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May-2024
Sales
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Overview
Market Insights Snapshot
Flavorade has experienced notable fluctuations in its performance across categories and states. In California, the brand has seen a downward trend in the Vapor Pens category, moving from 16th place in February 2024 to 25th place by May 2024. This decline is reflected in their sales figures, which dropped from $1,370,524 in February to $809,309 in May. Such a significant decrease in ranking and sales suggests that Flavorade may be facing increased competition or shifts in consumer preferences within this category in California.
Interestingly, the data also reveals that Flavorade did not make it into the top 30 brands in some states and categories, indicating areas where the brand could potentially improve its market presence. The absence from these rankings can be seen as a challenge, but also an opportunity for growth if the brand can identify and address the factors contributing to its lower visibility. Monitoring these movements and understanding the underlying causes can provide valuable insights for Flavorade's strategic planning and market expansion efforts.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Flavorade has experienced notable fluctuations in its rank and sales over the past few months. Initially holding a strong position at rank 16 in February 2024, Flavorade has seen a steady decline, dropping to rank 25 by May 2024. This downward trend is significant when compared to competitors such as Buddies, which maintained a relatively stable position around the 20th rank, and Punch Extracts / Punch Edibles, which showed a gradual improvement from rank 25 to 23. Additionally, Eighth Brother, Inc. and UP! have both demonstrated upward momentum, moving closer to the top 20. This competitive pressure has likely contributed to Flavorade's sales decline, from over 1.3 million in February to just over 800,000 by May. These insights underscore the importance of strategic adjustments for Flavorade to regain its competitive edge in the California Vapor Pens market.
Notable Products
In May-2024, the top-performing product for Flavorade was the Flavorade x Top Shelf Cultivation - Whoa Si Whoa Cured Resin Cartridge (1g), which secured the first rank. Following closely, the Flavorade x Green Dragon - Dragon Runtz Cured Resin Cartridge (1g) took the second position with notable sales of 684 units. The Flavorade x Preferred Gardens - Caramel Zoap Cured Resin Cartridge (1g) ranked third, while the Flavorade x LAX Packs - Gruntz Cured Resin Cartridge (1g) and Melon Breath Cured Resin Cartridge (1g) held the fourth and fifth positions, respectively. Compared to previous months, Dragon Runtz saw a drop from first to second place, while the other products made their debut in the top five rankings for May. This indicates a dynamic shift in consumer preferences within the Vapor Pens category.
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