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Jun-2024
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Overview
Market Insights Snapshot
High Grade has shown notable performance across various product categories in Arizona. In the Concentrates category, the brand has seen a significant upward trajectory, moving from the 5th position in April 2024 to the 2nd position by June 2024. This movement indicates a strong market presence and consumer preference. In the Flower category, High Grade has maintained a consistent ranking, holding the 3rd position from April through June 2024, although sales saw a slight dip in June. The Pre-Roll category, however, presents a mixed picture; while the brand improved its ranking from 35th in March to 18th in May, it fell back to 23rd in June. The fact that High Grade was not in the top 30 in March and April indicates challenges in this category, but the subsequent improvement suggests potential growth opportunities.
In contrast, High Grade's performance in Michigan has been less impressive, especially in the Flower category. The brand's ranking dropped significantly from 47th in March to 77th in May 2024, and it was not even in the top 30 by June. This decline points to potential issues in market penetration or competition within the state. The absence of rankings in other categories for Michigan further highlights the brand's struggle to establish a foothold in this market. While the sales figures in Michigan are lower compared to Arizona, the data suggests that High Grade may need to strategize differently to capture and retain consumer interest in this state.
Competitive Landscape
In the competitive landscape of the Arizona Flower category, High Grade has maintained a consistent rank of 3rd place from April to June 2024, demonstrating its strong market presence. However, it faces stiff competition from leading brands such as Find., which has held the top spot consistently, and Mohave Cannabis Co., which has secured the 2nd position throughout the same period. Notably, Shango has shown a dynamic shift, climbing from 7th place in March to 4th in June, which could indicate a potential threat to High Grade's current standing. Additionally, The Giving Tree has also improved its rank, moving from 6th to 4th place by June, further intensifying the competition. These movements suggest that while High Grade remains a strong contender, it must continue to innovate and adapt to maintain or improve its market position amidst the rising competition.
Notable Products
In June 2024, the top-performing product from High Grade was Yaaass Betch (3.5g) in the Flower category, achieving the highest rank with notable sales of 4319 units. Plasma Gas (14g), also in the Flower category, secured the second position with impressive sales figures. Headhunter (3.5g) dropped to third place from its second position in May 2024, indicating a slight decline in its performance. Singapore Sling (3.5g) entered the top five, ranking fourth, while Dante's Inferno (3.5g) fell from fourth place in May to fifth in June. Overall, the rankings show a dynamic shift in product popularity with Yaaass Betch (3.5g) emerging as a new leader.
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