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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Summa Cannabis concentrated 87.49% of sales in Flower while Pre-Roll accounted for 12.51%, with Flower down 31.20% year over year and up 2.78% month over month, and Pre-Roll up 18.71% year over year and up 5.78% month over month. Despite a 27.38% year-over-year decline in total brand sales and a 16.70% reduction in average price to $19.50, the month-over-month gains in both Flower and Pre-Roll indicate a short-term mix stabilization anchored in Nevada where Flower sits at rank 18; this pattern implies the brand is leaning on incremental volume recovery in core Flower while allowing Pre-Roll momentum to offset some of the annual contraction.
The combination of a lower average price (-16.70% year over year) alongside Pre-Roll’s positive growth (+18.71% year over year) and Flower’s modest sequential lift (+2.78% month over month) suggests a tactical shift toward accessible price tiers rather than premiumization, reinforced by the heavy 87.49% Flower mix. With Nevada Flower ranked 18 and Pre-Roll expanding its share to 12.51% as monthly sales improved 5.78%, the positioning implication is that Summa Cannabis is prioritizing depth in mid-market Flower while cultivating Pre-Roll as a growth hedge, aiming to defend shelf presence through price-led velocity instead of trading up.
Competitive Landscape
Summa Cannabis sits at rank #18 in NV Flower for May 2026, down 5 positions year over year from #13, and 2 positions lower than February 2026’s #16, while still trailing its historical peak of #11 from February 2025; in contrast, STIIIZY held #1 both this year and last, and Redwood surged from #54 to #5 with a 917.6% YoY sales increase, indicating that competitive share is concentrating at the top. With peers like RYTHM sliding from #3 to #2 on a 14.3% YoY sales decline and Alternative Medicine Association / AMA moving from #4 to #3 despite a 9.7% YoY dip, Summa Cannabis’s 5-rank YoY drop alongside a 2-rank sequential slip implies it is losing relative positioning to brands that are either defending leadership or executing rapid climbs.
Notable Products
Wedding Cake Pre-Roll (1g) delivered the standout move in May 2026 with a +68.6% month-over-month jump that propelled it to rank 1, while Head Hunter 21 Pre-Roll (1g) slid -9.3% to rank 5. Among Flower, Grasshopper (3.5g) dropped -30.3% even as Cranberry Zkittlez (3.5g) rose +24.9% to rank 3, signaling uneven demand within the segment. Three of the top five ranks are Pre-Rolls, and at least four of the top ten are Flower SKUs, indicating a portfolio tilting toward quick-turn Pre-Rolls at the top while Flower depth sustains overall volume. The pattern implies Summa Cannabis is leaning into Pre-Roll velocity for headline share while relying on a broad Flower bench to stabilize category presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
