Market Insights Snapshot
High Grade, a well-known cannabis brand, has shown mixed performance across different categories in Arizona. In the Concentrates category, the brand has seen a slight decline in their ranking, moving from 5th place in August 2023 to 7th place in November 2023. This could potentially indicate a slight decrease in their market share. On the other hand, their performance in the Flower category has improved, climbing from 4th place in August to 3rd place in November. However, their Pre-Roll category seems to be struggling to maintain a consistent position in the top 20, fluctuating between ranks 16 and 23 over these months. The Vapor Pens category is an area where High Grade could focus on improvement as their ranking has consistently been outside of the top 20.
In Michigan, High Grade's performance in the Concentrates category has improved, moving from rank 97 in August to 64 in November. This is an impressive upward trend, indicating a growing consumer preference for High Grade's concentrates in this market. Interestingly, the brand was not listed in the top 20 in the Flower category in August and October. However, in September, they did manage to secure the 32nd rank, and by November they had climbed to the 67th position. This suggests that while they may have faced some difficulties initially, they are gradually gaining traction in this category. The brand's performance in Michigan's Flower category will be something to keep an eye on in the upcoming months.
In the Flower category within Arizona, High Grade has seen a fluctuating yet overall positive trend in its ranking, moving from 4th in August 2023 to 3rd in November 2023. This indicates a growing market presence, despite stiff competition from brands like Shango and Mohave Cannabis Co., which have seen their rankings drop over the same period. However, High Grade's sales have not kept pace with its ranking, suggesting a possible decrease in market share. This is in contrast to The Pharm, which has consistently held the top rank and shows a significant increase in sales in November. Another competitor, Aeriz, has maintained a steady 5th rank, indicating a stable market position. The absence of a rank for any month would indicate that the brand was not in the top 20 for that month, however, all brands mentioned have consistently ranked within the top 5.
In November 2023, High Grade's top-performing product was Za-Tiva (3.5g) from the Flower category, maintaining its position from the previous month with a notable sales figure of 6392 units. The second place was secured by a new entry, Singapore Sling (3.5g), also from the Flower category, with impressive sales. Yaaass Betch (3.5g) followed closely in third place. The fourth and fifth places were occupied by High Grade x Tiki Madmen - Headhunter (3.5g) and High Grade x Tiki Madmen - Forbidden RTZ (3.5g) respectively. It's interesting to note the dominance of the Flower category in this month's top-performing products.