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Dec-2025
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Overview
Market Insights Snapshot
Firestar's performance in the Nevada market has shown notable fluctuations across different product categories. In the Flower category, Firestar experienced significant movement in its rankings, starting at 14th place in September 2025, dropping to 26th in October, and then climbing back to 11th in November before settling at 14th in December. This volatility suggests a dynamic competitive landscape and possibly varying consumer preferences or supply chain factors influencing their position. On the other hand, the Pre-Roll category presents a different scenario, where Firestar did not make it into the top 30 rankings until December, debuting at 51st. This indicates a potential area for growth or a need for strategic adjustments to increase visibility and sales in this segment.
The sales trends for Firestar's Flower category in Nevada reveal an interesting pattern. Despite the ranking fluctuations, sales figures in November 2025 showed a significant increase compared to the previous month, suggesting a successful strategy or market response during that period. However, the subsequent decline in December sales indicates that sustaining this momentum might be challenging. The absence of Firestar in the top 30 for the Pre-Roll category until December highlights a gap in market penetration or consumer reach that could be strategically targeted for improvement. Understanding the factors behind these movements could provide valuable insights for stakeholders looking to capitalize on Firestar's market presence.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Firestar experienced notable fluctuations in rank and sales from September to December 2025. Firestar's rank saw a dip in October, dropping to 26th, before rebounding to 11th in November, and settling at 14th in December. This volatility suggests a dynamic market environment where Firestar faces stiff competition. Notably, Redwood and Summa Cannabis consistently outperformed Firestar, with Redwood climbing from 15th to 12th and Summa Cannabis maintaining a strong position, only slightly dropping from 12th to 15th. Meanwhile, CAMP (NV) demonstrated a significant rise in sales, peaking in November, which coincided with its rank improvement to 8th, before falling back to 16th in December. Firestar's sales trajectory mirrored its rank changes, indicating that while it can compete effectively, maintaining a stable market position requires strategic adjustments amidst aggressive competitors like Redwood and CAMP (NV).
Notable Products
In December 2025, Firestar's top-performing product was Lemon Essence Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with notable sales of 1828 units. Gator Breath (14g) in the Flower category climbed to the second position, improving from its third-place ranking in October, with sales reaching 1066 units. Mac Rillaz (14g) dropped from the top rank in November to third place in December, indicating a slight decline in its sales momentum. Runtz (3.5g) and Motor Breath (3.5g), both also in the Flower category, secured the fourth and fifth positions respectively, marking their debut in the top five rankings for December. This shift in rankings highlights a dynamic change in consumer preferences within Firestar's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
