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Dec-2024
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Overview
Market Insights Snapshot
Summa Cannabis has shown a notable upward trajectory in the Nevada market, particularly within the Flower category. Over the months from September to December 2024, Summa Cannabis improved its ranking from 16th to 12th, indicating a strong performance and increased consumer demand. This positive trend is further supported by a steady increase in sales figures, peaking in November before a slight dip in December. The consistent climb in the rankings suggests that Summa Cannabis is effectively capturing market share and resonating well with consumers in the Flower category.
In contrast, the Pre-Roll category presents a mixed picture for Summa Cannabis in Nevada. While the brand started outside the top 30 in September, it made significant strides by moving into the 29th position in October. Although there was a slight drop in November, Summa Cannabis rebounded to 28th place by December. This fluctuation highlights both the challenges and opportunities within the Pre-Roll segment. The substantial increase in sales from September to December, with December seeing the highest sales volume, suggests a growing acceptance and potential for future growth in this category.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Summa Cannabis has demonstrated a steady upward trajectory in rankings, moving from 16th place in September 2024 to 12th by December 2024. This improvement in rank suggests a positive reception in the market, despite fluctuations in sales figures. Notably, Firestar experienced a volatile ranking, peaking at 9th in October before dropping to 13th in December, indicating potential instability or market challenges. Meanwhile, Hustler's Ambition maintained a consistent top 10 presence from October onwards, suggesting strong brand loyalty or effective marketing strategies. Ghost Town Cannabis also showed a positive trend, climbing from 19th in September to 11th by December, closely trailing Summa Cannabis. Interestingly, Super Good made a significant leap from 30th in September to 14th in December, indicating a rapid gain in market share. These dynamics highlight the competitive pressures and opportunities for Summa Cannabis as it seeks to further enhance its market position amidst fluctuating performances from its competitors.
Notable Products
In December 2024, the top-performing product from Summa Cannabis was the Head Hunter 21 Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one spot with sales reaching 1630 units. Grapes and Cream (1g) in the Flower category secured the second position, showing strong performance following its debut. The third rank was held by Grapes And Cream Pre-Roll 2-Pack (1g), also experiencing a notable entry into the market. Jealousy 58 (1g) in the Flower category and Snowball 89 Pre-Roll (1g) in the Pre-Roll category rounded out the top five, both maintaining their initial strong entries. Notably, Head Hunter 21 Pre-Roll 2-Pack (1g) showed remarkable growth, jumping from the fourth position in November to lead the sales in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
