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Jul-2025
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Overview
Market Insights Snapshot
Seattle's Private Reserve has shown varied performance across different product categories in Washington. In the Concentrates category, the brand has struggled to maintain a strong presence, with rankings slipping from 58th in April 2025 to 66th by July 2025. This downward trend is accompanied by a consistent decline in sales figures over the same period. Conversely, the Flower category has demonstrated stability, with Seattle's Private Reserve maintaining a steady position around the mid-30s throughout the months. This suggests a loyal customer base or consistent demand within this category, even as other categories face challenges.
The Pre-Roll category presents a more dynamic picture, with Seattle's Private Reserve experiencing fluctuations in its rankings. The brand improved its position from 25th in April 2025 to 22nd in May, although it slipped back to 26th by July. Despite these ups and downs, sales figures indicate a relatively stable performance. However, the Vapor Pens category is where the brand has faced significant hurdles, failing to make it into the top 30 by July 2025. This absence from the top rankings signifies a potential area for strategic re-evaluation. Such varied performance across categories underscores the need for Seattle's Private Reserve to focus on areas of strength while addressing challenges in underperforming segments.
Competitive Landscape
In the Washington flower category, Seattle's Private Reserve has maintained a consistent presence, albeit outside the top 20 brands, with ranks hovering around the mid-30s from April to July 2025. Despite a slight dip in sales from April to July, the brand has shown resilience amidst a competitive landscape. Notably, Green Haven experienced a significant surge in sales, particularly in July, which propelled them from rank 38 in April to 29 by July, suggesting a growing market presence that could pose a challenge to Seattle's Private Reserve. Meanwhile, High Tide Cannabis Company (WA) has consistently outperformed Seattle's Private Reserve, maintaining a steady rank around 30, indicating a stable consumer base. On the other hand, Snickle Fritz saw a decline in rank from 26 in April to 35 in July, which may indicate an opportunity for Seattle's Private Reserve to capture some of their market share. Lastly, Method made a notable leap in rank from 63 in April to 34 in July, reflecting a dynamic shift in consumer preferences that Seattle's Private Reserve should monitor closely.
Notable Products
In July 2025, the top-performing product from Seattle's Private Reserve was Afghan Diesel Pre-Roll 2-Pack (2g), which climbed to the number one rank with sales hitting 2372 units, a significant increase from its previous position in April. Following closely was Gushers Pre-Roll 2-Pack (2g), which secured the second spot, showing a notable rise from its fifth place in April. Gas Face Pre-Roll 2-Pack (2g) made its debut in the rankings, landing in the third position with strong sales figures. Cake Frosting (3.5g) entered the top five for the first time, taking the fourth spot. Meanwhile, Cake Frosting Pre-Roll 2-Pack (2g) saw a decline, dropping to fifth place from its consistent top-two positions in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
