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Jul-2025
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Overview
Market Insights Snapshot
Firestar's performance in the Nevada market has shown notable fluctuations across its product categories. In the Flower category, Firestar experienced some ups and downs over the months from April to July 2025. The brand started at the 9th position in April, dropped to 11th in May, but made a comeback to 8th in June. However, by July, Firestar's ranking fell to 17th, indicating a potential challenge in maintaining consistent market presence. Despite these ranking shifts, the sales figures reveal an interesting trend: sales peaked in June at approximately $535,742, before experiencing a decline in July. This suggests that while Firestar can capture consumer interest effectively, sustaining that momentum remains a challenge.
On the other hand, Firestar's presence in the Pre-Roll category in Nevada has been less prominent. The brand did not secure a position within the top 30 rankings from April to July 2025, which could be viewed as a significant area for improvement. The absence from the top rankings indicates that Firestar might not have a strong foothold in this category, which contrasts with its more dynamic performance in the Flower category. The sales data for Pre-Rolls in April was $15,459, but without further ranking data, it's unclear how the brand's strategy might be evolving in this segment. This disparity between categories suggests that Firestar might benefit from a more targeted approach to bolster its presence in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Firestar has experienced notable fluctuations in its market position from April to July 2025. Initially ranked 9th in April, Firestar saw a decline to 11th in May, followed by a rebound to 8th in June, before dropping significantly to 17th in July. This volatility in rank is mirrored in its sales performance, where Firestar's sales peaked in June but then saw a substantial decrease in July. In contrast, competitors such as Superior (NV) and Grassroots have shown more stable rankings, with Grassroots improving from 19th in May to 15th in July, and Superior (NV) maintaining a consistent presence in the top 16. Meanwhile, Khalifa Kush has demonstrated a steady rise in sales, surpassing Firestar in July. These dynamics suggest that while Firestar has the potential for high sales, its market position is vulnerable to competition, highlighting the need for strategic adjustments to regain and sustain its competitive edge in Nevada's flower market.
Notable Products
In July 2025, Sundae Driver (7g) emerged as the top-performing product for Firestar, achieving the number one rank in sales. SFV OG (7g) followed closely in the second position, demonstrating a strong market presence. Glitter Bomb (7g) secured the third spot, showing consistent demand. Lemon Cherry Gelato 33 (7g) and Super Boof (7g) rounded out the top five, with Lemon Cherry Gelato 33 (7g) maintaining its fourth-place ranking from previous months. Notably, Sundae Driver (7g) saw a significant increase in sales, reaching $922 in July, which contributed to its rise from the fourth position in June to the top spot in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
