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Aug-2025
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Overview
Market Insights Snapshot
Flavorade's performance in the Vapor Pens category in California has shown a positive upward trend from May to August 2025. Starting at the 23rd position in May, the brand improved its ranking to 19th in June and further climbed to 17th by July, maintaining that position through August. This consistent improvement in rankings suggests a growing consumer preference and increasing market share in California's competitive Vapor Pens category. Notably, the sales figures reflect this upward trajectory, with a significant increase from $806,331 in May to over $1.27 million by August. Such growth indicates effective brand strategies and possibly successful product launches or promotions.
While Flavorade's ascent in California is commendable, it's important to note that the brand's presence in other states or provinces is not detailed in the top 30 rankings for the Vapor Pens category. This absence could imply challenges in market penetration or competition in those regions, or it might suggest a strategic focus on strengthening their foothold in California before expanding elsewhere. The lack of data for other states might be seen as a gap in their current market coverage, which could be an area of potential opportunity or concern depending on their broader business objectives. Understanding the nuances of these rankings and sales trends can provide insights into Flavorade's market dynamics and future potential.
Competitive Landscape
In the competitive landscape of vapor pens in California, Flavorade has demonstrated a noteworthy upward trajectory in brand ranking from May to August 2025. Initially ranked 23rd in May, Flavorade climbed to 19th in June and further improved to 17th by July, maintaining this position in August. This upward movement suggests a positive reception and growing consumer interest in Flavorade's offerings. In contrast, competitors like Bloom and Gelato have shown fluctuating ranks, with Bloom consistently holding the 16th position from June to August, while Gelato dropped from 17th in May to 19th in July and August. Meanwhile, West Coast Cure has shown a consistent improvement, moving from 16th in May to 15th in August, indicating a competitive edge in the market. Despite these dynamics, Flavorade's consistent rise in rank suggests a strengthening market presence and potential for increased sales momentum in the California vapor pens category.
Notable Products
In August 2025, the top-performing product for Flavorade was the Flavorade x Preferred Gardens - Lights Out x OG Maker Cured Resin Cartridge (1g) in the Vapor Pens category, securing the number one spot with sales of 1398 units. Following closely was the Flavorade x Green Dragon - Violet Slushie Cured Resin Cartridge (1g), which ranked second. The Flavorade x Pearl Pharma - Pearl OG Cured Resin Cartridge (1g) showed a significant improvement, climbing from fifth in June to third in August. The Flavorade x Green Dragon- Franchise Cured Resin Cartridge (1g) and the Flavorade x Green Dragon - Malverde Cookies Cured Resin Cartridge (1g) rounded out the top five, indicating strong performance across the Vapor Pens category. Notably, these rankings highlight a consistent demand for Flavorade's innovative collaborations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
