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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Seattle's Private Reserve concentrated 53.22% of May 2026 sales in Flower with a 20.16% year-over-year gain but a 14.53% month-over-month decline, while Pre-Roll held 34.06% share with a 17.99% YoY drop and a 16.94% MoM slide. Smaller lines contracted faster: Concentrates at 7.10% share fell 7.88% YoY and 18.48% MoM, and Vapor Pens at 5.62% share declined 36.26% YoY and 24.43% MoM. Average price rose 7.74% YoY to $12.71 even as total brand sales declined 2.29% YoY, and the brand’s Flower rank in Washington sat at position 25 for May 2026. The combined pattern implies the brand is leaning further into Flower for stability while retreating in Pre-Roll and Vapor Pens, trading category breadth for a mid-pack Flower position.
The shift toward a 53.22% Flower mix alongside a 34.06% Pre-Roll mix, paired with double-digit MoM declines in both (-14.53% and -16.94%), suggests a portfolio exposed to seasonal or pricing pressure where price increases (+7.74% YoY) risk further volume softness. With Concentrates and Vapor Pens together only 12.72% of mix and posting steeper YoY contractions (-7.88% and -36.26%), Seattle's Private Reserve is under-indexing in faster-moving inhalable segments relative to its Flower anchor, which sits at rank 25 in Washington. The implication is that near-term positioning skews toward defending Flower rank through mix concentration while ceding share in peripheral inhalables, which may cap overall growth unless Pre-Roll or Vapor Pen declines stabilize.
Competitive Landscape
Seattle's Private Reserve sits at rank 25 in May 2026, improving 8 places from rank 33 year over year, while also moving up 6 spots from rank 31 in February 2026 to a peak of rank 21 in April 2026 before easing back 4 positions month over month; in contrast, Phat Panda held rank 1 with a -7.7% YoY sales change and Sweetwater Farms advanced to rank 5 from rank 20 YoY alongside a 77.7% sales increase. This mix of upward rank mobility into April 2026 and a modest pullback in May 2026 implies Seattle's Private Reserve is gaining mid-tier share but must accelerate against faster-climbing competitors to sustain a top-20 trajectory.
Notable Products
Charmz Pre-Roll 2-Pack (2g) posted the steepest decline in May 2026, down 31.4% MoM and sliding to rank 9, while Sour Diesel Pre-Roll 2-Pack (2g) also fell 13.0% to rank 8. In contrast, Stuffed Cherry Zlushiez Pre-Roll 2-Pack (2g) grew 13.3% MoM and reached a tied rank 2, whereas Gas Face Pre-Roll 2-Pack (2g) dropped 12.3% to rank 2 by a separate listing, indicating volatility within the same tier. The top spot remained with Cake Frosting Pre-Roll 2-Pack (2g) at rank 1 despite a 3.4% MoM dip, and Gushers Pre-Roll 2-Pack (2g) rose 8.7% to rank 3, with eight of the top ten positioned in Pre-Roll. This mix implies an intentional tilt toward Pre-Roll depth where gains from a few rising SKUs can offset declines, concentrating share in fast-moving formats while Flower like Cake Frosting (3.5g) at rank 4 and $17,406 adds ballast.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
