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Nov-2025
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Overview
Market Insights Snapshot
Seattle's Private Reserve has demonstrated varied performance across different product categories in Washington. In the concentrates category, the brand fluctuated in its rankings, peaking at 46th place in October 2025, only to drop significantly to 63rd in November. This indicates a challenging market environment or potential shifts in consumer preferences. On the other hand, the flower category showed more stability, with Seattle's Private Reserve maintaining a position within the top 30 brands from August through November 2025, suggesting a strong foothold in this segment. Notably, the brand climbed from 34th in August to 28th in November, reflecting consistent consumer interest and possibly effective brand strategies in this category.
In the pre-roll segment, Seattle's Private Reserve managed to stay mostly within the top 25, with minor fluctuations between 21st and 25th place from August to November 2025. This consistency highlights a steady demand for their pre-roll products despite a dip in September. However, the vapor pens category tells a different story, as the brand was unable to break into the top 30, remaining outside the competitive circle with rankings as low as 76th in November. This suggests that Seattle's Private Reserve might face significant competition or challenges in capturing market share in the vapor pens segment. These insights into their performance across categories and states can guide strategic decisions to enhance their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Seattle's Private Reserve has demonstrated a steady performance, showing a notable improvement in its rank from 34th in August 2025 to 28th by November 2025. This upward trend in rank is accompanied by an increase in sales, peaking in October 2025. Despite the positive trajectory, Seattle's Private Reserve faces stiff competition from brands like Agro Couture, which consistently ranks higher, finishing November 2025 at 26th. Similarly, Ooowee and Hustler's Ambition have shown fluctuations in their rankings but maintain a competitive edge. WA Grower remains a close competitor, often ranking just below Seattle's Private Reserve. The data suggests that while Seattle's Private Reserve is gaining ground, it must continue to innovate and engage with its customer base to climb further up the ranks amidst a dynamic and competitive market.
Notable Products
In November 2025, Afghan Diesel Pre-Roll 2-Pack (2g) emerged as the top-performing product for Seattle's Private Reserve, reclaiming the number one spot from its previous third-place in October, with sales reaching 1935 units. Gushers Pre-Roll 2-Pack (2g) maintained a strong presence, ranking second, though it saw a decrease in sales compared to October. Cake Frosting Pre-Roll 2-Pack (2g) slipped to third place, indicating a decline in its popularity since ranking second in October. Buttamilk Biscuits Pre-Roll 2-Pack (2g) debuted in the rankings at fourth, showcasing potential growth in the Pre-Roll category. Afghan Diesel (3.5g) ranked fifth, showing a slight increase in sales from September, highlighting its consistent demand in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
