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Dec-2024
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Overview
Market Insights Snapshot
Firestar has demonstrated notable fluctuations in its performance across different categories and states. In the Flower category within Nevada, Firestar showed a promising rise from 12th place in September to 9th in October, indicating a strong market presence and consumer preference during that period. However, the brand's ranking dipped to 11th in November and further to 13th in December, suggesting challenges in maintaining its competitive edge towards the end of the year. Despite these shifts, the sales data reflects a significant peak in October, where Firestar achieved its highest sales figure, suggesting a potential seasonal influence or successful marketing strategies during that month.
In the Pre-Roll category also in Nevada, Firestar experienced a decline in market position, starting at 38th in September and dropping to 58th by October, eventually falling out of the top 30 in subsequent months. This downward trajectory highlights the brand's struggle to capture a substantial share in this particular category, possibly due to increased competition or shifts in consumer preferences. The absence of Firestar in the top 30 rankings for November and December in Pre-Rolls could be seen as a significant setback, emphasizing the need for strategic adjustments to regain market traction. These insights provide a glimpse into the dynamic performance of Firestar, with room for further exploration into the factors driving these trends.
Competitive Landscape
In the Nevada flower category, Firestar experienced a fluctuating rank over the last few months of 2024, starting at 12th in September, peaking at 9th in October, and then dropping to 13th by December. This volatility in rank is indicative of the competitive pressure in the market, particularly from brands like Summa Cannabis, which improved its position steadily from 16th to 12th, and Ghost Town Cannabis, which climbed from 19th to 11th. Despite Firestar's strong sales in October, which were significantly higher than Good Green and Super Good, the brand's decline in sales by December suggests a need for strategic adjustments to maintain competitiveness. The dynamic shifts in rankings highlight the importance of continuous market analysis to anticipate and respond to competitors' movements effectively.
Notable Products
In December 2024, the top-performing product from Firestar was Whoa Si Whoa (14g) in the Flower category, achieving the number 1 rank with sales of 1335 units. Glitter Bomb (14g), also in the Flower category, maintained its position at rank 2 with a slight decrease in sales to 1160 units from November. Sundae Driver Pre-Roll (1g) returned to the rankings at position 3, after not being ranked in October and November, with sales of 1095 units. Runtz (14g) and Black Jack (3.5g) were newly ranked at positions 4 and 5, respectively, indicating a growing interest in these products. Compared to previous months, Whoa Si Whoa (14g) climbed to the top spot, showcasing a significant increase in popularity and sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
