Oct-2025
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Overview
Market Insights Snapshot
High Grade has shown a varied performance across different categories and states, with notable movements in rankings that are worth highlighting. In Arizona, the brand's Concentrates category experienced a positive trajectory, moving from 24th in July to 16th in August, though it slightly dipped to 19th in September before climbing back to 17th in October. This indicates a resilient market presence with some fluctuations. However, in the Pre-Roll category, High Grade did not maintain a top 30 position in October, falling to 33rd, which might be a concern for the brand's market strategy in this segment. Meanwhile, the Flower category saw a decline from 8th in July to 12th in both August and October, despite a temporary rise to 5th in September, suggesting potential challenges in sustaining high rankings in this competitive category.
In Michigan, High Grade's performance in the Concentrates category demonstrated a downward trend, starting at 59th place in July and falling to 84th by October. This consistent decline might indicate a need for strategic adjustments to regain market share in this state. Despite the overall drop, the brand's sales figures in Arizona's Concentrates category in August were notably strong, reaching $59,215, showcasing a peak in performance amidst the fluctuations. The absence of High Grade from the top 30 in Michigan highlights a significant gap in their market penetration, which could be an area of focus for future growth. These insights provide a snapshot of High Grade's market dynamics, reflecting both their strengths and areas for improvement across different regions and categories.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, High Grade has experienced notable fluctuations in its rank and sales over the past few months. Starting from a strong position at 8th place in July 2025, High Grade's rank dropped to 12th in August, surged to 5th in September, and then fell back to 12th in October. This volatility suggests a competitive market where High Grade faces stiff competition from brands like Connected Cannabis Co., which maintained a relatively stable position, and Grassroots, which improved its rank significantly from 17th in August to 11th by September and October. Meanwhile, DTF - Downtown Flower showed a remarkable jump from 19th in September to 10th in October, indicating a potential threat to High Grade's market share. Despite these challenges, High Grade's sales peaked in September, suggesting a strong consumer preference that could be leveraged for future growth. However, the brand must strategize to stabilize its rank amidst the dynamic market conditions.

Notable Products
In October 2025, the top-performing product from High Grade was Vice City (3.5g) in the Flower category, climbing to the number one rank with a notable sales figure of 12,352 units. Melonade (Bulk), also in the Flower category, maintained its second-place position from September, despite a decrease in sales. Astro Kush (3.5g) moved up to third place from fourth, showing a consistent demand. Fam 95 (3.5g) saw a significant drop to fourth place after leading in August and September. Oishii (Bulk) debuted in the rankings at fifth place, indicating a new entry into the top-selling products for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







