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Dec-2024
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Overview
Market Insights Snapshot
High Grade's performance in the Arizona market shows a mixed trajectory across different product categories. In the Concentrates category, High Grade has experienced a gradual decline in rankings from 5th place in September 2024 to 11th place by December 2024. This drop in ranking is mirrored by a decrease in sales figures, indicating potential challenges in maintaining market share. Conversely, in the Flower category, High Grade maintained a strong position, holding 3rd place consistently from September to November, before slipping to 4th place in December. Despite the slight drop in ranking, the Flower category remains a significant contributor to their overall sales, highlighting its importance in their product lineup.
In the Pre-Roll category, High Grade has struggled to secure a spot in the top 30, with rankings fluctuating around the mid-30s before dropping out of the top 30 entirely by December 2024. This indicates a challenging competitive landscape in the Pre-Roll segment, suggesting that High Grade may need to reassess its strategy in this category to improve its market presence. While the sales figures in this category have shown some variability, the absence from the top rankings could signal a need for innovation or marketing efforts to regain visibility. These insights into High Grade's performance across categories and the Arizona market provide a snapshot of their current standing and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Arizona flower category, High Grade has maintained a strong presence, consistently ranking within the top four brands from September to December 2024. Despite a slight dip from third to fourth place in December, High Grade's performance remains robust, especially when compared to competitors like Shango and The Giving Tree, which have not surpassed the fifth rank during this period. Notably, Mohave Cannabis Co. has consistently held the second position, indicating a stable market share advantage over High Grade. Meanwhile, Cheech & Chong's has shown a remarkable upward trend, climbing from the nineteenth position in September to third in December, potentially posing a future challenge to High Grade's market position. This dynamic shift highlights the importance for High Grade to strategize effectively to maintain its competitive edge in the Arizona flower market.
Notable Products
In December 2024, Banana Mintz (Bulk) emerged as the top-performing product for High Grade, achieving the highest rank with sales of 8,155 units. Drippin' Ain't Easy (14g) followed closely as the second top-seller. The Soap (14g) maintained its third position from September 2024, indicating consistent performance. The Soap (3.5g) and F Berries (3.5g) rounded out the top five, marking their introduction into the rankings for December. These rankings demonstrate a shift in consumer preferences towards bulk and mid-sized flower products within High Grade's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
