a strong upward trend, climbing from 26th in May to 17th by August. Despite these challenges, Seattle's Private Reserve's sales figures indicate resilience, with a significant recovery in August, suggesting potential for further growth if the brand can stabilize its market position.
Notable Products
In August 2025, Gushers Pre-Roll 2-Pack (2g) emerged as the top-performing product from Seattle's Private Reserve, climbing to the number one spot in the Pre-Roll category with sales of 2523 units. Afghan Diesel Pre-Roll 2-Pack (2g) followed closely, ranking second, maintaining its strong performance from the previous month. Throat Goat Pre-Roll 2-Pack (2g) made a significant leap to third place, showing a notable increase from its absence in July's rankings. Cake Frosting Pre-Roll 2-Pack (2g) improved its position from fifth in July to fourth in August, demonstrating a resurgence in popularity. The Shine Pre-Roll 2-Pack (2g) rounded out the top five, dropping slightly from its peak position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
