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Jul-2025
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Overview
Market Insights Snapshot
High Grade's performance across different categories in Arizona shows a mixed trend over the months from April to July 2025. In the Concentrates category, High Grade experienced a decline in rankings, dropping from 14th in April to 19th by July. This downward trend is also reflected in their sales figures, which saw a significant decrease from April's $99,988 to just $45,664 in July. Conversely, in the Flower category, although the brand's ranking fluctuated slightly, moving from 4th to 7th place, their sales remained relatively robust, suggesting a strong foothold in this segment despite minor shifts in rank. The Pre-Roll category, however, highlighted a more challenging landscape, with High Grade failing to break into the top 30 consistently, indicating potential areas for strategic improvement.
High Grade's performance in the Pre-Roll category in Arizona was notably weaker, with rankings consistently outside the top 30, except for a brief appearance at 38th place in June. This suggests that while they have a presence, their impact is not as strong as in other categories. The Flower category, however, remains a strong performer for High Grade, maintaining a top 10 position throughout the observed months, albeit with a slight dip in both rank and sales. This indicates a resilient but potentially volatile market position. The brand's overall trajectory in Arizona suggests a need for strategic focus on maintaining their Flower market strength and addressing the challenges in the Concentrates and Pre-Roll segments to enhance their market standing.
Competitive Landscape
In the competitive landscape of the Arizona flower category, High Grade has experienced notable fluctuations in its market position from April to July 2025. Initially ranked 4th in April, High Grade saw a decline to 7th place in May, a slight recovery to 6th in June, and then a drop back to 7th in July. This volatility contrasts with the performance of Curaleaf, which maintained a relatively stable presence, peaking at 4th in May and July. Meanwhile, Abundant Organics showed a consistent upward trend, climbing from 14th in April to 8th in July, indicating a strengthening market presence. Riggs Family Farms also demonstrated significant rank changes, peaking at 4th in June before dropping to 9th in July. Dr. Greenthumb's showed a steady improvement, reaching 5th place in June and maintaining a strong position in July. These dynamics suggest that while High Grade remains a key player, it faces increasing competition from brands like Abundant Organics and Dr. Greenthumb's, which are gaining traction in the Arizona market.
Notable Products
In July 2025, the top-performing product for High Grade was Neon Sunshine (3.5g), which ascended to the number one spot from its consistent third-place ranking in the previous months, achieving sales of 3,918 units. Vice City (3.5g) slipped to second place, showing a significant drop in sales compared to earlier months. Fam 95 (3.5g) maintained its third position but experienced a decline in sales figures. New entrants Neon Sunshine (14g) and Singapore Sling (14g) secured the fourth and fifth positions respectively, marking their debut in the rankings. The shift in rankings indicates a growing preference for the Neon Sunshine variant among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
