Market Insights Snapshot
Seattle's Private Reserve, a prominent cannabis brand in Washington, has shown varied performance across different categories. In the Concentrates category, the brand had a steady rank in the top 50 from July to September 2023, but experienced a significant drop to 96th place in October. This could indicate a decrease in popularity or increased competition in this category. On a brighter note, the brand maintained a consistent presence in the top 20 of the Pre-Roll category throughout the observed period, with a slight increase from 17th to 15th place from July to August, before settling at 20th place in October.
In the Flower category, Seattle's Private Reserve experienced a fluctuating performance, starting at a respectable 30th place in July, peaking at 36th in August, then dropping to 67th in September, before recovering slightly to 58th in October. The Vapor Pens category presented a challenging landscape for the brand, with a steady decline in rank from 54th in July to 95th in October. This trend could be attributed to several factors, such as market changes, brand positioning, or consumer preferences. While specific sales figures are proprietary, it's worth noting that the brand's sales trends generally align with these ranking movements.
In the Pre-Roll category in Washington, Seattle's Private Reserve has seen some fluctuation in rank over the period from July to October 2023. The brand started at rank 17 in July, improved to 15 in August, but then slipped back to 19 in September and 20 in October, indicating a slight downward trend. In comparison, Forbidden Farms and Fifty Fold have consistently ranked lower than Seattle's Private Reserve, while Green Haven and Bacon Buds have been close competitors, sometimes ranking higher. In terms of sales, Seattle's Private Reserve saw a peak in August, but then a decline in the following months. This contrasts with Forbidden Farms, which saw a steady increase in sales, and Fifty Fold, which maintained more consistent sales. Green Haven and Bacon Buds both had sales trends that were similar to Seattle's Private Reserve, with a peak followed by a decline.
In October 2023, the top-performing product from Seattle's Private Reserve was the Runtz Cola Pre-Roll 2-Pack (2g), which climbed from second place in September to first with sales of 2012 units. The second highest-selling product was the Tiki Man Pre-Roll 2-Pack (2g), which was not in the top five in the previous months. The Cadillac Rainbow Pre-Roll 2-Pack (2g) dropped from its July ranking of second to third place in October. Meanwhile, the White Truffle Pre-Roll 2-Pack (2g) maintained its fourth-place ranking from September. The Gushers Pre-Roll 2-Pack (2g), which was third in July, dropped to fifth place in October.