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Apr-2025
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Overview
Market Insights Snapshot
Firestar's performance in the Nevada cannabis market has shown notable fluctuations across different product categories. In the Flower category, Firestar experienced a dynamic shift from a rank of 10 in January 2025 to 19 in February, before climbing back to rank 9 by April. This rebound is indicative of a strong recovery, with sales figures reflecting a significant increase from February to April. However, in the Pre-Roll category, Firestar did not appear in the top 30 brands for February and March, only reappearing at rank 72 in April, which suggests challenges in maintaining consistent market presence in this segment.
While the Flower category has seen a positive trajectory, Firestar's absence from the top 30 in the Pre-Roll category for two consecutive months highlights a potential area for growth or strategic reevaluation. The brand's ability to regain its position in the top 10 for Flower in Nevada by April underscores its competitive edge and adaptability in this category, suggesting a focused customer base and effective marketing strategies. Observing these movements can offer insights into Firestar's market strategies and consumer preferences, particularly in how they might leverage their strengths in Flower while addressing gaps in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Nevada Flower category, Firestar has shown a dynamic performance with notable fluctuations in its ranking over the first four months of 2025. Starting at 10th place in January, Firestar experienced a dip to 19th in February, before climbing back to 16th in March and achieving an impressive 9th place in April. This recovery suggests a resilient brand strategy amidst a competitive market. In comparison, Find. has also seen variability, starting at 6th and ending at 11th, indicating a slight downward trend. Meanwhile, Kushberry Farms has shown a consistent improvement, moving from 15th to 10th, reflecting a positive growth trajectory. Lavi maintained a strong presence, consistently ranking in the top 10, though it slipped slightly from 5th to 8th by April. Notably, Neon Moon made a remarkable leap from outside the top 20 in February to 7th place in April, highlighting a significant surge in market presence. These shifts underscore the competitive pressures Firestar faces, yet its ability to rebound in April suggests potential strategies that could be leveraged for sustained growth.
Notable Products
In April 2025, Honey Badger (14g) emerged as the top-performing product for Firestar, rising from fourth place in March to first, with notable sales of 2348 units. Glitter Bomb (14g) maintained a strong presence, securing the second position, slightly improving from its fifth-place ranking in March. Lemon Essence (3.5g) made a significant debut in third place, while Motor Breath (3.5g) entered the rankings at fourth. Lemon Cherry Gelato #33 (14g) dropped from second place in March to fifth in April. This shift in rankings highlights a dynamic month for Firestar's product lineup, with Honey Badger (14g) leading the charge in sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
