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Nov-2025
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Overview
Market Insights Snapshot
High Grade's performance across the cannabis market has shown some interesting trends, particularly in the Arizona market. In the Concentrates category, the brand has experienced a decline in its ranking, dropping from 16th in August 2025 to 32nd by November 2025. This drop is significant as it indicates the brand fell out of the top 30, which could be concerning for its market presence. In contrast, their Flower category performance has been more stable, starting at 13th, reaching as high as 6th in September, and settling at 18th in November. This suggests a more competitive position in the Flower category, despite some fluctuations. However, the Pre-Roll category has seen a downward trajectory, where High Grade fell out of the top 30 by October, ending at 46th in November.
In Michigan, High Grade's performance in the Concentrates category has been relatively consistent, maintaining a ranking around the mid-60s throughout the months from August to November 2025. Despite not breaking into the top 30, the brand's sales figures indicate a steady presence in the market. This consistency could suggest a loyal customer base or a stable demand for their products in this category, even if it hasn't propelled them into higher rankings. While the sales figures provide a glimpse of their market position, the directional movement in rankings across different categories and states offers a more nuanced view of High Grade's overall market dynamics.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, High Grade has experienced notable fluctuations in its market position over the past few months. After achieving a peak rank of 6th in September 2025, High Grade's rank slipped to 13th in October and further to 18th in November. This decline in rank coincides with a decrease in sales from September to November. In contrast, 22Red made a significant leap from 37th to 17th between September and October, maintaining a strong position in November, which suggests a growing consumer preference. Similarly, DTF - Downtown Flower improved its rank from 20th in September to 11th in October, though it slightly declined to 16th in November. Meanwhile, Riggs Family Farms consistently performed well, maintaining a top 20 position throughout, although it did experience a drop from 10th in October to 17th in November. These shifts highlight a dynamic market where High Grade faces increasing competition from brands like 22Red and DTF - Downtown Flower, which are gaining traction and potentially capturing market share.
Notable Products
In November 2025, Melonade (Bulk) emerged as the top-performing product for High Grade, climbing from its consistent second-place ranking in the previous months. Vice City (3.5g) experienced a slight decline, moving from first place in October to second in November. Demon King (Bulk) made its debut in the rankings, securing the third position with notable sales of 6,126 units. Astro Kush (3.5g) maintained a stable position at fourth, while Fam 95 (3.5g) dropped from the top spot in August to fifth place by November. This shift in rankings indicates a dynamic market where bulk products are gaining traction over smaller packages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
