.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Flavorade's performance in the Vapor Pens category in California has shown some notable shifts over recent months. Initially, Flavorade maintained a steady rank of 17th place from July to September 2025, indicating a consistent presence in the top 30 brands. However, in October 2025, the brand saw a decline, dropping to 21st place. This movement out of the top 20 could suggest increased competition or a decline in consumer interest within the state, as reflected by a decrease in sales from approximately $1.3 million in August to $891,171 in October. The trend highlights a potential challenge for Flavorade in maintaining its market share in the California Vapor Pens category.
It's important to note that Flavorade's presence in other states or provinces and categories is not highlighted in the top 30 rankings, which could be interpreted as a lack of significant market penetration outside of the California Vapor Pens category. This absence from top rankings in other regions or categories might suggest that Flavorade's market strategy is heavily concentrated or more successful in California's Vapor Pens market specifically. Understanding the dynamics behind these rankings could be crucial for stakeholders looking to assess Flavorade's overall market position and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in California, Flavorade experienced a notable shift in its market position from July to October 2025. Initially holding a steady rank of 17th from July to September, Flavorade saw a drop to 21st place in October. This decline in rank coincided with a significant decrease in sales, from a peak in August to a lower figure in October. In contrast, Muha Meds demonstrated upward momentum, climbing from 23rd in July to 20th in both September and October, with a consistent increase in sales over the same period. Meanwhile, Gelato maintained a relatively stable rank, ending October in 19th place, and showed resilience with a rebound in sales after a dip in September. Micro Bar also displayed volatility, fluctuating in rank but ultimately falling to 23rd in October. These dynamics suggest that while Flavorade once held a competitive edge, its recent performance indicates challenges in maintaining its market position amidst the rising competition from brands like Muha Meds and the stability of Gelato.
Notable Products
In October 2025, the top-performing product for Flavorade was the Flavorade x LA Family Farms - Sakura Cured Resin Cartridge (1g), which secured the number one spot in the Vapor Pens category with sales of 897 units. Following closely was the Flavorade x Green Dragon - Oaksterdam OG Cured Resin Cartridge (1g), ranked second with notable sales figures. The Lava Cake Cured Resin Cartridge (1g) held the third position, demonstrating strong performance in the same category. Notably, the Flavorade x Pearl Pharma - Royal Dutch Cured Resin Cartridge (1g) dropped from its first-place rank in September to fourth in October, indicating a shift in consumer preference. Flavorade x Preferred Gardens - Peach Pearlz Cured Resin Cartridge (1g) maintained its position at fourth, showing consistent sales performance over the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
