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May-2026
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Trend
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Flavorade is concentrated entirely in Vapor Pens, with 100.0% category share in May 2026, and the segment contracted both year over year at -19.8% and month over month at -19.9%, while average price in the line ticked up 0.8% YoY to $31.65. Within California Vapor Pens, the brand sat at rank 28 in May 2026, a position that aligns with the double-digit YoY and MoM declines and indicates volume pressure despite a stable price architecture; the pattern implies that Flavorade’s single-category exposure is amplifying downside from category-specific headwinds.
The combination of a 100.0% mix in Vapor Pens and concurrent -19.8% YoY and -19.9% MoM sales drops, alongside a 0.8% YoY price increase, implies a trade-off where pricing holds but demand elasticity is eroding throughput. Sitting at rank 28 in California Vapor Pens during May 2026, while carrying a 100.0% category dependency, suggests positioning risk: without diversification to buffer category cycles, the brand’s share trajectory is likely to hinge on regaining velocity within Vapor Pens rather than expanding breadth.
Competitive Landscape
Flavorade ranks #28 in CA Vapor Pens in May 2026, down 5 positions year over year from #23 and 11 positions below its February 2026 peak of #17, indicating a reversal from a 3-month rank of #17 to #28. In contrast, Jetty Extracts improved its standing from #5 to #3 while growing sales 40.6%, and Plug Play moved the other way from #3 to #4 with a 14.2% sales decline, placing Flavorade’s 11-rank slide over three months against competitors’ mixed but generally steadier top-5 positions. With STIIIZY holding #1 year over year and Raw Garden steady at #2 alongside a 14.7% sales increase, the widening gap between Flavorade’s #28 and the stable top tier implies that recent share losses are outpacing market churn and that recovery will require reversing the downward rank momentum observed since February 2026.
Notable Products
Flavorade x Sirius - Cherry Kush Cured Resin Cartridge (1g) posted the steepest movement in May 2026 with a -17.1% month-over-month decline while holding rank 5, contrasted with Flavorade x Sirius - Afgooey Cured Resin Cartridge (1g) down -5.5% at rank 4; the gap signals selective underperformance within the Sirius tie-ins rather than a category-wide slide. At the top, Flavorade x Woodwide - Woodzy Cured Resin Cartridge (1g) held rank 1 and Flavorade x Preferred Gardens - Cherriez Cured Resin Cartridge (1g) sat at rank 2, and eight of the top ten SKUs are Vapor Pens within Flavorade’s cured resin line, concentrating share despite mixed MoM signals. This pattern implies the brand is consolidating around collaborative cured resin Vapor Pens while pruning weaker variants, using rank stability at the top to offset mid-pack volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
